Nail Salon Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), Middle East and Africa (UAE), APAC (China and Japan), South America (Argentina and Brazil), and Rest of World (ROW)

Nail Salon Market Size 2025-2029

The nail salon market size is forecast to increase by USD 9.48 billion, at a CAGR of 10.7% between 2024 and 2029.

• The market is experiencing significant growth, driven by the increasing popularity of nail art decoration. This trend is fueled by the desire for self-expression and creativity, leading consumers to seek out professional nail services to achieve unique and intricate designs. Another key trend is the rising demand for natural and organic nail care products, as consumers become more health-conscious and seek alternatives to traditional nail care offerings that contain harsh chemicals. However, the excessive use of chemicals in many nail care products poses a challenge for the industry.
• Companies must respond to this concern by offering more eco-friendly alternatives or risk losing market share. To capitalize on these opportunities and navigate challenges effectively, nail salon businesses should focus on offering personalized services, utilizing social media for marketing, and investing in research and development to create innovative, healthier nail care solutions.

What will be the Size of the Nail Salon Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the industry landscape. Nail drills and nail wraps are increasingly popular, offering clients quick and effective solutions for nail care. In addition, ingrown toenail treatments and hand massage services cater to a growing demand for comprehensive salon offerings. Profit margins remain a crucial consideration, with careful inventory management and customer retention strategies essential for success. Salon hygiene remains a top priority, with UV lamps and nail clippers integral to maintaining a clean and safe environment. Base coats and top coats, nail files, and infection control measures are essential components of any nail salon's product offerings.

Nail products, including gel nails, nail polishes, and nail art supplies, are constantly evolving to meet changing consumer preferences. Salon equipment, such as manicure tables and pedicure chairs, are essential for efficient and effective service delivery. Financial planning and business licenses are vital for salon owners, with professional development opportunities and staff training crucial for maintaining a skilled workforce. Safety regulations, including safety regulations for nail stations and appointment scheduling systems, ensure a safe and productive work environment. Paraffin wax treatments and foot massage services offer additional revenue streams, while acrylic nails and shellac nails continue to be popular choices for clients seeking long-lasting nail enhancements.

Nail fungus treatments and cuticle care are also gaining traction, reflecting the ongoing demand for comprehensive nail care solutions. Nail salon owners must remain agile and adaptable to remain competitive, with ongoing market activities and evolving patterns shaping the industry landscape. Salon supplies, including nail adhesives, acrylic powders, and callus removal tools, are essential for providing a comprehensive range of services. Effective pricing strategies, employee management, and appointment scheduling systems are also crucial for optimizing profitability and customer satisfaction. In conclusion, the market is a continuously evolving industry, with a diverse range of services and products shaping its landscape.

Nail care solutions, from nail drills and nail wraps to hand massage and foot massage services, are in high demand, with careful financial planning and effective inventory management essential for success. Salon hygiene and safety regulations are top priorities, while professional development opportunities and staff training ensure a skilled and knowledgeable workforce. Adapting to changing consumer preferences and market dynamics is key to remaining competitive and thriving in this dynamic industry.

How is this Nail Salon Industry segmented?

The nail salon industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Service
  • Manicure
  • Pedicure
  • Nail extension
  • Nail art and design
  • UV Gel Overlays and Extensions
  • Others
• End-user
  • Women
  • Men
• Distribution Channel
  • Independent Salons
  • Salon Chains
  • Franchise Salons
  • Home Services
• Product Types
  • Nail Polishes
  • Removers
  • Treatments (Strengtheners, Cuticle Care)
  • Tools
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • China
    • Japan
  • South America
    • Argentina
    • Brazil
  • Rest of World (ROW)

By Service Insights

The manicure segment is estimated to witness significant growth during the forecast period.

Manicures and pedicures, which involve improving the appearance of nails and softening hands, have become increasingly popular and are experiencing significant growth in the market. The affordability of nail salons and mobile technicians has made these services accessible to a wide range of consumers. Additionally, the emphasis on self-care and wellness is driving demand for professional manicure and pedicure services. With hectic schedules, consumers seek relaxation and convenience through these treatments, and attractive discounts offered by salons further boost demand. Nail salons equip themselves with various tools and supplies to cater to their clients' needs.

These include pedicure chairs, manicure tables, nail strengthening treatments, cuticle nippers, nail polishes, buffing tools, nail clippers, drills, and safety regulations-compliant equipment. Paraffin wax treatments, nail repair, and hand massage add to the extensive range of services offered. Salon hygiene and infection control are crucial aspects of the industry, ensuring a clean and safe environment for clients. Inventory management, appointment scheduling, and staff training are essential for efficient business operations. Salon supplies, such as nail files, base and top coats, primers, and various nail adhesives and powders, are essential for providing a wide range of services.

Acrylic nails, gel nails, shellac nails, and nail art have gained popularity, with consumers seeking unique and long-lasting designs. Nail fungus treatments and callus removal cater to specific needs. Salon furniture, including reception desks and nail stations, create a welcoming atmosphere for clients. Financial planning and employee management are essential components of running a successful nail salon business. Pricing strategies, customer retention, and business licenses are crucial factors to consider for long-term growth. Overall, the manicure and pedicure market is thriving, offering numerous opportunities for entrepreneurs and professionals in the beauty industry.

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The Manicure segment was valued at USD 5.11 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth, with major contributions from the United States, Canada, and Mexico. The expanding fashion industry is fueling this growth, as consumers seek out the latest trends in nail care. Additionally, the increasing number of nail salons and nail care services in the region is driving demand. Personal grooming and self-care continue to be priorities, with social media influencing nail art trends. A wide range of nail care products, from nail polishes and buffing tools to nail strengthening treatments and extensions, cater to diverse consumer preferences. Salon equipment, such as manicure tables, pedicure chairs, and nail drills, ensure efficient service delivery.

Safety regulations, including infection control and hygiene standards, are strictly adhered to in professional nail salons. Financial planning and appointment scheduling systems help salon owners manage inventory and customer retention. Nail stations, complete with nail files, clippers, and brushes, enable nail technicians to provide various services, including shaping, repair, and hand and foot massages. Pricing strategies, such as offering discounts and loyalty programs, attract and retain customers. Professional development opportunities and staff training ensure a skilled workforce, enhancing the overall customer experience. The market also encompasses various treatments, like paraffin wax, gel, Shellac, and acrylic nails, as well as liquid monomers and base and top coats.

Nail art, cuticle care, and callus removal are popular services. Nail forms, pushers, and dust collectors are essential salon supplies. Business licenses and regulations govern the industry, ensuring a professional and safe environment for clients. Overall, the market in North America continues to evolve, offering numerous opportunities for growth and innovation.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Nail salons have become a popular destination for individuals seeking professional nail care services, offering a wide range of treatments from classic manicures and pedicures to intricate nail art designs. The market caters to diverse clientele, including busy professionals, beauty enthusiasts, and special occasion seekers. Nail salon services encompass various aspects, such as nail shaping, cuticle care, paraffin treatments, and gel polish applications. Sustainable practices, like the use of eco-friendly products and waterless manicures, are gaining traction in the market. Technological advancements, such as LED and UV lamps for gel polish applications, contribute to the industry's growth. Additionally, the market is witnessing a trend towards personalized services, including custom nail colors and designs. Overall, the market continues to evolve, offering clients a variety of services and experiences that cater to their unique preferences and needs.

What are the key market drivers leading to the rise in the adoption of Nail Salon Industry?

• The significant growth in the popularity of nail art decoration is the primary factor fueling market expansion.

• The market has experienced significant growth due to the increasing popularity of manicure and pedicure services. Nail salons offer various treatments such as trimming, shaping, buffing, and strengthening using tools like cuticle nippers, nail brushes, and manicure tables. Nail polishes and extensions are also popular offerings. Additionally, paraffin wax treatments and nail repair services are in high demand. Salon equipment, including pedicure chairs and safety regulations, are essential components of the industry. Financial planning is crucial for salon owners to ensure the sustainability of their businesses.
• Nail art, with intricate designs and altered nail sizes, has gained immense popularity among women and celebrities. The use of artificial nails for extensions and altering nail sizes is a significant trend in the market. The nail salon industry continues to evolve, offering innovative services and techniques to cater to the growing demand.

What are the market trends shaping the Nail Salon Industry?

• The trend in the market is shifting towards an increased demand for natural and organic nail care products. Two lines: 1. Natural and organic nail care products are gaining popularity in the market due to growing consumer awareness and preference. 2. This trend is expected to continue as more individuals seek healthier and eco-friendly alternatives for their beauty regimens.

• The market is experiencing growth due to the increasing consumer preference for eco-friendly and sustainable nail care options. Nail salons are responding to this trend by adopting environmentally friendly practices, such as using non-toxic nail care products and offering vegan and cruelty-free options. This shift towards natural and organic products is driven by the awareness of health risks associated with volatile chemical compounds found in traditional nail products. The use of nail drills, nail wraps, ingrown toenail treatments, hand massage, and various nail products like base coats, nail files, and UV lamps are essential services offered in nail salons.
• Effective inventory management and strict infection control measures are crucial for maintaining salon hygiene and ensuring customer satisfaction and retention. Profit margins in the nail salon industry depend on efficient operations, including proper product selection, pricing strategies, and excellent customer service. The market for nail care services continues to evolve, with advancements in gel nails and other innovative nail treatments contributing to its growth.

What challenges does the Nail Salon Industry face during its growth?

• The excessive utilization of chemicals in nail care products poses a significant challenge to the industry's growth, necessitating ongoing research and development for safer, more eco-friendly alternatives.

• The nail salon industry faces challenges due to the health concerns associated with the excessive use of chemicals in nail care products. Acetone, a common ingredient in nail polish removers, can lead to headaches, dizziness, and eye irritation. Acetonitrile, found in fingernail glue removers, causes respiratory issues and irritation in the nose and throat. Formaldehyde, present in nail polish and hardeners, is a known carcinogen. These health risks negatively impact the growth of the market. To mitigate these concerns, businesses must prioritize professional development, staff training, and the use of high-quality salon supplies such as nail primers, top coats, and nail dust collectors.
• Appointment scheduling systems and employee management tools can help streamline operations and ensure a harmonious work environment. By focusing on these areas, nail salon businesses can maintain a healthy and productive work environment while providing quality services to their clients.

Exclusive Customer Landscape

The nail salon market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the nail salon market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, nail salon market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Alluring Nails and Tanning - This company specializes in providing a diverse range of nail services, including acrylic nails, gel manicures, removal, and spa pedicures.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Alluring Nails and Tanning
• Bellacure Nails and Spa
• Creative Nail Design
• Endless Nails Salon
• ENRICH HAIR AND SKIN SOLUTIONS PVT LTD.
• EzFlow
• Gelish
• Goddess of Nails and Beauty
• Hana Nails and Spa
• Jessica Cosmetics
• JJ Nails and Spa
• Lotus Nailbar and Spa
• Milano Nail Spa The Heights
• Nailaholics
• Regal Nails
• Revive Nails and Spa
• Soho Nail Boutique
• Tenoverten
• Trophy Wife
• ZaZaZoo Nail Salon

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Nail Salon Market

• In January 2024, OPI, a leading nail care brand, introduced a new line of vegan and cruelty-free nail polishes, marking a significant shift towards more ethical and sustainable product offerings in the market (OPI press release).
• In March 2024, CND and L'Oréal announced a strategic partnership, combining CND's professional nail care expertise with L'Oréal's global distribution network, aiming to expand CND's reach and strengthen its market position (L'Oréal press release).
• In May 2025, Ulta Beauty, a major beauty retailer, acquired a 15% stake in Nailboo, a popular at-home nail care brand, signifying Ulta's commitment to expanding its offerings in the growing at-home nail care segment (Ulta Beauty SEC filing).
• In the same month, the European Union passed a regulation banning the sale and use of certain chemicals in nail polishes, including toluene, formaldehyde, and dibutyl phthalate, from May 2026, forcing nail salons to adapt to new product offerings or risk losing their customer base (European Commission press release).

Research Analyst Overview

• The market is a dynamic and evolving industry, with various trends shaping its landscape. Nail technicians play a pivotal role in delivering high-quality nail treatments to clients, while salon owners focus on financial projections and business growth. Influencer marketing and email marketing have emerged as effective strategies for attracting and retaining customers. Cruelty-free, allergen-free, vegan, and organic nail products are increasingly popular, reflecting consumers' growing concern for ethical and health-conscious choices. Salon managers oversee day-to-day operations, while continuing education and professional certifications ensure a skilled workforce. Budget-friendly nail services, home and mobile services, and sustainable nail practices cater to diverse clientele.
• Social media marketing, online booking systems, and loyalty programs are essential tools for enhancing the customer experience and fostering repeat business. Industry trends include eco-friendly nail salons, dermatological testing for safer products, and waterless manicures. Nail salon software streamlines operations, and professional nail enhancements continue to be in demand. Sustainable practices and gift certificates further differentiate salons in the competitive market.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Nail Salon Market insights. See full methodology.

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What are the Key Data Covered in this Nail Salon Market Research and Growth Report?

• CAGR of the Nail Salon industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the nail salon market growth of industry companies

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