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The fresh meat packaging market size is estimated to grow at a CAGR of 3.19% between 2023 and 2028. The market size is forecast to increase by USD 473.65 million. The growth of the market depends on several factors such as the rising adoption of case-ready meat packaging, the rising demand for plastic films in meat packaging, and the increasing global consumption of fresh meat.
This fresh meat packaging market report extensively covers market segmentation by type (beef, pork, goat meat/mutton, poultry, and seafood), packaging (flexible and rigid), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the fresh meat packaging market growth is the rising global consumption of fresh meat. The main region which is expected to have a significant growth rate for fresh meat products is the APAC whereas North America's meat consumption rate is expected to be moderate due to rising health concerns. In addition, the substitution of red meat with leaner meat in North America and Western Europe has fuelled the consumption rate of pork and poultry.
Moreover, the growth in the global consumption of animal proteins over the next decade is expected to increase by 14% by 2030 over that in 2020, fuelled by rising disposable incomes and population growth. Furthermore, protein availability from beef, pork, poultry, and sheep meat is projected to grow by 5.9%, 13.1%, 17.8% and 15.7%, respectively, by 2030. Hence, such factors are positively impacting the market. Therefore, it si expected to drive market growth during the forecast period.
A key factor shaping the fresh meat packaging market growth is the recycling of packaging materials. There are several regulations on plastic reduction at the global and regional level which paves the way for the recycling of packaging materials. In addition, several waste-handling organizations have utilized this opportunity by introducing innovative recycling techniques for the complete recycling of chlorine-added plastic packaging materials.
For example, Enval Ltd., a UK-based waste-handling organization, uses a process called pyrolysis. Moreover, in this method, the packaging material is allowed to burn in a chamber, and the char from this residue consists of 79% liquid carbon and 21% carbon gas. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
The adverse environmental effects of plastic packaging are one of the key challenges hindering the fresh meat packaging market growth. There is an increase in convenient packaging and marketing due to the rising customer purchase rate of packaged fresh meat. However, such trends are degrading environmental sustainability. For example, in 2020, it was noted that 35% of waste in the US was generated from food packaging, out of which more than 90% of the waste was non-degradable, including transparent films, flexible plastic pouches, and plastic bags.
Moreover, some of the commonly used packaging techniques for fresh meat packaging, using chlorine as a major raw material include shrink and stretch film wrapping, pouch packaging, and plastic bag packaging. In addition, chlorine emits a huge amount of harmful carbon compounds during manufacturing and processing. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the marekt growth during the forecast period.
The beef segment is estimated to witness significant growth during the forecast period. The growing demand for protein products among consumers will increase the demand for beef products which is expected to significantly contribute to the growth of this segment. In addition, increasing health consciousness among consumers is fuelling the demand for meat products that are rich in protein, such as beef products. Furthermore, several market players are coming up with new beef products to meet the rising demand from consumers.
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The beef segment was the largest segment and was valued at USD 901.01 million in 2018. For example, in October 2022, Beyond Meat, Inc. launched its Beyond Steak plant-based beef. In addition, the growing consumption of animal-based beef is also intensifying the growth of the segment. For instance, the global consumption of beef was 130 billion lbs (pounds) in 2020, with the US accounting for roughly 21% of the beef consumed in the world, followed by China and the EU, according to the United States Department of Agriculture (USDA). Therefore, the rising number of new beef products and growing beef consumption worldwide is expected to drive the fresh meat packaging market during the forecast period.
Based on packaging, the segment is classified into flexible and rigid. Several fresh meat manufacturers are operating at low-profit margins and higher volume sales. As a result, there is an increasing preference for cost-cutting supply chain techniques to reduce their overall cost. In addition, flexible packaging minimizes transportation costs by fitting large quantities of materials in a single truck. Furthermore, it reduces the space used in warehouses. Moreover, by leveraging flexible packaging, the weight of each pallet of goods is also reduced as flexible packaging materials are thinner and more lightweight than other packaging materials. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries in North America which is a significant contributor to the growth of the fresh meat packaging market in the region is the US due to the growth in the economy and rising off-premise food and beverage consumption.
Moreover, the food industry, such as meat manufacturers, in North America is witnessing the demand for biodegradable plastics due to stringent regulations against plastic landfills caused by food packaging. As a result, by leveraging such opportunities, many regional biodegradable film manufacturers are entering the US market. These market players are manufacturing biodegradable films from starch-based thermoplastic materials, cellulose, and others. Hence, such factors are driving the market growth in North America during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global fresh meat packaging market witnessed a significant slowdown due to the temporary halt of the operations of several companies to contain the spread of COVID-19 in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the recovery of the market. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amcor Plc: The company offers fresh meat packaging solutions such as ICE Coextruded Films, OvenRite packaging, and FreshCase active vacuum packaging.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Berry Global Inc., Cascades Inc., Constantia Flexibles Group GmbH, Coveris Management GmbH, CTB Inc., Dow Chemical Co., Faerch AS, GRUPO ULMA S. COOP, Hanmere Polythene Ltd., Kureha Corp., Mondi Plc, Pactiv Evergreen Inc., Printpack Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., Transcontinental Inc., UFlex Ltd., and Winpak Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.
Global Fresh Meat Packaging Market Customer Landscape
The fresh meat packaging market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Fresh Meat Packaging Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.19% |
Market Growth 2024-2028 |
USD 473.65 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.11 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amcor Plc, Berry Global Inc., Cascades Inc., Constantia Flexibles Group GmbH, Coveris Management GmbH, CTB Inc., Dow Chemical Co., Faerch AS, GRUPO ULMA S. COOP, Hanmere Polythene Ltd., Kureha Corp., Mondi Plc, Pactiv Evergreen Inc., Printpack Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., Transcontinental Inc., UFlex Ltd., and Winpak Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
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