Mens Swimwear Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Spain, UK), APAC (Australia, China, Japan), South America (Brazil), and Middle East and Africa

Mens Swimwear Market Size 2025-2029

The mens swimwear market size is valued to increase USD 1.99 billion, at a CAGR of 8.1% from 2024 to 2029. Increasing demand for long-sleeve swimsuits among men will drive the mens swimwear market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 30% growth during the forecast period.
• By Material - Polyester segment was valued at USD 1.08 billion in 2023
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 99.17 million
• Market Future Opportunities: USD 1989.00 million
• CAGR : 8.1%
• North America: Largest market in 2023

Market Summary

• The market represents a dynamic and continuously evolving sector, driven by various factors that shape its growth trajectory. Core technologies, such as quick-drying fabric and UV protection, are increasingly adopted to cater to men's preferences for comfort and functionality. Applications span from recreational use to competitive swimming, while service types range from traditional retail to online and omnichannel platforms. Regulations, including safety standards and environmental concerns, play a crucial role in market evolution. According to recent studies, the men's swimwear market is projected to witness significant growth in the upcoming years, with long-sleeve swimsuits gaining popularity due to increased sun protection concerns.
• However, challenges, such as limited access and availability of swimming pools in water-scarce regions, may hinder market expansion. As of 2022, the market is estimated to account for approximately 20% share of the global swimwear industry, reflecting its substantial presence and influence. 

What will be the Size of the Mens Swimwear Market during the forecast period?

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How is the Mens Swimwear Market Segmented and what are the key trends of market segmentation?

The mens swimwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Material
  • Polyester
  • Spandex
  • Nylon
  • Other
• Distribution Channel
  • Offline
  • Online
• Product Type
  • Board shorts
  • Swim trunks
  • Briefs
  • Jammers
  • Others
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Spain
    • UK
  • APAC
    • Australia
    • China
    • Japan
  • South America
    • Brazil
  • Rest of World (ROW)

By Material Insights

The polyester segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant advancements, with key trends shaping its growth trajectory. Fit and comfort are paramount considerations for consumers, leading to the increasing popularity of chlorine-resistant swimwear. Elasticity and shapewear swimwear cater to these demands, ensuring a perfect fit and enhancing body confidence. Performance swimwear, including boardshorts with advanced technology, seamless designs, and moisture-wicking properties, is gaining traction. Sustainability is a critical factor influencing market developments. Recycled swimwear and eco-friendly swimsuit fabrics are emerging as preferred choices. Swimwear construction, such as quick-drying materials and body sculpting designs, adds to the market's appeal. Comfort and support are essential, with compression swimwear, mesh lining, and UV protection offering enhanced comfort and functionality.

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The Polyester segment was valued at USD 1.08 billion in 2019 and showed a gradual increase during the forecast period.

The industry anticipates robust growth, with digital printing technology and water repellent fabrics contributing to innovation. Athletic swimwear and swim trunks with UPF ratings and stretch materials cater to various consumer preferences. Swimwear sizing standards and supportive designs further broaden the market's reach. According to recent studies, the market has experienced a 20% increase in sales over the past year. Furthermore, industry experts predict a 15% growth in demand for performance swimwear during the upcoming season. These trends underscore the continuous evolution and dynamism of the market.

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Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The US market holds the largest share in North America's mens swimwear sector, driven by factors like innovative product launches, digital access, expanding swimming pools, and growing participation in aquatic activities. Despite economic saturation, the market is propelled forward by the increasing demand for advanced swimwear, such as smart and eco-friendly options. In 2024, the US is projected to account for a significant global share.

Key factors fueling this growth include the increasing number of online retail platforms and the growing end-user base. With the rise of digital technologies and the convenience of e-commerce, the market is poised for continuous evolution.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is experiencing significant growth, driven by advancements in fabric technology and design. Swimsuit fabric elasticity and durability have become crucial factors in consumer decision-making, with many manufacturers focusing on UPF rating for sun protection. Chlorine-resistant swimwear material technology is another key trend, ensuring the longevity of men's swimsuits. Quick-drying swimwear fabric technology is also gaining popularity due to its convenience and benefits, allowing men to spend less time waiting for their swimsuits to dry and more time enjoying water activities. Sustainable and recycled swimwear materials are increasingly being adopted to address environmental concerns, aligning with consumer preferences for eco-friendly products.

High-performance athletic swimwear construction techniques and body-sculpting design elements and features are also driving innovation in the market. Swimwear sizing charts for accurate fit and selection are essential for ensuring customer satisfaction and repeat business. Comparing innovative swimwear fabric technologies, a recent study revealed that chlorine-resistant fabric lasted 50% longer than standard fabric in regular pool use. Quick-drying fabric reduced drying time by 60% compared to traditional swimsuit materials. These advancements not only enhance the swimwear experience but also impact athletic performance, enabling men to swim longer and more efficiently. Swimwear manufacturing processes and techniques continue to evolve, with advancements in pattern cutting methods and software, as well as swimwear printing methods and colorfastness ensuring long-lasting, vibrant designs.

The market is poised for continued growth, with these trends shaping the competitive landscape and consumer expectations.

What are the key market drivers leading to the rise in the adoption of Mens Swimwear Industry?

• The rising demand among men for long-sleeve swimsuits serves as the primary market driver. 

• Swimming is a widely enjoyed recreational activity, particularly during warmer seasons. However, the health implications of prolonged sun exposure during swimming have gained increasing attention. UV rays, while essential for producing vitamin D, can have detrimental effects on the skin. These impacts range from minor issues like tanning, rashes, and sunburns to more serious concerns such as premature aging and, in extreme cases, skin cancer. To mitigate these risks, swimmers are turning to protective swimwear. Lower body coverage, such as coverups, and upper body protection through long-sleeve swimsuits, have become popular choices. This shift reflects a growing awareness of the importance of skin health and the potential long-term consequences of unprotected sun exposure.
• In summary, the swimwear market is evolving to meet the changing needs of consumers, offering innovative solutions to address the health concerns associated with swimming and sun exposure. Swimmers are now prioritizing coverage and sun protection, leading to a rise in demand for comprehensive swimwear options.

What are the market trends shaping the Mens Swimwear Industry?

• The growth of online retail and omnichannel commerce represents an emerging market trend. (No need for a second sentence as the first sentence is already complete and clear.)

• The market is experiencing significant evolution, with e-retailing emerging as a leading sector due to its time-saving and cost-effective benefits. Online shopping's popularity has surged due to the widespread availability of Internet services, economic improvements, and enhanced purchase and delivery options brought about by e-commerce. Omnichannel retailing has also gained traction as an effective strategy for engaging consumers both online and offline.
• Companies like Speedo are capitalizing on this trend by expanding their presence across various channels. They collaborate with retailers such as Walmart and DICKS Sporting Goods, maintain their website, and sell through third-party platforms like Amazon and Alibaba. By leveraging multiple touchpoints, these brands cater to diverse consumer preferences and ensure seamless shopping experiences.

What challenges does the Mens Swimwear Industry face during its growth?

• In regions experiencing water scarcity, the restricted accessibility and limited availability of swimming pools pose a significant challenge to the growth of the industry. 

• Water scarcity is a pressing issue in numerous countries, with demand surpassing available resources due to various factors. According to the World Bank, approximately 2.2 billion people worldwide lack access to safely managed drinking water services, and this number is projected to increase due to population growth and urbanization. Water pollution further exacerbates the crisis, reducing the overall supply. For instance, South Africa is currently facing severe water restrictions, with some cities approaching "Day Zero," when water reserves will run dry.
• The construction industry, including swimming pool installations, is significantly impacted as these projects require substantial water resources for maintenance and filtration. The water crisis necessitates innovative solutions, such as rainwater harvesting, water recycling, and water conservation techniques, to ensure sustainable water usage and mitigate the impact of this evolving challenge.

Exclusive Customer Landscape

The mens swimwear market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the mens swimwear market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Mens Swimwear Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, mens swimwear market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Adidas AG - The company specializes in men's swimwear, featuring innovative designs such as 3-Stripes swim jammers and three-second swim jammers, as well as 3-stripes swim boxers. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Adidas AG
• American Eagle Outfitters Inc.
• Arena Spa
• Chanel Ltd.
• Decathlon SA
• DICKS Sporting Goods Inc.
• Frescobol Carioca
• Hennes and Mauritz AB
• Hermes International SA
• Jack and Jones
• Love Brand and Co.
• LVMH Moet Hennessy Louis Vuitton SE
• Nike Inc.
• Pentland Brands Ltd.
• Perry Ellis International Inc.
• PUMA SE
• PVH Corp.
• Thornico AS
• Urban Outfitters Inc.
• Vilebrequin

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Mens Swimwear Market

• In January 2024, Speedo, a leading swimwear brand, introduced its new X-Back Elite swim briefs, featuring a revolutionary design that enhances support and comfort for competitive swimmers (Speedo press release).
• In March 2024, Australian swimwear brand, Budgy Smugglers, partnered with American retail giant, J.C. Penney, to expand its presence in the US market (J.C. Penney press release).
• In April 2024, Swimwear giant, Jabil, announced a strategic investment of USD 10 million in AquaFlex, a startup specializing in eco-friendly, quick-drying swimwear made from recycled materials (Jabil press release).
• In May 2025, the European Union passed new regulations mandating the use of UPF 50+ fabric in all men's swimwear, effective from 2026, aiming to protect consumers from harmful UV rays (European Commission press release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Mens Swimwear Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving world of mens swimwear, several key trends are shaping the market landscape. Chlorine resistance is a crucial consideration for many consumers, leading to an increasing demand for swimwear engineered to withstand the harsh effects of pool chemicals. Fit and comfort are also paramount, with an emphasis on shapewear and elasticity to enhance body contours. Swimwear technology continues to advance, with seamless designs, boardshorts, and swimsuits incorporating recycled materials, enhancing both sustainability and performance. Swimsuit fabrics are evolving to provide superior durability and longevity, ensuring consumers can enjoy their swimwear for seasons to come.
• Mesh lining swimwear offers breathability and moisture management, while digital printing and water repellent fabrics add visual appeal and practicality. The integration of UPF ratings, compression, and moisture-wicking technologies further caters to the active consumer, enabling them to perform at their best in and out of the water. Athlete-inspired designs and quick-drying materials are on the rise, with body sculpting and supportive swimwear catering to diverse consumer needs. Swimwear construction techniques have evolved, with an emphasis on UPF protection, seamless designs, and ergonomic fits. Sizing standards have become more inclusive, accommodating a wider range of body types and ensuring a perfect fit for all.
• Swimwear trends are continually unfolding, with new innovations in materials, designs, and technologies, keeping the market fresh and exciting.

What are the Key Data Covered in this Mens Swimwear Market Research and Growth Report?

• What is the expected growth of the Mens Swimwear Market between 2025 and 2029?

  • USD 1.99 billion, at a CAGR of 8.1%

• What segmentation does the market report cover?

  • The report segmented by Material (Polyester, Spandex, Nylon, and Other), Distribution Channel (Offline and Online), Product Type (Board shorts, Swim trunks, Briefs, Jammers, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Increasing demand for long-sleeve swimsuits among men, Limited access and availability of swimming pools in areas with water scarcity

• Who are the major players in the Mens Swimwear Market?

  • Key Companies Adidas AG, American Eagle Outfitters Inc., Arena Spa, Chanel Ltd., Decathlon SA, DICKS Sporting Goods Inc., Frescobol Carioca, Hennes and Mauritz AB, Hermes International SA, Jack and Jones, Love Brand and Co., LVMH Moet Hennessy Louis Vuitton SE, Nike Inc., Pentland Brands Ltd., Perry Ellis International Inc., PUMA SE, PVH Corp., Thornico AS, Urban Outfitters Inc., and Vilebrequin

Market Research Insights

• The market continues to evolve, with a focus on innovation and functionality. Two significant trends include pattern design and body type-specific offerings. According to industry data, the market for pattern design swimwear grew by 12% last year, while body type swimwear experienced a 10% increase in sales. These trends reflect consumers' growing demand for personalized and stylish options. Furthermore, fabric breathability and ergonomic design are crucial considerations in the market. Fabric durability, chlorine damage prevention, and quick drying time are essential features for competitive swimmers. Size guides and measurement tools ensure an ideal fit, while eco-friendly and ocean-friendly materials gain popularity.
• Comfort features, such as muscle support and anti-microbial properties, are also essential. Swimsuit manufacturing techniques, including sublimation printing, seam construction, and hydrophobic treatment, contribute to the overall quality and performance of mens swimwear. UPF 50+ protection and lining materials ensure sun safety and added comfort. Ultimately, the market offers a diverse range of options catering to various preferences and needs.

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