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The household wipes market share is expected to reach an estimated USD 1.28 billion by 2026 at an accelerating CAGR of 6.86%. This household wipes market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The household wipes market report also offers information on several market vendors, including 3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity Aktiebolag, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group PLC, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Weiman Products LLC among others. Furthermore, this report extensively covers household wipes market segmentation by the following:
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The favorable features of household wipes is notably driving the household wipes market growth, although factors such as fluctuating raw material prices for nonwoven fabric may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the household wipes industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Household Wipes Market Driver
Key Household Wipes Market Trend
Key Household Wipes Market Challenge
This household wipes market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global household wipes market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the household wipes market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the household wipes market encompasses successful business strategies deployed by the key vendors. The household wipes market is fragmented and the vendors are deploying growth strategies such as focusing on business expansion and product innovation to increase their profit margins and market share to compete in the market.
3m.com - The company offers household wipes such as Scotch Brite power pickup, dusting cloth and microfiber kitchen cloth.
3m.com - The safety and industrial segment focuses on industrial abrasives and finishing for metalworking applications, autobody repair solutions, closure systems for personal hygiene products, masking, and packaging materials.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The household wipes market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the household wipes market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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30% of the market's growth will originate from North America during the forecast period. The US is the key market for household wipes in North America. Market growth in this region will be slower than the growth of the market in other regions.
The growing urbanization, changing lifestyles, increasing awareness about sanitization, and increasing the introduction of scented household wipes will facilitate the household wipes market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In Q1 2020, vendors in the regional household wipes market faced the negative impact of the COVID-19 pandemic on their business operations. Governments in countries such as the US, Canada, and Mexico imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations. However, in H2 2020, the demand for household wipes rebounded as retail stores in the region were reopened. Consumers in the region have been taking their health more seriously than before the pandemic. There has been a rise in the hygiene concerns of consumers due to the emergence of the COVID-19 pandemic
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The household wipes market share growth by the offline segment will be significant during the forecast period. An increase in the number of hypermarkets, supermarkets, and other convenience stores drives the sales of household wipes through these channels. The availability of a diversified range of products in the household wipes category is a major factor in attracting consumers to purchase products through these channels. Offline distribution channels are preferred channels for purchasing household products in developed nations, such as the US, Canada, the UK, France, and Germany. The wide prevalence of organized retail is driving the sales of household wipes in these countries.
This report provides an accurate prediction of the contribution of all the segments to the growth of the household wipes market size and actionable market insights on post COVID-19 impact on each segment.
Household Wipes Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.86% |
Market growth 2022-2026 |
$ 1.28 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.37 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key consumer countries |
US, China, Japan, UK, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity Aktiebolag, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group PLC, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Weiman Products LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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