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The floss picks market share is expected to increase to USD 173.22 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.77%.
This floss picks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers floss picks market segmentation by product (disposable and reusable) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The floss picks market report also offers information on several market vendors, including BAMBO EARTH LLC, Colgate Palmolive Co., Dr. Wild and Co. AG, Grinnatural Inc., M C Schiffer GmbH, PERFECT GROUP CORP. LTD., Peri dent Ltd., Perrigo Co. Plc, Pesitro Healthcare Products Co.Ltd., Prestige Consumer Healthcare Inc., Shandong YHT Supply Chain Management Co. Ltd., Shanghai Grow Win Eco Products Co. Ltd., Sunstar Suisse SA, The Humble Co., The Procter and Gamble Co., and Zhejiang NetSun Co. Ltd. among others.
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The increasing recommendations from dental experts to maintain oral hygiene is notably driving the floss picks market growth, although factors such as availability of substitute products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the floss picks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Floss Picks Market Driver
One of the key factors driving the global floss picks market growth is the increasing recommendations from dental experts to maintain oral hygiene. The use of floss picks ensures that meat and other food particles do not remain stuck in the dental cavities of the consumer. The use of floss picks has increased as a large population of people has access to online healthcare portals, wherein they are advised by healthcare experts to use dental floss products, such as floss picks, to maintain oral hygiene. Dental suggests timely use of floss picks to maintain oral hygiene as it prevents masses from developing severe dental infections. In addition, the need for root canal treatments also arises when people do not maintain proper oral health. Such factors are expected to drive the growth of the market in focus during the forecast period.
Key Floss Picks Market Trend
Rising oral health awareness among consumers is one of the key floss-picks market trends that is expected to impact the industry positively in the forecast period. The use of floss picks after brushing help in the prevention of tooth decay. It also helps in reducing the risk of gingivitis and other advanced periodontal diseases among people. The rising consumer awareness about good oral health practices, especially in developed regions, such as North America and Western Europe, has increased the adoption of dental floss products. For instance, in the US, the ADA recommends the use of interdental cleaners, such as floss, to ensure the care of teeth and gums. In addition, vendors have been focusing on providing floss-picks products with better handling, more convenience, and different shapes to maintain a competitive edge in the market. Such factors will further support the growth of the market in the forecast years.
Key Floss Picks Market Challenge
One of the key challenges to the global floss picks market growth is the availability of substitute products such as interdental brushes. These brushes are generally of thin build and available in the round- or cone-shaped designs, with a small bristlehead for better reach. The products can be used together with normal toothbrushes to ensure better interdental cleanability. Several brands, such as Colgate, Oral-B, and Reach offer numerous variants of interdental brushes based on interdental gap sizes. For instance, Colgate offers its Total Pro Gum Health Interdental brushes in four sizes, namely, very fine (2 mm), fine (4 mm), medium (5 mm), and large (6 mm). Hence, the wide availability of substitute products may limit the growth of the market in focus during the forecast period.
This floss picks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global floss picks market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the floss picks market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the floss picks market encompasses successful business strategies deployed by the key vendors. The floss picks market is fragmented and the vendors are deploying growth strategies such as investment in research and development to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The floss picks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the floss picks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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38% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for floss pick in North America. Market growth in this region will be faster than the growth of the market in South America and Europe.
The increase in the demand for dental floss products, such as floss picks owing to rising consumer awareness about the health benefits of oral care and the availability of innovative products will facilitate the floss picks market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 negatively affected all countries in North America, especially the US. A rise in the number of COVID-19 cases led to lockdowns in several countries, including Canada and Mexico. However, by January 2021, rules of lockdown in various countries were relaxed to some extent, which led to the resumption of business activities offering essential services. Thus, resuming the manufacturing of personal products and their availability through e-commerce channels have catered to the demand for dental floss in North America and are expected to register accelerating growth during the forecast period.
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The floss picks market share growth by the disposable segment will be significant during the forecast period. The growth is attributed to the easy availability of disposable floss picks in all types of retail formats, such as supermarkets/hypermarkets. Moreover, an increase in the consumer inclination toward disposable Y-shaped floss picks with replaceable heads is expected to drive the growth of this segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the floss picks market size and actionable market insights on post COVID-19 impact on each segment.
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Floss Picks Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.77% |
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Market growth 2022-2026 |
$ 173.22 million |
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Market structure |
Fragmented |
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YoY growth (%) |
4.42 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 38% |
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Key consumer countries |
US, Canada, China, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
BAMBO EARTH LLC, Colgate Palmolive Co., Dr. Wild and Co. AG, Grinnatural Inc., M C Schiffer GmbH, PERFECT GROUP CORP. LTD., Peri dent Ltd., Perrigo Co. Plc, Pesitro Healthcare Products Co.Ltd., Prestige Consumer Healthcare Inc., Shandong YHT Supply Chain Management Co. Ltd., Shanghai Grow Win Eco Products Co. Ltd., Sunstar Suisse SA, The Humble Co., The Procter and Gamble Co., and Zhejiang NetSun Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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