Geomarketing Software Market by Deployment, Location, and Geography - Forecast and Analysis 2022-2026
- Published: May 2022
- Pages: 120
- SKU: IRTNTR40187
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The geomarketing software market share is expected to increase by USD 16.85 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 22.93%.
The market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by deployment (cloud-based and on-premises), location (outdoor and indoor), and geography (North America, APAC, Europe, Middle East and Africa, and South America)
The market report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., Bluedot Industries Pty. Ltd, CartoDB Inc., Cisco Systems Inc., Egon Srl, Galigeo SAS, GEOBLINK SL, GeoConcept SAS, GfK SE, International Business Machines Corp., Kumulos Ltd., Nexiga GmbH, Oracle Corp., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce.com Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH among others.
adobe.com - The company offers geomarketing software for Cloud data, 3D printing, and network technology. Through the digital media segment, the company offers products, services, and solutions that enable customers to create, publish, and promote content from anywhere.
What will the Geomarketing Software Market Size be During the Forecast Period?
Get the Geomarketing Software Market Size Forecast by Downloading the Report Sample
Parent Market Analysis
Technavio categorizes the global market as a part of the global application software market. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the geomarketing software market during the forecast period.
Geomarketing Software Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The increasing adoption of technologically advanced mobile devices is notably driving the market growth, although factors such as a lack of awareness about geomarketing among end-users may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Geomarketing Software Market Driver
- One of the key factors driving global market growth is the increasing adoption of technologically advanced mobile devices.
- The increased number of mobile subscribers led to an increase in the generation of location-based data from smart device users.
- Factors such as improvements in user interfaces in mobile apps and the use of location-enabled mobile devices have increased the adoption of marketing software.
- Globally, the number of smartphones is expected to reach 7,690 million units by 2027. In developing countries such as India, mobility enables the successful implementation of e-government initiatives in Tier-2 and Tier-3 cities as well as rural areas, which lack proper IT infrastructure and Internet connectivity. Thus, such factors are expected to boost the growth of the market during the forecast period.
Key Geomarketing Software Market Trend
- The advent of big data and location-based analytics is one of the key market trends that is expected to impact the industry positively in the forecast period.
- End-user firms are adopting the software to transform the unstructured data gathered from various smart devices into structured data and gain meaningful insights.
- With the adoption of AI technology and location-based analytical tools such as big data, most enterprises are gaining access to an abundance of consumer location data, which they are using to obtain competitive advantages in terms of costs and time.
Key Geomarketing Software Market Challenge
- One of the key challenges to global market growth is the lack of awareness about geomarketing among end-users due to the under-penetration of the market. This results in a low rate of adoption and slow implementation of the technology across the world, and even more in emerging economies.
- There is a general misconception about the failure of the implementation of geomarketing platforms and the implementation of new regulations regarding the security of the customers' data. Therefore, many companies in various end-user sectors may consider it an unnecessary and additional burden to deploy this marketing platform.
- Other factors such as the steep operational learning curve of the geomarketing software, which may add to its costs, and overall unattractiveness may also hinder the growth of the market in the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Geomarketing Software Market Value Chain Analysis
Our In-house experts produce extensive information on the value chain and parent market of the geomarketing software market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.
Which are the Key Regions for Geomarketing Software Market?
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35% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for geomarketing software in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The geomarketing software market in APAC will witness steady growth during the forecast period. This is due to the adoption of advanced technologies in end-user sectors, such as telecommunication, BFSI, healthcare, retail, travel and tourism, along with the increasing dependence on the Internet, high Internet penetration, and gradual expansion by market vendors. This will facilitate market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What is the Fastest-Growing Deployment Segment in the Geomarketing Software Market?
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The market share growth by the on-premise segment will be significant during the forecast period. Cloud-based solutions are less expensive than on-premises software. Cloud-based marketing software does not require the actual installation of the hardware and software at the end-user premises; instead, it is maintained at the vendor's data center, from where it can be accessed by the end user on a subscription basis. Thus, the increasing popularity of cloud platforms among end-users will drive segment growth.
This report provides an accurate prediction of the contribution of all the segments to the growth of the geomarketing software market size and actionable market insights on the post-COVID-19 impact on each segment.
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Geomarketing Software Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 22.93% |
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Market growth 2022-2026 |
USD 16.85 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
20.1 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
|
Performing market contribution |
APAC at 35% |
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Key countries |
US, China, Japan, Germany, and UK |
|
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
Adobe Inc., Alphabet Inc., Bluedot Industries Pty. Ltd, CartoDB Inc., Cisco Systems Inc., Egon Srl, Galigeo SAS, GEOBLINK SL, GeoConcept SAS, GfK SE, International Business Machines Corp., Kumulos Ltd., Nexiga GmbH, Oracle Corp., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce.com Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Geomarketing Software Market Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive market growth during the next five years
- Precise estimation of the market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behaviour
- The growth of the geomarketing software industry across North America, APAC, Europe, Middle East and Africa, and South America
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive analysis of factors that will challenge the growth of geomarketing software market vendors
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Location
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Deployment
- 5.1 Market segments
- Exhibit 25: Chart on Deployment - Market share 2021-2026 (%)
- Exhibit 26: Data Table on Deployment - Market share 2021-2026 (%)
- 5.2 Comparison by Deployment
- Exhibit 27: Chart on Comparison by Deployment
- Exhibit 28: Data Table on Comparison by Deployment
- 5.3 Cloud-based - Market size and forecast 2021-2026
- Exhibit 29: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
- 5.4 On-premises - Market size and forecast 2021-2026
- Exhibit 33: Chart on On-premises - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Data Table on On-premises - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Chart on On-premises - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on On-premises - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Deployment
- Exhibit 37: Market opportunity by Deployment ($ million)
6 Market Segmentation by Location
- 6.1 Market segments
- Exhibit 38: Chart on Location - Market share 2021-2026 (%)
- Exhibit 39: Data Table on Location - Market share 2021-2026 (%)
- 6.2 Comparison by Location
- Exhibit 40: Chart on Comparison by Location
- Exhibit 41: Data Table on Comparison by Location
- 6.3 Outdoor - Market size and forecast 2021-2026
- Exhibit 42: Chart on Outdoor - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on Outdoor - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on Outdoor - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on Outdoor - Year-over-year growth 2021-2026 (%)
- 6.4 Indoor - Market size and forecast 2021-2026
- Exhibit 46: Chart on Indoor - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Indoor - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Indoor - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Indoor - Year-over-year growth 2021-2026 (%)
- 6.5 Market opportunity by Location
- Exhibit 50: Market opportunity by Location ($ million)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 52: Chart on Market share by geography 2021-2026 (%)
- Exhibit 53: Data Table on Market share by geography 2021-2026 (%)
- 8.2 Geographic comparison
- Exhibit 54: Chart on Geographic comparison
- Exhibit 55: Data Table on Geographic comparison
- 8.3 North America - Market size and forecast 2021-2026
- Exhibit 56: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 58: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 59: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 8.4 APAC - Market size and forecast 2021-2026
- Exhibit 60: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 61: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 62: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 63: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 8.5 Europe - Market size and forecast 2021-2026
- Exhibit 64: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 65: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 66: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 67: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 8.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 68: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 8.7 South America - Market size and forecast 2021-2026
- Exhibit 72: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 8.8 US - Market size and forecast 2021-2026
- Exhibit 76: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 77: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 78: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on US - Year-over-year growth 2021-2026 (%)
- 8.9 China - Market size and forecast 2021-2026
- Exhibit 80: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 81: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 82: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on China - Year-over-year growth 2021-2026 (%)
- 8.10 Germany - Market size and forecast 2021-2026
- Exhibit 84: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 85: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 86: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 8.11 UK - Market size and forecast 2021-2026
- Exhibit 88: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 89: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 90: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 8.12 Japan - Market size and forecast 2021-2026
- Exhibit 92: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 93: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 94: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 8.13 Market opportunity by geography
- Exhibit 96: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 97: Impact of drivers and challenges in 2021 and 2026
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 98: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 99: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 100: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 101: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 102: Matrix on vendor position and classification
- 11.3 Adobe Inc.
- Exhibit 103: Adobe Inc. - Overview
- Exhibit 104: Adobe Inc. - Business segments
- Exhibit 105: Adobe Inc. - Key news
- Exhibit 106: Adobe Inc. - Key offerings
- Exhibit 107: Adobe Inc. - Segment focus
- 11.4 Alphabet Inc.
- Exhibit 108: Alphabet Inc. - Overview
- Exhibit 109: Alphabet Inc. - Business segments
- Exhibit 110: Alphabet Inc. - Key news
- Exhibit 111: Alphabet Inc. - Key offerings
- Exhibit 112: Alphabet Inc. - Segment focus
- 11.5 Bluedot Industries Pty. Ltd
- Exhibit 113: Bluedot Industries Pty. Ltd - Overview
- Exhibit 114: Bluedot Industries Pty. Ltd - Product / Service
- Exhibit 115: Bluedot Industries Pty. Ltd - Key offerings
- 11.6 CartoDB Inc.
- Exhibit 116: CartoDB Inc. - Overview
- Exhibit 117: CartoDB Inc. - Product / Service
- Exhibit 118: CartoDB Inc. - Key offerings
- 11.7 Cisco Systems Inc.
- Exhibit 119: Cisco Systems Inc. - Overview
- Exhibit 120: Cisco Systems Inc. - Business segments
- Exhibit 121: Cisco Systems Inc. - Key news
- Exhibit 122: Cisco Systems Inc. - Key offerings
- Exhibit 123: Cisco Systems Inc. - Segment focus
- 11.8 Egon Srl
- Exhibit 124: Egon Srl - Overview
- Exhibit 125: Egon Srl - Product / Service
- Exhibit 126: Egon Srl - Key offerings
- 11.9 International Business Machines Corp.
- Exhibit 127: International Business Machines Corp. - Overview
- Exhibit 128: International Business Machines Corp. - Business segments
- Exhibit 129: International Business Machines Corp. - Key offerings
- Exhibit 130: International Business Machines Corp. - Segment focus
- 11.10 Oracle Corp.
- Exhibit 131: Oracle Corp. - Overview
- Exhibit 132: Oracle Corp. - Business segments
- Exhibit 133: Oracle Corp. - Key news
- Exhibit 134: Oracle Corp. - Key offerings
- Exhibit 135: Oracle Corp. - Segment focus
- 11.11 Salesforce.com Inc.
- Exhibit 136: Salesforce.com Inc. - Overview
- Exhibit 137: Salesforce.com Inc. - Product / Service
- Exhibit 138: Salesforce.com Inc. - Key news
- Exhibit 139: Salesforce.com Inc. - Key offerings
- 11.12 UrbiStat Srl
- Exhibit 140: UrbiStat Srl - Overview
- Exhibit 141: UrbiStat Srl - Product / Service
- Exhibit 142: UrbiStat Srl - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 143: Inclusions checklist
- Exhibit 144: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 145: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 146: Research methodology
- Exhibit 147: Validation techniques employed for market sizing
- Exhibit 148: Information sources
- 12.5 List of abbreviations
- Exhibit 149: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Japan
- Germany
- UK
- Increasing adoption of technologically advanced mobile devices
- Advent of big data and location-based analytics
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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