Household Wipes Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The household wipes market share is expected to reach an estimated USD 1.28 billion by 2026 at an accelerating CAGR of 6.86%. This household wipes market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The household wipes market report also offers information on several market vendors, including 3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity Aktiebolag, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group PLC, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Weiman Products LLC among others. Furthermore, this report extensively covers household wipes market segmentation by the following:

• Distribution Channel - Offline and Online
• Geography - North America, APAC, Europe, South America, and Middle East and Africa

What will the Household Wipes Market Size be During the Forecast Period?

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Household Wipes Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The favorable features of household wipes is notably driving the household wipes market growth, although factors such as fluctuating raw material prices for nonwoven fabric may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the household wipes industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Household Wipes Market Driver

• One of the key factors driving growth in the household wipes market is the favorable features of household wipes.
• The ease and convenience of using household wipes is the key factor underlying the growth of the market.
• There has been a significant increase in the demand for household cleaning products globally, such as detergents, cleaning sprays, liquid soaps, and wipes. 
• Household wipes can be used to clean surfaces of any type. These wipes are available in wet and dry forms; the use of wet wipes reduces the need for water and saves time.
• Vendors in the market offer various types of household wipes.
• Triple Action Dust Wipes and Clorox Dry Wipes are dry wipes offered by Clorox and Dettol Anti-Bacterial Multi-Use Wipes Original offered by Reckitt Benckiser through the Dettol brand. Household wipes are further classified by the fabric: woven and nonwoven. Nonwoven wipes can be easily disposed of after a single-use. Due to such reasons, the market will continue to grow significantly during the forecast period.

Key Household Wipes Market Trend

• The increased preference for scented wipes is a household wipes market trend that is expected to have a positve impact in the coming years.
• Vendors are offering household wipes in various scents, such as Citrus Meadows, Tuscan Lavender, and Early Morning Breeze. Citrus-based scents are highly popular in the household cleaning segment. Though these fragrances do not last long, they disinfect and deodorize the house.
• In early 2018, Clorox launched its signature scented disinfecting wipes in a new packaging format, with water lily fragrance. The new packaging allows easy storing and stacking and easy to use on the go. Clorox also offers Scentiva Disinfecting Wipes, which is available in four scents: Tuscan Lavender & Jasmine, Pacific Breeze & Coconut, Hawaiian Sunshine, and Fresh Brazilian Blossoms.
• Reckitt Benckiser also offers scented household wipes under the brand Lysol. Similar to its original disinfecting wipes, these wipes are used to clean hard surfaces such as kitchen counters, bathrooms, fitness equipment, as well as on electronics, including smartphones, tablets, and remote controls. Therefore, this will drive the market growth.

Key Household Wipes Market Challenge

• The fluctuating raw material prices for nonwoven fabric will be a major challenge for the household wipes market during the forecast period.
• Disposable household wipes are manufactured with about 61%-63% of nonwoven fabric, owing to their absorbency, cushioning, stretchability, softness, washability, toughness, and efficient sterility features.
• India and China were the two main producers of nonwoven fabric in 2019.
• The manufacturers of wet wipes in developed markets, such as North America and Western Europe, are dependent on these countries for the supply of nonwoven fabrics. However, the price of nonwoven fabrics fluctuates year-over-year and across countries.
• The volatility in the prices of nonwoven fabric applies margin pressure on the suppliers of raw materials.
• To overcome the volatility in prices, manufacturers are sourcing natural fibers such as bamboo fiber. This has also helped them to replace synthetic polymers, such as polyester, used in nonwoven fabric. Essentially, these obstacles will hamper the growth of the market.

This household wipes market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global household wipes market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the household wipes market during the forecast period.

Who are the Major Household Wipes Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• 3M Co.
• Albaad Deutschland GmbH
• American Hygienics Corp.
• Amway Corp.
• Colgate Palmolive Co.
• Daio Paper Corp.
• Diamond Wipes International Inc.
• DR. Fischer Ltd.
• Essity Aktiebolag
• GLR Impex Pvt. Ltd.
• Kao Corp.
• Kimberly Clark Corp.
• Nice Pak Products Inc.
• Reckitt Benckiser Group PLC
• Rockline Industries
• S.C. Johnson and Son Inc.
• The Clorox Co.
• The Procter and Gamble Co.
• Unilever PLC
• Weiman Products LLC

This statistical study of the household wipes market encompasses successful business strategies deployed by the key vendors. The household wipes market is fragmented and the vendors are deploying growth strategies such as focusing on business expansion and product innovation to increase their profit margins and market share to compete in the market.

Product Insights and News

• 3m.com - The company offers household wipes such as Scotch Brite power pickup, dusting cloth and microfiber kitchen cloth.

• 3m.com - The safety and industrial segment focuses on industrial abrasives and finishing for metalworking applications, autobody repair solutions, closure systems for personal hygiene products, masking, and packaging materials.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The household wipes market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Household Wipes Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the household wipes market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Household Wipes Market?

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30% of the market's growth will originate from North America during the forecast period. The US is the key market for household wipes in North America. Market growth in this region will be slower than the growth of the market in other regions.

The growing urbanization, changing lifestyles, increasing awareness about sanitization, and increasing the introduction of scented household wipes will facilitate the household wipes market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In Q1 2020, vendors in the regional household wipes market faced the negative impact of the COVID-19 pandemic on their business operations. Governments in countries such as the US, Canada, and Mexico imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations. However, in H2 2020, the demand for household wipes rebounded as retail stores in the region were reopened. Consumers in the region have been taking their health more seriously than before the pandemic. There has been a rise in the hygiene concerns of consumers due to the emergence of the COVID-19 pandemic

What are the Revenue-generating Distribution Channel Segments in the Household Wipes Market?

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The household wipes market share growth by the offline segment will be significant during the forecast period. An increase in the number of hypermarkets, supermarkets, and other convenience stores drives the sales of household wipes through these channels. The availability of a diversified range of products in the household wipes category is a major factor in attracting consumers to purchase products through these channels. Offline distribution channels are preferred channels for purchasing household products in developed nations, such as the US, Canada, the UK, France, and Germany. The wide prevalence of organized retail is driving the sales of household wipes in these countries. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the household wipes market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Household Wipes Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive household wipes market growth during the next five years
• Precise estimation of the household wipes market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the household wipes industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of household wipes market vendors

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