Ketogenic Diet Market by Product and Geography - Forecast and Analysis 2022-2026
- Published: Jun 2022
- Pages: 132
- SKU: IRTNTR40557
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The ketogenic diet market share is expected to increase to USD 1.91 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.5%.
This ketogenic diet market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ketogenic diet market segmentation by product (supplements, beverages, and others) and geography (North America, APAC, Europe, Middle East and Africa, and South America). The ketogenic diet market report also offers information on several market vendors, including Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Genesis Foods, Glanbia Plc, Hunter and Gather Foods Ltd, Ketoandco, KetoLogic, Know Brainer Foods LLC, Nestle SA, NOW Health Group Inc., Perfect Keto LLC, Project Hecubus LLC, Pruvit Ventures Inc., The Good Fat Co. Ltd., and Zenwise LLC among others.
What will the Ketogenic Diet Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Ketogenic Diet Market Size for the Forecast Period and Other Important Statistics
Ketogenic Diet Market: Key Drivers, Trends, and Challenges
The growing popularity and increasing availability of ketogenic products is notably driving the ketogenic diet market growth, although factors such as side effects of the ketogenic diet may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ketogenic diet industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Ketogenic Diet Market Driver
- One of the key factors driving growth in the ketogenic diet market is the growing popularity and increasing availability of ketogenic products.
- Vendors are adopting strategies such as M&A with retail and specialty stores to meet the growing demand.
- In August 2018, Love You Foods LLC formed a distribution deal with The Vitamin Shoppe to distribute its products through the latter's outlets.
- In September 2021, Vitamin Shoppe and WW International joined together to support healthy living.
- The products of Love You Foods LLC were also offered through retail stores of General Nutrition Centers.
- The availability of keto products in brick-and-mortar stores apart from online channels will drive the growth of the market during the forecast period.
Key Ketogenic Diet Market Trend
- Awareness about weight management is one of the key ketogenic diet market trends that is expected to impact the industry positively in the forecast period.
- Eating Well is a European website with reliable and practical advice about healthy eating and understanding food labels, and how food can affect health.
- The Food Standards Agency runs this site. As other weight loss methods, such as physical exercises and dieting, are tedious and painful, users are more likely to be inclined toward adopting ketogenic diets.
- The health awareness campaigns motivate users to lose weight, prevent obesity and have a healthy body weight.
- The other weight loss methods, such as physical exercises and dieting, are tedious and painful, thus, users are more likely to incline toward adopting ketogenic diets in the coming years.
Key Ketogenic Diet Market Challenge
- One of the key challenges to the global ketogenic diet market growth is the side effects of the ketogenic diet.
- To shift into a metabolism state of ketosis, which makes the body more efficient at burning fat, a ketogenic diet entails sticking to an extremely low-carb, high-fat diet.
- A ketogenic diet might have a variety of adverse effects, which may prevent people from following such diets.
- The side effects often result in significant damage to the health of the individual and, in some cases, could lead to side effects that last for long durations of time.
- The side effects of the ketogenic diet are expected to limit the market growth in the forecast years.
This ketogenic diet market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global ketogenic diet market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ketogenic diet market during the forecast period.
Who are the Major Ketogenic Diet Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Ample Foods
- Ancient Nutrition
- Bulletproof 360 Inc.
- Dang Foods Co.
- Essentially Keto
- Fat Snax
- Genesis Foods
- Glanbia Plc
- Hunter and Gather Foods Ltd
- Ketoandco
- KetoLogic
- Know Brainer Foods LLC
- Nestle SA
- NOW Health Group Inc.
- Perfect Keto LLC
- Project Hecubus LLC
- Pruvit Ventures Inc.
- The Good Fat Co. Ltd.
- Zenwise LLC
This statistical study of the ketogenic diet market encompasses successful business strategies deployed by the key vendors. The ketogenic diet market is fragmented and the vendors are deploying growth strategies such as M&A activities to compete in the market.
Product Insights and News
- Ample Foods - The company offers ketogenic drinks of two flavors chocolate and vanilla.
- Ancient Nutrition - The company offers products such as ketogenic collagen and ketogenic proteins.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The ketogenic diet market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Ketogenic Diet Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the ketogenic diet market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Ketogenic Diet Market?
For more insights on the market share of various regions Request for a FREE sample now!
44% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for ketogenic diets in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The awareness of the benefits of the ketogenic diet, such as weight loss, and the increasing number of consumers with obesity and overweight issues among the young generation, millennials, and the working-class population, will facilitate the ketogenic diet market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 outbreak affected almost every industry globally. Lockdown restrictions had impacted supply chains and manufacturing units, which, in turn, impacted the regional economy. However, the number of COVID-19 cases has declined since the second half of 2021, and the market has returned to normal. There has been significant market recovery as a result of ongoing vaccination drives and the opening of hypermarkets and supermarkets. As a result, the regional ketogenic diet market is likely to expand during the forecast period.
What are the Revenue-generating Product Segments in the Ketogenic Diet Market?
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The ketogenic diet market share growth in the supplements segment will be significant during the forecast period. As the ketogenic diet restricts or eliminates many different foods, people who follow this diet use nutritional supplements to fill the nutritional gap. The popularity of the ketogenic diet is expected to result in an increase in the number of product launches, and continuous product innovations, which will drive the ketogenic supplements market during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the ketogenic diet market size and actionable market insights on post COVID-19 impact on each segment.
Ketogenic Diet Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.5% |
Market growth 2022-2026 |
$ 1.91 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.9 |
Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 44% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Genesis Foods, Glanbia Plc, Hunter and Gather Foods Ltd, Ketoandco, KetoLogic, Know Brainer Foods LLC, Nestle SA, NOW Health Group Inc., Perfect Keto LLC, Project Hecubus LLC, Pruvit Ventures Inc., The Good Fat Co. Ltd., and Zenwise LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Ketogenic Diet Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive ketogenic diet market growth during the next five years
- Precise estimation of the ketogenic diet market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the ketogenic diet industry across North America, APAC, Europe, Middle East and Africa, and South America
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of ketogenic diet market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Supplements - Market size and forecast 2021-2026
- Exhibit 28: Chart on Supplements - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Supplements - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Supplements - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Supplements - Year-over-year growth 2021-2026 (%)
- 5.4 Beverages - Market size and forecast 2021-2026
- Exhibit 32: Chart on Beverages - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Beverages - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Beverages - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Beverages - Year-over-year growth 2021-2026 (%)
- 5.5 Others - Market size and forecast 2021-2026
- Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Product
- Exhibit 40: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.7 South America - Market size and forecast 2021-2026
- Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Japan - Market size and forecast 2021-2026
- Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.11 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.12 Germany - Market size and forecast 2021-2026
- Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 Ample Foods
- Exhibit 93: Ample Foods - Overview
- Exhibit 94: Ample Foods - Product / Service
- Exhibit 95: Ample Foods - Key offerings
- 10.4 Ancient Nutrition
- Exhibit 96: Ancient Nutrition - Overview
- Exhibit 97: Ancient Nutrition - Product / Service
- Exhibit 98: Ancient Nutrition - Key offerings
- 10.5 Bulletproof 360 Inc.
- Exhibit 99: Bulletproof 360 Inc. - Overview
- Exhibit 100: Bulletproof 360 Inc. - Product / Service
- Exhibit 101: Bulletproof 360 Inc. - Key offerings
- 10.6 Dang Foods Co.
- Exhibit 102: Dang Foods Co. - Overview
- Exhibit 103: Dang Foods Co. - Product / Service
- Exhibit 104: Dang Foods Co. - Key offerings
- 10.7 Essentially Keto
- Exhibit 105: Essentially Keto - Overview
- Exhibit 106: Essentially Keto - Product / Service
- Exhibit 107: Essentially Keto - Key offerings
- 10.8 Fat Snax
- Exhibit 108: Fat Snax - Overview
- Exhibit 109: Fat Snax - Product / Service
- Exhibit 110: Fat Snax - Key offerings
- 10.9 Glanbia Plc
- Exhibit 111: Glanbia Plc - Overview
- Exhibit 112: Glanbia Plc - Business segments
- Exhibit 113: Glanbia Plc - Key offerings
- Exhibit 114: Glanbia Plc - Segment focus
- 10.10 Perfect Keto LLC
- Exhibit 115: Perfect Keto LLC - Overview
- Exhibit 116: Perfect Keto LLC - Product / Service
- Exhibit 117: Perfect Keto LLC - Key offerings
- 10.11 Pruvit Ventures Inc.
- Exhibit 118: Pruvit Ventures Inc. - Overview
- Exhibit 119: Pruvit Ventures Inc. - Product / Service
- Exhibit 120: Pruvit Ventures Inc. - Key offerings
- 10.12 The Good Fat Co. Ltd.
- Exhibit 121: The Good Fat Co. Ltd. - Overview
- Exhibit 122: The Good Fat Co. Ltd. - Product / Service
- Exhibit 123: The Good Fat Co. Ltd. - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 124: Inclusions checklist
- Exhibit 125: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 126: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 127: Research methodology
- Exhibit 128: Validation techniques employed for market sizing
- Exhibit 129: Information sources
- 11.5 List of abbreviations
- Exhibit 130: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Japan
- UK
- Germany
- Growing popularity and increasing availability of ketogenic products
- Awareness about weight management
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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