The mead beverages market share is expected to increase to USD 2.26 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.13%.
This mead beverages market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mead beverages market segmentation by product (melomel mead, traditional mead, sparkling mead, and other meads), distribution channel (on-trade and off-trade), and geography (Europe, North America, APAC, South America, and Middle East and Africa). The mead beverages market report also offers information on several market vendors, including B. Nektar Meadery, Bunratty Mead and Liqueur Co. Ltd., Charm City Meadworks LLC, Medovinarna, Moonshine Meadery, Pasieka Jaros Sp. z o.o., Redstone Meadery, Schramms Mead, Superstition Meadery, and Tallgrass Mead among others.
What will the Mead Beverages Market Size be During the Forecast Period?

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Mead Beverages Market: Key Drivers, Trends, and Challenges
The presence of numerous untapped markets is notably driving the mead beverages market growth, although factors such as the fluctuation in price of honey may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mead beverages industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Mead Beverages Market Driver
- One of the key drivers fueling the mead beverages market growth is the presence of numerous untapped markets.
- The presence of India and China adds to the market potential for the vendors to expand their presence in the region.
- Meads, though the world's oldest alcoholic drink, is not popular in countries such as India. However, new meaderies are opening in India. For instance, in October 2021, Moonshine Meadery is India's first and largest meadery, under the process of building the market for "Meads" in India. The Meadery announced that Apple Cyder Mead and Coffee Mead will be available in leading liquor retail outlets across Guwahati, Assam, India.
- The presence of multiple untapped markets will drive the mead beverages market growth during the forecast period.
Key Mead Beverages Market Trend
- One of the key mead beverages market trends supporting the market growth is product innovations.
- The introduction of innovative products in the market increases the retention of consumer interest in the product.
- The players in the market are launching gluten-free mead beverages that are targeted at consumers who are allergic to gluten.
- In August 2021, Heineken USA launched canned sparkling wine, which is an innovation on traditional mead. Comb and Hive is a wine made with wildflower honey and sugar fermented with orange flowers and with fizz.
- The product innovation by the vendors will add new products to the market. This, in turn, will boost the growth of the global mead beverages market during the forecast period.
Key Mead Beverages Market Challenge
- One of the factors challenging the mead beverages market growth is the fluctuation in the price of honey.
- Honey is the core raw material that aids in the production of mead beverages and increased prices of honey would lead to a corresponding increase in the cost of the end product.
- The rapid increase in honey price is attributed to increased demand and the short supply of authentic honey.
- The price of honey products in the US declined from $2.21 per pound to $1.97 per pound in 2019. It again increased to over $2 per pound in H2 2020. On the other hand, the US retail price of honey products reached $8 per pound during H1 2020.
- In recent years, the increase in honey prices compelled players operating in the honey industry to implement various discount offers to attract consumers. Therefore, such abrupt changes in honey price may negatively impact the growth of the mead beverages market in focus during the forecast period.
This mead beverages market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global mead beverages market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the mead beverages market during the forecast period.
Who are the Major Mead Beverages Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- B. Nektar Meadery
- Bunratty Mead and Liqueur Co. Ltd.
- Charm City Meadworks LLC
- Medovinarna
- Moonshine Meadery
- Pasieka Jaros Sp. z o.o.
- Redstone Meadery
- Schramms Mead
- Superstition Meadery
- Tallgrass Mead
This statistical study of the mead beverages market encompasses successful business strategies deployed by the key vendors. The mead beverages market is concentrated and the vendors are deploying growth strategies such as the expansion of product portfolios to compete in the market.
Product Insights and News
- Bnektar.com - The company offers mead beverages products such as Cherry Limeade, Optimism, and Dragons Are Real.
- Bunrattymead.net - The company offers mead beverages products such as Bunratty Meade honey wine.
- Charmcitymeadworks.com - The company offers mead beverages products such as draft mead and still mead.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The mead beverages market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Mead Beverages Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the mead beverages market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Mead Beverages Market?

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31% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for mead beverages in North America. Market growth in this region will be faster than the growth of the market in other regions.
The increasing demand for mead beverages among women and millennial consumers will facilitate the mead beverages market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID had a negative impact on the regional market. However, in 2021, the demand for these products rebounded in retail stores as regional activities reopened due to the COVID-19 vaccination drives and subsequent lifting of lockdowns. These factors will drive the growth of the regional mead beverage market during the forecast period.
What are the Revenue-generating Product Segments in the Mead Beverages Market?

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The mead beverages market share growth by the melomel mead segment will be significant during the forecast period. Melomels are meads made from honey and fruits. The high demand for fruit-flavored alcohol is proportional to the high global demand for melomel mead. Players are launching new flavors of melomel mead to cater to the evolving taste preferences of consumers. There exist multiple flavors of melomel meads, such as cherry melomels, blueberry melomels, and others. Such factors will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the mead beverages market size and actionable market insights on post COVID-19 impact on each segment.
Mead Beverages Market Scope
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Report Coverage
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Details
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Page number
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120
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 7.13%
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Market growth 2022-2026
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$ 2.26 billion
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Market structure
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Concentrated
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YoY growth (%)
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6.7
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Regional analysis
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Europe, North America, APAC, South America, and Middle East and Africa
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Performing market contribution
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North America at 31%
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Key consumer countries
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US, Canada, China, Germany, and UK
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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B. Nektar Meadery, Bunratty Mead and Liqueur Co. Ltd., Charm City Meadworks LLC, Medovinarna, Moonshine Meadery, Pasieka Jaros Sp. z o.o., Redstone Meadery, Schramms Mead, Superstition Meadery, and Tallgrass Mead
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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What are the Key Data Covered in this Mead Beverages Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive mead beverages market growth during the next five years
- Precise estimation of the mead beverages market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the mead beverages industry across Europe, North America, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of mead beverages market vendors
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