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The Global Home Draft Beer Dispensers Market size is projected to increase by USD 9.05 million and the market size is estimated to grow at a CAGR of 7.57% between 2022 and 2027. In 2017 the size of the market was valued at USD 14.16 million.
This home draft beer dispensers market report extensively covers market segmentation by Product (single-tap and multiple-tab), Distribution Channel (offline and online), and Geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
The increased number of multi-featured product offerings is a major factor driving the home draft beer dispensers market. The demand for multi-featured appliances in the market is driven by growing consumer awareness of new trends and technologies. Consumers seek innovative appliances that offer benefits such as portability, durability, and energy efficiency. Home draft beer dispensers are gaining popularity due to their various features, including complete tap kit, multiple-tap system, CFC-free design, reversible door, built-in capability, digital thermostat, frost-free operation, and convertibility to a refrigerator. Kegerators with these features, such as EdgeStar Stout kegerator, EdgeStar full-size kegerator with digital display, and EdgeStar full-size dual-tap built-in stainless steel kegerator, are popular and are expected to drive the growth of the global home draft beer dispensers market during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
An increase in demand for energy-efficient home and kitchen appliances is an ongoing trend in the home draft beer dispensers market. The rising interest in energy efficiency and environmental stewardship has led to an increasing preference for energy-efficient appliances, including kegerators. Vendors are launching energy-efficient kegerators to meet this demand, with several models available in the market, such as Kegco K199B-2P kegerator, KRUPS and HEINEKEN B100 BeerTender, and True TDD-1 and TDD-2 kegerators. The intensifying competition among vendors has prompted them to develop advanced products with high energy efficiency. Consumers are also opting for energy-efficient home draft beer dispensers due to the growing energy prices. This trend is expected to drive the growth of the global home draft beer dispensers market in the forecast period.
The transformation of refrigerators into kegerators is a major challenge hindering the market growth. Conversion kits for kegerators are posing a challenge to the global home draft beer dispensers market as they allow regular refrigerators to be converted into kegerators. This reduces the sales of new kegerators as consumers can achieve the benefits of a kegerator at a lower cost. The trend of converting regular refrigerators into kegerators is growing rapidly, particularly in developing markets like China, Brazil, and Russia. To address this issue, manufacturers are introducing low-priced kegerators. This trend will have a negative impact on the growth of the global home draft beer dispensers market in the forecast period.
The home draft beer dispensers market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Home Draft Beer Dispensers Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The home draft beer dispensers market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the single-tap segment will be significant during the forecast period. In 2020, the single-tap segment accounted for the largest share of the global market and was expected to grow at a steady rate during the forecast period. This is primarily due to the low cost of single-tap beer dispensers compared with their multiple-tap counterparts.
This segment dominated the market due to the growing demand from residential customers in developed countries such as the UK, Germany, the US, Japan, Canada, and France for storing alcoholic as well as non-alcoholic beverages. The segment was mature in developed markets such as the US, Germany, and the UK.
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The single-tap segment was valued at USD 9.18 million in 2017 and continues to grow until 2021. The changing lifestyle and the growing demand for draft beer in APAC are likely to help the segment grow during the forecast period. In 2020, the major adoption of single-tap beer dispensers was witnessed by countries such as China and Japan, which are the two major contributors in this region. Single-tap kegerators are especially popular among small-sized families, where the number of members and the usual incoming guests in the house is low. These factors will positively impact the growth of the single-tap segment of the market during the forecast period.
Hypermarkets, supermarkets, and convenience stores are major offline distribution channels for the global home draft beer dispensers market. Walmart, Carrefour, Target, Tesco, Companhia Brasileira de Distribuicao, Auchan, Bailian, and Hualian are popular retailers offering home draft beer dispensers at competitive prices. Department stores such as Sears and JC Penny, including warehouse clubs, offer closer evaluation of products and a huge brand variety. Specialty stores such as Haier stores, SUMMIT APPLIANCE stores, Kegco stores, and The Home Depot offer a wide range of brands and product portfolios. The COVID-19 pandemic in 2020 resulted in the closure of all retail outlets and specialty stores, negatively impacting the sales of home draft beer dispensers. However, with the lifting of lockdowns in many countries, the demand for home draft beer dispensers through offline distribution channels is expected to increase, driving the growth of the market during the forecast period.
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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The APAC market is growing due to a rising middle-class population with increasing disposable income and a changing lifestyle. The market has immense potential with around 1.5 billion people expected to enter the middle-income class segment by 2035. This trend has propelled the sales of home beer dispensers. The increasing consumption of draft beer by millennials and rising per capita disposable income in APAC are the key drivers of market growth. The demand for draft beer dispensers is expected to grow in South Asia, East Asia, and Oceania countries like China, India, South Korea, and Australia. These countries have seen significant growth in demand for draft beer in the past five years due to the growing middle-class and millennial population.
The COVID-19 outbreak severely impacted APAC's economic growth in 2020 due to lockdowns imposed by governments to prevent the spread of the virus. This negatively affected the demand for home draft beer dispensers as production facilities were closed. However, large-scale vaccination programs have resumed production activities, which is expected to increase the demand for home draft beer dispensers. Additionally, the pandemic has increased the preference for online purchases of home draft beer dispensers, boosting the market's growth in APAC during the forecast period.
The home draft beer dispensers market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Home Draft Beer Dispensers Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.57% |
Market growth 2023-2027 |
USD 9.05 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
6.27 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 49% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Brew Driver, Craig Industries Inc, Danby, Felix Storch Inc., Ferguson Enterprises, LLC, Fizzics Group, SEB SA Co., Haier Smart Home Co. Ltd., KEG KING, Kegco, kegwerks.in, Kegworks, Klarstein, Koninklijke Philips NV, Micro Matic USA Inc., Perlick Corp., Product Specialties Inc., The CDA Group Ltd., True Manufacturing Co. Inc., and Versonel |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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