Global Interactive Textbooks Market 2017-2021

Interactive textbooks market forecast

Market research analysts at Technavio predict that the global interactive textbooks market will grow steadily at a CAGR of over 17% by 2021. This market research analysis identifies the increased student engagement as one of the primary growth factors for this market. Textbooks no longer consist of static or linear forms of /images as information available to students and there are a lot of elements through which students can interact, learn, share, and engage with the content. For instance, interactive textbooks include 3D /images, short video and audio clips, interactive graphs and maps, embedded blogs and website links, and animations. Additionally, these textbooks support real-time collaboration through which students can share problems with others in the form of online discussions. Therefore, student engaging capabilities of interactive textbooks is one of the primary reasons responsible for the market growth.

One of the latest trends that will gain traction in the interactive textbooks market in the coming years is the development of analytics-empowered interactive textbooks. Owing to the shift towards knowledge pull pedagogy in institutions, students have the flexibility and freedom to learn concepts with the help of numerous online sources, such as digital libraries. Additionally, these analytical tools track learning patterns and the pace of an individual student's learning process and provide a broad pathway to achieve their learning objectives, which will again trigger the growth of the global interactive textbooks market during the forecast period.

Interactive textbooks industry: Competitive landscape and key vendors

The interactive textbooks market appears to be competitive due to the presence of several vendors. This market is also expanding, with multiple start-ups entering the market that are focused on innovating new interactive textbooks courses and apps. Furthermore, the surge in inclination toward online sources of information and its inclusion in course curriculum have paved the way for interactive textbooks. Vendors in this market are making such textbooks available either for free or through rental agreements and the pricing mechanism of these textbooks is either based on per chapter or monthly and yearly subscriptions.

The leading vendors in the market are -

• Apple
• Houghton Mifflin Harcourt
• McGraw-Hill Education
• Pearson Education

The other prominent vendors in the market include Metrodigi, Cambridge University Press, John Wiley & Sons, Oxford University Press, and VitalSource.

Interactive textbooks market: Segmentation by end-user and analysis of the interactive textbooks market

• K-12 schools
• Higher education institutions

During 2016, the K-12 schools segment accounted for the major shares of this market. Schools are introducing innovative packages of digital books in all subjects, which include assignments in addition to the regular syllabus and various other interactive learning options have been included in schools, such as interactive whiteboards (IWB) that stress upon experiential and inclusive learning. Factors such as the increasing number of K-12 schools transitioning from print textbooks to digital content will contribute to the growth of the interactive text books market in this segment.

Interactive textbooks industry: Geographical segmentation and analysis

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the market by 2021. The US is the breeding ground for innovative educational solutions and these kinds of textbooks are embraced by schools and institutions across the nation to increase emphasis on science, technology, engineering, and mathematics (STEM) education.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global interactive textbooks market?
• What are the key market trends impacting the growth of the global interactive textbooks market?
• What are the challenges to market growth?
• Who are the key vendors in the global interactive textbooks market?
• What are the market opportunities and threats faced by the vendors in the global interactive textbooks market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global interactive textbooks market?

Technavio also offers customization on reports based on specific client requirement.