Non-Surgical Cosmetic Procedures Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Japan, Brazil, Germany, Mexico - Size and Forecast 2024-2028

Non-surgical Cosmetic Procedures Market Size 2024-2028

The non-surgical cosmetic procedures market size is estimated to grow by USD 14.99 billion at a CAGR of 11.04% between 2023 and 2028. The growing aging population globally is driving market growth by increasing the demand for anti-aging treatments and procedures. The increasing demand for minimally invasive treatments, driven by the desire for quicker recovery times and fewer side effects, is also boosting market expansion. Additionally, the growing incidence of medical conditions that require cosmetic procedures, such as breast reconstruction after mastectomy or scar revision after injury, is driving demand for cosmetic procedures. Overall, these factors are creating new opportunities for growth in the cosmetic procedures market and driving advancements in cosmetic treatment technologies and techniques.

What will be the size of the Non-surgical Cosmetic Procedures Market During the Forecast Period?

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Market Segmentation

By Gender Industry Segmentation

The women segment is estimated to witness significant growth during the forecast period. One of the main areas women seek non-invasive aesthetic treatment is facial rejuvenation. Treatments such as Botox injections and derma fillers are especially popular with women. Botox is used to relax facial muscles and reduce the appearance of wrinkles and fine lines, especially around the forehead, eyes, and mouth. Dermal fillers, on the other hand, help to restore lost volume in cheeks and lips, combat signs of aging, and improve facial contours.

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The women segment was the largest segment and was valued at USD 13.14 billion in 2018. Skin care is also very attractive to women. Chemical peels, microdermabrasion, and different face masks are in demand to improve skin texture, reduce acne scars, and address issues like pigmented spots. These non-invasive aesthetic treatments help women to achieve smoother, more youthful skin and maintain healthy-looking skin. In addition, the rising young female population and the increasing number of cosmetic surgeries and procedures are expected to drive the market growth during the forecast period. 

Regional Analysis

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to the advanced medical infrastructure and the availability of highly experienced healthcare professionals (HCPs) in North America, people from different parts of the world come to the region for non-invasive aesthetic treatment. The availability of advanced diagnostic technology and cheap reimbursement will also drive the growth of the North American market.

Furthermore, the presence of multiple market players offering non-surgical cosmetic products in the US is one of the key factors driving the growth of the non-surgical cosmetic procedure market in the region. For example, US-based Sciton, Inc. offers his FOREVER YOUNG BBL, a device for altering the expression of genes associated with aging, longevity, and lifespan extension. This product guarantees clearer, smoother, and more youthful skin after treatment. Therefore, the strong presence of non-surgical cosmetic device manufacturers ensures broad product availability, which is expected to drive the growth of the North American non-surgical cosmetic procedures market during the forecast period. 

Market Dynamics and Customer Landscape

The Non-invasive aesthetic treatments segment of the cosmetic procedures market is experiencing significant growth due to the increasing preference for minimal downtime and less invasive procedures. These treatments focus on enhancing physical appearance by addressing aging signs, improving skin texture, and providing facial contouring and body sculpting. Factors driving the market include the influence of social media and celebrity endorsements, the desire for a youthful appearance, and the growing trend of personal grooming and self-care. Laser therapies and radiofrequency treatments are popular non-surgical options for skin rejuvenation and tightening. Injectables such as Botox injections and collagen injectables are also widely used for facial and body enhancement. Traditional spas and HCP-owned clinics offer these treatments, catering to middle-class people and youngsters who prioritize living standards and beauty standards. Non-surgical cosmetic procedures include laser hair removal, which is a common choice for those seeking permanent hair reduction. The market is expected to continue growing, with innovations in technology and increasing acceptance of these treatments contributing to the trend. Dry skin and other skin concerns are also being addressed through advanced non-surgical treatments, further expanding the market's reach. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing demand for minimally invasive treatments is a key factor driving the growth of the market. Minimally invasive treatments offer a balanced approach between non-surgical procedures like cosmetic treatments and more invasive surgical options. They provide aesthetic or medical improvements with lower risks, less pain, and shorter recovery time compared to invasive techniques. Procedures such as Botox injections, dermal fillers, and laser treatments are preferred over surgery for several reasons. They typically involve smaller incisions or no incisions at all, leading to reduced scarring and less trauma to the body. Moreover, the relatively lower risks associated with minimally invasive procedures, coupled with advancements in medical technology, have increased patient confidence. These procedures can be customized to suit each patient's specific needs, ensuring that the results align with their expectations. These factors are expected to drive market growth in the forecast period.

Significant Market Trends

Increasing use of thread lifts for non-surgical cosmetic procedures is a primary trend in the market. Facelift, also known as face sculpting, has been performed by surgery for a long time. The development of technology has led to the emergence of non-invasive and non-surgical techniques for performing facial procedures. The most popular recent innovation is lifting thread. The fourth-generation Italian thread is becoming a more sophisticated alternative to the thread-lifting technique. Fourth-generation wire is a variety of synthetic monofilament suspended barbed wire (poly-L-lactic acid and caprolactone and p(LA-CL)).

In addition, thread facelifting is a great alternative for people with inoperable skin and those who are not getting the results they want with injections to improve tissue sagging. It helps to reshape, lift, and reposition facial tissues. Hence, the increasing use of thread lifts for non-surgical cosmetic procedures is one of the trends that are expected to propel the market growth during the forecast period.

Major Market Challenge

The lack of regulations related to non-surgical procedures is a challenge that affects the growth of the market. The popularity of injectable treatments used to restore volume and combat wrinkles is on the rise. However, there is a lack of standard training and certification requirements for practitioners. As a result, people with different qualifications can perform these injections, leading to potential complications such as infections, imbalances, or blood vessel problems, so close monitoring is required. Another area of ??concern is botulinum toxin injections, which include Botox and Dysport.

Moreover, misuse or mishandling of these devices can lead to serious consequences, including burns, scarring, or pigmentation changes, making the need for standardized training and critical guidance. Hence, the lack of regulation regarding non-surgical procedures could create a major challenge that impedes market growth during the forecast period. 

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Non-surgical Cosmetic Procedures Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Sisram Medical Ltd.: The company offers non-surgical cosmetic procedures through its subsidiary Alma Lasers such as Blepharoplasty, a procedure performed on the upper or lower eyelids to remove excess skin that can impair the function of the eye, including visual field obstruction.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• AbbVie Inc.
• Bausch Health Companies Inc.
• Candela Corp.
• Cutera Inc.
• Cynosure LLC
• Galderma SA
• Hologic Inc.
• Ipsen Pharma
• Jennifer Greer MD LLC
• Long Island Plastic Surgical Group
• Lumenis Be Ltd.
• Meritus Health
• Merz Pharma GmbH and Co KGaA
• Nunthorpe Aesthetics
• Oral and Maxillofacial Surgery Associates P.C.
• Revance Therapeutics Inc.
• Rousso Adams Facial Plastic Surgery
• Sientra Inc.
• The Ottawa Clinic Plastic Surgery Skin Care and Laser Centre

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in USD Billion for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Gender Outlook 
  • Women
  • Men

• Technique Outlook 
  • Botulinum toxins
  • Hyaluronic acid-based derma fillers
  • Hair removal
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia 
    • China
    • India
  • Rest of the World (ROW) 
    • Australia
    • Brazil 
    • Argentina

You may also be interested in:

• Cosmetic Surgery and Procedure Devices Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Brazil, Germany, Japan, Turkey - Size and Forecast
• Non-surgical Skin Tightening Market  by Gender, Product and Geography - Forecast and Analysis 
• Aesthetic Lasers and Energy Devices Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, China, Germany, UK, India - Size and Forecast 

Market Analyst Overview

Non-invasive aesthetic treatments, also known as non-surgical cosmetic procedures, have gained significant popularity in recent years as an alternative to traditional surgical procedures. These treatments offer individuals the opportunity to enhance their physical appearance and address signs of aging without undergoing invasive surgeries. Cosmetic procedures, including non-surgical options, target various concerns such as aging signs, skin texture, and overall youthful appearance. Laser therapies, radiofrequency treatments, Botox, dermal fillers, and injectable treatments are among the most common non-surgical procedures. Social media influence and celebrity endorsements have played a crucial role in the growth of the non-invasive aesthetic treatments market. The desire for a youthful appearance and the increasing acceptance of cosmetic procedures have driven the demand for these treatments. Non-surgical skin rejuvenation procedures, such as chemical peels, laser skin resurfacing, and photorejuvenation, are popular choices for individuals seeking to improve their skin's texture and appearance. Additionally, non-surgical fat reduction, sclerotherapy, and cellulite treatments are gaining popularity for body contouring. The aging population and the growing trend towards personalization and customization have also contributed to the market's growth. Medical spas, cosmetic clinics, dermatology practices, aesthetic centers, and traditional spas offer a range of non-surgical cosmetic procedures to cater to diverse consumer needs. Botulinum Toxin, Calcium Hydroxylapatite, Hyaluronic Acid, Polymer Filler, Collagen, and other ingredients are commonly used in various non-surgical cosmetic treatments. Combination therapies and integrative approaches are also gaining popularity as consumers seek more comprehensive solutions for their aesthetic concerns. Generation Z, the tech-savvy demographic, is increasingly embracing non-surgical cosmetic procedures, further fueling the market's growth. The future of non-invasive aesthetic treatments looks promising as technology continues to advance and new treatments emerge.

The market is dynamic, driven by evolving beauty standards and a desire for appearance enhancement. Treatments like Botox and cellulite treatments are popular, offering non-invasive options with minimal downtime. The market sees collaboration between clinics and medical spas, often requiring compliance with stringent regulatory frameworks. Despite challenges like lack of suitable infrastructure and favorable reimbursement scenarios, advancements in laser technology and ultrasound have led to longer-lasting and more effective treatments. With a focus on technological innovations and FDA-approved devices, the market continues to grow, attracting both insurance payers and private healthcare sectors. In the market, new technology penetration and FDA approved wound debridement devices play crucial roles, yet the lack of favorable reimbursement scenario and complex healthcare regulatory scenarios impact product manufacturing in the healthcare and cosmetic industry, while Hamilton Fraser Cosmetics Insurance and private healthcare sector investments in medical devices and hair removal wax are influenced by life line curves and capital equipment requirements.

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What are the Key Data Covered in this Non-surgical Cosmetic Procedures Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the non-surgical cosmetic procedures market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the non-surgical cosmetic procedures market size and its contribution to the parent market
• Accurate predictions about upcoming non-surgical cosmetic procedures market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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