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The health and wellness food market is estimated to grow at a CAGR of 8.5% between 2022 and 2027. The size of the market is forecast to increase by USD 452.93 million. In 2017 the size of the market was valued at USD 619.3 million.
This health and wellness food market report extensively covers market segmentation by Product (naturally health food, functional food, bfy food, organic food, and food intolerance products), Distribution Channel (offline and online), and Geography (north america, apac, europe, middle east and africa, and south america). It also includes an in-depth analysis of drivers, trends, and challenges.
The growth of the market depends on several factors, including increasing adoption of healthy eating habits, people increasingly choosing organic over inorganic food products, and the food sensitivity that occurs when a person has difficulty digesting certain types of food.People worldwide are gradually shifting towards healthier and more active lifestyles, opting for unprocessed and wholegrain foods, as well as incorporating balanced and varied nutrition into their diets. This shift is driven by the growing awareness of the importance of a balanced diet and regular physical activity in promoting emotional, physical, and cognitive health and overall well-being.The significance of maintaining a healthy and balanced nutritional intake is well-documented, as it can help prevent chronic diseases and promote optimal health. Conditions such as coronary heart disease, stroke, hypertension, atherosclerosis, obesity, type 2 diabetes, osteoporosis, dental caries, gallbladder disease, dementia, and nutritional anemias are often the result of poor dietary choices and unhealthy lifestyles. As a result, the increasing awareness of the benefits of a well-balanced diet and healthy food choices is expected to drive market growth during the forecast period. Consumers are recognizing the vital role that nutrition plays in maintaining overall health and are actively seeking out products that support their well-being.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The global health and wellness food market is set to thrive due to the increasing adoption of prebiotic and probiotic foods. Prebiotics are indigestible substances found in food that ferment in the large colon, nourishing the probiotic bacteria in the gut and promoting a healthy digestive system. Regular consumption of prebiotics offers numerous benefits, including reduced risk of cardiovascular diseases, increased levels of healthy cholesterol, improved gut health, digestion, and immune function, lower stress response, decreased risk of obesity and weight gain, reduced inflammation and autoimmune reactions, and hormonal balance.
Leading companies like Nestle provide prebiotic food options such as Quakers oats, which reduce gastric activity and promote the growth of intestinal bacteria. On the other hand, probiotics are live beneficial bacteria naturally present in fermented foods like yogurt. As consumers gradually embrace prebiotic and probiotic foods, companies like Danone and Nestle are likely to expand their offerings in the probiotic product market, driving further growth in the industry.
The global health and wellness food market faces a significant obstacle in the form of high costs. Organic food products, in particular, are approximately 60% more expensive than conventionally produced alternatives due to the increased labor required for organic crop cultivation. Organic food grains, for example, tend to be pricier compared to items like soft drinks and biscuits that utilize less expensive ingredients such as margarine, sugar, and edible oil. Organic farmers prioritize crop rotation and avoid chemical weed control to maintain soil health and prevent weed growth.
In the United States, organic food producers must obtain USDA organic certification to ensure compliance with specified organic standards for farming operations and production methods. The certification fees vary based on the scale of operations, further adding to producers' costs. To maintain profitability, producers pass on these production expenses to consumers, resulting in higher prices for health and wellness food products. The elevated price point poses a challenge by limiting consumer demand and impeding market growth.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Health and Wellness Food Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The global health and wellness food market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Health and wellness food is readily available in various retail outlets, including department stores, specialty stores, supermarkets, convenience stores, and drug stores. These retail stores offer a superior shopping experience, allowing customers to interact directly with store staff for product recommendations and feedback on product usage. Unlike online purchases, retail stores provide immediate product possession and the opportunity to examine products before buying. These advantages drive the growth of the retail segment in the health and wellness food market.
Retail outlets cater to the increasing demand for health and wellness products by stocking and selling a wide range of options. For example, The Organic Supermarket in Ireland has multiple branches that offer organic food products, including fresh fruits, vegetables, and packaged items like cheese and tofu. The presence of such retail outlets, along with their investments in health and wellness food, supports market growth. Major food retailers like Whole Foods Market and Safeway are actively procuring health and wellness food to meet the rising consumer demand. Whole Foods Market, for instance, replaces sugary drinks and snacks with healthier beverage alternatives. This trend of retailers prioritizing health-conscious products over processed foods further contributes to the expansion of the health and wellness food market.
Naturally healthy food refers to food products that undergo minimal processing and do not contain artificial ingredients. These foods are free from hormones, antibiotics, and artificial flavors. Examples of naturally healthy options include zero trans-fat oils, whole wheat and multigrain bread, baked potato chips and wedges, and cereal grain flour. To provide complete product information and avoid misbranding, food companies that manufacture natural health foods often include a "natural" label on their products. This label may indicate that the food has no added coloring, no artificial ingredients, or is minimally processed.
The natural health food segment showed a gradual increase in market share of USD from 216.40 million in 2017 and continued to grow by 2021.Naturally healthy food is consumed globally due to its numerous health benefits. These include improved digestion, better nutrient absorption, regulation of blood sugar levels, and enhanced immunity due to the antioxidant properties of such food products. While natural food products do not carry certifications from authorities like the USDA, FDA, or ESFA for their "natural" labeling, the absence of formal regulations and certifications has led to an increase in market growth. The rising adoption of natural health products for their inherent health benefits has attracted new players to enter the market and meet the growing demand.
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Functional food is produced using specific ingredients known as plant stanols and sterols, which offer health-enhancing properties and help prevent certain diseases. These components, derived from plant membranes, have been shown to lower blood cholesterol levels. An example of functional food is low-fat spreads that contain stanols to aid in cholesterol reduction. Additionally, functional foods can be fortified with nutrients not typically found in the product. For instance, omega-3 fatty acids extracted from fish oils can be added to bread or baked beans to provide additional health benefits. Consequently, the consumption of functional food has increased as individuals seek to improve their health and compensate for poor dietary habits. The growing prevalence of diseases like diabetes, cancer, allergies, and dental issues has further motivated people to choose functional food options. It's worth noting that oral health is closely linked to one's diet, with dietary acids found in soft drinks posing risks of dental erosion.
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North America is projected to contribute 31% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America has a large number of food halls and retail stores and chains such as Walmart, Costco, Kroger, SuperTarget, Safeway, and Whole Foods Market that offer health and wellness food such as organic food. The increasing number of food service establishments and eateries, the presence of several small and large players, M&A (such as the acquisition of Cold Brew Coffee by Nestle and RXBAR by Kellogg), and the emergence of startups are driving the growth of the regional health and wellness food market. Processed food is the leading cause of chronic health problems such as obesity, hypertension, diabetes, and cardiovascular diseases (CVDs) due to high levels of refined grains, added sugar, salt, unhealthy fats, and animal-source ingredients in such food products.
The market witnessed growth Post Covid-19 as increased the availability of health and wellness food in retail stores. Furthermore, online retail sales of health and wellness food increased due to the growing Internet penetration since 2020. Such factors are expected to drive the growth of the regional health and wellness food market during the forecast period.
Americas Health and Wellness Food and Beverages market - The market share analysts estimate that the market will grow steadily at a CAGR of around 7% by 2021.
The health and wellness food market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Health And Wellness Food Market Scope |
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Report Coverage |
Details |
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Page number |
176 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.5% |
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Market growth 2023-2027 |
USD 452.93 million |
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Market structure |
USD Fragmented |
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YoY growth 2022-2023(%) |
7.87 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 31% |
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Key countries |
US, China, Japan, UK, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amys Kitchen Inc., Archer Daniels Midland Co., Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Clif Bar and Co., Dairy Farmers of America Inc., Danone SA, Dr. Schar AG, Fifty50 Foods, General Mills Inc., Glanbia Plc, GlaxoSmithKline Plc, Kellogg Co., London Foods Ltd., Mars Inc., Nestle SA, PepsiCo Inc., Yakult Honsha Co. Ltd., Mondelez International Inc., and United Natural Foods Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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