Global Savory Snacks Market 2017-2021

  • Published: Mar 2017
  • Pages: 70
  • SKU: IRTNTR12081

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This market research report identifies Aviko, Calbee, Intersnack Group, Kellogg, Lamb Weston, McCain Foods, and PepsiCo as the leading vendors in the global savory snacks market. A competitive analysis of this market is also presented by product type, end-use, distribution channel, and geography.

Overview of the savory snacks market

Technavio’s market research analysts have predicted that the global savory snacks market will witness steady growth at a CAGR of more than 5% over the forecast period. The growing demand for low-calorie snacks is one of the primary factors driving this market’s growth. Over the past few decades, there has been a drastic rise in the occurrence of diabetes, digestive disorders, allergies, and obesity among the global population. With such health-related issues on the rise, most consumers have now consciously started opting for healthy diet plans. This has led to the increase in the consumption of foods with fewer calories and with the optimal combination of essential nutrients among the health-conscious consumer segment. Furthermore, there has been a considerable change in the lifestyles and eating habits of people around the world. Most savory snack manufacturers are focusing on introducing new low-calorie product offerings, which help bridge the gap between nutrition and indulgence by offering tasty yet healthy options, leading to the growth of snack food market size in the future.

One of the latest trends gaining traction in the market is the rise in the number of marketing and promotional campaigns. The majority of savory snacks manufacturers are focussing on advertising their product offerings on the online platform with the help of e-retailers. They are providing various product offerings in various price segments, not only through third-party portals but also through their own online shopping portals, for instance, Link Snacks, through its Jack Link's own online portal offers savory snack items. Social media platforms such as Facebook, Twitter, LinkedIn, and WhatsApp are also strong media for product promotion, which will boost the sales of savory snacks over the next four years.

Competitive landscape and key vendors

The global savory snacks market is highly dynamic market as it is subject to rapid changes in consumer preferences and demands. The leading manufacturers of savory snacks in the market are mostly multinational and diversified corporations, such as PepsiCo and Calbee. Although most large companies have dominating positions in the global market, the market remains relatively fragmented. According to the snack food industry analysis report, the large and established players with huge production facilities located across the globe hinder the entry of new players. Product assortment and distribution are the two major aspects that influence market penetration for savory snack products. The vendors are focussing on aggressive product promotion and marketing for new product launches in the coming years, especially in highly competitive North American and European markets. The intense competition, fluctuating raw material prices, and rapid technological changes constitute significant risk factors to manufacturers’ operations.

Key vendors in this market are -

  • Aviko
  • Calbee
  • Intersnack Group
  • Kellogg
  • Lamb Weston
  • McCain Foods
  • PepsiCo

Other prominent vendors in the market include Arca Continental, Blue Diamond Growers, Burts Potato Chips, Conagra Brands, Haldiram Foods International, Hain Celestial Group, Herr Foods, Hormel Foods, ITC, JFC International, Link Snacks, Mars, Mondelēz International, Old Dutch Foods, Orkla, The Lorenz Bahlsen Snack-World, Kraft Heinz, Tyson Foods, Tyrrells Potato Crisps, and Want Want Holdings.

Segmentation by product type and analysis of the savory snacks market

As per savory snacks market industry trends report, during 2016, the potato chips segment accounted for the largest share of the savory snacks market and will continue to dominate the market over the coming years. The increasing consumption of potato chips in developed regions like North America and Europe is one of the major factors driving this segment’s growth. Also, the change in consumer preferences has led to the introduction of several new flavors of potato chips, which will also contribute to this segment’s growth and savory snacks market growth.

Geographical segmentation and analysis of the savory snacks market

  • North America
  • APAC
  • Europe
  • ROW

In terms of geography, North America led the global savory snacks market during 2016 and will continue to account for the maximum market shares until the end of 2021. Much of the savory snacks market growth in the region is driven by the consumer’s need for convenient food items that can be consumed on-the-go. Busy lifestyles and product innovation will also aid in this market’s growth in countries like the US and Canada. 

Key questions answered in the report include

  • What will the savory snacks market size and the growth rate be in 2021?
  • What are the key factors driving the global savory snacks market?
  • What are the key savory snacks market trends impacting the growth of the market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global savory snacks market?
  • What are the market opportunities and threats faced by the vendors in the global savory snacks market?
  • What are the trending factors influencing the market shares of APAC, Europe, North America, and ROW?
  • the key outcomes of the five forces analysis of the global savory snacks market?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product definition
  • Segmentation by product
  • Segmentation by end-use
  • Segmentation by distribution channel
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • Global savory snacks market by product type
  • Global potato chips market
  • Global extruded snacks market
  • Global nuts and seeds market
  • Global frozen potato snacks market
  • Global ethnic/traditional snacks market
  • Global popcorn market
  • Global meat snacks market
  • Global other savory snacks market

PART 07: Market segmentation by end-use

  • Global savory snacks market by end-use
  • Global savory snacks market for retail sector
  • Global savory snacks market for foodservice sector
  • PART 08: Market segmentation by distribution channel
  • Savory snacks distribution channel in North America
  • Savory snacks distribution channel in APAC
  • Savory snacks distribution channel in Europe
  • Savory snacks distribution channel in ROW

PART 09: Geographical segmentation

  • Global savory snacks market by geography
  • Savory snacks market in North America
  • Savory snacks market in APAC
  • Savory snacks market in Europe
  • Savory snacks market in ROW

PART 10: Key leading countries

  • Savory snacks market in US
  • Savory snacks market in China
  • Savory snacks market in Japan
  • Savory snacks market in UK
  • Savory snacks market in Russia

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 13: Market trends

  • Technological innovations
  • Increase in strategic alliances
  • Growing demand for healthier snack variants
  • Rise in the number of marketing and promotional campaigns
  • Growing focus on expanding production capabilities

PART 14: Competitor analysis

  • Competitive scenario
  • Competitive positioning assessment
  • Market positioning matrix based on product portfolio and market presence of key players
  • Aviko
  • Calbee
  • Intersnack Group
  • Kellogg
  • Lamb Weston
  • McCain Foods
  • PepsiCo
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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