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The herbal cosmetics market size is estimated to grow at a CAGR of 6.83% between 2022 and 2027. The market size is forecast to increase by USD 34.64 billion. The growth of the market depends on several factors, including consumer awareness about the harmful effects of synthetic chemicals, expansion of organized retailing, and influence through social media and blogging.
This herbal cosmetics market report extensively covers market segmentation by distribution channel (offline and online), product (skincare, hair care, and body care), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The expansion of organized retailing is notably driving the market growth, although the high cost of herbal cosmetic products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The expansion of organized retailing is notably driving the herbal cosmetics market growth. Providers continually focus on strengthening their distribution networks in the organized retail sector to increase sales volume and turnover. Organized retail distribution channels such as hypermarkets, supermarkets, and specialty stores are considered to be some of the most effective distribution channels. This is because these channels allow consumers to actually touch and feel the product before purchasing it. Additionally, various organized retail distribution channels, including specialty stores, offer personal care products, including herbal cosmetics. Well-known suppliers offer a wide range of products through their specialty stores. Vendors rely on such retailers to plan marketing, advertising, and promotional budgets to increase product and brand awareness.
The number of retail outlets is increasing globally, further increasing the reach and awareness of luxury personal care products, including herbal cosmetics, during the forecast period. Walmart, Target, and Tesco Plc (Tesco) are some of the major retailers with separate personal care segments in their stores. Also, in developing countries such as India and China, the beauty and cosmetics industry is growing through offline channels. An increase in the number of luxury brand stores, shopping malls, and supermarkets will facilitate offline sales of herbal cosmetics in these economies. Several personal care and cosmetic brands are allowing customers to test cosmetics for free in shopping centers to influence consumer purchasing decisions. These factors are therefore estimated to drive the growth of the market during the forecast period.
The rise in the adoption of home salon services is a key trend influencing the herbal cosmetics market growth. Personalized home salon services have become an emerging trend in various countries in APAC and beyond. Additionally, the past decade has witnessed a significant increase in the number of application-based makeup service providers offering at-home makeup services worldwide. The mobile application allows consumers to access makeup services and meet makeup artists in person at their preferred address. There are several at-home makeup service providers on the market. Such packages offered by at-home makeup service providers lead to mass consumption of herbal cosmetics such as herbal body lotion, hair care, and face cream.
For example, US-based GLAMSQUAD Inc. (GLAMSQUAD) provides clients with hair, makeup, and special event services. They also offer makeup classes and service packages such as summer packages, hair makeup packages, and nail packages. Housejoy and GLAMSQUAD have mobile and desktop applications that allow customers to book home care services. These services are in high demand due to their low service fees. Therefore, such personalized home makeup and salon services are expected to drive the growth of the market during the forecast period.
The high cost of herbal cosmetic products is challenging the herbal cosmetics market growth. Herbal cosmetics are made from plant extracts, essential oils, and other naturally derived ingredients without artificial ingredients or chemicals. However, these products are often marketed as luxury or luxury goods that are out of reach for many lower and middle-class people due to their high prices. The cost of producing herbal cosmetics is relatively higher than other alternatives due to the high raw material and labor costs involved in producing these products. Manufacturers must use high-quality raw materials to create these products as the government imposes strict regulations on the manufacture of herbal cosmetics. The law prohibits the sale of cosmetics containing ingredients that are harmful to human health and requires disclosure of all ingredients to Health Canada, the Canadian government's department responsible for national health policy.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Herbal Cosmetics Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alna Vedic: The company manufactures different types of herbal skin care products, capsules, and single herbs and tablets.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Some of the offline channels of the herbal cosmetics market are specialty stores, supermarkets/hypermarkets, department stores, drugstores/pharmacies, health and wellness stores, salons and spas, and many more. All these channels play a key role in the growth of the market.
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The offline segment was valued at USD 50.66 billion in 2017 and continued to grow until 2021. Offline distribution channels provide consumers with easy access to a wide range of products, which is responsible for the growth of this segment and ultimately driving the growth of the market during the forecast period.
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APAC is estimated to contribute 33% to the growth of the global herbal cosmetics market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in the APAC region is a rapidly growing industry driven by increasing consumer demand for natural and organic beauty products. The market includes products such as skin care, hair care, and makeup that are made from plant-based ingredients without synthetic chemicals. Factors contributing to this growth are the growing awareness of the harmful effects of synthetic chemicals, the trend toward natural and sustainable products, and the increasing purchasing power of consumers in emerging countries such as India, China, and Indonesia.
The COVID-19 pandemic negatively impacted the market in 2020 due to nationwide lockdowns imposed by governments from different types of the world. Manufacturers of herbal cosmetics faced supply chain disruptions and factory closures due to labor and raw material shortages, which negatively impacted production capacity. However, in 2021, with a COVID-19 vaccine available and massive vaccination campaigns carried out by governments from across the world. The herbal cosmetics market gradually returned to normal. Demand for herbal cosmetics is set to continue to increase during the forecast period.
The herbal cosmetics market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global herbal cosmetics market as a part of the global personal products market within the global household and personal products market. The parent global personal products market includes products and companies engaged in research and development (R&D) and manufacturing of personal and beauty care products such as cosmetics and perfumes. The scope of the global personal products market also includes personalized gifts, sleep masks, sex toys, hair wigs, and extensions, and the polarized sunglasses market.
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Herbal Cosmetics Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.83% |
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Market growth 2023-2027 |
USD 34.64 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.31 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 33% |
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Key countries |
US, China, South Korea, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alna Vedic, APCOS NATURALS PVT. Ltd., Ayur Herbals, Group Fourteen holdings Pty Ltd., HCP Wellness, Herbline, Himalaya Global Holdings Ltd., Jovees Herbal Care India Ltd., Khadi Natural, LOreal SA, Lotus Herbals Pvt. Ltd., MyChelle Dermaceuticals LLC, Patanjali Ayurved Ltd., The Hain Celestial Group Inc., The Procter and Gamble Co., Vaadi Herbals Pvt. Ltd., WALA Stiftung, Weleda Group, Yves Rocher Amerique du Nord Inc., and Emami Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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