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The ginger beer market size is forecast to increase by USD 4.32 billion at a CAGR of 8.06% between 2023 and 2028. The market is witnessing a significant trend towards low-alcoholic, flavored beverages, as consumers increasingly seek healthier and more refreshing options. One such beverage gaining popularity is ginger beer. With its unique and zesty flavor, ginger beer offers a delicious alternative to traditional alcoholic beverages. Moreover, the growing availability of a wide range of flavored ginger beers caters to diverse taste preferences. Additionally, the rising disposable income of people allows them to indulge in these premium beverages, making ginger beer an attractive option for both social and personal consumption. This trend is expected to continue, as consumers seek out new and exciting flavors while maintaining a health-conscious lifestyle.
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Ginger Beer, a refreshing and spicy beverage, has gained significant popularity in recent years due to its unique taste and health advantages. Docker Brewery and Bakehouse, based in Seattle, Washington, are among the multidisciplinary players in the market, producing high-quality artisan drinks. Other notable brands include Bundaberg, Lick Pier Tropical, Q Mixers, and Sobah. The market is witnessing growth due to the increasing demand for flavored ginger beers and gluten-free beverages. The on-trade distribution channel is a significant contributor to the market's growth, with cocktail packs gaining popularity in bars and restaurants. The digital publishing industry has also played a crucial role in promoting Ginger Beer, with many nutrition drink and food blogs highlighting its health benefits. Kakadu plum and Gubinge, two native Australian ingredients, are increasingly being used to add unique flavors and nutritional value to ginger beers. E-commerce platforms have also made it easier for consumers to purchase ginger beers from various brands, making it accessible to a wider audience. The craft beer industry's influence on the market is also noteworthy, as many craft breweries are now producing their versions of ginger beer. Overall, the market is expected to continue its growth trajectory in the coming years.
Growing demand for low-alcoholic flavored beverages among consumers is notably driving market growth. The non-alcoholic and low-alcoholic beverage market is experiencing significant growth, with consumers increasingly opting for drinks containing minimal or no alcohol. While non-alcoholic beer has been a long-standing option, recent developments cater to the demand for beverages with lower alcohol by volume (ABV), fewer calories, and less sugar. In the past 12 months up to October 2021, online sales of non-alcoholic and low-alcoholic beverages surged by 315%, compared to a 26% increase in online sales for alcoholic beverage categories like beer, wine, and spirits.
Moreover, brands such as Amplys and Rusty Yak are capitalizing on this trend by offering a range of delicious and refreshing options for consumers seeking healthier and more socially acceptable alternatives. Retail sales are also expected to continue growing as more people embrace this trend. Thus, such factors are driving the growth of the market during the forecast period.
Health benefits offered by ginger beer is the key trend in the market. Ginger beer, a non-alcoholic carbonated beverage, offers remarkable health advantages, distinguishing it from many other refreshing drinks. The primary ingredient in ginger beer is ginger root, which has been utilized in culinary and medicinal applications for centuries. Gingerol, an active compound found in ginger root, is responsible for its distinctive aroma and is a rich source of minerals such as magnesium, manganese, potassium, copper, and vitamin B6. The therapeutic properties of ginger are attributed to gingerol.
Further, ginger beer's health benefits include alleviating nausea and enhancing digestion, reducing cancer risk, providing anti-inflammatory benefits, and exhibiting anti-bacterial properties. These advantages are expected to fuel the expansion of the global ginger beer market during the forecast period. Amplys, Rusty Yak, and other retailers are among the key players in this market, offering consumers a wide range of ginger beer options. Thus, such trends will shape the growth of the market during the forecast period.
Increasing obesity rates and related issues is the major challenge that affects the growth of the market. The market faces a significant challenge due to the rising prevalence of obesity and associated health concerns among consumers. A body mass index (BMI) of 25 to 29.9 indicates overweight status, while a BMI above 30 signifies obesity. Obesity brings about health issues such as high blood pressure, diabetes, and joint problems, among others. For instance, in the US, 37.9% of men and 41.1% of women were reported to be obese in 2021.
As awareness of obesity's severity grows, consumers have become more cautious about their sugar and calorie intake from food and beverage products. Consequently, the demand for non-alcoholic, low-calorie ginger beer and other beverage alternatives is on the rise. Companies like Amplys and Rusty Yak are capitalizing on this trend by offering healthier options in the retail market. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BUNDABERG BREWED DRINKS PTY LTD - The company provides a range of high-quality ginger beer offerings, including the renowned Bundaberg ginger brew
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The off-trade segment is estimated to witness significant growth during the forecast period. The Ginger Beer market encompasses a range of artisan and craft beverages, with key players such as Docker Brewery, Bakehouse, and Q Mixers leading the charge. This multidisciplinary industry combines elements of digital publishing, on-trade distribution, and premium positioning, with brands like Lick Pier Tropical, Gubinge from Kakadu plum, and Sobah gaining popularity. Seattle, Washington, and other major cities have seen a surge in demand for ginger beer, with cocktail packs and artisan drinks increasingly popular in the non-alcoholic segment.
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The off-trade segment was the largest and was valued at USD 5.5 billion in 2018. Health advantages and low-alcohol content make ginger beer an attractive alternative to traditional alcoholic beverages. Premium packaging design is crucial, with original flavor categories and flavored ginger beers appealing to consumers. Fentimans and Rita are notable brands in the alcoholic category, while retail transportation infrastructure and e-commerce platforms support off-trade distribution channels. The flavored ginger beer segment continues to grow, with gluten-free beverages and nutrition drinks catering to diverse consumer needs.
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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is witnessing an intriguing evolution, with artisanal breweries like Docker Brewery and Bakehouse leading the charge. This multidisciplinary industry is embracing digital trends, with publishing companies showcasing the unique stories behind brands such as Bundaberg, Lick Pier Tropical, Q Mixers, Sobah, and others. The market encompasses both alcoholic and non-alcoholic categories, with low-alcohol beverages and flavored ginger beers gaining popularity. Premium positioning and innovative packaging designs are essential, as seen with brands like Fentimans and Rita.
Further, key ingredients like Kakadu plum and Gubinge add health advantages to these artisan drinks. Seattle, Washington, is a hub for cocktail packs, further fueling the growth of ginger beer in the on-trade distribution channel. The off-trade distribution channel is also thriving, with retail transportation infrastructure playing a crucial role. The flavored ginger beer segment is expected to dominate, with original flavor following closely. Craft beer enthusiasts appreciate the gluten-free and nutrition drink options, making ginger beer an attractive choice. E-commerce platforms are essential for reaching a wider audience in the alcoholic and flavored categories. Distribution channels continue to expand, ensuring the continued success of this dynamic market.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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A ginger beer, a refreshing, carbonated beverage, has been making waves in the beverage industry, with Docker Brewery and Bakehouse leading the charge. This zesty drink, known for its spicy-sweet taste, is gaining popularity due to its versatility and health advantages. Digital publishing platforms have played a significant role in marketing Ginger Beer, with brands like Bundaberg, Lick Pier Tropical, Q Mixers, and Sobah leveraging social media and e-commerce platforms to reach consumers. The market is not limited to traditional on-trade distribution channels in Seattle, Washington, and other metropolitan areas, but also extends to off-trade channels and even e-commerce. In addition, the market offers a premium position for artisan drinks, with brands focusing on unique packaging designs and flavors, such as those infused with Kakadu plum or Gubinge. The non-alcoholic segment dominates the market, but the alcoholic category, specifically ginger beer cocktails, is also gaining traction.
Further, low-alcohol beverages and gluten-free options cater to health-conscious consumers, while the flavored and original flavor categories cater to diverse palates. Brands are investing in distribution channels, including on-trade and off-trade, to ensure retail transportation infrastructure is in place. Fentimans, Rita, and other established players continue to innovate, further propelling the market forward. The market, featuring products like G’s Hard Ginger Beer, has expanded significantly through e-commerce platforms. Positioned within the flavored category, it offers variations including the original flavor category. G’s Hard Ginger Beer appeals to consumers seeking non and low-alcoholic drinks, reflecting a growing trend towards healthier beverage choices. Its presence in the market underscores the popularity of ginger beer as a refreshing option with a hint of spice, catering to diverse consumer preferences and lifestyles.
Market Scope |
|
Report Coverage |
Details |
Page number |
131 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.06% |
Market growth 2024-2028 |
USD 4.32 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.85 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, China, Germany, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Barritts, Brooklyn Crafted, Bruce Cost Ginger Beer, BUNDABERG BREWED DRINKS PTY LTD, Crabbies Alcoholic Ginger Beer, Fentimans Ltd., Fevertree Drinks Plc, Gosling Brothers Ltd., Gunsberg, Maine Root, Natrona Bottling Co., Old Jamaica Ginger Beer, Pickett Brothers Beverage, Q Tonic LLC, RACHELS GINGER BEER, Reeds, Regatta Craft Mixers, RITA Food and Drink Co. Ltd., and Zevia LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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