Location Analytics Tools Market Size 2025-2029
The location analytics tools market size is forecast to increase by USD 21.2 billion, at a CAGR of 17.3% between 2024 and 2029.
The global location analytics tools market is advancing as enterprises increasingly adopt location-enabled services to gain a competitive edge. This adoption is a direct response to the need for deeper business insights derived from geospatial data, enabling strategies that enhance customer experiences and optimize operational efficiency. The integration of spatial context into core business processes is a key driver, facilitating more informed decision-making in areas like marketing and risk management. This foundational shift supports a broader use of geospatial analytics and data visualization tools across various sectors, establishing a clear demand for more sophisticated analytical capabilities and real-time location systems (RTLS).The primary trend shaping the market is the incorporation of AI into location analytics, which automates the analysis of complex spatial patterns and enhances predictive modeling. This allows for the automated collection and interpretation of location data, unlocking new efficiencies and insights. However, the market's expansion is constrained by stringent government regulations regarding the collection and use of location-based data. These compliance requirements add complexity and can slow the adoption of location analytics tools, presenting a significant hurdle for businesses aiming to leverage customer data for strategic advantage and creating challenges for the analytics market.
What will be the Size of the Location Analytics Tools Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019 - 2023 and forecasts 2025-2029 - in the full report.
Request Free Sample
The global location analytics tools market is characterized by the continuous integration of geospatial data processing and location intelligence platforms into mainstream business operations. This evolution is driven by the need for deeper insights from mobile location data and IoT sensor data analytics. The application of spatial algorithm execution and predictive location modeling is becoming standard for trade area optimization and supply chain visibility. Organizations are leveraging these tools for everything from customer footfall analysis to sophisticated site selection analytics, highlighting the technology's expanding role in strategic decision-making and the broader analytics market.A key dynamic is the convergence of geospatial visualization tools with business intelligence and analytics platforms. This integration simplifies access to complex spatial query and analysis, enabling non-specialist users to perform demographic data integration and geocoding. The use of network analysis tools and territory management software is improving operational efficiency in logistics and sales. As the technology matures, applications like 3D data modeling and indoor positioning systems are gaining traction, supported by advancements in bluetooth beacon technology and wi-fi positioning analytics, further shaping the spatial computing market.
How is this Location Analytics Tools Industry segmented?
The location analytics tools industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.
- Type
- Outdoor location
- Indoor location
- End-user
- Transportation
- Retail
- BFSI
- Media and entertainment
- Others
- Component
- Geography
- North America
- Europe
- Germany
- UK
- France
- Italy
- The Netherlands
- Spain
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Middle East and Africa
- South America
- Rest of World (ROW)
By Type Insights
The outdoor location segment is estimated to witness significant growth during the forecast period.
Outdoor location analytics tools are a significant market segment, providing businesses with valuable insights into consumer behavior and movement in external environments. This technology is applied in diverse settings, including public parks, retail centers, and outdoor events. By leveraging outdoor location analytics, organizations can track foot traffic, optimize asset placement, and create highly targeted marketing campaigns. These capabilities translate into improved customer experiences and increased sales for outdoor retailers, validating the investment in such tools.
Beyond retail, this segment is crucial for urban planning and development. City planners utilize outdoor location analytics to monitor public spaces, enhance transportation systems, and inform urban design strategies. This data-driven approach contributes to creating more accessible, sustainable, and user-friendly cities. The growing adoption in both commercial and public sectors highlights its strategic importance. The Middle East and Africa region, though smaller, represents 4.55% of the geographic opportunity, indicating potential for growth in emerging markets.
Request Free Sample
The Outdoor location segment was valued at USD 8.2 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 40.5% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Request Free Sample
The location analytics tools market in North America is experiencing steady growth, driven by high technology adoption rates and the presence of major industry players. Enterprises across the region, particularly in the US and Canada, are leveraging location analytics for geo-targeted promotions and strategic decision-making. Industries such as retail, telecommunications, and manufacturing generate vast amounts of operational and customer data with geographical components. Analyzing this data with location intelligence platforms helps in optimizing performance, evaluating new expansion opportunities, and enhancing customer engagement strategies.
High internet penetration and the rollout of 5G networks in North America are further fueling market development by enabling real-time data analysis and supporting the expansion of IoT ecosystems. The region's manufacturing sector is a leader in adopting IoT, which generates significant data for real-time location analytics. This allows enterprises to extract insights into customer behavior and develop dynamic promotional campaigns. Despite its maturity, the market continues to expand, with South America representing a smaller but growing opportunity at 3.75% of the geographic potential, indicating a global trend toward adoption.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global location analytics tools market is expanding rapidly, driven by the increasing need for data-driven insights across various sectors. For instance, AI-driven predictive analytics for retail is transforming how businesses understand consumer behavior, enabling detailed customer footfall patterns analysis and optimizing retail store network layout. This deepens location intelligence for customer experience, especially when integrating geospatial data with CRM platforms to facilitate using location data for geo-targeted promotions. The rise of location-based mobile application development and sophisticated indoor mapping and navigation systems further enhances customer engagement. Simultaneously, industries are leveraging real-time location analytics for logistics and geospatial analytics for supply chain optimization to improve efficiency. This includes deploying effective fleet management with real-time tracking systems, all of which depend on robust platforms capable of managing large-scale geospatial datasets.The technological backbone of this market relies on advanced spatial analysis in cloud environments, presented through intuitive geospatial data visualization dashboards. Beyond retail, these tools are crucial for location analytics in public sector services and innovative urban planning with digital twin technology, which utilizes IOT sensor data for smart city analytics. Other key applications include geospatial risk analysis for insurance, strategic site selection using demographic and spatial data, and enhancing location-based asset performance management. As organizations harness these capabilities, the focus is also shifting towards ethical privacy-compliant location data monetization, creating new revenue streams while maintaining consumer trust.
What are the key market drivers leading to the rise in the adoption of Location Analytics Tools Industry?
- A key driver for the market is the growing recognition and adoption of location-enabled services across diverse industries.
The increasing awareness of location-enabled services is a fundamental driver of market growth. Service-oriented industries are leveraging location data to refine business strategies, develop innovative offerings, and optimize customer experiences. By integrating location details from customer, operational, and financial data, enterprises can perform detailed geospatial data processing. This enables applications such as dynamic insurance pricing based on property risk or optimizing retail layouts through customer footfall analysis. The ability to use location intelligence platforms for targeted marketing and strategic planning provides a distinct competitive advantage, encouraging wider adoption of these tools. North America is a significant contributor, accounting for over 40.5% of the market's incremental growth.The growing use of location analytics for geo-targeted promotions is another significant market driver. With the proliferation of mobile devices equipped with GPS sensors, enterprises are capitalizing on user location data to deliver highly relevant and timely marketing campaigns. This approach, central to proximity marketing solutions, helps capture consumer attention and increase impulse purchases by delivering offers when customers are near a point of sale. Real-time location tracking allows businesses to analyze customer dwell time and browsing habits, generating insights to refine sales promotions and predict operational workloads. The strategic value of identifying potential customers based on their physical location makes location analytics an essential component of modern marketing.
What are the market trends shaping the Location Analytics Tools Industry?
- A significant upcoming trend is the integration of artificial intelligence into location analytics platforms to automate insights and enhance predictive capabilities.
The integration of AI with location analytics is a transformative trend, enabling more sophisticated and automated data interpretation. Enterprises are moving beyond simple data visualization toward real-time analysis that uncovers unforeseen risks and opportunities. By applying AI, machine learning, and deep learning for spatial data, businesses can automate the collection and analysis of location data to generate predictive insights. This is particularly valuable in applications like autonomous vehicles, smart grid management, and risk assessment. AI-based location analytics helps in recognizing spatial patterns and developing predictive location modeling, providing a competitive edge. This evolution is central to the growth of the advanced predictive analytics software market.The rise of IoT is creating an immense demand for real-time location analytics. Interconnected devices generate continuous streams of data, including location information, which businesses are leveraging for immediate, actionable insights. In logistics, real-time location tracking systems are used to monitor vehicle speeds, predict delays, and optimize routes dynamically through advanced route optimization software. Across other sectors, from retail to sports, real-time data analysis supports functions like proximity marketing and performance evaluation. The ability to make proactive decisions and reduce operating costs is a compelling benefit driving the adoption of these analytics as a service (AAAS) solutions. Europe represents a substantial market, accounting for approximately 26.34% of the geographic opportunity.
What challenges does the Location Analytics Tools Industry face during its growth?
- A primary challenge affecting market growth is the complex and stringent government regulations surrounding the collection and use of location-based data.
Stringent government regulations concerning the collection and use of location-based data present a significant challenge. Companies must navigate a complex web of regional and global laws to ensure data privacy and legal compliance. The increasing frequency of cybercrimes targeting sensitive customer information has heightened consumer concerns and led to the introduction of robust personal data protection laws. Adherence to these regulations can slow the adoption rate of location analytics, as it requires significant investment in compliance frameworks and data governance. These regulatory hurdles create operational complexities that can impede market expansion. The APAC region, a key growth area, represents 24.81% of the market's geographic opportunity, making compliance in this diverse region critical.The availability of open-source and free location analytics platforms poses a challenge to commercial vendors. Startups and SMEs, often operating with limited IT budgets, are increasingly turning to these cost-effective alternatives for their analytical needs. Open-source tools provide many of the core functionalities found in commercial software, such as basic geospatial visualization tools and data processing, at a fraction of the cost. Although these platforms may lack the advanced features, scalability, and dedicated support of their commercial counterparts, their accessibility makes them an attractive option for businesses with basic requirements. This trend can limit the revenue potential for paid software providers and intensify price competition within the market.
Exclusive Customer Landscape
The location analytics tools market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the location analytics tools market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, location analytics tools market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Alphabet Inc. - The company provides a location analytics platform designed to help organizations find locations, visualize complex datasets on maps, and access relevant local information. This offering serves as a foundational tool for businesses seeking to integrate spatial context into their decision-making processes, enabling applications that range from simple place-finding to more advanced data-driven analysis. It empowers users to transform raw geographic information into actionable business intelligence.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Alphabet Inc.
- Alteryx Inc.
- CartoDB Inc.
- Cisco Systems Inc.
- Esri Global Inc.
- Foursquare Labs Inc.
- Galigeo SAS
- GeoMoby Pty. Ltd.
- Infillion
- InMarket Media LLC
- International Business Machines Corp.
- Kinetica DB Inc.
- Microsoft Corp.
- Oracle Corp.
- Pitney Bowes Inc.
- Precisely
- Salesforce Inc.
- SAS Institute Inc.
- TomTom NV
- Unacast
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Location Analytics Tools Market
In April 2024, Bayanat and Yahsat merged to form SPACE42, an AI-powered space technology company based in Abu Dhabi, aimed at delivering advanced Earth observation and geospatial intelligence services across the MEA region.In January 2024, TomTom NV launched TomTom Orbis Maps, a new mapping platform offering developers a detailed and customizable visual map with extensive data layers, including real-time traffic and EV charging information, to support advanced location analytics applications.In March 2023, the location intelligence platform CARTO and the cloud data platform Snowflake deepened their partnership with the launch of the CARTO Analytics Toolbox, which runs natively inside the Snowflake Data Cloud, allowing users to perform advanced spatial analysis directly within the cloud environment.
Research Analyst Overview
The global location analytics tools market is defined by the continuous refinement of geospatial data processing within sophisticated location intelligence platforms. These systems facilitate complex spatial algorithm execution and essential functions like geocoding and reverse geocoding for transforming raw data into actionable insights. The integration of mobile location data and IOT sensor data analytics is central to this evolution, feeding a constant stream of information for spatial query and analysis. The outputs are often rendered through advanced geospatial visualization tools, which are enhanced by location data enrichment processes. Further developments in 3D data modeling and georeferenced imagery analysis are expanding the scope of what can be analyzed, moving beyond two-dimensional representations to create more detailed environmental contexts for decision-making.The application of these analytical capabilities is transforming strategic operations across various industries. For instance, customer footfall analysis and trade area optimization are increasingly dependent on predictive location modeling to anticipate consumer behavior. In logistics, supply chain visibility is enhanced through route optimization software and fleet management analytics. The use of site selection analytics is becoming standard practice for physical expansion, while asset tracking systems, including RFID asset tracking, provide real-time oversight. With an anticipated sector expansion of approximately 13%, the adoption of tools for territory management software and risk assessment mapping continues to progress. The evolution of indoor positioning systems using bluetooth beacon technology and WI-FI positioning analytics further demonstrates the market's adaptation to diverse operational environments.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Location Analytics Tools Market insights. See full methodology.
|
Market Scope
|
|
Report Coverage
|
Details
|
|
Page number
|
304
|
|
Base year
|
2024
|
|
Historic period
|
2019 - 2023 |
|
Forecast period
|
2025-2029
|
|
Growth momentum & CAGR
|
Accelerating at a CAGR of 17.3%
|
|
Market growth 2024-2029
|
USD 21.2 billion
|
|
Market structure
|
Fragmented
|
|
YoY growth 2024-2029(%)
|
16.2%
|
|
Key countries
|
US, Canada, Mexico, Germany, UK, France, Italy, The Netherlands, Spain, China, Japan, India, South Korea, Australia, Indonesia, Saudi Arabia, UAE, South Africa, Israel, Turkey, Brazil, Argentina, Colombia
|
|
Competitive landscape
|
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
|
Request Free Sample
What are the Key Data Covered in this Location Analytics Tools Market Research and Growth Report?
- CAGR of the Location Analytics Tools industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, Middle East and Africa, South America
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the location analytics tools market growth of industry companies
We can help! Our analysts can customize this location analytics tools market research report to meet your requirements.
Get in touch
1 Executive Summary
- 1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Chart on Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Chart on Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Chart on Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3 Market Landscape
- 3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Chart on Market characteristics analysis
- 3.3 Value chain analysis
- Chart on Value chain analysis
4 Market Sizing
- 4 Market Sizing
- 4.1 Market definition
- Data Table on Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5 Historic Market Size
- 5.1 Global Location Analytics Tools Market 2019 - 2023
- Historic Market Size - Data Table on Global Location Analytics Tools Market 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
- 5.4 Component segment analysis 2019 - 2023
- Historic Market Size - Component Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6 Qualitative Analysis
- 6.1 Impact of AI in Global Location Analytics Tools Market
7 Five Forces Analysis
- 7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Outdoor location - Market size and forecast 2024-2029
- Chart on Outdoor location - Market size and forecast 2024-2029 ($ billion)
- Data Table on Outdoor location - Market size and forecast 2024-2029 ($ billion)
- Chart on Outdoor location - Year-over-year growth 2024-2029 (%)
- Data Table on Outdoor location - Year-over-year growth 2024-2029 (%)
- 8.4 Indoor location - Market size and forecast 2024-2029
- Chart on Indoor location - Market size and forecast 2024-2029 ($ billion)
- Data Table on Indoor location - Market size and forecast 2024-2029 ($ billion)
- Chart on Indoor location - Year-over-year growth 2024-2029 (%)
- Data Table on Indoor location - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by End-user
- 9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Transportation - Market size and forecast 2024-2029
- Chart on Transportation - Market size and forecast 2024-2029 ($ billion)
- Data Table on Transportation - Market size and forecast 2024-2029 ($ billion)
- Chart on Transportation - Year-over-year growth 2024-2029 (%)
- Data Table on Transportation - Year-over-year growth 2024-2029 (%)
- 9.4 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
- 9.5 BFSI - Market size and forecast 2024-2029
- Chart on BFSI - Market size and forecast 2024-2029 ($ billion)
- Data Table on BFSI - Market size and forecast 2024-2029 ($ billion)
- Chart on BFSI - Year-over-year growth 2024-2029 (%)
- Data Table on BFSI - Year-over-year growth 2024-2029 (%)
- 9.6 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
- 9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)
10 Market Segmentation by Component
- 10 Market Segmentation by Component
- 10.1 Market segments
- Chart on Component - Market share 2024-2029 (%)
- Data Table on Component - Market share 2024-2029 (%)
- 10.2 Comparison by Component
- Chart on Comparison by Component
- Data Table on Comparison by Component
- 10.3 Software - Market size and forecast 2024-2029
- Chart on Software - Market size and forecast 2024-2029 ($ billion)
- Data Table on Software - Market size and forecast 2024-2029 ($ billion)
- Chart on Software - Year-over-year growth 2024-2029 (%)
- Data Table on Software - Year-over-year growth 2024-2029 (%)
- 10.4 Services - Market size and forecast 2024-2029
- Chart on Services - Market size and forecast 2024-2029 ($ billion)
- Data Table on Services - Market size and forecast 2024-2029 ($ billion)
- Chart on Services - Year-over-year growth 2024-2029 (%)
- Data Table on Services - Year-over-year growth 2024-2029 (%)
- 10.5 Market opportunity by Component
- Market opportunity by Component ($ billion)
- Data Table on Market opportunity by Component ($ billion)
11 Customer Landscape
- 11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - North America
- Data Table on Regional Comparison - North America
- 12.3.1 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.3.2 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.3.3 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
- 12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - Europe
- Data Table on Regional Comparison - Europe
- 12.4.1 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.4.2 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.4.3 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.4.4 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.4.5 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
- 12.4.6 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ billion)
- Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
- 12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - APAC
- Data Table on Regional Comparison - APAC
- 12.5.1 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.5.2 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.5.3 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.5.4 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 12.5.5 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 12.5.6 Indonesia - Market size and forecast 2024-2029
- Chart on Indonesia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Indonesia - Market size and forecast 2024-2029 ($ billion)
- Chart on Indonesia - Year-over-year growth 2024-2029 (%)
- Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
- 12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - Middle East and Africa
- Data Table on Regional Comparison - Middle East and Africa
- 12.6.1 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 12.6.2 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 12.6.3 South Africa - Market size and forecast 2024-2029
- Chart on South Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on South Africa - Year-over-year growth 2024-2029 (%)
- Data Table on South Africa - Year-over-year growth 2024-2029 (%)
- 12.6.4 Israel - Market size and forecast 2024-2029
- Chart on Israel - Market size and forecast 2024-2029 ($ billion)
- Data Table on Israel - Market size and forecast 2024-2029 ($ billion)
- Chart on Israel - Year-over-year growth 2024-2029 (%)
- Data Table on Israel - Year-over-year growth 2024-2029 (%)
- 12.6.5 Turkey - Market size and forecast 2024-2029
- Chart on Turkey - Market size and forecast 2024-2029 ($ billion)
- Data Table on Turkey - Market size and forecast 2024-2029 ($ billion)
- Chart on Turkey - Year-over-year growth 2024-2029 (%)
- Data Table on Turkey - Year-over-year growth 2024-2029 (%)
- 12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - South America
- Data Table on Regional Comparison - South America
- 12.7.1 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.7.2 Argentina - Market size and forecast 2024-2029
- Chart on Argentina - Market size and forecast 2024-2029 ($ billion)
- Data Table on Argentina - Market size and forecast 2024-2029 ($ billion)
- Chart on Argentina - Year-over-year growth 2024-2029 (%)
- Data Table on Argentina - Year-over-year growth 2024-2029 (%)
- 12.7.3 Colombia - Market size and forecast 2024-2029
- Chart on Colombia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Colombia - Market size and forecast 2024-2029 ($ billion)
- Chart on Colombia - Year-over-year growth 2024-2029 (%)
- Data Table on Colombia - Year-over-year growth 2024-2029 (%)
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity
- 13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Rise in awareness of location-enabled services
- Increasing use of location analytics in geo-targeted promotion
- Increasing number of acquisitions and partnerships
- 13.2 Market challenges
- Stringent government regulations for collecting location-based data
- Availability of open-source platforms
- Issues with data management and privacy
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities
- AI-based location analytics
- Rise in IoT and need for real-time location analytics
- Growing popularity of location-based gaming
14 Competitive Landscape
- 14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15 Competitive Analysis
- 15.1 Companies profiled
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
- 15.5 Alteryx Inc.
- Alteryx Inc. - Overview
- Alteryx Inc. - Product / Service
- Alteryx Inc. - Key news
- Alteryx Inc. - Key offerings
- SWOT
- 15.6 CartoDB Inc.
- CartoDB Inc. - Overview
- CartoDB Inc. - Product / Service
- CartoDB Inc. - Key offerings
- SWOT
- 15.7 Cisco Systems Inc.
- Cisco Systems Inc. - Overview
- Cisco Systems Inc. - Business segments
- Cisco Systems Inc. - Key news
- Cisco Systems Inc. - Key offerings
- Cisco Systems Inc. - Segment focus
- SWOT
- 15.8 Esri Global Inc.
- Esri Global Inc. - Overview
- Esri Global Inc. - Product / Service
- Esri Global Inc. - Key offerings
- SWOT
- 15.9 Foursquare Labs Inc.
- Foursquare Labs Inc. - Overview
- Foursquare Labs Inc. - Product / Service
- Foursquare Labs Inc. - Key offerings
- SWOT
- 15.10 InMarket Media LLC
- InMarket Media LLC - Overview
- InMarket Media LLC - Product / Service
- InMarket Media LLC - Key offerings
- SWOT
- 15.11 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
- 15.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 15.13 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
- 15.14 Pitney Bowes Inc.
- Pitney Bowes Inc. - Overview
- Pitney Bowes Inc. - Business segments
- Pitney Bowes Inc. - Key news
- Pitney Bowes Inc. - Key offerings
- Pitney Bowes Inc. - Segment focus
- SWOT
- 15.15 Precisely
- Precisely - Overview
- Precisely - Product / Service
- Precisely - Key offerings
- SWOT
- 15.16 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
- 15.17 SAS Institute Inc.
- SAS Institute Inc. - Overview
- SAS Institute Inc. - Product / Service
- SAS Institute Inc. - Key news
- SAS Institute Inc. - Key offerings
- SWOT
- 15.18 Unacast
- Unacast - Overview
- Unacast - Product / Service
- Unacast - Key offerings
- SWOT
16 Appendix
- 16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.5 Data procurement
- 16.6 Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
INFORMATION SOURCES
DATA ANALYSIS
REPORT WRITING
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
