Food Colors Market by Type and Geography - Forecast and Analysis 2022-2026

The food colors market share is expected to increase by USD 1.01 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.42%.

This food colorants market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers food colorants market segmentation by type (natural colors, synthetic colors, and nature-identical colors) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The food colorants market report also offers information on several market vendors, including Archer Daniels Midland Co., AROMATAGROUP SRL, Avees Products India, Cabot Corp., Dohler GmbH, FMC Corp., Givaudan SA, GNT Group BV, IFC Solutions, Incoltec, Kolorjet Chemicals Pvt Ltd., Lycored Corp., Riken Vitamin Co. Ltd., San-Ei Gen F.F.I. Inc., Sensient Technologies Corp., Special Ingredients Ltd., Chr. Hansen Holding AS, Koninklijke DSM NV, Roquette Freres SA, and BASF SE among others.

What will the Food Colors Market Size be During the Forecast Period?

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Food Colors Market: Key Drivers, Trends, and Challenges

The increasing consumer demand for natural food colorants is notably driving the food colorants market growth, although factors such as restriction on usage of synthetic food colorants due to their potential side effects may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the food colorants industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Food Colors Market Driver

One of the key factors driving the global food colorants market growth is the increasing consumer demand for natural food colorants owing to the increase in consumer awareness about the environmental impact caused by artificial chemicals in processed foods. Thus, vendors in the market have been engaging in research and development activities to introduce advanced technologies and develop products that cater to consumer demand. For instance, in September 2021, Divi's Nutraceuticals, a manufacturer of carotenoid and vitamin ingredients used in food and beverage, launched its new product CaroNat. This natural food colorant offers dark yellow to orange coloration to food and beverages. CaroNat is made from concentrated carrot juice and contains beta-carotene. The product is available in fine powder form and offers stability when exposed to heat. Such factors are expected to support the growth of the global food colorants market during the forecast period.

Key Food Colors Market Trend

Another key factor driving the global food colorants market growth is the increasing consumer demand for clean-label products. Clean labeling ensures that a product is free from artificial colors, flavors, and ingredients and is made up of natural and organic ingredients, including food colorants. Food producers provide clean labeling to their products to strengthen their market presence and increase their revenues. For instance, prominent food producers such as Mars Incorporated, General Mills, and Kellogg's offer products that are free from artificial colors. In addition, in October 2020, the FDA approved butterfly pea flower extract as a color additive in response to a petition by Sensient. Similarly, in February 2020, GNT Group BV filed a petition with the FDA to expand the use of spirulina concentrate in condiments and sauces, dips, plant-based products, salad dressings, and seasoning mixes as a safe color additive. Such factors will have a positive impact on the market growth during the forecast period.

Key Food Colors Market Challenge

One of the key challenges to the global food colorants market growth is the restriction on the usage of synthetic food colorants due to their potential side effects. Synthetic colorants are not approved by food authorities in all countries. For instance, Allura Red AC, a synthetic food colorant, is banned for use in India and is considered a prohibited chemical as per the Food Safety and Standards Authority of India (FSSAI). As the use of high concentrations (more than 10%) of Allura Red AC in food products can be toxic for consumers. Furthermore, the Food Safety Department of the Government of Dubai has prohibited the use of tartrazine in unpermitted food products. Any unpermitted food products containing tartrazine were to be banned in the UAE after October 2018. These factors are expected to have a negative impact on the growth of the market during the forecast period.

This food colorants market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global food colorants market as a part of the global specialty chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the food colorants market during the forecast period.

Who are the Major Food Colors Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Archer Daniels Midland Co.
• AROMATAGROUP SRL
• Avees Products India
• Cabot Corp.
• Dohler GmbH
• FMC Corp.
• Givaudan SA
• GNT Group BV
• IFC Solutions
• Incoltec
• Kolorjet Chemicals Pvt Ltd.
• Lycored Corp.
• Riken Vitamin Co. Ltd.
• San-Ei Gen F.F.I. Inc.
• Sensient Technologies Corp.
• Special Ingredients Ltd.
• Chr. Hansen Holding AS
• Koninklijke DSM NV
• Roquette Freres SA
• BASF SE

This statistical study of the food colorants market encompasses successful business strategies deployed by the key vendors. The food colorants market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.

Product Insights and News

• BASF SE - It is a public company headquartered in Germany. It is a global company generating USD 72,581.74 million in revenues and has around 110,302 employees. Its revenue from the global food colorants market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
• The company offers food colorants sourced from natural or nature-identical beta-carotene which are present in fruits and vegetables.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The food colorants market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Food Colors Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the food colorants market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Food Colors Market?

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35% of the market's growth will originate from Europe during the forecast period. Germany and UK are the key markets for food colorants in Europe. However, market growth in this region will be slower than the growth of the market in other regions.

The significant increase in the demand for food colorants owing to the high consumption of processed ready-to-eat (RTE) food products and ready-to-drink (RTD) beverages in countries such as Germany, the UK, and France will facilitate the food colorants market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic had a negative impact on the regional food colorants market. Governments in various countries such as the UK, Germany, France, and the Netherlands imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations. This resulted in lower demand for packaged food products such as baked products and dairy products from physical retail outlets due to the full or partial closure of these outlets. As a result, the use and demand for food colorants reduced in food applications. However, in H2 2020, the demand for packaged foods in the region rebounded, as retail outlets such as grocery stores, convenience stores, hypermarkets, and supermarkets were reopened in the region. This resulted in an increased demand for food colorants. The increasing consumption of packaged foods in the UK, Germany, and France will drive the growth of the regional food colorants market during the forecast period.

What are the Revenue-generating Type Segments in the Food Colors Market?

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The food colorants market share growth by the natural colors segment will be significant during the forecast period. The increasing consumer awareness about the health benefits of natural food colorants will contribute to the growth of the segment in focus in the forecast period. For instance, they contain anti-allergic, anti-inflammatory, and antioxidant properties. Anthocyanins are known to reduce obesity and heart disease due to their properties of absorbing oxidative stress. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the food colorants market size and actionable market insights on post COVID-19 impact on each segment.

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Colorants market - The market share is expected to increase to USD 19.09 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.85%.

Natural Colorants market - The market size will grow by USD 437.45 million during 2018-2022. 

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What are the Key Data Covered in this Food Colors Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive food colorants market growth during the next five years
• Precise estimation of the food colorants market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the food colorants industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of food colorants market vendors

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