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The ketogenic diet market size is estimated to grow by USD 4.74 billion at a CAGR of 7.7% from 2023 to 2028. Market growth is driven by increasing popularity and widespread availability of keto products for weight management across various distribution channels including online platforms, specialty stores, supermarkets, and hypermarkets. Companies are expanding their reach through partnerships with retail outlets, enhancing accessibility and meeting rising consumer demand for dairy alternatives and ketogenic foods and supplements.
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The ketogenic diet market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Specialized health food stores and natural food markets sell a variety of keto-friendly products such as low-carb snacks, supplements, and keto meal ingredients. Mainstream grocery stores have dedicated sections for healthy snacks and specialized dietary needs. They may carry keto-friendly items such as low-carb vegetables, meat, and dairy products. Some retail stores have stores specifically dedicated to keto products, offering a wide range of low-carb, high-fat foods, snacks, and supplements. Moreover, keto-themed expos, workshops, and conferences are organized to bring together keto enthusiasts and businesses. These events can offer an opportunity for offline networking and sales of a keto diet. Thus, these factors will boost the growth of the offline segment, which will drive the growth of the global ketogenic diet market during the forecast period.
The market share growth by the supplements segment will be significant during the forecast period. Keto supplements include exogenous ketones, medium-chain triglycerides (MCT oil), collagen peptides, and others. The popularity of the ketogenic diet is expected to result in an increase in the number of product launches, and continuous product innovations will drive the keto supplements market.
The supplements segment was valued at USD 4.79 billion in 2018
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Some of these supplements, such as MCT oil and omega-3 fatty acids, make it more effective and help people achieve their desired fat ratio in their diet. As it restricts or eliminates many different foods, people who follow this diet use nutritional supplements to fill the nutritional gap. Thus, a large number of people adopting this will increase the demand for keto supplements during the forecast period. Thus, these factors will promote the growth of the supplements segment and drive the growth of the global ketogenic diet market during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period
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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising prevalence of overweight and obesity problems among the young generation, millennials, and the working-class population in the region is fueling market growth. They have also become an effective way for weight management as obesity leads to a number of chronic diseases, such as cardiovascular diseases, diabetes, and high blood pressure. These health-related problems are anticipated to fuel the demand for a ketogenic diet over the forecast period. Over the past few years, the obese population has increased significantly, which has driven the demand for an effective weight management diet. They have gained traction across the globe in recent years owing to their good results across all age groups. This diet is specifically a low-fat, low-carb diet. There are four types of ketogenic diets: standard, cyclical, targeted, and high-protein ketogenic diets.
In addition, the number of consumers taking up the ketogenic diet is increasing significantly in North America due to its awareness. Increasing instances of obesity and other lifestyle-related diseases will also boost the demand for weight-loss diet plans and weight-loss products. The rise in the number of consumers with health complications and their inclination toward foods that help with weight loss will be the key drivers for the market. Such factors are expected to drive regional market growth during the forecast period.
The market is primarily driven by the increasing prevalence of medical conditions such as obesity, cardiovascular diseases (CVD), metabolic syndromes, and diabetes. As individuals become more health-conscious and seek effective ways to manage these conditions, there is a growing interest in alternative dietary approaches like the ketogenic diet. Doctors and fitness professionals are increasingly recommending ketogenic diets to their patients due to their potential benefits in weight loss and managing various health conditions.
Moreover, the rising popularity of intermittent fasting and low-carb, high-fat beverages has contributed to the growth of the market. Consumers are seeking convenient and effective ways to adopt ketogenic lifestyles, leading to the emergence of ketogenic beverages and products such as ketogenic coffee. These products offer consumers a convenient way to adhere to ketogenic dietary principles while supporting their weight loss and health goals. The market for low-carb, high-fat beverages is witnessing growth, driven by the increasing popularity of the ketogenic diet. This dietary approach, characterized by a high-fat and low-carbohydrate regimen, aims to induce ketosis, a metabolic state that promotes fat burning.
While the ketogenic diet has garnered attention for its potential benefits in addressing medical conditions such as obesity, cardiovascular diseases (CVD), and metabolic syndromes, the availability of high-fat beverages caters to individuals following this regimen. However, concerns persist regarding the consumption of junk food and the need for healthier alternatives. E-commerce platforms provide convenient access to a variety of keto-friendly products, facilitating adherence to the diet. Fitness and recreational sports centers play a crucial role in promoting overall wellness, complementing dietary efforts. The market for high-fat beverages continues to evolve, reflecting shifting consumer preferences and ongoing research into the ketogenic diet's efficacy and safety.
A notable trend in the market is the increasing availability of ketogenic-friendly foods and beverages across various distribution channels. Consumers can now find ketogenic products not only in traditional store-based outlets but also through non-store-based channels such as e-commerce platforms. E-commerce behemoths have capitalized on the growing demand for ketogenic products by offering a wide range of options to consumers, further driving ketogenic diet market growth. Additionally, the market is witnessing a rise in the consumption of ketogenic-friendly foods such as fruits, vegetables, nuts, seeds, meats, poultry, eggs, and seafood, as consumers prioritize health and wellness through dietary choices.
Increasing investments by big players in the market is an emerging trend shaping ketogenic diet market growth. The increasing investments by global players in small startups to expand their presence in the market is yet another trend that will help the market growth. Bigger players in the market acquire smaller players to gain access to new products and new technologies at lower costs.
Moreover, successful merger and acquisition activities also help in increasing the market share of the companies. Thus, the increasing investments of major players in small startups and the strategic acquisitions of smaller players by global players will drive the growth of the global market during the forecast period.
Low awareness of the keto diet among consumers in developing regions is a significant challenge hindering ketogenic diet market growth. In developing regions such as APAC, Africa, and the Middle East, consumer awareness about the usefulness of the ketogenic diet is low. This is a significant challenge for the market and can restrict its growth during the forecast period. The penetration rate of the ketogenic diet is low in countries such as India and China, as consumers are unaware of its benefits. The availability of packaged ketogenic diet products such as keto supplements and keto beverages is also relatively low in these geographies compared with North America and Europe.
Moreover, a major share of the population in these countries cannot afford these products due to their high prices. As a result, the population in these countries prefers going to a gym or following a less expensive diet plan over Keto diet. These factors are expected to restrict the penetration of these products in underdeveloped and developing countries, thereby posing a threat to the growth of the global ketogenic diet market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The ketogenic diet market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key ketogenic diet market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The ketogenic diet market is experiencing growth driven by the increasing popularity of online food delivery services and e-commerce websites, which offer a wide range of nutrient-dense foods. This trend is particularly appealing to lifestyle users seeking healthy food habits. The market is influenced by various dietary trends such as the Paleo diet and clean-label diet, which emphasize natural and minimally processed foods. With a growing young population and the availability of ketogenic beverages, both alcoholic drinks and non-alcoholic beverages, the market is set for further expansion. Urbanization also plays a role, as urban dwellers often seek convenient and healthy dietary options, driving the demand for ketogenic products. The market is expanding rapidly, driven by e-commerce platforms offering high fat beverages and low carb beverages, alongside products like cakes, chocolates, protein bars, tablets, pills, and liquid options, all catering to children's obesity concerns with keto certifications and clean label diet requirements; additionally, healthy keto bars with plant-based ingredients, as well as both alcoholic beverages and non alcoholic beverages, are gaining popularity.
The health and wellness industry, encompassing gyms and fitness facilities, is witnessing an increase in demand for low-carb, high-fat beverages, catering to individuals following keto diets aiming for ketosis. This trend is fueled by concerns surrounding general health, combating conditions like childhood obesity and cardiovascular disease. Additionally, keto-friendly products are gaining popularity among adults seeking to address health issues such as polycystic ovarian syndrome, cancer, Alzheimer's, Parkinson's, and epilepsy, as well as those recovering from brain injuries. The prevalence of sedentary lifestyles and unhealthy eating habits has further spurred interest in low-carb diets and healthy eating, especially among athletes and sports enthusiasts. Social media platforms play a pivotal role in disseminating information about keto diets and promoting keto-friendly snacks, bars, and beverages, including gluten-free, organic options made with plant-based ingredients, contributing to gut balance and overall wellness.
Ketogenic Diet Market Scope |
|
Report Coverage |
Details |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.7% |
Market Growth 2024-2028 |
USD 4.74 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.1 |
Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
Performing market contribution |
North America at 39% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, market forecast, Market Positioning of Companies, Competitive Strategies, and Industry Risks, Ketogenic Diet Market Industry Report. |
Key companies profiled |
Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., CANDO, Dang Foods Co., Fat Snax, Glanbia plc, Hunter and Gather Foods Ltd., Keto and Co, Keto Bars, KetoLogic, Know Brainer Foods LLC, Love Good Fats, MINDFUL NOURISHMENT, Nestle SA, NOW Health Group Inc., Perfect Keto LLC, Pruvit Ventures Inc., TDN Nutrition, and Zenwise LLC |
Market dynamics |
Parent market analysis, market growth and trends, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period, Ketogenic Diet Market Growth Analysis |
Customization purview |
If our ketogenic diet market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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