Natto Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR71918
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The Natto market share is expected to increase by USD 1.39 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 8.46%.

This Natto market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers Natto market segmentation by application (food and others) and geography (APAC, Americas, and EMEA). The Natto market report also offers information on several market vendors, including Asahimatsu Foods Co. Ltd., ASAICHIBAN Corp., CJ CheilJedang Corp., Japan Bio Science Laboratory Co. Ltd., Kasano Kosan Co. Ltd., MegumiNATTO Inc., Mizkan America Inc., NikanKitchen Inh. K.Ageno, Organo Food Tech Corp., and Takanofoods Co. Ltd. among others.

What will the Natto Market Size be During the Forecast Period?

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Natto Market: Key Drivers and Challenges

The increased awareness of the need for a healthy lifestyle is notably driving the Natto market growth, although factors such as stringent government regulations and guidelines may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the Natto industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Natto Market Driver

The growing consumer awareness of the health-promoting benefits of protein nutrients like soy has accelerated the demand for soy foods like Natto. People are becoming increasingly concerned about the safety of the food that they consume. Hence, awareness of a healthy lifestyle is driving the demand for nutrient-rich foods and supplements, which is encouraging manufacturers to use nutrient-rich and cost-effective products like Natto. Fermented soybeans are a major ingredient in Natto, which makes it easier to digest and improves the body's ability to absorb nutrients. Natto also strengthens the immune system, supports cardiovascular health, and enhances the digestion of the K2 vitamin. Moreover, Natto contains a potent anti-inflammatory enzyme (Nattokinase) that helps to fight cancer. Therefore, all these factors are expected to drive the demand for soy-based foods like Natto during the forecast period. 

Key Natto Market Challenge

Vendors in the global Natto market need to comply with stringent rules and regulations imposed by various regulatory authorities. These regulations pertain to permits and regulations for the entry of new players, residual management issues, and expiry dates for certain packaged food products like Natto. In Europe, the European Food Safety Authority (EFSA) has to approve any supplement products before being launched in the market. In the US, the Food and Drug Administration (FDA) plays an important role in imposing regulations on food products like Natto and supplements like Nattokinase. FDA has placed controls on the type and category of packaged foods like Natto along with the preservation and labeling of products by their shelf life. Strict compliance with these rules can be an arduous task for vendors and may hinder the entry of new players and create roadblocks for innovation in the market. 

This Natto market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Natto Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Asahimatsu Foods Co. Ltd.
  • ASAICHIBAN Corp.
  • CJ CheilJedang Corp.
  • Japan Bio Science Laboratory Co. Ltd.
  • Kasano Kosan Co. Ltd.
  • MegumiNATTO Inc.
  • Mizkan America Inc.
  • NikanKitchen Inh. K.Ageno
  • Organo Food Tech Corp.
  • Takanofoods Co. Ltd.

 

This statistical study of the Natto market encompasses successful business strategies deployed by the key vendors. The Natto market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The Natto market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Natto Market?

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72% of the market’s growth will originate from APAC during the forecast period. Japan, South Korea (Republic of Korea), and China are the key markets for Natto in APAC. However, the market growth rate in this region will be slower than the growth of the market in EMEA and the Americas.

This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Natto Market?

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The Natto market share growth by the food segment will be significant during the forecast period. The growing availability of Natto in retail chains and increasing awareness of its health benefits are driving the growth of the segment. Of late, many new Natto dishes are being prepared, which can drive the market during the forecast period. Some of the dishes made from Natto include Natto burgers, Natto bruschetta, and Natto curries, and sushi. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the Natto market size and actionable market insights on post COVID-19 impact on each segment.

 

Natto Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 8.46%

Market growth 2021-2025

$ 1.39 billion

Market structure

Fragmented

YoY growth (%)

7.42

Regional analysis

APAC, Americas, and EMEA

Performing market contribution

APAC at 72%

Key consumer countries

Japan, US, UK, South Korea (Republic of Korea), and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Asahimatsu Foods Co. Ltd., ASAICHIBAN Corp., CJ CheilJedang Corp., Japan Bio Science Laboratory Co. Ltd., Kasano Kosan Co. Ltd., MegumiNATTO Inc., Mizkan America Inc., NikanKitchen Inh. K.Ageno, Organo Food Tech Corp., and Takanofoods Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Natto Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive Natto market growth during the next five years
  • Precise estimation of the Natto market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the Natto industry across APAC, Americas, and EMEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of Natto market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Application

    • Market segments
    • Comparison by Application
    • Food - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Application

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • APAC - Market size and forecast 2020-2025
      • Americas - Market size and forecast 2020-2025
      • EMEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Asahimatsu Foods Co. Ltd.
      • ASAICHIBAN Corp.
      • CJ CheilJedang Corp.
      • Japan Bio Science Laboratory Co. Ltd.
      • Kasano Kosan Co. Ltd.
      • MegumiNATTO Inc.
      • Mizkan America Inc.
      • NikanKitchen Inh. K.Ageno
      • Organo Food Tech Corp.
      • Takanofoods Co. Ltd.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The natto market growth will increase by $1393.45 million during 2020-2025.
      The natto market is expected to grow at a CAGR of 8.46% during 2020-2025.
      Technavio has segmented the natto market by application (Food and Others) and geographic (APAC, Americas, and EMEA).
      Asahimatsu Foods Co. Ltd., ASAICHIBAN Corp., CJ CheilJedang Corp., Japan Bio Science Laboratory Co. Ltd., Kasano Kosan Co. Ltd., MegumiNATTO Inc., Mizkan America Inc., NikanKitchen Inh. K.Ageno, Organo Food Tech Corp., Takanofoods Co. Ltd. are a few of the key vendors in the natto market.
      APAC will register the highest growth rate of 72.45% among the other regions. Therefore, the natto market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      • Japan
      • US
      • UK
      • South Korea (Republic of Korea)
      • China
      The key factors driving the natto market growth are:
      • Increased awareness of the need for a healthy lifestyle
      The natto market vendors should focus on grabbing business opportunities from the food segment as it accounted for the largest market share in the base year.
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