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The Natto market share is expected to increase by USD 1.39 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.46%.
This Natto market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers Natto market segmentation by application (food and others) and geography (APAC, Americas, and EMEA). The Natto market report also offers information on several market vendors, including Asahimatsu Foods Co. Ltd., ASAICHIBAN Corp., CJ CheilJedang Corp., Japan Bio Science Laboratory Co. Ltd., Kasano Kosan Co. Ltd., MegumiNATTO Inc., Mizkan America Inc., NikanKitchen Inh. K.Ageno, Organo Food Tech Corp., and Takanofoods Co. Ltd. among others.
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The increased awareness of the need for a healthy lifestyle is notably driving the Natto market growth, although factors such as stringent government regulations and guidelines may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the Natto industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Natto Market Driver
The growing consumer awareness of the health-promoting benefits of protein nutrients like soy has accelerated the demand for soy foods like Natto. People are becoming increasingly concerned about the safety of the food that they consume. Hence, awareness of a healthy lifestyle is driving the demand for nutrient-rich foods and supplements, which is encouraging manufacturers to use nutrient-rich and cost-effective products like Natto. Fermented soybeans are a major ingredient in Natto, which makes it easier to digest and improves the body's ability to absorb nutrients. Natto also strengthens the immune system, supports cardiovascular health, and enhances the digestion of the K2 vitamin. Moreover, Natto contains a potent anti-inflammatory enzyme (Nattokinase) that helps to fight cancer. Therefore, all these factors are expected to drive the demand for soy-based foods like Natto during the forecast period.
Key Natto Market Challenge
Vendors in the global Natto market need to comply with stringent rules and regulations imposed by various regulatory authorities. These regulations pertain to permits and regulations for the entry of new players, residual management issues, and expiry dates for certain packaged food products like Natto. In Europe, the European Food Safety Authority (EFSA) has to approve any supplement products before being launched in the market. In the US, the Food and Drug Administration (FDA) plays an important role in imposing regulations on food products like Natto and supplements like Nattokinase. FDA has placed controls on the type and category of packaged foods like Natto along with the preservation and labeling of products by their shelf life. Strict compliance with these rules can be an arduous task for vendors and may hinder the entry of new players and create roadblocks for innovation in the market.
This Natto market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the Natto market encompasses successful business strategies deployed by the key vendors. The Natto market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The Natto market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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72% of the market's growth will originate from APAC during the forecast period. Japan, South Korea (Republic of Korea), and China are the key markets for Natto in APAC. However, the market growth rate in this region will be slower than the growth of the market in EMEA and the Americas.
This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The Natto market share growth by the food segment will be significant during the forecast period. The growing availability of Natto in retail chains and increasing awareness of its health benefits are driving the growth of the segment. Of late, many new Natto dishes are being prepared, which can drive the market during the forecast period. Some of the dishes made from Natto include Natto burgers, Natto bruschetta, and Natto curries, and sushi.
This report provides an accurate prediction of the contribution of all the segments to the growth of the Natto market size and actionable market insights on post COVID-19 impact on each segment.
Natto Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.46% |
Market growth 2021-2025 |
$ 1.39 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.42 |
Regional analysis |
APAC, Americas, and EMEA |
Performing market contribution |
APAC at 72% |
Key consumer countries |
Japan, US, UK, South Korea (Republic of Korea), and China |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Asahimatsu Foods Co. Ltd., ASAICHIBAN Corp., CJ CheilJedang Corp., Japan Bio Science Laboratory Co. Ltd., Kasano Kosan Co. Ltd., MegumiNATTO Inc., Mizkan America Inc., NikanKitchen Inh. K.Ageno, Organo Food Tech Corp., and Takanofoods Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Application
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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