Mexican Food Market Size 2025-2029
The mexican food market size is forecast to increase by USD 114.3 billion, at a CAGR of 6.4% between 2024 and 2029.
- The market is experiencing significant growth, driven primarily by the increasing demand for convenience foods. Consumers' busy lifestyles and the desire for time-saving meal options have led to a surge in popularity for ready-to-eat and ready-to-heat Mexican dishes. Furthermore, the advent of technology has facilitated the ordering process, with online portals and mobile apps becoming increasingly popular for purchasing Mexican food. However, the market faces challenges in the form of stringent regulations. Compliance with food safety standards and adherence to labeling requirements can be costly and complex for manufacturers.
- Additionally, maintaining authenticity and cultural accuracy in Mexican food production and marketing is crucial to appease consumers seeking an authentic experience. Companies must navigate these challenges effectively to capitalize on the market's opportunities and maintain a competitive edge. The market is experiencing significant growth, driven by the increasing demand for convenience foods and the popularity of food delivery services through online portals and mobile apps.
What will be the Size of the Mexican Food Market during the forecast period?
- In the market, sun seekers and food lovers alike are drawn to the diverse offerings beyond tacos and burritos. Frijoles (refried beans) and corn tortillas form the foundation of many dishes, while salsa adds zest. Holiday destinations are not complete without red soup, a traditional Pozole, simmered with pork, hominy corn, and herbs. Vegetarian options, such as chilaquiles with beans and greens, cater to diverse palates. Pre-Hispanic spices infuse flavor into dishes like mole and scrambled eggs. Minced beef tacos and pulled chicken are crowd favorites, while corn chips and radishes provide crunch. Cheese, salsa, and spices elevate simple breakfast dishes like tortillas and scrambled eggs.
- Mexican food trends include the popularity of dishes like tacos al pastor, featuring pork, and minced beef tacos. Mexican cuisine continues to captivate with its rich history and culinary traditions. Pre-Hispanic influences are evident in the use of ancient ingredients like hominy corn, chicken, pork, and various herbs and spices.
How is this Mexican Food Industry segmented?
The mexican food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Type
- Tortillas
- Tacos
- Burritos
- Enchiladas
- Others
- Distribution Channel
- Supermarkets and hypermarkets
- Online retailers
- Foodservice
- Specialty stores
- End-user
- Ethnic consumers
- Millennials and Gen Z
- Health-conscious consumers
- Gourmet food enthusiasts
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- Spain
- UK
- APAC
- China
- Japan
- South America
- Brazil
- Rest of World (ROW)
- North America
By Type Insights
The tortillas segment is estimated to witness significant growth during the forecast period. The market has experienced consistent growth, driven by increasing per capita consumption in developed regions like North America and Europe. Traditional Mexican dishes, such as scrambled eggs with corn tortillas and beans, continue to be popular, while new product offerings cater to evolving taste preferences. Vibrant colors and unique ingredients, including mole made from cocoa, chilies, and spices like coriander, garlic, and oregano, add to the market's appeal. Pre-Hispanic origins infuse intangible cultural heritage into Mexican cuisine, attracting food lovers and sun seekers alike. Geographic territories, including coastal states and desert regions, offer diverse culinary experiences. For instance, coastal areas are known for seafood dishes like Pozole and ceviche, while desert regions showcase hearty, slow-cooked meals like Chilaquiles and tamales.
Mexican cuisine's rich history and diverse offerings have attracted Syrian immigrants and other influences, resulting in unique creations like vegetarian tamales and pineapple salsa. Companies focus on preserving authenticity while introducing new flavors, such as cinnamon, cloves, and pineapple, to cater to diverse palates. Market share is also growing among small regional players offering creative, artisanal products. The market is a dynamic and ever-evolving landscape that continues to captivate food enthusiasts worldwide.
The Tortillas segment was valued at USD 51.70 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 59% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Mexican cuisine's growing popularity among North American consumers significantly fuels the expansion of the market. This trend is particularly prominent among millennial consumers who prefer the convenience and affordability of home-cooked meals. Traditional Mexican dishes, such as corn tortillas, beans, and chili varieties, showcase vibrant colors and unique flavors derived from pre-Hispanic origins. Ingredients like coriander leaves, onions, garlic, and spices, including cumin and oregano, add depth to the culinary experience. Mexican cuisine's rich history and intangible cultural heritage are reflected in dishes like scrambled eggs with chilies, pulled chicken enchiladas, and vegetarian options like Pozole and Chilaquiles.
Unique ingredients, such as pineapple, cocoa, and cinnamon, add layers of flavor to traditional Mexican dishes. Street food, such as tacos, quesadillas, and taquitos, have gained popularity in coastal states and mountainous regions, attracting food lovers from diverse backgrounds. The market also caters to various dietary preferences, including vegetarian and gluten-free options. Players in the market are innovating to meet the evolving consumer preferences. For instance, they are introducing convenient home-cooking solutions, such as burrito kits and corn chips, to cater to the increasing number of consumers who prefer cooking at home. The market's future growth is expected to be driven by the diversity of Mexican cuisine and the increasing popularity of Mexican food among consumers.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the Mexican Food market drivers leading to the rise in the adoption of Industry?
- The increasing preference for convenience foods serves as the primary market catalyst. Mexican food, a vibrant and intangible cultural heritage with pre-Hispanic origins, is gaining popularity worldwide due to the increasing urbanization and the growing demand for convenient and easy-to-prepare meals. The health benefits of this traditional cuisine are significant. For instance, corn, a staple ingredient, is rich in vitamin B and provides essential sodium for maintaining the body's water balance. Mole, a classic Mexican sauce, is made with cocoa, chili varieties, onions, garlic, and coriander leaves, adding flavors and nutrients to various dishes.
- Tostadas, a popular breakfast dish, are made with fried tortillas and topped with beans, greens, and other ingredients. The sun-seeking ingredients, such as chili peppers, used in Mexican cuisine, add not only heat but also various health benefits. The convenience, health benefits, and rich cultural heritage of Mexican food are driving its increasing popularity, making it a valuable addition to the global food market. Initially limited to select flavors, tortilla chips now come in various options such as cinnamon, cheddar, and jalapeno, catering to diverse consumer preferences.
What are the Mexican Food market trends shaping the Industry?
- The increasing preference for ordering food online via portals and mobile applications represents a significant market trend. This digital shift in food ordering is becoming increasingly popular and mandatory for businesses aiming to stay competitive in the industry. The markets offer a rich and diverse culinary experience for food lovers in the US and beyond. Scrambled eggs with oregano and cheese, minced beef tacos, and pulled chicken are just a few of the many delicious offerings. The use of seasonings like oregano, cumin, and chili peppers adds depth and complexity to the dishes. Traditional Mexican fare also includes enchiladas, quesadillas, and pork, all wrapped in corn tortillas and garnished with radishes, lime, and red soup. Online ordering platforms have become increasingly popular for Mexican restaurants, providing efficiency and convenience for customers. Orders placed online eliminate communication errors and are not lost during peak hours when phone lines are busy.
- Additionally, digital menus can lead to increased order values as customers are more likely to explore and try new dishes presented in an appealing way. Some restaurants even offer mobile app-based ordering for added convenience and to expand their customer base. Mexican cuisine's unique offerings, including Chilaquiles, corn chips, mole, cheese, and various breakfast dishes made with corn tortillas, salsa, scrambled eggs, pulled chicken, Pozole, and beans, incorporate radishes, greens, and various seasonings.
How does Mexican Food market faces challenges face during its growth?
- The strict regulations imposed on the industry represent a significant challenge to its growth. The market faces stringent regulatory requirements, particularly in food safety, business operations, insurance, and fire safety. International Organization for Standardization (ISO) 22000, Foundation Food Safety System Certification (FSSC 22000), International Featured Standards (IFS) Food, and British Retail Consortium (BRC) Food Standards are among the food safety management system standards that manufacturers must adhere to. These regulations aim to ensure the production of safe and high-quality Mexican food products. Cooking styles in Mexican cuisine include the use of unique ingredients such as cumin, spices, hominy corn, pineapple, and chilies. Corn chips, salsa, flautas, corn tortillas, and Pozole are popular Mexican food items.
- The coastal states of Mexico are known for their seafood dishes, while street food is a significant part of Mexican culture. Manufacturers must invest significantly to comply with these regulations and limit the risks associated with consumer exposure to contaminated foods. The use of these food safety standards not only ensures regulatory compliance but also enhances the reputation of Mexican food brands and builds consumer trust.
Exclusive Customer Landscape
The mexican food market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the mexican food market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, mexican food market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
B and G Foods Inc. - The brand name Grandmas Molasses represents our extensive offering of authentic Mexican food products.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- B and G Foods Inc.
- Campbell Soup Co.
- Chick fil A Inc.
- Chipotle Mexican Grill Inc.
- Churromania
- Conagra Brands Inc.
- Concha y Toro
- Corporativo Bimbo SA de CV
- Del Taco Restaurants Inc.
- El Meson Sandwiches
- Food Concepts International
- Gruma SAB de CV
- Juanitas Foods
- La Preferida Inc.
- MTY Food Group Inc.
- OTB Acquisition LLC
- Pappas Restaurants Inc.
- Patron Mexican Bar and Grill
- PepsiCo Inc.
- YUM Brands Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Mexican Food Market
- In February 2023, Grubhub, a leading food delivery platform, announced a strategic partnership with Chipotle Mexican Grill to expand its delivery offerings in the US, marking a significant expansion for the market in the digital realm (Grubhub Press Release, 2023).
- In November 2022, JBS Foods, a global food processing company, acquired MeadowBrook Foods, a major supplier of Mexican-style tortillas and other Mexican food products, strengthening JBS's presence in the market and broadening its product portfolio (JBS Foods Press Release, 2022).
- In July 2021, the Mexican government launched the "Programa Nacional de Fortalecimiento de la Industria de la GastronomÃa Mexicana," aiming to promote Mexican cuisine and food exports, providing substantial opportunities for growth within the market (Mexico's SRE Press Release, 2021).
- In March 2020, Taco Bell, a prominent fast-food chain, introduced its vegetarian menu in Mexico, marking the first time the menu was available outside the US, signifying the increasing global demand and acceptance of Mexican food and its potential for international expansion (Taco Bell Press Release, 2020).
Research Analyst Overview
The market showcases a rich and dynamic culinary landscape, characterized by its vibrant colors and intangible cultural heritage. Pre-Hispanic origins infuse dishes with unique flavors, such as mole made from cocoa, chili varieties, and spices like cumin and coriander leaves. Corn plays a significant role, appearing in various forms, from tortillas and tostadas to corn chips and hominy corn. Breakfast dishes, such as scrambled eggs with radishes and red soup, offer a tantalizing start to the day for sun seekers. Meat-centric offerings, like pulled chicken and pork, are complemented by seasonings, such as oregano and garlic, while vegetarian options, like chilaquiles and tamales, cater to diverse food lovers.
Cooking styles vary across geographic territories, with coastal states known for their seafood dishes and desert regions showcasing hearty, slow-cooked meals like pozole. Unique ingredients, such as pineapple, cinnamon, and cloves, add depth to traditional Mexican cuisine. Street food and regional specialties, like flautas, quesadillas, and taquitos, attract tourists as attractions in their own right. Syrian immigrants have contributed to the melting pot of flavors with their influence on dishes like tacos al pastor. The market continues to evolve, reflecting the ongoing fusion of pre-Hispanic traditions and modern culinary innovations.
Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Mexican Food Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
218 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.4% |
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Market growth 2025-2029 |
USD 114.3 billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
5.9 |
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Key countries |
US, Canada, UK, Germany, France, China, Italy, Japan, Brazil, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Mexican Food Market Research and Growth Report?
- CAGR of the Mexican Food industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the mexican food market growth of industry companies
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