Enjoy complimentary customisation on priority with our Enterprise License!
The nail salon market size is forecast to increase by USD 4.77 billion at a CAGR of 7.8% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing aesthetic appeal of manicures and pedicures. The trend toward natural and organic nail care products is a major market growth factor, as consumers become more health-conscious and seek alternatives to traditional, chemically-laden nail care offerings. However, the excessive use of chemicals in some nail care products poses challenges, including potential health problems such as breathing difficulties and irritated eyes. To address these concerns, digital tools like online booking platforms and appointment management systems with real-time availability updates are becoming essential for nail salons. Additionally, professional training and education in nail care techniques and the latest trends, as well as offerings like breathing-friendly nail bars and beautician courses, are vital for salons to remain competitive and meet evolving consumer demands.
The market is a thriving industry, particularly among small businesses, driven by the growing demand for professional nail services. Nail filing, polishing, and other related services continue to be popular, with trained professionals using a range of chemicals, glues, polishes, removers, emollients, and other products to create unique designs. However, the industry faces challenges related to health concerns, including asthma and respiratory illnesses caused by chemical exposure, as well as skin disorders and liver disease. The Gen Z demographic is a significant market for nail salons, with fashion trends and social media platforms driving demand for innovative and intricate nail art.
Furthermore, nail salon culture has evolved, with fashion influencers and nail artists showcasing their creations on various digital platforms. Prose nails, a relatively new trend, offer a more natural alternative to traditional gel nails, providing opportunities for salons to cater to health-conscious clients. Despite these opportunities, salons need to prioritize the health and safety of their clients and employees, ensuring proper ventilation and adherence to industry regulations.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The manicure and pedicure segment is estimated to witness significant growth during the forecast period. Manicures and pedicures, which involve the enhancement and care of nails and hands, have gained considerable popularity and are witnessing a notable rise in demand. Skin disorders, liver disease, reproductive loss, cancer, muscle strains, and infections are some health conditions that can affect the appearance of nails, making professional nail care services increasingly essential. Nail art, creativity, individuality, designs, patterns, colors, and techniques are key elements that attract consumers to these services. The affordability of nail salons and the availability of mobile nail technicians have made manicure and pedicure services accessible to a wide range of individuals. Furthermore, the emphasis on self-care and wellness, coupled with the convenience and relaxation offered by these services, has fueled their demand. Discounts and promotions offered by nail salons serve to further boost the market for manicure and pedicure services.
Get a glance at the market share of various segments Request Free Sample
The manicure and pedicure segment was valued at USD 3.93 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
The market experienced significant growth in 2023, with a notable focus on North America, which held the largest market share. The US, Canada, and Mexico were the primary contributors to this region's market expansion. The fashion industry's rapid advancement played a pivotal role in fueling the growth of the market in North America. Additionally, the increasing number of nail salons and nail care services in the region, the emphasis on personal grooming and self-care, the influence of social media on promoting nail art trends, and the availability of a diverse range of nail care products all contributed to the market's growth.
However, despite the market's promising growth, various health concerns, such as skin disorders, liver disease, reproductive loss, and cancer, can arise from frequent nail salon visits. However, muscle strains, infections, and other minor health issues are common but treatable. Nail art, a significant aspect of the nail salon industry, offers an outlet for creativity, individuality, and self-expression through designs, patterns, colors, and techniques, including hand painting. As such, the market continues to evolve, offering innovative services and products to meet the diverse needs and preferences of consumers.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing adoption of nail art decoration is the key driver of the market. The market comprises of small businesses run by trained professionals offering a range of nail services. These services include filing, polishing, and intricate nail art designs using various chemicals such as glues, polishes, removers, and emollients. The demand for these services has risen due to the growing trend of manicure and nail art decoration, particularly among women. Nail technicians use their skills to create unique designs, altering nail sizes through trimming or the application of artificial nails. However, the use of chemicals in nail services can pose health hazards, including respiratory illnesses like asthma. Therefore, nail salons must ensure proper ventilation and adhere to safety regulations to protect both their clients and employees. Despite these challenges, the market continues to thrive, driven by the increasing popularity of nail art and the desire for enhanced nail appearance.
The increasing demand for natural and organic nail care products is the upcoming trend in the market. The market is experiencing significant growth due to the increasing preference for small businesses offering nail services manned by trained professionals. Consumers are increasingly seeking eco-friendly and sustainable options for nail care, leading nail salons to adopt environmentally friendly practices. This includes the use of non-toxic nail care products, vegan and cruelty-free options, and reducing exposure to harmful chemicals, glues, polishes, removers, and emollients.
However, the use of these products can pose health hazards for both nail technicians and consumers, leading to respiratory illnesses such as asthma. The awareness of these health risks and the advantages of natural products over synthetic ones is driving the acceptance of organic and natural products among consumers of cosmetic, wellness, and beauty products. The market is expected to continue growing as consumers prioritize their health and the environment.
The excessive use of chemicals in nail care products is a key challenge affecting the market growth. Small businesses in the nail salon industry rely on trained professionals to provide a range of nail services, including filing, polishing, and nail art. However, the use of certain chemicals in nail care products can pose health hazards for both technicians and clients. Nail polish removers often contain acetone, which can lead to headaches, dizziness, and irritated eyes.
Furthermore, fingernail glue removers may include acetonitrile, causing irritation to the nose and throat, and contributing to respiratory issues. Nail polishes and hardeners frequently contain formaldehyde and methacrylic acid, which can result in adverse health effects, including asthma and respiratory illnesses. The excessive use of these chemicals in nail salons negatively impacts the growth of the global market for nail care products and services. Small businesses must prioritize the health and safety of their clients and technicians by using alternatives to these hazardous chemicals or implementing proper ventilation systems.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alluring Nails and Tanning - The company offers nail salon services such as acrylic nails, gel manicure nails, removal, and spa pedicures. Additionally, they offer a range of effects like chrome, hologram, marble, and endless nail art designs.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing popularity of personal grooming and self-expression through nail services. Small businesses run by trained professionals offer various nail services, including filing, polishing, and nail art, using a range of products such as chemicals, glues, polishes, removers, emollients, and nail care education. However, health hazards associated with nail services, including asthma, respiratory illnesses, skin disorders, liver disease, reproductive loss, cancer, muscle strains, and infection, have raised concerns. Nail art, creativity, and individuality are driving the demand for unique designs, patterns, colors, techniques, and innovative nail technologies like hand-painting, airbrushing, nail stickers, decals, and 3D patterns.
Furthermore, environmental consciousness and eco-friendly products, as well as non-toxic options, are gaining popularity among consumers. Men, younger generations, teenagers, and fashion-conscious populations are embracing nail care as a personal style and fashion statement. Online booking platforms, appointment management systems, and digital tools facilitate real-time availability updates and ease of booking. Nail care products like gel polishes, dip powders, long-lasting nail extensions, and spa and wellness offerings continue to evolve with durability and aesthetic appeal. Weddings, parties, and social events remain significant markets for basic nail care and nail enhancements. The fashion-conscious population, influenced by social media platforms and fashion trends, fuels the growth of nail salon culture and the emergence of nail artists as influencers. Innovative nail techniques, such as gel nails, acrylic nails, UV gel overlays, and prose nails, cater to various consumer preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
148 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.8% |
Market growth 2024-2028 |
USD 4.77 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.5 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, Canada, China, France, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alluring Nails and Tanning, BELLACURE NAILS and SPA , CND, Endless Nail Salon, Enrich, EzFlow, Goddess of Nails and Beauty, Hana Nails Salon, Jessica Cosmetics, JJ NAILS and SPA, LOTUS NAILBAR and SPA, Milano Nail Spa The Height, Nail Alliance, Nailaholics, Regal Nails , REVIVE NAIL and SPA, Social House Nail Boutique Co., Tenoverten, TROPHYWIFE , and ZAZAZOO NAIL SALON |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Service
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.