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Media Asset Management Solutions Market by Deployment, Type, and Geography - Forecast and Analysis 2023-2027

  • Published: Dec 2022
  • Pages: 16
  • SKU: IRTNTR44724
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The media asset management (MAM) solutions market is estimated to grow at a CAGR of 24.46% between 2022 and 2027. The size of the market is forecast to increase by USD 10,648.82 million. The growth of the market depends on serval factors, including a gradual shift from on-premises to cloud-based media asset management solutions, the increased use of media asset management solutions across the media and entertainment industry, and the increasing need to comply with asset management standards.

This report extensively covers market segmentation by deployment (on-premise and cloud), type (small, medium size enterprise, and large enterprise), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Media Asset Management (MAM) Solutions Market During the Forecast Period?

Media Asset Management (MAM) Solutions Market Size

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Parent Market Analysis

Technavio categorizes the global media asset management (MAM) solutions market as a part of the global application software market within the global IT software market. The parent global IT software market covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Media Asset Management (MAM) Solutions Market: Key Drivers, Trends, Challenges, and Customer Landscape

The gradual shift from on-premises to cloud-based media asset management solutions is notably driving the market growth, although factors such as data privacy and security concerns may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Media Asset Management (MAM) Solutions Market Driver

The gradual shift from on-premises to cloud-based MAM solutions is one of the key drivers supporting the media asset management (MAM) solutions market growth. Service providers use cloud-based storage services because they help manage media files and provide disaster recovery solutions. Thus, companies can restore their company data at any time in the event of a technical failure. Companies generate huge amounts of data on social media and other sources, which requires efficient cloud storage systems with centralized access to documents.

Moreover, cloud storage systems allow organizations to use cloud storage services as per storage requirements. Therefore, the advantages of cloud-based MAM solutions have led to a gradual shift from on-premises to cloud-based MAM solutions, thereby positively influencing the growth of the global MAM solutions market during the forecast period.

Significant Media Asset Management (MAM) Solutions Market Trend

The rising adoption of analytics to manage media assets is another factor supporting the media asset management (MAM) solutions market growth. Content analytics refers to the set of analytical services implemented to analyze enterprise content data. Their services help organizations to manage their unstructured enterprise data, such as text-based data, images, or videos, into structured data for the effective management of enterprise digital content. Organizations widely adopt predictive analytical solutions for content analytics.

Analytical solutions are the latest features integrated into the MAM systems to help asset managers manage organizational media assets by implementing advanced IT solutions. Thus, the rising adoption of analytics to manage media assets is expected to positively influence the growth of the global MAM solutions market during the forecast period.

Major Media Asset Management (MAM) Solutions Market Challenge

Data privacy and security concerns are some of the factors hindering the media asset management (MAM) solutions market growth. Data protection and security risks are the biggest obstacles to the adoption of cloud services in organizations. Managing cloud security is a challenging task for vendors as network breaches and security breaches increase. Cloud infrastructure relies on a lot of open-source patchworks, and there's always a high chance that cloud systems will have bugs. Public cloud infrastructure is more affected by source code disruptions because public clouds are multi-tenant, which can affect different applications running in the cloud environment.

Cyber ??attackers have easy access to cloud-based data systems because cloud-based infrastructure is based on open architecture and shared resources. In addition, the vendors encrypt the client’s data and implement multi-factor authentication systems, such as biometrics, for the authorization of users in the clients’ IT systems. Thus, data privacy and security concerns associated with MAM solutions are expected to hinder the growth of the global MAM solutions market during the forecast period.

Key Media Asset Management (MAM) Solutions Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Media Asset Management (MAM) Solutions Market Share by Geography

Global Media Asset Management (MAM) Solutions Market Customer Landscape

Who are the Major Media Asset Management (MAM) Solutions Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

arvato-systems.com - The company offers media asset management solutions under the brand, Vidispine. Also, through this segment, the company offers IT solutions, multi-cloud computing services, IoT, and blockchain.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Amazon.com Inc.
  • Bynder BV
  • Cloudinary Ltd.
  • Dalet SA
  • Danaher Corp.
  • Dell Technologies Inc.
  • Etere Pte Ltd.
  • Evolphin Software Inc.
  • Imagen Ltd.
  • MerlinOne Inc.
  • Microsoft Corp.
  • Open Text Corp.
  • Prime Focus Ltd.
  • Publitio doo
  • Ross Video Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Media Asset Management (MAM) Solutions Market?

The market share growth by the on-premise segment will be significant during the forecast period. In an on-premises deployment model, the software is purchased and installed on the user server, which is maintained by IT specialists in the organization. Factors such as the high cost involved with the implementation and up-gradation and fewer options for scalability will hamper the growth of this segment during the forecast period.

Media Asset Management (MAM) Solutions Market Size

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The on-premise segment was valued at USD 1,417.16 million in 2017 and continue to grow by 2021The on-premises media asset management (MAM) solutions offer features such as workflow streamlining, budgeting, and reporting. This software is suitable specifically for large complex marketing functions because the software is robust, expensive, and suitable for only such environments. The software provides a structure for aligning marketing objectives and execution across many business units, functions, or product lines. The biggest advantage of on-premises software is that businesses have complete control over their critical data.

Which are the Key Regions for the Media Asset Management (MAM) Solutions Market?

Media Asset Management (MAM) Solutions Market Share by Geography

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The on-premises media asset management (MAM) solutions offer features such as workflow streamlining, budgeting, and reporting. This software is suitable specifically for large complex marketing functions because the software is robust, expensive, and suitable for only such environments. The software provides a structure for aligning marketing objectives and execution across many business units, functions, or product lines. The biggest advantage of on-premises software is that businesses have complete control over their critical data. These factors will facilitate market growth during the forecast period.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for North America. North America was one of the early adopters of enterprise media asset management (MAM) solutions. However, the cloud-based delivery of MAM solutions services has aided market growth over the past five years. The enterprises in the region have been increasing their IT budget for cloud-based solutions for the past few years. The US is the leading contributor to the regional market, followed by Canada and Mexico.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Deployment (On-premise and Cloud), Type (Small, medium size enterprise, and Large enterprise), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).

  • Deployment Outlook (USD Million, 2017 - 2027)
    • On-premise
    • Cloud
  • Type Outlook (USD Million, 2017 - 2027)
    • Small
    • Medium size enterprise
    • Large enterprise
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Media Asset Management (MAM) Solutions Market Scope

Report Coverage

Details

Page number

16

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 24.46%

Market growth 2023-2027

USD 10,648.82 million

Market structure

Fragmented

YoY growth 2022-2023(%)

22.83

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 40%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., Arvato Systems GmbH, Bynder BV, Cloudinary Ltd., Dalet SA, Danaher Corp., Dell Technologies Inc., Etere Pte Ltd., Evolphin Software Inc., Imagen Ltd., MerlinOne Inc., Microsoft Corp., Open Text Corp., Prime Focus Ltd., Publitio doo, Ross Video Ltd., Sony Group Corp., Video Stream Networks SL, International Business Machines Corp., and MediaValet Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COCOVID-19mpact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in this Media Asset Management (MAM) Solutions Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the media asset management (MAM) solutions market between 2023 and 2027
  • Precise estimation of the size of the media asset management (MAM) solutions market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of media asset management (MAM) solutions market vendors

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1 Drivers, Challenges, and Trends

  • 1.1 Market drivers
    • 1.1.1 Technological innovations in COB LEDs
      • 1.1.2 Growing adoption of COB LEDs in smart lighting
        • 1.1.3 Growing demand from the automotive sector
          • 1.2 Market challenges
            • 1.2.1 Development of CSP LEDs
              • 1.2.2 Emergence of quantum boards
                • 1.2.3 High import duties
                  • 1.3 Impact of drivers and challenges
                    • 1.4 Market trends
                      • 1.4.1 Adoption of COB LEDs in horticulture
                        • 1.4.2 Development of high-color rendering index (CRI) COB LEDs
                          • 1.4.3 Growing interest in human-centric lighting
                            • 01: Impact of drivers and challenges

                              Research Framework

                              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                              TechnavioINFORMATION SOURCES

                              Primary sources

                              • Manufacturers and suppliers
                              • Channel partners
                              • Industry experts
                              • Strategic decision makers

                              Secondary sources

                              • Industry journals and periodicals
                              • Government data
                              • Financial reports of key industry players
                              • Historical data
                              • Press releases
                              Technavio

                              TechnavioDATA ANALYSIS

                              Data Synthesis

                              • Collation of data
                              • Estimation of key figures
                              • Analysis of derived insights

                              Data Validation

                              • Triangulation with data models
                              • Reference against proprietary databases
                              • Corroboration with industry experts
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                              TechnavioREPORT WRITING

                              Qualitative

                              • Market drivers
                              • Market challenges
                              • Market trends
                              • Five forces analysis

                              Quantitative

                              • Market size and forecast
                              • Market segmentation
                              • Geographical insights
                              • Competitive landscape
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                              Media Asset Management (MAM) Solutions market growth will increase by $10648.82 million during 2023-2027.
                              The media asset management (mam) solutions market is expected to grow at a CAGR of 24.46% during 2023-2027.
                              Technavio has segmented the media asset management (mam) solutions market by deployment (On-premise and Cloud) ,type (Small, medium size enterprise, Large enterprise, South America, and MEA) , and geography (North America, Europe, APAC, South America, and Middle East and Africa).
                              Amazon.com Inc., Arvato Systems GmbH, Bynder BV, Cloudinary Ltd., Dalet SA, Danaher Corp., Dell Technologies Inc., Etere Pte Ltd., Evolphin Software Inc., Imagen Ltd., MerlinOne Inc., Microsoft Corp., Open Text Corp., Prime Focus Ltd., Publitio doo, Ross Video Ltd., Sony Group Corp., Video Stream Networks SL, International Business Machines Corp., MediaValet Inc. are a few of the key vendors in the media asset management (mam) solutions market.
                              North America will register the highest growth rate of 39.75% among the other regions. Therefore, the media asset management (mam) solutions market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
                              The key factors driving the media asset management (mam) solutions market growth are:
                              • Gradual shift from on-premises to cloud-based media asset management solutions
                              • Rising adoption of analytics to manage media assets
                              The media asset management (mam) solutions market vendors should focus on grabbing business opportunities from the on-premise segment as it accounted for the largest market share in the base year.
                              • What are the key global market and the regional market share?
                              • What are the revenue-generating key market segments?
                              • What are the key factors driving and challenging this market’s growth?
                              • Who are the key market vendors and their growth strategies?
                              • What are the latest trends influencing the growth of this market?
                              • What are the variables influencing the market growth in the primary regions?
                              • What are the factors influencing the growth of the parent market?
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