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The fresh cranberries market size is projected to increase by USD 9.91 million and the market size is estimated to grow at a CAGR of 4.58% between 2022 and 2027. This fresh cranberries market report extensively covers market segmentation by distribution channel (offline and online), type (inorganic and organic), and geography (North America, Europe, APAC, South America, and Middle East and Africa). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the fresh cranberries market growth is the growth of organized retail. The main factor that is fuelling the growth of organized retail is the rapid expansion of supermarkets, hypermarkets, and specialty stores. Some of the prominent retail stores including Walmart Inc. (Walmart) and Tesco PLC (Tesco) are rapidly expanding their retail stores regionally and globally to increase their market share. For example, in July 2020, Walmart Canada announced its investment to improve its in-store and online shopping experiences and upgrade its distribution. Furthermore, there is a potential opportunity for organized retail in developing economies due to factors such as increasing disposable income of people, rapidly increasing consumer spending, and the growth of the population. Hence, such factors are positively impacting the market which, in turn, will drive the market growth during the forecast period.
The Fresh Cranberries Market shows an accelerated CAGR during the forecast period.
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A key factor shaping the fresh cranberries market growth is the rising popularity of private-label fresh cranberries. The private labeling of fresh cranberries is a primary trend in the global fresh cranberries market. Several prominent retailers globally are launching their own brands of fresh fruit products, such as fresh cranberries, due to the growing demand for fresh fruits from consumers.
For example, Tesco sells its own private-label fresh cranberries under the Tesco Cranberries 300G name. The main advantage of private labeling of fresh cranberries is that it significantly decreases the purchasing cost of consumers which is positively impacting the market. Hence, such factors are expected to drive market growth during the forecast period.
Rising demand for dried cranberries is one of the key challenges hindering the fresh cranberries market growth. There is an increase in demand for dried cranberries due to factors such as increasing awareness about the nutritional benefits of the consumption of dried fruits, such as dried cranberries. Some of the main types of dried cranberries which has a strong demand include dried fruits in the form of snacks and cereals.
Moreover, there is an increasing demand for processed and dried fruits, such as dried cranberries from food manufacturing companies, such as confectionery manufacturers, bakeries, and dairy companies in order to manufacture their products. Furthermore, dried cranberries are mostly consumed as snacks due to their better preservation properties than fresh cranberries. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The increasing demand for the inorganic segment will increase the market growth during the forecast period. Cranberry crops are mostly in the specialty crops segment and are grown using pesticides. Inorganic cranberries are subjected to a pesticide-intensive process to prevent infestation by insects and the growth of fungus. These inorganic crops are prone to infestation by insects and fungal attacks on crops as these are grown for a long period of time and are harvested only once a year. Several farmers use different types of herbicides and pesticides to boost the production of cranberry crops during harvest. Another significant issue for cranberry growers is the growth of weeds and grasses in cranberry bogs. As a result, the growers utilize the chemicals including aminothiazole, which is a chlorophyll inhibitor used to clear bog grasses and weeds. Despite these, issues, factors such as the high demand for inorganically grown fresh cranberries and their easy availability and lower cost can fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. Some of the key sources of offline distribution channels where consumers can buy fresh fruits, including cranberries include traditional brick-and-mortar retail outlets, farmers' markets, and specialty stores. Several supermarkets, grocery chains, and local markets have a dedicated section for fresh fruits, which offers consumers a variety of fresh fruits, such as organic and inorganic varieties. For instance, Walmart Inc. offers a wide range of organic fruits, such as fresh cranberries.
The offline segment was the largest segment and was valued at USD 24.25 million in 2017.
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Some of the different types of organic fresh produce comprise organic bananas, fresh organic strawberries, organic red seedless grapes, and others. Additionally, there is an increasing preference for these outlets as they cater to the demand for healthier and sustainably produced food options. In addition, there is a significant purchase from farmer's markets as they offer a direct link between local farmers and consumers. Furthermore, it enables shoppers to purchase fresh fruits, vegetables, and other products directly from farmers, creating a sense of community and supporting local economies. Moreover, it allows consumers to inspect and physically assess the quality of fresh fruits, including cranberries, before making a purchase which fuels the adoption of this segment. Hence, such factors are expected to fuel the adoption of this segment which in turn will drive the market growth during the forecast period.
North America is estimated to contribute 45% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries that are significantly contributing to the market growth is the US. The main factor that significantly contributes to the fresh cranberries market growth in North America is the he presence of major market players. For instance, Ocean Spray is one of the prominent market players which represents 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, and Washington, and is one of the largest exporters of fresh cranberries.
Some of the main factors that fuel the growth of the fresh cranberries market in North America are the favorable weather conditions and the growth of the retail sector. Furthermore, there is an increasing demand for cranberries to produce juices and beverages in North America due to the health benefits of consuming fresh cranberries. Hence, such factors are driving the market growth during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global fresh cranberries market witnessed a significant slowdown in cancelations of cranberry farm tours and cranberry festivals in 2020 due to lockdowns in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of agricultural operations. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The fresh cranberries market report also includes detailed analyses of the competitive landscape of the market and information about 13 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The fresh cranberries market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Fresh Cranberries Market Scope |
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Report Coverage |
Details |
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Page number |
147 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.58% |
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Market growth 2023-2027 |
USD 9.91 million |
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Market structure |
Concentrated |
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YoY growth 2022-2023(%) |
4.38 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 45% |
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Key countries |
US, Canada, China, Germany, and the UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Canneberge Quebec Inc., Cape Blanco Cranberries Inc., Cape Cod Select, Decas Cranberry Products Inc., Fresh Meadows Cranberries, Habelman Bros. Co., Ocean Spray Cranberries Inc., Seaview Cranberries Inc., Fruit dOr, Honestly Cranberry, Meduri Farms Inc., Michigan Cranberry Co., and Wetherby Cranberry Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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