Language Training Market in India 2017-2021

Overview of the language training market in India

According to Technavio’s market research report, the language training market in India will grow at a CAGR of close to 19% during the forecast period. The rising adoption of game-based learning will be one of the key drivers for market growth. Vendors are designing lectures based on interactive games to increase the learning ability of learners. Language training through games boosts the concentration of learners by keeping them involved in the learning process. The language learning platforms are incorporated with educational games for both individuals as well as institutional learners. This encourages learners to adopt game-based online language training as it offers playful techniques to understand pronunciations, vocabulary, grammar, and syntax. Game-based learning creates a competitive environment in the classrooms and is beneficial for both teachers and students.

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The emergence of wearable gadgets and IoT in learning is one of the key trends that will gain traction in the language training market in India. The integration of wearable gadgets such as fitness bands and smartwatches with smartphones will positively impact the language learning market in India. Wearable cameras such as Google Glass, and virtual reality (VR) enabled devices like Oculus Rift help students to engage in experiential learning.

Competitive landscape and key vendors

The language training market in India is concentrated due to the presence of few players. The rapid advancement in technology and the rising number of smartphone users will create significant growth opportunities for these vendors. This will encourage players to develop more online language training applications that in turn, will benefit both institutional and individual learners.

Key vendors in this market are -

• British Council
• Cambridge Institute
• Duolingo
• Inlingua
• Rosetta Stone

Other prominent vendors in the market include Alliance Francaise de, Berlitz Corporation, EF Education First, Linguatronics, Macmillan Education, Max Mueller Bhavan, MosaLingua, Pearson ELT, and Voxy.

Segmentation by end-users and analysis of the language training market in India

• Institutional learners
• Individual learners

Institutional learners enrol themselves in full-time language training courses through organizations or educational institutions. They use e-learning, face-to-face classroom sessions, and other traditional training practices to learn a foreign language. The segment will experience an increasing demand for language training during the projected period since online learning it helps learners in attaining an advanced level of understanding of languages and provides real-time assistance.

Segmentation by learning method and analysis of the language training market in India

• Blended learning
• Online learning

Blended language learning is a teaching methodology that combines both brick and mortar or classroom teaching and online or computer-based teaching. The rapid evolution of information is compeling Indian schools and institutions to adopt blended language learning. The demand for blended language learning will continue to grow until the end of 2021 due to the advancements in communication and technology (ICT).

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Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the language training market in India?
• What are the key market trends impacting the growth of the language training market in India?
• What are the challenges to market growth?
• Who are the key vendors in the language training market in India?
• What are the market opportunities and threats faced by the vendors in the language training market in India?
• What are the trending factors influencing the market shares of India?
• What are the key outcomes of the five forces analysis of the language training market in India?

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