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Sensitive Toothpaste Market by Distribution Channel, Application, and Geography - Forecast and Analysis 2023-2027

  • Published: Jan 2023
  • Pages: 162
  • SKU: IRTNTR70215
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The sensitive toothpaste market is estimated to grow at a CAGR of 6.87% between 2022 and 2027. The size of the market is forecast to increase by USD 1,016.81 million. The growth of the market depends on serval factors, including innovations and product line extension, growing awareness of oral and dental health, and an increase in demand for natural and organic oral care products. 

This report extensively covers market segmentation by distribution channel (offline and online), application (low-sensitive toothpaste and highly sensitive toothpaste), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.

What will be the size of the Sensitive Toothpaste Market During the Forecast Period?

Sensitive Toothpaste Market Size

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Parent Market Analysis

Technavio categorizes the global sensitive toothpaste market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R and D) and the production of personal and beauty care products, including cosmetics and perfumes.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Sensitive Toothpaste Market: Key Drivers, Trends, Challenges, and Customer Landscape

The innovations and product line extension are notably driving the market growth, although factors such as the high adoption of homemade remedies and alternative products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Sensitive Toothpaste Market Driver

The innovations and product line extensions are notably driving the market growth. Technological innovations and the extension of product lines are some of the essential competitive strategies employed by vendors operating in the global BPC market, of which oral care is one of the key categories. Customers seek innovative, multifunctional oral care products that can deliver results and help maintain oral hygiene. Though the scope for innovation is limited in this market, manufacturers continuously invest in R&D to innovate and launch new products. Innovations are often based on factors such as new ingredients, flavors, functionality, packaging, and pricing.

Furthermore, the rise in oral health-related concerns among various customers has driven the demand for various types of innovative, sensitive toothpaste. Vendors operating in the market offer a variety of sensitive toothpaste to cure gum diseases, prevent cavities and bad breath, increase teeth whitening, reduce tooth sensitivity, and offer tartar protection. Hence, such factors will boost the global market growth during the forecast period. 

Significant Sensitive Toothpaste Market Trend

Access to distribution channels through omnichannel strategies is an emerging trend in the market. The growth of e-commerce has increased the sales of many oral care products and brands. Investments in devising account management and supply chain management strategies and enhancement of product assortments are increasing. Players are launching informative and interactive websites to increase customer reach. These websites promote products and offer expert advice on their use. Customers can access reviews and feedback on products on online shopping platforms and make decisions. Vendors are developing distribution channels to cater to all types of customers, which has led to the emergence of omnichannel retailing.

Vendors focus on the expansion of distribution channels to increase their customer base. As a result, omnichannel retailing is increasing in popularity. Most vendors offer products through physical stores, including drug stores and third-party online retailers. For instance, Crest, a brand of Procter and Gamble, sells sensitive toothpaste through physical stores and third-party online retailers such as Amazon.com, Walgreens, Superdrug, Walmart, and CVS Pharmacy. Hence, such factors will fuel the global market growth during the forecast period. 

Major Sensitive Toothpaste Market Challenge

The high adoption of homemade remedies and alternative products is a major challenge impeding the market growth. The high adoption of homemade remedies and natural alternatives for dental and oral health poses a serious challenge to the manufacturers of commercially produced oral hygiene products. Natural remedies for oral hygiene are mainly developed and adopted in the rural areas of developing countries. 

Traditional oral care products negatively affect the sales of sensitive toothpaste. Hence, players operating in the market take initiatives to create awareness regarding modern oral care habits to expand their customer base and increase revenue. Alternatives to modern dental care include charcoal, sesame, and coconut oil, and the leaves of Azadirachta indica (neem), which are mainly available in APAC countries such as India, Pakistan, Bangladesh, Myanmar, Maldives, and Sri Lanka. People in rural areas use Azadirachta indica (neem) to clean their teeth and maintain oral hygiene. Therefore, the adoption of alternative oral care products by the rural population in developing countries may limit the growth of the market during the forecast period.

Key Sensitive Toothpaste Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Sensitive Toothpaste Market Share by Geography

Global Sensitive Toothpaste Market Customer Landscape

Who are the Major Sensitive Toothpaste Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Coswell Spa - The company operates under one segment. The company under this segment medical supplements under various brands such as Biorepair, BlanX, Langelica, Prep, Bionsen, and Dolorelax. The key offerings of the company include sensitive toothpaste. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • BioMin USA
  • Church and Dwight Co. Inc.
  • Colgate Palmolive Co
  • Dabur India Ltd.
  • GlaxoSmithKline Plc
  • Group Pharmaceuticals Ltd.
  • Henkel AG and Co. KGaA
  • Lion Corp.
  • Optima Naturals S.r.l
  • Oriflame Holding AG
  • Patanjali Ayurved Ltd.
  • Sheffield Pharmaceuticals LLC
  • Splat Global UK Ltd.
  • Spotlight Oralcare EU
  • Sunstar Suisse SA

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.

What is the Fastest-Growing Segment in the Sensitive Toothpaste Market?

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels include hypermarkets and supermarkets, department stores, drug stores, and pharmacies. Factors such as business expansion and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers add to the sales through these retail formats

Sensitive Toothpaste Market Size

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The offline segment was valued at USD 2,000.73 million in 2017 and continued to grow until 2021In 2022, hypermarkets, supermarkets, convenience stores, and clubhouse stores were the largest sub-segment of the offline distribution channel segment of the market. Hypermarkets and supermarkets offer various brands and stock-keeping units (SKUs) at competitive prices. Factors considered by consumers while purchasing products from hypermarkets, supermarkets, convenience stores, and clubhouse stores include convenience, large SKUs, and wide brand variety. Additionally, in 2022, the departmental stores' segment accounted for the second-largest share of the offline distribution channel segment of the market. Department stores are one-stop solutions for shopping. The availability of all products in a single place is a major factor for consumers to select department stores for buying products such as sensitive toothpaste. Therefore, all of the abovementioned factors will influence segment growth during the forecast period. 

Which are the Key Regions for the Sensitive Toothpaste Market?

Sensitive Toothpaste Market Share by Geography

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Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In 2022, Europe accounted for the largest share of the global market. The growth of the regional market can be attributed to the high penetration of oral hygiene products, particularly primary oral hygiene products such as toothbrushes and toothpaste. Additionally, the increasing demand for multifunctional-sensitive toothpaste is another key factor contributing to the growth of the market.

Furthermore, other factors that will have a positive impact on the regional market during the forecast period include the growing awareness of oral health disorders, such as teeth sensitivity, periodontal diseases, and tooth decay; the rising number of patients with dental and oral disorders; and the increasing adoption of technologically advanced oral care products such as sensitive toothpaste. In Europe, the UK, Germany, France, Russia, and Italy are the key leading sensitive toothpaste markets. These economies focus on improving healthcare facilities to provide adequate dental care services. Therefore, all these factors will contribute to the regional market growth during the forecast period. 

The market in the region witnessed slow growth in 2020 due to the outbreak of COVID-19. However, with the resumption of normal operations in the region owing to the mass COVID-19 vaccination drives conducted in the region and the easing of lockdown measures, offline distribution channels reopened in the region in 2021. This, in turn, positively impacted the market. Also, consumers in the region became more conscious about health and hygiene in 2020-2021 due to the pandemic. In addition, high coffee consumption across the region has a significant impact on the demand for sensitive toothpaste. Thus, these factors will drive the demand for sensitive toothpaste in the region during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Application Outlook (USD Million, 2017 - 2027)
    • Low sensitive toothpaste
    • Highly sensitive toothpaste
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Sensitive Toothpaste Market Scope

Report Coverage

Details

Page number

162

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.87%

Market growth 2023-2027

USD 1,016.81 million

Market structure

Fragmented

YoY growth 2022-2023(%)

6.55

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key countries

US, China, UK, Germany, and France

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

BioMin USA, Church and Dwight Co. Inc., Colgate Palmolive Co, Coswell Spa, Dabur India Ltd., GlaxoSmithKline Plc, Group Pharmaceuticals Ltd., Henkel AG and Co. KGaA, Lion Corp., Optima Naturals S.r.l, Oriflame Holding AG, Patanjali Ayurved Ltd., Sheffield Pharmaceuticals LLC, Splat Global UK Ltd., Spotlight Oralcare EU, Sunstar Suisse SA, The Himalaya Drug Co., The Honest Co. Inc., The Procter and Gamble Co., and Vicco Laboratories

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Sensitive Toothpaste Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the sensitive toothpaste market between 2023 and 2027
  • Precise estimation of the sensitive toothpaste market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of sensitive toothpaste market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global sensitive toothpaste market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global sensitive toothpaste market 2017 - 2021 ($ million)
    • 4.2 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 43: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 45: Chart on Comparison by Application
      • Exhibit 46: Data Table on Comparison by Application
    • 7.3 Low sensitive toothpaste - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Low sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Low sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Low sensitive toothpaste - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Low sensitive toothpaste - Year-over-year growth 2022-2027 (%)
    • 7.4 Highly sensitive toothpaste - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Highly sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Highly sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Highly sensitive toothpaste - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Highly sensitive toothpaste - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Application
      • Exhibit 55: Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 61: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Church and Dwight Co. Inc.
              • Exhibit 108: Church and Dwight Co. Inc. - Overview
              • Exhibit 109: Church and Dwight Co. Inc. - Business segments
              • Exhibit 110: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 111: Church and Dwight Co. Inc. - Segment focus
            • 12.4 Colgate Palmolive Co
              • Exhibit 112: Colgate Palmolive Co - Overview
              • Exhibit 113: Colgate Palmolive Co - Business segments
              • Exhibit 114: Colgate Palmolive Co - Key news
              • Exhibit 115: Colgate Palmolive Co - Key offerings
              • Exhibit 116: Colgate Palmolive Co - Segment focus
            • 12.5 Coswell Spa
              • Exhibit 117: Coswell Spa - Overview
              • Exhibit 118: Coswell Spa - Product / Service
              • Exhibit 119: Coswell Spa - Key offerings
            • 12.6 Dabur India Ltd.
              • Exhibit 120: Dabur India Ltd. - Overview
              • Exhibit 121: Dabur India Ltd. - Business segments
              • Exhibit 122: Dabur India Ltd. - Key offerings
              • Exhibit 123: Dabur India Ltd. - Segment focus
            • 12.7 GlaxoSmithKline Plc
              • Exhibit 124: GlaxoSmithKline Plc - Overview
              • Exhibit 125: GlaxoSmithKline Plc - Business segments
              • Exhibit 126: GlaxoSmithKline Plc - Key offerings
              • Exhibit 127: GlaxoSmithKline Plc - Segment focus
            • 12.8 Henkel AG and Co. KGaA
              • Exhibit 128: Henkel AG and Co. KGaA - Overview
              • Exhibit 129: Henkel AG and Co. KGaA - Business segments
              • Exhibit 130: Henkel AG and Co. KGaA - Key news
              • Exhibit 131: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 132: Henkel AG and Co. KGaA - Segment focus
            • 12.9 Lion Corp.
              • Exhibit 133: Lion Corp. - Overview
              • Exhibit 134: Lion Corp. - Business segments
              • Exhibit 135: Lion Corp. - Key offerings
              • Exhibit 136: Lion Corp. - Segment focus
            • 12.10 Oriflame Holding AG
              • Exhibit 137: Oriflame Holding AG - Overview
              • Exhibit 138: Oriflame Holding AG - Business segments
              • Exhibit 139: Oriflame Holding AG - Key offerings
              • Exhibit 140: Oriflame Holding AG - Segment focus
            • 12.11 Patanjali Ayurved Ltd.
              • Exhibit 141: Patanjali Ayurved Ltd. - Overview
              • Exhibit 142: Patanjali Ayurved Ltd. - Product / Service
              • Exhibit 143: Patanjali Ayurved Ltd. - Key offerings
            • 12.12 Sheffield Pharmaceuticals LLC
              • Exhibit 144: Sheffield Pharmaceuticals LLC - Overview
              • Exhibit 145: Sheffield Pharmaceuticals LLC - Product / Service
              • Exhibit 146: Sheffield Pharmaceuticals LLC - Key offerings
            • 12.13 Splat Global UK Ltd.
              • Exhibit 147: Splat Global UK Ltd. - Overview
              • Exhibit 148: Splat Global UK Ltd. - Product / Service
              • Exhibit 149: Splat Global UK Ltd. - Key offerings
            • 12.14 Sunstar Suisse SA
              • Exhibit 150: Sunstar Suisse SA - Overview
              • Exhibit 151: Sunstar Suisse SA - Business segments
              • Exhibit 152: Sunstar Suisse SA - Key offerings
              • Exhibit 153: Sunstar Suisse SA - Segment focus
            • 12.15 The Himalaya Drug Co.
              • Exhibit 154: The Himalaya Drug Co. - Overview
              • Exhibit 155: The Himalaya Drug Co. - Product / Service
              • Exhibit 156: The Himalaya Drug Co. - Key offerings
            • 12.16 The Honest Co. Inc.
              • Exhibit 157: The Honest Co. Inc. - Overview
              • Exhibit 158: The Honest Co. Inc. - Product / Service
              • Exhibit 159: The Honest Co. Inc. - Key offerings
            • 12.17 The Procter and Gamble Co.
              • Exhibit 160: The Procter and Gamble Co. - Overview
              • Exhibit 161: The Procter and Gamble Co. - Business segments
              • Exhibit 162: The Procter and Gamble Co. - Key news
              • Exhibit 163: The Procter and Gamble Co. - Key offerings
              • Exhibit 164: The Procter and Gamble Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 165: Inclusions checklist
                • Exhibit 166: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 167: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 168: Research methodology
                • Exhibit 169: Validation techniques employed for market sizing
                • Exhibit 170: Information sources
              • 13.5 List of abbreviations
                • Exhibit 171: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Sensitive Toothpaste market growth will increase by $1016.81 million during 2023-2027.
              The sensitive toothpaste market is expected to grow at a CAGR of 6.87% during 2023-2027.
              Technavio has segmented the sensitive toothpaste market by distribution channel (Offline and Online) ,application (Low sensitive toothpaste, Highly sensitive toothpaste, APAC, South America, and MEA) , and geography (Europe, North America, APAC, South America, and Middle East and Africa).
              BioMin USA, Church and Dwight Co. Inc., Colgate Palmolive Co, Coswell Spa, Dabur India Ltd., GlaxoSmithKline Plc, Group Pharmaceuticals Ltd., Henkel AG and Co. KGaA, Lion Corp., Optima Naturals S.r.l, Oriflame Holding AG, Patanjali Ayurved Ltd., Sheffield Pharmaceuticals LLC, Splat Global UK Ltd., Spotlight Oralcare EU, Sunstar Suisse SA, The Himalaya Drug Co., The Honest Co. Inc., The Procter and Gamble Co., Vicco Laboratories are a few of the key vendors in the sensitive toothpaste market.
              Europe will register the highest growth rate of 33.63% among the other regions. Therefore, the sensitive toothpaste market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the sensitive toothpaste market growth are:
              • Innovations and product line extension
              • Introduction of multifunctional sensitive toothpaste
              The sensitive toothpaste market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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