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The hookah charcoal market size is estimated to grow at a CAGR of 7.49% between 2023 and 2028. The market size is forecast to increase by USD 41.73 million. The growth of the market depends on several factors such as the growing number of bars and nightclubs, the expansion of the middle-class population, and their growing disposable income, and the rising demand for smoked tobacco products.
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A key factor shaping the hookah charcoal market growth is the rising popularity of flavored hookah. The tobacco used in hookahs comes in multiple flavors, including mint, mango, lemonade, ambrosia, citrus tea, guava, double apple, mimosa, white peach, watermelon, and vanilla. In addition, flavored tobacco is not only popular among youths but also among young children (age range 12-17 years).
For example, in the US, around 80% of children within the age group 12-17 years consumed flavored hookah for the first time they tried the product. In addition, flavored hookahs release aromatic smoke that is more pleasant to inhale as compared to non-flavored hookahs. Moreover, there is an increased popularity of hookah bars and cafes, especially near high streets, in order to attract the attention of students and young adults. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
The online segment is estimated to witness significant growth during the forecast period. One of the main factors which is significantly contributing to the growth of the segment is the changes in the shopping preferences of consumers. In addition, most consumers make their purchase decisions based on online research on websites, blogs, and social media platforms. Furthermore, this shift is mostly led by the wide penetration and geographical reach of e-retailers, such as Amazon.com Inc. (Amazon), Alibaba Group Holding Ltd. (Alibaba), and JD.com Inc. (JD.com).
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In addition, the increased Internet penetration and the rising use of smartphones are significantly contributing to the growth of this segment. Moreover, hookah charcoal market players are increasingly using the online platform to sell their product offerings as this platform helps reduce the overall operational costs of market players. In addition, market players operate from a single location and collaborate with logistics partners to fulfill their online sales orders. Furthermore, several retailers are also gradually expanding their online operations, along with their offline businesses. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
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Middle East and Africa is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Some of the main factors that have significantly contributed to the growth of the market in MEA include robust economic growth, rapid urbanization, the presence of affluent consumers, and the rising popularity of the Western culture which has resulted in the expansion and establishment of major bars and restaurants.
In addition, the flourishing tourism market in the UAE is another factor that is increasing the demand for hookah charcoal in MEA. Furthermore, the UAE has also recorded the growth of major bars and clubs, which are located in high streets, major business hubs, and shopping malls. Therefore, the rapid rise in tourism resulted in increased spending on hotels, bars, and restaurants, which further fuelled the demand for hookah charcoal. Hence, such factors are driving the market growth in MEA during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global hookah charcoal market witnessed a significant slowdown as the governments of several countries, including the UAE, Saudi Arabia, and Kuwait, placed restrictions on hookah use, given the public health risks posed by hookah smoking on COVID-19 transmission. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the reopening of retail stores, restaurants, and clubs, which, in turn, has increased the demand for hookah charcoal. Such factors are expected to drive the market during the forecast period.
One of the key factors driving the hookah charcoal market growth is the growing number of bars and nightclubs. There is an increase in the number of bars, pubs, lounges, taverns, and nightclubs has resulted in an increase in the demand for various smoking accessories, including hookah charcoal. In addition, factors such as an active and socially aware younger population, competitive pricing, and rising demand for tobacco products in the market have boosted the demand for hookah charcoal across the globe.
Moreover, developing countries, such as India and China, have also witnessed a rapid rise in the consumption of hookah charcoal. In addition, the hectic lifestyles of consumers and the increasing preference for socializing have led to frequent visits to bars and nightclubs. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
The harmful impacts of hookah consumption are one of the key challenges hindering the hookah charcoal market growth. There are several health impacts associated with the consumption of hookah and is recognized as the leading cause of morbidity and mortality globally. In addition, the smoke released from hookahs contains various toxic compounds, such as tar, carbon monoxide, heavy metals, and cancer-causing chemicals (carcinogens).
Moreover, when tobacco is heated by hookah charcoal, it releases numerous harmful substances, such as carbon monoxide, metals, and cancer-causing agents, such as polyaromatic hydrocarbons. Furthermore, lung cancer, stomach cancer, and esophageal cancer are some of the most common types of cancer that are associated with hookah consumption. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Hookah Charcoal Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
COCO NARA: The company offers hookah charcoal products such as coco nara hookah charcoal which includes 3x CocoNara 1KG, 10x CocoNara 1KG, and many more.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The hookah charcoal market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Hookah Charcoal Market Scope |
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Report Coverage |
Details |
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Page number |
151 |
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Base year |
2023 |
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Historic period |
2017-2021 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.49% |
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Market growth 2024-2028 |
USD 41.73 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.07 |
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Regional analysis |
Middle East and Africa, Europe, APAC, North America, and South America |
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Performing market contribution |
Middle East and Africa at 29% |
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Key countries |
US, United Arab Emirates, Saudi Arabia, China, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
COCO NARA, Cocoyaya, Firdauz Charcoal, Fumari, Haze Tobacco LLC, HookahJohn, Kaloud, LeOrange Smoke, Narine, Nu Tobacco, Red Cube International, Rene Schonefeld BV, Sagar Charcoal and Firewood Depot, Starbuzz Tobacco Inc., Starlight Charcoal, Swaraj Coal Corp., The Hookah Lab LLC, TOM Cococha GmbH and Co. KG, UrthTree, and Zomo America |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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