Location Analytics Tools Market Size 2025-2029
The location analytics tools market size is valued to increase by USD 21.20 billion, at a CAGR of 17.3% from 2024 to 2029. Rise in awareness of location-enabled services will drive the location analytics tools market.
Major Market Trends & Insights
- North America dominated the market and accounted for a 40.5% growth during the forecast period.
- By Type - Outdoor location segment was valued at USD 11.63 billion in 2023
- By End-user - Transportation segment accounted for the largest market revenue share in 2023
Market Size & Forecast
- Market Opportunities: USD 28.00 billion
- Market Future Opportunities: USD 21.20 billion
- CAGR from 2024 to 2029 : 17.3%
Market Summary
What will be the Size of the Location Analytics Tools Market during the forecast period?
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How is the Location Analytics Tools Market Segmented?
The location analytics tools industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Type
- Outdoor location
- Indoor location
- End-user
- Transportation
- Retail
- BFSI
- Media and entertainment
- Others
- Component
- Software
- Services
- Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- APAC
- China
- Japan
- India
- Middle East and Africa
- Saudi Arabia
- UAE
- South Africa
- South America
- Brazil
- Argentina
- Colombia
- Rest of World (ROW)
- North America
By Type Insights
The outdoor location segment is estimated to witness significant growth during the forecast period.
The Outdoor location segment was valued at USD 11.63 billion in 2023 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 40.5% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Location Analytics Tools Industry?
What are the market trends shaping the Location Analytics Tools Industry?
What challenges does the Location Analytics Tools Industry face during its growth?
Exclusive Technavio Analysis on Customer Landscape
The location analytics tools market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the location analytics tools market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Location Analytics Tools Industry
Competitive Landscape
Companies are implementing various strategies, such as strategic alliances, location analytics tools market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Alphabet Inc. -
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Alphabet Inc.
- Alteryx Inc.
- CartoDB Inc.
- Cisco Systems Inc.
- Esri Global Inc.
- Foursquare Labs Inc.
- Galigeo SAS
- GeoMoby Pty. Ltd.
- Infillion
- InMarket Media LLC
- IBM Corp.
- Kinetica DB Inc.
- Microsoft Corp.
- Oracle Corp.
- Pitney Bowes Inc.
- Precisely
- Salesforce Inc.
- SAS Institute Inc.
- TomTom NV
- Unacast
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Location analytics tools market
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Location Analytics Tools Market insights. See full methodology.
| Market Scope | |
|---|---|
| Page number | 302 |
| Base year | 2024 |
| Historic period | 2019-2023 |
| Forecast period | 2025-2029 |
| Growth momentum & CAGR | Accelerate at a CAGR of 17.3% |
| Market growth 2025-2029 | USD 21201.9 million |
| Market structure | Fragmented |
| YoY growth 2024-2025(%) | 16.2% |
| Key countries | US, Canada, Mexico, Germany, UK, France, Italy, The Netherlands, Spain, China, Japan, India, South Korea, Australia, Indonesia, Saudi Arabia, UAE, South Africa, Israel, Turkey, Brazil, Argentina and Colombia |
| Competitive landscape | Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Research Analyst Overview
What are the Key Data Covered in this Location Analytics Tools Market Research and Growth Report?
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What is the expected growth of the Location Analytics Tools Market between 2025 and 2029?
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USD 21.20 billion, at a CAGR of 17.3%
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What segmentation does the market report cover?
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The report is segmented by Type (Outdoor location, and Indoor location), End-user (Transportation , Retail, BFSI, Media and entertainment, and Others), Component (Software, and Services) and Geography (North America, Europe, APAC, Middle East and Africa, South America)
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Which regions are analyzed in the report?
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North America, Europe, APAC, Middle East and Africa and South America
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What are the key growth drivers and market challenges?
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Rise in awareness of location-enabled services, Stringent government regulations for collecting location-based data
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Who are the major players in the Location Analytics Tools Market?
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Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Galigeo SAS, GeoMoby Pty. Ltd., Infillion, InMarket Media LLC, IBM Corp., Kinetica DB Inc., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV and Unacast
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Market Research Insights
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