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The football equipment market size is estimated to grow by USD 1.70 billion at a CAGR of 2.15% between 2023 and 2028. A remarkable trend in the market is the growing preference for eco-friendly products. This shift is driven by increasing global environmental concerns, prompting football equipment and football apparel manufacturers to replace traditional materials like leather, synthetic rubber, polyurethane, nylon, and other synthetics with organic cotton, water-based adhesives, and recycled plastics. Thermoplastic elastomers are also seeing rising usage across various types of sports equipment. Many emerging companies are introducing such products to meet the growing demand for eco-friendly alternatives. As a result, football shoes are now made from sustainable materials, not only benefiting the environment but also enhancing the shoes' lightness, thereby enabling players to achieve greater speed, agility, and comfort.
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The market is growing at a moderate pace due to the increasing demand for football market, protective gear, and apparel. Industry players are focusing on optimizing their cost structure to offer competitive prices. The market is supported by statistical and comprehensive data that help strategists make informed decisions.
The market share growth of the offline segment will be significant during the forecast period. The offline distribution channel includes offline stores that sell products in a physical space. In such stores, buyers can check products before buying. The offline distribution channel for the market includes specialty stores, hypermarkets, supermarkets, and departmental stores. The prominent players in the market promote and sell football equipment, including football apparel, through specialty stores, as they offer greater visibility to products and a wide assortment of products. Specialty stores are significant in the sales of football equipment because they allow consumers to sample and evaluate products before buying. This is a convenient retail channel not only for end customers but also for companies.
The offline segment shows a gradual increase in the market share of USD 12.79 billion in 2018. Consumers buy football equipment from supermarkets, hypermarkets, and department stores, as they stock a large portfolio of products. Moreover, these stores provide consumers with attractive discounts, and they usually offer economically priced brands. However, the shelf space for football equipment is low in these stores, which acts as a barrier to market growth. Walmart Inc. (Walmart) and LuLu Hypermarket (LuLu) are a few hypermarkets that are present globally and offer a wide range of football equipment. Decathlon SA (Decathlon) is one of the fastest-growing sporting goods supermarkets, and it offers a wide range of football equipment, such as shinguard, ankle brace support, knee pad, and other football training equipment. Hence, such factors are fuelling the growth of this segment during the forecast period.
Europe is projected to contribute 53% by 2028. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period.
Europe accounted for the largest market share in 2022 and shall continue to lead the market during the forecast period. Football accounts for the largest share of the market, and the popularity of football is the major driver for market growth in the region. Europe also has the largest number of football clubs in the world and attracts some of the most popular players in the game. The Union of European Football Associations (UEFA) Champions League and the Euro Cup are popular football tournaments played in the region, which will garner more popularity for the game over the forecast period and, therefore, contribute to the growth of the market in focus in the region during the forecast period.
The market industry report provides a holistic evaluation of market volumes and trends. Factors such as rising sports participation rates, driven by the appeal of a healthy lifestyle and events like the FIFA World Cup, are contributing to the market's growth. Key products in the market include football shoes and footballs, which are essential for participation in football. The market's growth is expected to continue, making it one of the fastest-growing markets in the sports industry. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the important drivers for the market is the growing demand for advanced equipment. Healthy lifestyle choices are driving demand for advanced equipment in the market at a moderate pace. As technological advancements revolutionize the sports industry, there's a pressing need for upgraded gear to replace outdated equipment, promising enhanced performance and safety. Companies like Odyssean Technology exemplify this trend, integrating sensors into sports gear to measure athlete performance and environmental conditions accurately.
Furthermore, these advancements, such as those in football shoes and footballs, provide statistical and comprehensive data, improving players' safety and performance. This technological integration extends to other sports like soccer and hockey, as well as mobile sporting goods like skis, snowboards, ice skates, and skateboards. As industry players adopt innovative business strategies and cost structures, market volumes continue to grow, supporting holistic evaluations in the Global market report. The market's fastest-growing segment underscores the pivotal role of advanced equipment in shaping the future of sports. Hence, such factors are driving the market during the forecast period.
Increased preference for eco-friendly products is the key trend in the market. The demand for eco-friendly products has been on the rise worldwide because of the growing concern about the environment. Football equipment manufacturers have been replacing raw materials like leather, synthetic rubber, polyurethane, nylon, and other synthetic materials with organic cotton, water-based adhesives, and recycled plastic materials in their manufacturing process. Thermoplastic elastomers are also being increasingly used in different kinds of sports equipment. A large number of budding companies are launching such products to cater to the increased demand for eco-friendly products. Thus, football shoes are now manufactured using eco-friendly materials, which has not only benefited the environment but has made the shoes significantly lighter than before, enabling players to have extra speed, agility, and comfort.
Furthermore, Nike has created limited-edition shoes made from recycled and renewable materials. Brazilian star player Neymar has been famously recognized for sporting the Nike Inc.GS football boot, the most lightweight and eco-friendly boot Nike has ever made. The laces, lining, and tongue of the Nike Inc.GS shoes are made from a minimum of 70% reused plastics, and the traction plate is made from the plant-based material Pebax Renu, which is 97% castor beans. This trend is likely to continue during the forecast period, which is expected to propel the US American football equipment market. Hence, such factors are driving the market during the forecast period.
The presence of counterfeit products is the major challenge impeding market growth. The presence of several local brands in the market is leading to fragmentation that is resulting in issues such as a lack of price standardization, an uneven competitive scenario, and market share erosion. Local and counterfeit brands price their products at a lower rate to gain a competitive advantage over international brands, but they lack quality and durability. However, these products are preferred by low-income consumers as they are affordable. This results in the failure of market companies to achieve optimal market penetration. They also tend to have an inventory backlog in their supply chain. Moreover, these counterfeit products have resulted in damaging the image of the original brands as consumers perceive these counterfeit products to be the original products. These issues restrict market growth to a large extent.
In developing countries such as China, India, and Thailand, counterfeit equipment is easily available to consumers. Thus, the growing availability of counterfeit products is expected to affect the revenue of several global companies during the forecast period. However, the same problem also holds true for many developed regions, which poses a challenge for the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Nike Inc. - The company offers football equipment such as Shadow XR Youth Football helmets as its key offering. They also offer footwear for football, basketball, running, swimming, tennis, driving, cricket, and other sports equipment under the same segment. Additionally, this segment offers Nike Pro tops and t-shirts, hoodies and pullovers, jackets and vests, pants and tights, shorts, socks, accessories, and equipment for football, basketball, golf, skateboarding, and tennis.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is characterized by diverse regional trends and the presence of top-performing companies showcasing notable achievements. Methodologies for gathering accurate insights reveal Global Variability and ongoing Innovation in Products crucial for Segmentation for Market Success. Understanding the industry chain structure and development trends supports competitive landscape analysis across key regions' development status. The market report is supportive to the business, highlighting the rising sports participation rate and demand for football equipment.
Furthermore, development policies influence manufacturing processes and import/export consumption, impacting gross margins for major leading industry players. Detailed product pictures and specifications inform shipments and highlight industry development trends. Strategic market growth analysis leverages technological innovations, supportive to the business, amidst Football Equipments limitations and a rising Sports Participation Rate, guiding effective business strategies with in-depth analysis of global Football Equipment market dynamics and future growth potential. Regulatory Influences and trade regulations significantly impact Consumer Demand Fluctuations and value chain optimization across various industries. Understanding industry recommendations helps navigate these changes. Football equipment manufacturers have been replacing raw materials like leather, synthetic rubber, polyurethane, nylon, and other synthetic materials with organic cotton, water-based adhesives, and recycled plastic materials in their manufacturing process. Analyzing the Leading 20 countries provides insights into global trends and opportunities analysis. In the context of the area marketplace expansion, a comprehensive macro overview and micro details are crucial. Businesses should consult a trusted source for accurate data on Protective Gear and Accessories to stay ahead. Market reports that include these elements offer a complete picture of current and future conditions. By delving into these aspects, companies can better anticipate shifts in demand and adjust strategies accordingly.
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Market Scope |
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Report Coverage |
Details |
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Page number |
177 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.15% |
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Market growth 2024-2028 |
USD 1.70 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
2.05 |
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Regional analysis |
Europe, South America, APAC, North America, and Middle East and Africa |
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Performing market contribution |
Europe at 53% |
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Key countries |
Brazil, UK, Germany, France, Japan, and US |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adams, Adidas AG, Amer Sports Corp., ASICS Corp., Baden Sports Inc., BasicNet Spa, Columbia Sportswear Co., Diadora Spa, Douglas Pads, Franklin Sports Inc., hummel AS, Iconix International, JOMA SPORT SA, Lotto sport Italia Spa, Mizuno USA Inc., Nike Inc., PUMA SE, Schutt Sports, Under Armour Inc., and Xenith LLC |
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Market dynamics |
Parent market analysis, Market forecasting, market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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