Flower And Ornamental Plants Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and The Netherlands), APAC (Australia, China, India, and Japan), and Rest of World (ROW)

Flower And Ornamental Plants Market Size 2025-2029

The flower and ornamental plants market size is forecast to increase by USD 39.1 billion, at a CAGR of 6.6% between 2024 and 2029.

• The market is driven by the increasing demand for decorative and aesthetic uses of flowers and plants in various sectors. This trend is observed in both business-to-business (B2B) and business-to-consumer (B2C) spaces, with expanding distribution channels fueling market growth. Floriculture plays a pivotal role in this sector, with plant breeding leading to the development of new and aesthetically appealing varieties. Plant protection measures and post-harvest storage techniques, including the use of preservatives, ensure the longevity and quality of these products. However, the market's dependence on climatic conditions poses a significant challenge. Unfavorable weather conditions can adversely affect plant growth and availability, leading to supply chain disruptions and price volatility.
• To capitalize on opportunities and navigate these challenges effectively, market participants must focus on implementing robust supply chain strategies, investing in research and development for climate-resilient varieties, and exploring alternative distribution channels. By staying agile and responsive to market dynamics, companies can maintain a competitive edge and ensure consistent market presence.

What will be the Size of the Flower And Ornamental Plants Market during the forecast period?

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• The market exhibits dynamic trends, with water requirements and disease resistance emerging as key factors in plant selection. Floral design trends lean towards organic fertilizers and pollinator-friendly plants, while greenhouse structures enable climate control for year-round cultivation. Educational programs and precision agriculture promote sustainable practices, such as water harvesting and drip irrigation. Corporate gifting and funeral arrangements continue to drive demand for various flower sizes, colors, and floral accessories. Urban greenery and wildlife habitat creation are gaining popularity, with an emphasis on plant hardiness and temperature tolerance. Florists and event planners prioritize cut flower longevity through advanced post-harvest handling techniques and data analytics.
• Hybrid varieties, leaf texture, and plant height cater to diverse consumer preferences, while artificial flowers and silk flowers offer alternatives for those seeking long-lasting arrangements. Dried flowers and seed production contribute to the market's growth, with a focus on sustainable practices and reduced water usage. Floral industry professionals employ gardening tools, grow lights, and sprinkler systems to optimize plant growth and conserve resources. Plant conservation efforts and community gardens foster a sense of social responsibility and environmental stewardship. Blooming period and climate control are crucial considerations for growers, ensuring a consistent supply of flowers for various applications, including holiday decor and event planning.

How is this Flower and Ornamental Plants Industry segmented?

The flower and ornamental plants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Cut flowers
  • Potted plants
• End-user
  • Commercial
  • Residential
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • The Netherlands
  • APAC
    • Australia
    • China
    • India
    • Japan
  • Rest of World (ROW)

By Product Insights

The market encompasses a wide range of products, including interior decorations, cut flowers, and cultivated flora for gardens and landscapes. The cut flowers segment is estimated to witness significant growth during the forecast period. The herbaceous segment in the ornamental plants market experiences significant growth due to the increasing popularity of these plants for landscaping and gardening purposes. Water conservation and carbon footprint reduction are key considerations in the industry, leading to innovations such as drip irrigation systems and the use of drought-resistant plants. Floral arrangements continue to be a significant market, with consumer preferences leaning towards eco-friendly practices and locally sourced flowers for events and daily use. Floral shows serve as platforms for showcasing new plant varieties and trends, while environmental impact and pest control are critical areas of focus. Organic farming practices are gaining traction, with an emphasis on soil science and plant physiology to optimize growth. The floral industry thrives on the demand from florists, event planners, and landscapers, who incorporate these plants into their businesses for weddings, events, and residential and commercial landscapes.

The supply chain for ornamental trees, potted plants, and bulb plants is complex, involving various stakeholders from growers to retailers and consumers. Trade fairs and floral design events provide opportunities for industry professionals to network and learn about the latest trends in ornamental plants, including tropical and desert varieties. Plant pathology and disease management are essential aspects of the market, with tissue culture and vertical farming techniques used to produce healthy plants. Consumer preferences for indoor plants and urban gardening have led to increased demand for safety standards and plant breeding advancements. In the outdoor segment, water gardens and woody plants are popular choices for landscaping and gardening enthusiasts.

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The Cut flowers segment was valued at USD 49.40 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific (APAC) is experiencing growth due to the region's expanding population, increasing disposable income, and improving economic conditions. China is a significant player in this market, producing a range of herbaceous plants such as roses, lilies, chrysanthemums, Curcuma, and pygmy water lilies. China also imports cut flowers from countries like Ecuador, Thailand, the Netherlands, Kenya, Colombia, South Africa, and Vietnam. In APAC, there is a growing trend towards greenhouse production and some government organizations are offering subsidies to support flower growers and producers. Sustainability is a key concern in the market, with a focus on water conservation and reducing carbon footprint.

Organic farming practices and the use of tissue culture are becoming more prevalent. Floral arrangements and floral design continue to be popular, with an increasing number of trade fairs showcasing the latest trends. Consumer preferences are shifting towards indoor plants, urban gardening, and disease management. Plant pathology and plant breeding are essential areas of research to address pest control and develop new plant varieties. Additionally, there is growing interest in vertical farming, soil science, water gardens, and the cultivation of woody plants, tropical plants, and desert plants. Safety standards are crucial in the industry, ensuring the quality and purity of ornamental plants.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Flower And Ornamental Plants market drivers leading to the rise in the adoption of Industry?

• The use of flowers and plants for decorative and aesthetic purposes is the primary factor driving the market's growth. This trend reflects the increasing appreciation for natural beauty and the desire to enhance interior and exterior spaces with living elements. Flower and ornamental plants play a pivotal role in various decorative applications, including weddings, funerals, and other celebratory events. In many cultures, flowers hold significant importance and contribute a substantial portion of the budget. For instance, lilies, carnations, chrysanthemums, gladioli, daffodils, and tulips are frequently used in funeral arrangements. In the context of weddings, roses, tulips, lilies, and hydrangeas are popular choices. In Indian weddings, jasmine, marigold, gerbera daisy, orchid, and freesia are commonly used. Safety standards are crucial in the cultivation and handling of these plants to ensure their quality and prevent potential health risks.

• Indoor plants have gained popularity due to their ability to enhance interior aesthetics and improve air quality. Plant physiology and plant breeding techniques have led to the development of various plant varieties, catering to diverse urban gardening needs. Disease management is essential to maintain plant health and prevent yield losses. Tropical and desert plants have gained prominence due to their adaptability to different climates and environments. Understanding plant growth and care requirements is essential for successful cultivation and use in various applications. The market for flower and ornamental plants is driven by these factors, ensuring continued demand for a wide range of plant species. E-commerce platforms is providing consumers with easy access to a diverse range of ornamental plants, contributing to the market's growth.

What are the Flower and Ornamental Plants market trends shaping the Industry?

• Business expansion in both business-to-business (B2B) and business-to-consumer (B2C) markets is a current market trend. To remain competitive, companies are focusing on expanding their distribution channels in these sectors. The market is experiencing significant growth due to the expansion of distribution channels and the increasing popularity of online sales. Manufacturers are establishing robust distribution networks to cater to larger consumer bases, with some incorporating advanced technologies for convenient ordering and delivery. Leading retailers, including Costco and Walmart, are offering a wide range of ornamental plants at various price points. In the B2C sector, the online segment is driving market growth, fueled by the widespread use of the Internet, smartphones, and consumer banking systems.

• Moreover, nursery operations and plant protection measures are crucial aspects of the market, ensuring the health and longevity of cultivated flora. Post-harvest storage and preservatives play a vital role in maintaining the quality of cut flowers and ensuring their freshness. Key players in the market, such as Syngenta and Hofland flowering plants, are focusing on innovation, introducing new varieties of flowers like Sweet Peas, Gardenias, Stephanotis, Buttercups, Peonies, and Hydrangeas.

How does Flower and Ornamental Plants market face challenges during its growth?

• The industry's growth is significantly influenced by the reliance on unfavorable climatic conditions, posing a substantial challenge. The ornamental and herbaceous plants market faces unique challenges due to the dependence on favorable climatic conditions for growth. Some varieties require ample sunlight, while others can thrive in shaded areas. To ensure optimal growth conditions, nurseries and growers often employ artificial lighting and temperature controls. However, extreme temperatures and ice accumulation on leaves can negatively impact plant health. Several major flower-producing countries are experiencing climate changes, posing additional challenges. Moreover, there is a growing emphasis on water conservation and reducing the carbon footprint of the industry. Organic farming practices and pest control methods that minimize environmental impact are increasingly popular.

• Floral arrangements are a significant application of ornamental plants, and their demand continues to grow. Floral shows and events provide a platform for showcasing the latest trends and innovations in the industry. The ornamental and herbaceous plants market faces various dynamics, including the need for optimal growth conditions, increasing demand for sustainable practices, and the popularity of floral arrangements. Adapting to these trends and challenges will be crucial for market success. Recent research indicates that the market is expected to continue growing, driven by these factors.

Exclusive Customer Landscape

The flower and ornamental plants market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the flower and ornamental plants market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, flower and ornamental plants market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

1 800 FLOWERS.COM Inc. - This company specializes in the distribution of an extensive selection of flower and ornamental plants.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 1 800 FLOWERS.COM Inc.
• Astra Fund Holland BV
• Bailey Nurseries Inc.
• Ball Horticultural Co.
• Beekenkamp Verpakkingen B.V
• Bridge Farm Group
• Coletta and Tyson Ltd.
• Daleys Fruit Tree Nursery
• Double H Nurseries Ltd.
• Dutch Flower Group
• Farplants Sales Ltd.
• Flamingo Horticulture investments
• FTD LLC
• H Andreas GmbH
• Hofland Flowering Plants
• Kurt Weiss Greenhouses Inc.
• Newey Ltd.
• Nyee Phoe Group
• Royal FloraHolland
• Sakata Seed Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Flower And Ornamental Plants Market

• In February 2023, Syngenta Flowers, a leading global company in flower seeds, announced the launch of its new product line, 'BrightStar', which includes a range of petunias, impatiens, and begonias. These new varieties offer improved disease resistance and enhanced flower colors (Syngenta Press Release).
• In March 2024, Ball Horticultural Company, a major supplier of young plants, entered into a strategic partnership with Bio-Techne Corporation to develop and commercialize plant biotechnology products. This collaboration aims to accelerate the development and introduction of innovative plant varieties with enhanced traits, such as disease resistance and improved growth (Ball Horticultural Company Press Release).
• In May 2025, Maruishi Chemical Industries, a Japanese agrochemical company, completed the acquisition of a significant stake in Dutch ornamental plant breeding company, HortiSol. This investment will enable Maruishi to expand its presence in the European ornamental plant market and strengthen its product development capabilities (Maruishi Chemical Industries Press Release).

Research Analyst Overview

The ornamental plants market continues to evolve, driven by various factors shaping its dynamics. Herbaceous plants remain a significant segment, with ongoing research and development in plant breeding leading to innovative varieties. Water conservation is a growing concern, leading to the adoption of techniques such as drip irrigation and soil science advancements. Carbon footprint is another critical factor, with an increasing focus on sustainable practices in floral arrangements, flower shows, and greenhouse production. Environmental impact is a top priority, leading to the promotion of organic farming, pest control methods that minimize chemical use, and the integration of plant pathology and disease management.

The flower and ornamental plants market is flourishing with diverse flower color and flower size variations, catering to aesthetic preferences. Plants with distinct growth habit and vibrant leaf color enhance landscape appeal. A strong root system ensures stability and longevity, while specific light requirements influence blooming cycles. Innovations in floral preservation extend shelf life, supported by automated systems for efficient production. Changing consumer trends drive demand for unique arrangements, particularly wedding flowers, which remain a staple in floral commerce. Emphasis on pollinator-friendly plants promotes ecological balance, fostering biodiversity.

The floral industry encompasses a diverse range of applications, from potted plants and bulb plants to cut flowers and tissue culture. Ornamental trees and woody plants are also essential components, with a growing trend towards vertical farming and urban gardening. Trade fairs and floral design events provide a platform for showcasing the latest trends and innovations. Consumer preferences continue to shift towards eco-friendly and locally sourced products, driving the need for safe and efficient supply chain management. The ongoing evolution of the ornamental plants market reflects the interconnectedness of various sectors, from soil science and plant physiology to plant breeding and pest control.

The market's continuous dynamism underscores the importance of staying informed and adaptable to emerging trends and consumer demands.

Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Flower and Ornamental Plants Market insights. See full methodology.

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What are the Key Data Covered in this Flower And Ornamental Plants Market Research and Growth Report?

• CAGR of the Flower And Ornamental Plants industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the flower and ornamental plants market growth of industry companies

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