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The Ketogenic Diet Market size is projected to increase by USD 4.74 billion and the market size is estimated to grow at a CAGR of 7.7% between 2023 and 2028.
The research report ketogenic diet market offers industry forecasts and segmentation based on Product including supplements, beverages, and others. It also segments the market by Distribution Channel, which comprises both offline and online. Geographically, the report covers North America, Europe, APAC, South America, and the Middle East and Africa. The market size, historical data (2018-2022), and future forecasts are presented in terms of value USD 4.79 billion for all these mentioned segments.
The growing popularity and increasing availability of keto products are notably driving the market growth. The global ketogenic diet market is expected to benefit heavily from the growing popularity and availability of ketogenic diet products across distribution channels. Keto products have gained significant popularity in recent years. To meet the growing demand, vendors are selling ketogenic diet products through distribution channels such as online channels, specialty stores, supermarkets, and hypermarkets. They are also entering into partnerships with retail and specialty stores to meet the growing demand. In September 2021, Vitamin Shoppe and WW International joined together to support healthy living. Earlier, the products of the company were available only on its website and on Amazon. The products of Love You Foods LLC were also offered through retail stores of General Nutrition Centers. Thus, the availability of keto products in brick-and-mortar stores apart from online channels will drive the growth of the market during the forecast period.
The Ketogenic Diet Market shows an Accelerated CAGR during the forecast period.
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Increasing investment by big players in the market is an emerging trend shaping the market growth. The increasing investments by global players in small startups to expand their presence in the market is yet another trend that will help the market growth. Bigger players in the market acquire smaller players to gain access to new products and new technologies at lower costs.
Moreover, successful merger and acquisition activities also help in increasing the market share of the companies. Thus, the increasing investments of major players in small startups and the strategic acquisitions of smaller players by global players will drive the growth of the global ketogenic diet market during the forecast period.
Low awareness of the keto diet among consumers in developing regions is a significant challenge hindering market growth. In developing regions such as APAC, Africa, and the Middle East, consumer awareness about the usefulness of the ketogenic diet is low. This is a significant challenge for the market and can restrict its growth during the forecast period. The penetration rate of the ketogenic diet is low in countries such as India and China, as consumers are unaware of its benefits. The availability of packaged ketogenic diet products such as keto supplements and keto beverages is also relatively low in these geographies compared with North America and Europe.
Moreover, a major share of the population in these countries cannot afford ketogenic diet products due to their high prices. As a result, the population in these countries prefers going to a gym or following a less expensive diet plan over Keto. These factors are expected to restrict the penetration of ketogenic diet products in underdeveloped and developing countries, thereby posing a threat to the growth of the global ketogenic diet market during the forecast period.
Specialized health food stores and natural food markets sell a variety of keto-friendly products such as low-carb snacks, supplements, and keto meal ingredients. Mainstream grocery stores have dedicated sections for healthy foods and specialized dietary needs. They may carry keto-friendly items such as low-carb vegetables, meats, and dairy products. Some retail stores, such as Walmart Inc., have stores specifically dedicated to keto products, offering a wide range of low-carb, high-fat foods, snacks, and supplements. Moreover, keto-themed expos, workshops, and conferences are organized to bring together keto enthusiasts and businesses. These events can offer an opportunity for offline networking and sales of a keto diet. Thus, these factors will boost the growth of the offline segment, which will drive the growth of the global ketogenic diet market during the forecast period.
The market share growth by the supplements segment will be significant during the forecast period. Keto supplements include exogenous ketones, medium-chain triglycerides (MCT oil), collagen peptides, and others. The popularity of the ketogenic diet is expected to result in an increase in the number of product launches, and continuous product innovations will drive the keto supplements market.
The supplements segment was valued at USD 4.79 billion in 2018
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Some ketogenic diet supplements, such as MCT oil and omega-3 fatty acids, make the ketogenic diet more effective and help people achieve their desired fat ratio in their diet. As the ketogenic diet restricts or eliminates many different foods, people who follow this diet use nutritional supplements to fill the nutritional gap. Thus, a large number of people adopting the ketogenic diet will increase the demand for keto supplements during the forecast period. Thus, these factors will promote the growth of the supplements segment and drive the growth of the global ketogenic diet market during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising prevalence of overweight and obesity problems among the young generation, millennials, and the working-class population in the region is fueling the market growth. The ketogenic diet has also become an effective way for weight management as obesity leads to a number of chronic diseases, such as cardiovascular diseases, diabetes, and high blood pressure. These health-related problems are anticipated to propel the demand for a ketogenic diet over the forecast period. Over the past few years, the obese population has increased significantly, which has propelled the demand for an effective weight management diet. The ketogenic diet has gained traction across the globe in recent years owing to its good results across all age groups. This diet is specifically a low-fat, low-carb diet. There are four types of ketogenic diets: standard, cyclical, targeted, and high-protein ketogenic diets.
In addition, the number of consumers taking up the ketogenic diet is increasing significantly in North America due to its awareness. Increasing instances of obesity and other lifestyle-related diseases will also boost the demand for weight loss diet plans and weight loss products such as ketogenic diet products. The rise in the number of consumers with health complications and their inclination toward foods that help with weight loss will be the key drivers for the market. Such factors are expected to drive the regional market growth during the forecast period.
The outbreak of COVID-19 negatively affected the growth of the ketogenic diet market in North America in 2020. However, in 2021, with large vaccination drives and ease of lockdown restrictions, the offline distribution channels reopened. Moreover, North America faces high rates of obesity and related metabolic health issues. The ketogenic diet is seen as a potential solution to address the concerns, as it has been associated with weight loss and improved insulin sensitivity. Thus, these factors will boost the growth of the ketogenic diet market in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The ketogenic diet market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The ketogenic diet market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Ketogenic Diet Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.7% |
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Market Growth 2024-2028 |
USD 4.74 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.1 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 39% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., CANDO, Dang Foods Co., Fat Snax, Glanbia plc, Hunter and Gather Foods Ltd., Keto and Co, Keto Bars, KetoLogic, Know Brainer Foods LLC, Love Good Fats, MINDFUL NOURISHMENT, Nestle SA, NOW Health Group Inc., Perfect Keto LLC, Pruvit Ventures Inc., TDN Nutrition, and Zenwise LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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