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The digital storytelling courses market size is forecast to increase by USD 267.84 million at a CAGR of 9.87% between 2023 and 2028. The market is experiencing significant growth due to several key trends. The increasing focus on enhancing soft skills in the workforce is driving demand for digital storytelling courses. These skills are essential for effective communication and engagement in various industries, including marketing, education, and healthcare. Additionally, the rising adoption of smart classrooms and the integration of technology in education are creating opportunities for digital storytelling courses. Furthermore, the rise in demand for Massive Open Online Courses (MOOCs) is providing learners with flexible and affordable access to high-quality digital storytelling training. These trends are expected to continue fueling market growth in the coming years.
The market is experiencing significant growth as businesses recognize the value of effective communication through digital content. Online learning platforms are increasingly offering digital storytelling courses to help individuals and institutional learners develop multimedia stories using character development, plot, dialogue, and user-friendly storytelling approaches. These courses cover various aspects of digital communications, including soft skills, CRM, brand positioning, and K-12 interactive learning. Advanced digital storytelling courses incorporate multimedia development, artificial intelligence, augmented reality, and virtual reality to create personalized learning experiences. Historical documentaries and personal narratives are popular genres, while K-12 education and pre-K-12 education are significant markets. Corporate training also benefits from digital storytelling courses to enhance employee engagement and improve communication skills. Both degree and non-degree programs, as well as certification options, are available to cater to various learning needs.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The degree segment is estimated to witness significant growth during the forecast period. In the rapidly evolving digital landscape, the demand for digital storytelling skills is on the rise. Online learning platforms have emerged as a popular choice for individuals and institutions seeking to master multimedia development and user-friendly storytelling approaches. Digital content creation encompasses various elements such as character development, plot, dialogue, and communication. Digital communications have transformed the way we learn and engage, with the integration of Artificial Intelligence, Augmented Reality, and Virtual Reality providing personalized learning experiences. Corporate training, advertising, brand building, content marketing, and higher education sectors are leveraging digital storytelling for enhancing user experience and engagement. Personalized narratives, educational videos, interactive games, website design, audio engineering, animation, and soft skills training are integral components of digital storytelling education.
Furthermore, the corporate sector, K12 interactive learning, and degree and non-degree programs are adopting digital storytelling to cater to the needs of institutional learners and individual learners. Traditional classrooms are evolving to incorporate digital raconteurs, with a focus on CRM, brand positioning, and user experience design. The IT sector, with its vast job opportunities, is driving the adoption of digital storytelling tools and techniques. Employees in senior management roles are seeking training to stay informed about the latest market trends and technologies. In summary, digital storytelling education is a crucial investment for individuals and organizations seeking to excel in the digital communications era. It encompasses various multimedia development techniques and user-centric approaches and is applicable across various sectors, including corporate training, advertising, brand building, content marketing, higher education, and K12 interactive learning.
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The Degree segment was valued at USD 291.78 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is witnessing significant growth, particularly in North America, due to the increasing popularity of online learning platforms and the demand for multimedia development in various sectors. Digital content creation, including character development, plot, and dialogue, is a crucial aspect of digital communications, and digital storytelling approaches are becoming increasingly user-friendly, thanks to advancements in technology such as Artificial Intelligence, Augmented Reality, and Virtual Reality. These technologies enable personalized learning experiences, making digital storytelling education more engaging and effective for both institutional and individual learners. Corporate training, advertising, brand building, content marketing, and higher education are some of the sectors that are embracing digital storytelling to enhance their communication strategies.
Furthermore, digital raconteurs are increasingly being sought after for their soft skills, including CRM, brand positioning, and K12 interactive learning. Degree and nondegree programs, as well as certification courses, are available to cater to the diverse needs of learners. Traditional classrooms are being supplemented with digital storytelling techniques, making education more interactive and accessible. For instance, the adoption of educational videos, interactive games, website design, and audio engineering in digital storytelling projects is transforming the way knowledge is imparted. The availability of such opportunities and platforms encourages young people to explore digital storytelling, as evidenced by initiatives like the Adoption Council of Canada's digital storytelling screening events and the Edmonton Public Library's digital storytelling projects.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing focus to enhance soft skills is the key driver of the market. Digital storytelling courses have gained significant traction in the realm of online learning platforms, equipping participants with the skills to create engaging digital content using multimedia development. These courses focus on communication techniques, including character development, plot creation, and dialogue writing, to craft compelling narratives. Digital storytelling extends beyond traditional forms, incorporating digital communications, artificial intelligence, augmented reality, and virtual reality for personalized learning experiences. Corporate training, advertising, brand building, content marketing, and higher education sectors have embraced digital storytelling for its ability to captivate audiences. Personal narratives, educational videos, interactive games, website design, audio engineering, animation, and soft skills training are integral components of digital storytelling education.
Furthermore, institutional learners and individual learners alike can access degree, nondegree, and certification programs to enhance their storytelling abilities. Digital storytelling transcends the boundaries of traditional classrooms, enabling digital raconteurs to engage users through user-friendly storytelling approaches. The art of storytelling is further enriched with the integration of CRM, brand positioning, K12 interactive learning, and various other applications. By mastering digital storytelling, professionals can effectively communicate their messages and create impactful brand experiences.
The rising adoption of smart classrooms is the upcoming trend in the market. In the contemporary digital age, the market for digital storytelling courses has experienced significant growth due to the increasing adoption of online learning platforms in various sectors. This trend is driven by the demand for multimedia development in communication, which includes character development, plot, and dialogue in digital content. Digital storytelling approaches have become essential in creating user-friendly experiences for corporate training, advertising, brand building, content marketing, and higher education. Moreover, technological advancements such as Artificial Intelligence, Augmented Reality, and Virtual Reality have revolutionized digital storytelling education, providing personalized learning experiences for institutional and individual learners. These technologies enable the creation of educational videos, interactive games, website design, audio engineering, animation, and soft skills development.
Furthermore, digital storytelling has become an essential tool for K12 interactive learning, degree programs, nondegree certification courses, and even in the corporate sector for CRM, brand positioning, and personal narratives. The use of digital storytelling in traditional classrooms has given rise to a new breed of digital raconteurs, who can effectively engage students and make complex concepts easier to understand through visually attractive and interactive methodologies.
The rise in demand for MOOC is a key challenge affecting the market growth. The market is experiencing significant competition from open-source solutions on online learning platforms. These sources offer free access to digital content and multimedia development tools, making them an attractive alternative for users. Open-source apps provide user-friendly storytelling approaches, including character development, plot, and dialogue, which are comparable to paid services. Moreover, they offer personalized learning experiences through artificial intelligence, augmented reality, and virtual reality. Open educational resources and massive open online courses (MOOCs) have gained popularity, particularly in the corporate training, advertising, brand building, content marketing, higher education, and K12 interactive learning sectors. MOOCs provide a range of benefits, such as access to lectures, books, and interactive tools, as well as opportunities for student-tutor and student-student interaction.
Furthermore, these platforms offer a cost-effective solution for learners, with minimal subscription charges. However, the rise of open-source solutions and MOOCs poses a challenge to traditional digital storytelling education providers. Companies like edX LLC have entered the market with free digital storytelling courses, further increasing competition. The trend towards open educational resources and the growing demand for personalized, cost-effective learning experiences will hinder the growth of The market during the forecast period. This shift also impacts institutional learners and individual learners, who now have access to a wider range of digital storytelling education options, including personal narratives, educational videos, interactive games, website design, audio engineering, animation, soft skills development, CRM, brand positioning, and degree and non-degree certification programs.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc. - The company offers digital storytelling courses through its subsidiary Google namely Storytelling which uses code to tell fun and interactive stories., and emphasizes creativity by encouraging students to tell a unique story each day.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Digital storytelling, the art of conveying narratives through digital content, is a rapidly growing market, with online learning platforms emerging as a popular medium. This form of education offers multimedia development, enabling the creation of engaging stories through character development, plot, dialogue, and user-friendly storytelling approaches. Digital communications, including artificial intelligence, augmented reality, and virtual reality, are transforming digital storytelling, providing personalized learning experiences. Corporate training, advertising, brand building, and content marketing are major sectors embracing digital storytelling education. The corporate sector utilizes digital storytelling for soft skills development, CRM, and brand positioning. In the advertising industry, personal narratives and educational videos are used to create compelling campaigns.
Furthermore, higher education and online education are also adopting digital storytelling, with degree and non-degree programs offering certification in digital storytelling. Interactive games, website design, audio engineering, animation, and K-12 interactive learning are other areas where digital storytelling is making an impact. Institutional learners and individual learners alike are benefiting from this innovative approach to education, with traditional classrooms being supplemented by digital raconteurs. The market for digital storytelling education is expected to grow significantly, offering a wealth of opportunities for professionals in this field.
Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.87% |
Market growth 2024-2028 |
USD 267.84 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.89 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 39% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., Ambedkar University Delhi, Coursera Inc., D and AD, edX LLC, Europass Teacher Academy SRL, FutureLearn Ltd., Harvard University, Khan Academy Inc., Nanyang Polytechnic, Queensland University of Technology, RMIT University, The University of Melbourne, The Walt Disney Co., Udemy Inc., University of Adelaide, University of California Berkeley, University of the Arts London, University of Westminster, and University of Wollongong |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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