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The ginger beer market share is expected to increase to USD 4.08 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.68%.
This ginger beer market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ginger beer market segmentation by distribution channel (off-trade and on-trade) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The ginger beer market report also offers information on several market vendors, including Barritts, Brooklyn Crafted, Bruce Cost Ginger Beer, BUNDABERG BREWED DRINKS PTY LTD, Crabbies Alcoholic Ginger Beer, Fentimans Ltd., Fevertree Drinks Plc, Gosling Brothers Ltd., Gunsberg, Maine Root, Natrona Bottling Co., Old Jamaica Ginger Beer, Pickett Brothers Beverage, Q Tonic LLC, RACHELS GINGER BEER, Reeds Inc., Regatta Craft Mixers, RITA Food and Drink Co. Ltd., and Zevia LLC among others.
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The growing demand for low-alcoholic flavored beverages among consumers is notably driving the ginger beer market growth, although factors such as the increasing obesity rates and related issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ginger beer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Ginger Beer Market Driver
Key Ginger Beer Market Trend
Key Ginger Beer Market Challenge
This ginger beer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global ginger beer market as a part of the global soft drinks market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ginger beer market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the ginger beer market encompasses successful business strategies deployed by the key vendors. The ginger beer market is fragmented and the vendors are deploying growth strategies such as product differentiation, portfolio, and pricing to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The ginger beer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the ginger beer market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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32% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for the ginger beer market in North America. Market growth in this region will be faster than the growth of the market in South America.
The rising consumer awareness about health and wellness will facilitate the ginger beer market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 had a negative impact on the regional market. However, in 2021, the demand for ginger beer rebounded in retail stores as regional industries reopened due to the implementation of large-scale COVID-19 vaccination drives. These factors will drive the growth of the regional ginger beer market during the forecast period.
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The ginger beer market share growth by the off-trade segment will be significant during the forecast period. The majority of people prefer to shop at off-trade channels like supermarkets and convenience stores, as ginger beer varieties are available across different off-trade channels. The popularity of supermarkets and other off-trade channels is leading to higher demand for ginger beer in developing countries. Supermarkets offer a vast selection of ginger beer brands under one roof at affordable prices when compared to alternative distribution methods. The success of the off-trade channels is partly attributed to better customer service and a satisfying shopping experience. Such factors will drive the off-trade segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the ginger beer market size and actionable market insights on post COVID-19 impact on each segment.
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Ginger Beer Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.68% |
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Market growth 2022-2026 |
$ 4.08 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
6.94 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 32% |
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Key consumer countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Barritts, Brooklyn Crafted, Bruce Cost Ginger Beer, BUNDABERG BREWED DRINKS PTY LTD, Crabbies Alcoholic Ginger Beer, Fentimans Ltd., Fevertree Drinks Plc, Gosling Brothers Ltd., Gunsberg, Maine Root, Natrona Bottling Co., Old Jamaica Ginger Beer, Pickett Brothers Beverage, Q Tonic LLC, RACHELS GINGER BEER, Reeds Inc., Regatta Craft Mixers, RITA Food and Drink Co. Ltd., and Zevia LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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