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Household Wipes Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 141
  • SKU: IRTNTR70221
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The household wipes market share is expected to reach an estimated USD 1.28 billion by 2026 at an accelerating CAGR of 6.86%. This household wipes market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The household wipes market report also offers information on several market vendors, including 3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity Aktiebolag, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group PLC, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Weiman Products LLC among others. Furthermore, this report extensively covers household wipes market segmentation by the following:

  • Distribution Channel - Offline and Online
  • Geography - North America, APAC, Europe, South America, and Middle East and Africa

What will the Household Wipes Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Household Wipes Market Size for the Forecast Period and Other Important Statistics

 

Household Wipes Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The favorable features of household wipes is notably driving the household wipes market growth, although factors such as fluctuating raw material prices for nonwoven fabric may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the household wipes industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Household Wipes Market Driver

  • One of the key factors driving growth in the household wipes market is the favorable features of household wipes.
  • The ease and convenience of using household wipes is the key factor underlying the growth of the market.
  • There has been a significant increase in the demand for household cleaning products globally, such as detergents, cleaning sprays, liquid soaps, and wipes. 
  • Household wipes can be used to clean surfaces of any type. These wipes are available in wet and dry forms; the use of wet wipes reduces the need for water and saves time.
  • Vendors in the market offer various types of household wipes.
  • Triple Action Dust Wipes and Clorox Dry Wipes are dry wipes offered by Clorox and Dettol Anti-Bacterial Multi-Use Wipes Original offered by Reckitt Benckiser through the Dettol brand. Household wipes are further classified by the fabric: woven and nonwoven. Nonwoven wipes can be easily disposed of after a single-use. Due to such reasons, the market will continue to grow significantly during the forecast period.

Key Household Wipes Market Trend

  • The increased preference for scented wipes is a household wipes market trend that is expected to have a positve impact in the coming years.
  • Vendors are offering household wipes in various scents, such as Citrus Meadows, Tuscan Lavender, and Early Morning Breeze. Citrus-based scents are highly popular in the household cleaning segment. Though these fragrances do not last long, they disinfect and deodorize the house.
  • In early 2018, Clorox launched its signature scented disinfecting wipes in a new packaging format, with water lily fragrance. The new packaging allows easy storing and stacking and easy to use on the go. Clorox also offers Scentiva Disinfecting Wipes, which is available in four scents: Tuscan Lavender & Jasmine, Pacific Breeze & Coconut, Hawaiian Sunshine, and Fresh Brazilian Blossoms.
  • Reckitt Benckiser also offers scented household wipes under the brand Lysol. Similar to its original disinfecting wipes, these wipes are used to clean hard surfaces such as kitchen counters, bathrooms, fitness equipment, as well as on electronics, including smartphones, tablets, and remote controls. Therefore, this will drive the market growth.

Key Household Wipes Market Challenge

  • The fluctuating raw material prices for nonwoven fabric will be a major challenge for the household wipes market during the forecast period.
  • Disposable household wipes are manufactured with about 61%-63% of nonwoven fabric, owing to their absorbency, cushioning, stretchability, softness, washability, toughness, and efficient sterility features.
  • India and China were the two main producers of nonwoven fabric in 2019.
  • The manufacturers of wet wipes in developed markets, such as North America and Western Europe, are dependent on these countries for the supply of nonwoven fabrics. However, the price of nonwoven fabrics fluctuates year-over-year and across countries.
  • The volatility in the prices of nonwoven fabric applies margin pressure on the suppliers of raw materials.
  • To overcome the volatility in prices, manufacturers are sourcing natural fibers such as bamboo fiber. This has also helped them to replace synthetic polymers, such as polyester, used in nonwoven fabric. Essentially, these obstacles will hamper the growth of the market.

This household wipes market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global household wipes market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the household wipes market during the forecast period.

Who are the Major Household Wipes Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • 3M Co.
  • Albaad Deutschland GmbH
  • American Hygienics Corp.
  • Amway Corp.
  • Colgate Palmolive Co.
  • Daio Paper Corp.
  • Diamond Wipes International Inc.
  • DR. Fischer Ltd.
  • Essity Aktiebolag
  • GLR Impex Pvt. Ltd.
  • Kao Corp.
  • Kimberly Clark Corp.
  • Nice Pak Products Inc.
  • Reckitt Benckiser Group PLC
  • Rockline Industries
  • S.C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever PLC
  • Weiman Products LLC

 

This statistical study of the household wipes market encompasses successful business strategies deployed by the key vendors. The household wipes market is fragmented and the vendors are deploying growth strategies such as focusing on business expansion and product innovation to increase their profit margins and market share to compete in the market.

Product Insights and News

  • 3m.com - The company offers household wipes such as Scotch Brite power pickup, dusting cloth and microfiber kitchen cloth.

  • 3m.com - The safety and industrial segment focuses on industrial abrasives and finishing for metalworking applications, autobody repair solutions, closure systems for personal hygiene products, masking, and packaging materials.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The household wipes market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Household Wipes Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the household wipes market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Household Wipes Market?

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30% of the market’s growth will originate from North America during the forecast period. The US is the key market for household wipes in North America. Market growth in this region will be slower than the growth of the market in other regions.

The growing urbanization, changing lifestyles, increasing awareness about sanitization, and increasing the introduction of scented household wipes will facilitate the household wipes market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In Q1 2020, vendors in the regional household wipes market faced the negative impact of the COVID-19 pandemic on their business operations. Governments in countries such as the US, Canada, and Mexico imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations. However, in H2 2020, the demand for household wipes rebounded as retail stores in the region were reopened. Consumers in the region have been taking their health more seriously than before the pandemic. There has been a rise in the hygiene concerns of consumers due to the emergence of the COVID-19 pandemic

What are the Revenue-generating Distribution Channel Segments in the Household Wipes Market?

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The household wipes market share growth by the offline segment will be significant during the forecast period. An increase in the number of hypermarkets, supermarkets, and other convenience stores drives the sales of household wipes through these channels. The availability of a diversified range of products in the household wipes category is a major factor in attracting consumers to purchase products through these channels. Offline distribution channels are preferred channels for purchasing household products in developed nations, such as the US, Canada, the UK, France, and Germany. The wide prevalence of organized retail is driving the sales of household wipes in these countries. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the household wipes market size and actionable market insights on post COVID-19 impact on each segment.

 

Household Wipes Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.86%

Market growth 2022-2026

$ 1.28 billion

Market structure

Fragmented

YoY growth (%)

6.37

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 30%

Key consumer countries

US, China, Japan, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity Aktiebolag, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group PLC, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Weiman Products LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Household Wipes Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive household wipes market growth during the next five years
  • Precise estimation of the household wipes market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the household wipes industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of household wipes market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 APAC - Market size and forecast 2021-2026
      • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 UK - Market size and forecast 2021-2026
      • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.11 Japan - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.12 France - Market size and forecast 2021-2026
      • Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 3M Co.
              • Exhibit 89: 3M Co. - Overview
              • Exhibit 90: 3M Co. - Business segments
              • Exhibit 91: 3M Co. - Key news
              • Exhibit 92: 3M Co. - Key offerings
              • Exhibit 93: 3M Co. - Segment focus
            • 10.4 Amway Corp.
              • Exhibit 94: Amway Corp. - Overview
              • Exhibit 95: Amway Corp. - Product / Service
              • Exhibit 96: Amway Corp. - Key news
              • Exhibit 97: Amway Corp. - Key offerings
            • 10.5 Colgate Palmolive Co.
              • Exhibit 98: Colgate Palmolive Co. - Overview
              • Exhibit 99: Colgate Palmolive Co. - Business segments
              • Exhibit 100: Colgate Palmolive Co. - Key offerings
              • Exhibit 101: Colgate Palmolive Co. - Segment focus
            • 10.6 Essity Aktiebolag
              • Exhibit 102: Essity Aktiebolag - Overview
              • Exhibit 103: Essity Aktiebolag - Business segments
              • Exhibit 104: Essity Aktiebolag - Key news
              • Exhibit 105: Essity Aktiebolag - Key offerings
              • Exhibit 106: Essity Aktiebolag - Segment focus
            • 10.7 Kimberly Clark Corp.
              • Exhibit 107: Kimberly Clark Corp. - Overview
              • Exhibit 108: Kimberly Clark Corp. - Business segments
              • Exhibit 109: Kimberly Clark Corp. - Key news
              • Exhibit 110: Kimberly Clark Corp. - Key offerings
              • Exhibit 111: Kimberly Clark Corp. - Segment focus
            • 10.8 Nice Pak Products Inc.
              • Exhibit 112: Nice Pak Products Inc. - Overview
              • Exhibit 113: Nice Pak Products Inc. - Product / Service
              • Exhibit 114: Nice Pak Products Inc. - Key offerings
            • 10.9 Reckitt Benckiser Group PLC
              • Exhibit 115: Reckitt Benckiser Group PLC - Overview
              • Exhibit 116: Reckitt Benckiser Group PLC - Business segments
              • Exhibit 117: Reckitt Benckiser Group PLC - Key offerings
              • Exhibit 118: Reckitt Benckiser Group PLC - Segment focus
            • 10.10 S.C. Johnson and Son Inc.
              • Exhibit 119: S.C. Johnson and Son Inc. - Overview
              • Exhibit 120: S.C. Johnson and Son Inc. - Product / Service
              • Exhibit 121: S.C. Johnson and Son Inc. - Key offerings
            • 10.11 The Clorox Co.
              • Exhibit 122: The Clorox Co. - Overview
              • Exhibit 123: The Clorox Co. - Business segments
              • Exhibit 124: The Clorox Co. - Key offerings
              • Exhibit 125: The Clorox Co. - Segment focus
            • 10.12 Unilever PLC
              • Exhibit 126: Unilever PLC - Overview
              • Exhibit 127: Unilever PLC - Business segments
              • Exhibit 128: Unilever PLC - Key news
              • Exhibit 129: Unilever PLC - Key offerings
              • Exhibit 130: Unilever PLC - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 131: Inclusions checklist
                • Exhibit 132: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 133: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 134: Research methodology
                • Exhibit 135: Validation techniques employed for market sizing
                • Exhibit 136: Information sources
              • 11.5 List of abbreviations
                • Exhibit 137: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The household wipes market market growth will increase by $$ 1.28 bn during 2023-2026.
              The household wipes market market is expected to grow at a CAGR of 6.86% during 2023-2026.
              Technavio has segmented the household wipes market market by distribution channel (Offline and Online) and geography (North America, APAC, Europe, South America, and Middle East and Africa).
              3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity Aktiebolag, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group PLC, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Weiman Products LLC are a few of the key vendors in the household wipes market market.
              North America will register the highest growth rate of 30% among the other regions. Therefore, the household wipes market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the household wipes market market growth are:
              • Favorable features of household wipes
              • Increased preference for scented wipes
              The household wipes market market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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