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The digital storytelling courses market size is forecast to increase by USD 267.84 million with growth at a CAGR of 9.87% between 2023 and 2028.
The report includes a comprehensive outlook on the digital storytelling courses market offering forecasts for the industry segmented by Type, which comprises degree, non-degree, and certification. Additionally, it categorizes End-user into institutional learners and individual learners and covers Region including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market growth and forecasting.
Alphabet Inc. - The company offers digital storytelling courses through its subsidiary Google namely Storytelling which uses code to tell fun and interactive stories., and emphasizes creativity by encouraging students to tell a unique story each day.
The digital storytelling courses market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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North America is the major contributor to the market for digital storytelling courses. This is attributed to the increased awareness among the end-users about digital storytelling courses, as well as the availability of platforms for digital storytelling. For instance, the Adoption Council of Canada arranged screening events for digital storytelling in June 2019 to encourage young people to be interested in storytelling. Thus, the availability of such platforms and opportunities encourages the young generation to adopt digital storytelling courses
In addition, the availability of various courses associated with digital storytelling courses in North America will drive the market. For example, the University of Toronto provides multimedia storytelling and content marketing courses. The addition of MOOCs digital storytelling courses has increased access as well as the availability of these courses in North America, thereby increasing the adoption rates. Such factors are expected to drive the regional market growth during the forecast period.
The market growth analysis by the degree segment will be significant during the forecast period. Most of the graduate population has started to choose degree programs in the fields of engineering, technology, management, banking, financial services and insurance ( BFSI), and architecture. The immense job opportunities present in the information technology ( IT) sector have encouraged students to take related courses to enhance their competitiveness.
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The degree was the largest and was valued at USD 291.78 million in 2018. Employees in senior management roles need training to increase their intellectual value and understand the latest market trends. Employee upskilling is important for motivating mid-level and lower-level employees to meet company objectives. Many new graduates may not possess communication and problem-solving skills that are specific to their role description. To keep up with this growing trend of online professional courses, many certification vendors provide master's and diploma courses that are in high demand in the market, such as data science and data analytics. Such instances will further enhance the growth of the degree segment and market in focus during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the digital storytelling courses market trends and analysis, drivers, and challenges. A holistic digital storytelling courses market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Improvement of CRM and enhancement of brand positioning is notably driving the market growth. The requirement for visually attractive and animation-deployed delivery content has increased the demand for digital media. For example, Dove, one of the leading soap brands of Unilever, uses this storyboarding or digital storytelling technique to increase their customer base. In its various advertisements, Dove has used real people and has tried to show their stories, which helped consumers connect to the brand, thereby boosting the demand for the deployment of such professionals who can contribute to digital storytelling.
Moreover, a strong storytelling advertisement should include important elements of storytelling such as a dramatic question, emotional content, and a major point of view to enhance the brand. Thus, all the elements are accurately added in the making of the advertisement to increase the demand for storytelling professionals. As a result, the demand for storytelling courses among the students, as well as other digital marketing-associated professionals will increase during the Market forecasting period.
The rising adoption of smart classrooms is an emerging trend shaping the market growth. Smart classroom deploys interactive modules such as videos, presentations, and other visually attractive methodologies. This increased the incorporation of stories, movies, and other animated videos and pictures. These kinds of practices help students to store information. In addition, the deployment of visuals and digital storytelling makes it easier for all the students, especially for those who face problems in understanding the concepts using traditional methodologies.
However, the deployment of modern technologies in education helps ease the learning process. Thus, these advantages associated with the smart classroom and interactive boards have increased the use of digital storytelling, thereby driving the demand for digital storytelling courses among educators during the market forecast period.
The lack of digital infrastructure in K -12 education is a significant challenge hindering market growth. The digital infrastructure includes the availability of network connections to the devices as well as to the software and applications. The emerging economies face fundamental issues such as a lack of high-speed Internet, devices, software, and applications. The higher cost of the necessary devices required for digital storytelling is one of the major factors impacting the growth of the global digital storytelling courses market.
Additionally, digital storytelling course requires the availability of various software associated with audio and video editors, such as Audacity and Microsoft Photo Story3. Thus, these types of software are difficult to operate as well as require strong digital infrastructure for the operation. Thus, this incapability of the K-12 education segment will hamper the adoption of digital storytelling courses during the forecast period.
The digital storytelling courses market growth analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the digital storytelling courses' market research and growth report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digital Storytelling Courses Market Customer Landscape
The digital storytelling courses market analysis and report forecasts market growth and trends by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028
Digital Storytelling Courses Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.87% |
Market Growth 2024-2028 |
USD 267.84 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.89 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 39% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., Ambedkar University Delhi, Coursera Inc., D and AD, edX LLC, Europass Teacher Academy SRL, FutureLearn Ltd., Harvard University, Khan Academy Inc., Nanyang Polytechnic, Queensland University of Technology, RMIT University, The University of Melbourne, The Walt Disney Co., Udemy Inc., University of Adelaide, University of California Berkeley, University of the Arts London, University of Westminster, and University of Wollongong |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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