Hair Styling Equipment Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Hair Styling Equipment Market Size 2024-2028 

The hair styling equipment market size is forecast to increase by USD 3.71 billion at a CAGR of 4.83% between 2023 and 2028. The market is experiencing significant growth due to several key factors. Firstly, the increasing popularity of hair styling techniques such as blow drying, curling, and straightening has led to a rise in demand for hair dryers, hair curlers and rollers, and hair straighteners. Traditional barbering methods continue to be in use, but modern grooming techniques are gaining traction. Additionally, the availability of a wide range of hair styling products and hairstyling fashion trends on social media platforms is driving consumer interest. However, the market is also facing challenges, including the proliferation of counterfeit products that can negatively impact both consumers and legitimate manufacturers.

What will be the Size of the Market During the Forecast Period?

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The market is a significant sector within the personal care industry, catering to the growing demand for various hair grooming solutions. This market encompasses a range of products, including hairdryers, hair curlers and rollers, hair straighteners, and traditional barbering tools. Hair grooming remains an essential aspect of personal appearance consciousness for individuals. The market for hair styling equipment is driven by the increasing popularity of hairstyling fashion and the continuous evolution of grooming techniques. Hair salons and spas are key distribution channels for these products, providing professional services and retailing various hair styling equipment and care products.

Moreover, electric appliances, such as hairdryers and hair straightening brushes, dominate the market. The advancements in technology have led to the introduction of innovative features, such as lithium-silicone batteries and smart sensors, ensuring efficient and effective use. Hairdryers are essential tools for drying and styling hair, and their demand remains consistent due to the convenience they offer. The market for hairdryers is expected to grow due to the increasing focus on reducing heat damage and enhancing texture, shine, and curl. Hair straighteners are another popular category within the market. These devices offer versatility, enabling users to achieve various hairstyles, from subtle waves to sleek straight hair.

Furthermore, the market for hair straighteners is expected to grow due to the continuous demand for professional-looking hairstyles and the convenience they offer. Traditional barbering tools, including hairbrushes and grooming products, continue to hold a significant market share. These tools cater to the demand for classic grooming techniques and the growing popularity of barbershops. The market is expected to grow due to the increasing focus on personal care and the continuous evolution of hairstyling trends. The market is highly competitive, with numerous players offering a wide range of products catering to diverse consumer preferences. In conclusion, the market in North America is a dynamic and growing sector within the personal care industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• End-user
  • Professional
  • Individual
• Product
  • Dryer
  • Straightener
  • Styler
• Technology
  • Corded
  • Cordless
• Geography
  • APAC
    • China
    • Japan
  • Europe
    • Germany
    • UK
  • North America
    • US
  • Middle East and Africa
  • South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to various distribution channels, including specialty stores, hypermarkets, supermarkets, convenience stores, and clubhouse stores, and others. Specialty stores are a preferred choice for consumers seeking a wide range of hair styling products. These retailers specialize in offering a diverse selection of haircare devices, catering to the unique needs of consumers. Hypermarkets, such as Walmart and Target, are significant contributors to the market's growth. The increasing number of stores and business expansions by retailers have fueled the demand for hair styling equipment. Moreover, the trend of personal grooming and beauty devices has gained traction among high-income groups and millennials.

Furthermore, salons and spas have emerged as popular destinations for consumers seeking rejuvenation treatments and hair styling services. Working women, in particular, prefer these outlets due to their hectic schedules. The popularity of hair styling among men and women has accelerated the growth of the market. Professionals, including hairstylists and barbers, prefer purchasing hair styling equipment from specialty stores due to the wide variety of products available. These stores offer high-quality equipment, ensuring that professionals can deliver superior services to their clients. Overall, the market is poised for steady growth due to the increasing focus on personal grooming and the expanding consumer base.

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The offline segment accounted for USD 10.04 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Another region offering significant growth opportunities to companies is North America. The market in the United States and Canada is experiencing growth due to shifting consumer spending habits and rising disposable income. This trend is particularly noticeable among the young working population, creating lucrative opportunities for beauty product manufacturers. Key hair styling tools, such as hair dryers, hair curlers and rollers, and hair straighteners, are in high demand. Traditional barbering techniques and grooming methods continue to evolve, with an increasing focus on hairstyling fashion. Japan, China, and India are major markets for hair styling equipment in the Asia Pacific region. Among these, China is the largest contributor to the market's revenue growth.

Furthermore, the rise in disposable income, coupled with urbanization and the growing trend of grooming among men, have led to increased adoption of hair styling equipment in China. In conclusion, the market in the United States, Canada, and Asia Pacific is thriving due to various factors, including changing consumer spending habits, urbanization, and the trend of grooming. The demand for hair styling tools such as hair dryers, hair curlers and rollers, and hair straighteners is on the rise, particularly in China. Manufacturers of hair styling products are well-positioned to capitalize on these trends and meet the growing demand for innovative and high-quality hair styling solutions.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Growing advantage of hair styling equipment is the key driver of the market. The market has experienced significant growth due to the increasing appearance consciousness among individuals, particularly young people. Salons and spas, retailers and brands, have capitalized on this trend by offering an extensive range of hair styling tools to cater to the demands of consumers. Fashion trends and grooming patterns have also influenced the popularity of salon services and beauty institutes, leading to an increase in the use of hair styling equipment. Manufacturers have responded to this demand by introducing innovative products, such as multi-functional hair styling equipment.

FUrthermore, the benefits of using hair styling equipment are numerous. They offer time-saving and cost-effective solutions for quick and DIY hair styling while on the go. Moreover, hair styling appliances like flat irons do not weaken or break hair like regular hair brushes. Additionally, they can be used on overdyed and colored hair without affecting the hair color. In conclusion, the advantages of hair styling equipment, such as time-saving, cost-effectiveness, and convenience, have contributed to its growing popularity. As a result, The market is expected to witness continued growth during the forecast period.

Market Trends

Increasing use of social media marketing is the upcoming trend in the market. In today's digital age, social media has become an essential tool for promoting hair styling equipment such as hairdryers, hair straightening brushes, hairbrushes, and other personal care appliances. Consumers' engagement with social networking sites and their interest in blogging have made social media platforms like Facebook, Twitter, Instagram, and YouTube significant channels for product promotion. 

Grooming product companies recognize the potential of social media in reaching a broader audience and increasing brand awareness. By leveraging these platforms, they can engage with customers, showcase their products, and build a community around their brand. This digital marketing strategy has proven effective in driving sales and revenue growth in the hair styling equipment industry.

Market Challenge

Availability of counterfeit products is a key challenge affecting the market growth. The market is experiencing significant growth due to the increasing demand for hair styling tools and hair care appliances. Both beauty salons and households are major consumers of these products. The market is expanding across various channels, including offline retail stores and online platforms. However, the rise of counterfeit hair styling equipment poses a significant challenge. These counterfeit products, often made from inferior materials, can cause hair damage and put consumers at risk. The proliferation of e-commerce has accelerated the sale of counterfeit hair styling equipment, making it difficult for customers to distinguish between genuine and fake products.

Furthermore, the affordability of counterfeit products is a major draw for consumers. However, the prevalence of counterfeits can negatively impact the sales and pricing strategies of legitimate companies in the market. In response, market leaders are forced to lower their prices to remain competitive, which can decrease profit margins and the value sales proportion of the market. To mitigate the risks associated with counterfeit products, it is crucial for consumers to educate themselves on the signs of authenticity and purchase from reputable sources. Additionally, companies can implement measures such as product authentication and stricter quality control to protect their brand reputation and customer trust. By addressing the issue of counterfeit hair styling equipment, the market can continue to thrive and provide high-quality products to consumers.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Conair Corp. - The company offers wide range of hair styling equipment such as hot air brushes, flat irons, curling irons and stylers.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Andis Co.
• Beauty Elite Group
• Conair Corp.
• Coty Inc.
• Dafni Hair
• Deva Concepts LLC
• Drybar Holdings LLC
• Dyson Group Co.
• Elchim Spa
• Farouk Systems Inc.
• Hamilton Beach Brands Holding Co.
• Havells India Ltd.
• Helen of Troy Ltd.
• John Paul Mitchell Systems
• Koninklijke Philips N.V.
• LVMH Group.
• Panasonic Holdings Corp.
• Spectrum Brands Holdings Inc.
• Tescom Denki Co. Ltd.
• The Procter and Gamble Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market encompasses a wide range of tools and appliances designed to help individuals achieve various hairstyles and enhance their appearance. This market includes hair dryers, hair curlers and rollers, hair straighteners, and traditional barbering tools. Grooming techniques have evolved over the years, with an increasing focus on fashion trends and personal care. Salons and spas, retailers and brands cater to the demand for professional hair styling services and products. Young people, working women, and high-income groups are key consumers of hair styling equipment. The market is segmented into electric and manual tools, with the electric segment gaining popularity due to its novel features such as energy-saving devices, smartphone connectivity, and slim designs.

However, concerns regarding the adverse health effects of some hair styling tools, such as electric shock and exposure to carcinogens, have led to the development of energy-saving devices and cancer-safe formulations. Hair salons, spas, and beauty institutes offer professional hair styling services using advanced haircare products and haircare market trends. Barbershops continue to be popular for traditional grooming techniques. The market for hair styling tools and hair care appliances is expected to grow significantly in the coming years, driven by increasing awareness of personal grooming and the desire for novel features such as supersonic technology, LED light indicators, and smart sensor technology.

Furthermore, portable appliances and lithium-silicone batteries have made it easier for individuals to style their hair at home. The market for haircare products, including shampoos, conditioners, and styling gels, is also a significant contributor to the overall market. The hairstyling industry is constantly evolving, with new trends emerging in texture, shine, curl, volume, and hold. The market for hair styling equipment is expected to continue growing, driven by the increasing popularity of salon services, the rise of online retail, and the increasing awareness of the importance of personal grooming and appearance consciousness. 

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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