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The Global Men's Swimwear Market Size is estimated to grow by USD 1,665.94 million between 2022 and 2027 accelerating at a CAGR of 7.8% .
Increasing demand for long-sleeve swimsuits among men is driving market growth. Swimming in open areas like pools and beaches during summer is popular. However, changing climate conditions have increased the health impact of UV rays on the skin. UV rays can lead to various skin problems, including skin cancer. As a result, swimmers are becoming more aware of their skin health and looking for men's swimwear that can cover their bodies. To meet this demand, vendors like Billabong and ROXY have introduced a range of long-sleeve swimsuits in different designs, sizes, and colors. This trend is driving the growth of the global men's swimsuits market.
This report extensively covers market segmentation by Material (polyester, spandex, nylon, and other), Distribution Channel (offline and online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
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Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing awareness of the benefits of healthy living is leading to increased participation in fitness activities like swimming, not only among the young but also the elderly and physically disabled populations. Supporting products like assisted-access lifts in swimming pools and inclusion of swimming in international events like the Paralympics further encourage participation. This trend is driving demand for men's swimwear, as more physically disabled people participate in the Paralympics and swimming activities.
Concerns have arisen regarding the proper disposal of leftover fabrics used in men's swimwear manufacturing. Many fabrics are derived from plastic and can lead to ecological concerns if improperly disposed of. As people become more environmentally conscious, vendors are introducing eco-friendly swimwear made from recycled plastic bottles and fabrics. For example, LYMI Inc. offers men's swimwear made from ECONYL, and O'Neill Retail Europe BV offers products made of eco-threads and recycled textiles. The increasing adoption of eco-friendly swimwear is likely to boost the global men's swimwear market during the forecast period.
The increasing demand for men's swimwear is leading to a rise in counterfeit products in developing countries, mainly China and India. The surge in e-commerce sales of counterfeit products is making it difficult for customers to differentiate between genuine and fake products. This trend is expected to impact the sales volume and pricing of genuine vendors operating in the global men's swimwear market during the forecast period. Counterfeit products are also exported to developed countries like the US, which negatively affects the value of genuine brands and consumer trust. These factors are likely to hamper the growth of the global men's swimwear market.
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Based on material, the market is segmented into polyester, spandex, nylon, and others. The market share growth by the polyester segment will be significant during the forecast period. Polyester is a good material for swim trunks because it's soft, sturdy, and wrinkle-resistant. It dries quickly and retains its shape even after repeated exposure to chlorine and UV rays. Such factors will increase segment growth during the forecast period.
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The polyester segment was valued at USD 976.19 million in 2017 and continues to grow by 2021. Many polyester swim trunks offer UPF 50 for covered areas. That also promotes superior airflow and circulation for constant comfort when you aren't in the water. The lining even helps your skin. More than just preventing contact with the fabric, it also safeguards you from developing rashes when exposed to moist materials.
Offline distribution channels for men's swimwear include specialty stores (brand-owned, multi-brand, sports, apparel, lingerie, and hosiery stores), hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. The revenue generated from offline channels has been declining due to the high preference for online shopping. To combat this trend, retailers are expanding their stores in local and regional markets and introducing new business strategies. Despite the decline in offline sales, marketing efforts can still lead to steady growth in sales. Specialty stores are the largest sub-segment, followed by hypermarkets, supermarkets, convenience stores, and clubhouse stores, and then department stores. These retail formats offer customers a wide range of swimwear brands and price ranges. Popular brand-owned stores include Victoria's Secret, while Walmart is the largest hypermarket in the US offering swimwear for men. Department stores such as Macy's and JCPenney offer one-stop shopping solutions for customers. The growth of retail channels in different regions will increase customer familiarity with various types of swimwear and drive sales in the global men's swimwear market during the forecast period.
North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The US is the key market in North America, accounting for the highest regional and global share in 2022. Important parameters contributing to the market in the US are the launch of innovative products, access to digital platforms (Internet and smart devices), boosting online retail, growth in the number of swimming pools, increased participation and enrollment in swimming sports and activities, and expanding prospective end-user base. Though the saturating economy of the US is expected to hamper market growth during the forecast period, the launch of an increasing demand for innovative swimwear, such as smart swimwear and swimwear made of eco-friendly fabric, will drive the market in North America.
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This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for North America. However, in 2021, the initiation of large-scale vaccination drives led to the reopening of retail stores in the region. This increased the demand for these products in the region. Thus, such factors will drive the growth of the regional men swimwear market during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Men Swimwear Market. One of the major vendor in the market include:
Ae - The company offers men's swimwear such as AE 5.5 striped swim trunk, AE 5.5 geo swim trunk, AE 5.5 dip dye swim trunk, etc.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Men Swimwear Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.8% |
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Market growth 2023-2027 |
USD 1,665.94 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.8 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 29% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Eagle Outfitters Inc, Arena Spa, CHANEL Ltd., Decathlon SA, DICKS Sporting Goods Inc., Frescobol Carioca, Hennes and Mauritz AB, Hermes International SA, Jack and Jones, Love Brand and Co, Nike Inc., Pentland Brands Ltd., Perry Ellis International Inc., PUMA SE, PVH Corp., Thornico AS, Urban Outfitters Inc., Vilebrequin, adidas AG, and LVMH Moet Hennessy Louis Vuitton SE |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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