North America Drywall Texture Market Analysis, Size, and Forecast 2025-2029:
North America (US, Canada, and Mexico)

North America Drywall Texture Market Size 2025-2029 

The drywall texture market size in North America is forecast to increase by USD 730.1 million at a CAGR of 4.7% between 2024 and 2029.

• The Drywall Texture Market is experiencing significant growth, driven primarily by the expansion in residential and commercial construction sectors. This trend is fueled by increasing demand for new housing units and commercial spaces, particularly in urban areas. Another key trend shaping the market is the growing preference for eco-friendly and sustainable textures, as consumers and businesses prioritize sustainability in their building projects. However, rising raw material costs pose a challenge to market growth, as gypsum, the primary raw material used in drywall production, has seen price increases in recent years. The market is witnessing significant growth due to several key factors. The rising number of infrastructural and construction activities is driving market growth, as drywall texturing is a popular choice for interior finishing in new and renovated buildings.

• Additionally, the increasing focus on organized retailing is boosting market demand, as home improvement stores and large retailers offer a wide range of drywall texturing products and services. The market is benefiting from advancements in logistics, which streamline the distribution of products, ensuring timely delivery and reducing costs for construction projects. However, challenges persist in the market, including the complexity of texture application and the need for skilled labor. Proper training and the use of advanced tools and techniques can help mitigate these challenges and ensure high-quality results. Overall, the market is expected to continue its growth trajectory, driven by these market dynamics.

What will be the Size of the market During the Forecast Period?

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• The drywall texture market encompasses a range of specialized applications, from textured fabrics and faux finishes to industrial texturing and textured ceilings. Drywall seam repair and texture repair techniques are essential components of this market, ensuring the longevity of textured walls and textured surfaces. Architectural textures add depth and character to commercial and residential spaces, while acoustic panels and textured coatings improve sound absorption. Industrial texturing caters to large-scale projects, utilizing texturing tools such as drywall mudding and joint tape application, drywall patching, and texture stencils. Spray texture patterns and textured flooring expand the market's scope, offering versatility and creativity.

• Hand-applied textures, textured walls, textured surfaces, and textured finishes provide unique aesthetic value, while textured paint and water-resistant drywall cater to functional requirements. Fire-rated drywall and textured applications ensure safety, while drywall accessories, textured wallpaper, and texturing templates streamline the installation process. Market trends include the increasing popularity of eco-friendly texturing materials and the integration of technology in texturing techniques. Textured coatings and textured panels offer sustainable alternatives, while texturing tools and templates leverage advanced technology for precision and efficiency.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Spray
  • Texture roller
  • Others
• Type
  • Wall texture
  • Ceiling texture
• Application
  • Residential
  • Commercial
• Consumer
  • Professional
  • DIY
• End-user
  • Renovation
  • New construction
• Geography
  • North America
    • US
    • Canada
    • Mexico

By Product Insights

The spray segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth, particularly in the spray segment. Spray systems, consisting of pressure nozzles and containers, offer efficiency, precision, and versatility, making them popular choices for both residential and commercial projects. These systems come in handheld and automated formats, with interchangeable heads for various textures. Compared to traditional tools like brushes and rollers, spray equipment allows for faster application over larger areas, ensuring uniform finishes. High-volume, low-pressure sprayers are preferred by professionals due to their superior surface quality. Texture removal and repair are essential aspects of the market, with various techniques such as sanding, scraping, and chemical solutions used to prepare surfaces for new textures.

Texturing trowels, roller brushes, and texturing machines are common tools employed for applying textures like knockdown, swirl, orange peel, and stipple. Joint compound, a key material in the industry, is used extensively for finishing and repair work. Fire resistance and moisture resistance are crucial factors in commercial construction, leading to the increased demand for textures with these properties. Texture design plays a significant role in property enhancement, with aesthetic appeal being a major consideration in interior design. Texture finishes, including spray texture, come in various styles, such as comb, skip trowel, and venetian plaster, catering to diverse architectural designs.

Time efficiency and labor costs are significant concerns in the market, with texturing techniques and application methods continually evolving to address these issues. Building codes and drywall installation guidelines also influence texture selection, ensuring compliance with safety and performance standards. Home improvement projects often involve texture repair and upgrades, making the market a dynamic and growing industry. Acoustic texture, designed to improve sound absorption, is another emerging trend in the market. Adhesives and toppings joint compounds are essential for securing drywall textures to various surfaces.

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Market Dynamics

Our North America Drywall Texture Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of North America Drywall Texture Market?

• Growth in residential and commercial construction is the key driver of the market. The market experiences growth due to the increasing residential and commercial construction activity. Drywall textures are essential for enhancing interior aesthetics, concealing surface imperfections, and improving finish quality in both new and adaptive projects. In April 2025, privately owned housing starts in the US reached a seasonally adjusted annual rate of 1.36 million units, representing a 1.6 percent increase from March 2025 but a 1.7 percent decline compared to April 2024. Single-family housing starts decreased by 2.1 percent from the previous month.

• Drywall textures come in various styles, including spray texture, stipple texture, comb texture, and skip trowel texture, each with unique application methods. Moisture resistance is a crucial factor in selecting the appropriate texture for specific applications, ensuring compliance with building codes and enhancing the durability of drywall installations in home improvement projects. Acoustic texture is another popular choice for sound absorption and insulation purposes.

What are the market trends shaping the North America Drywall Texture Market?

• Eco-friendly and sustainable textures is the upcoming trend in the market. The market is witnessing a significant trend towards eco-friendly and sustainable textures. This shift is driven by a growing focus on environmentally responsible construction practices and the pursuit of green building certifications such as LEED and WELL. Sustainable drywall texture products are formulated with low volatile organic compounds (VOCs), recycled content, and non-toxic ingredients. For instance, USG Corporation's Sheetrock Brand EcoSmart Joint Compound incorporates recycled materials and has low VOC levels, making it a popular choice for sustainable projects.

• Technological advancements, including texturing machines, roller brushes, and airless sprayers, are further enhancing the market's growth. Overall, the market is expected to continue its growth trajectory, driven by these trends and the increasing demand for sustainable and efficient construction solutions. Texture repair and finishing techniques, such as swirl texture and sand texture, are also gaining popularity due to their time efficiency and cost-effectiveness. The home improvement industry plays a significant role in the market, with DIY applications contributing to its growth.

What challenges does North America Drywall Texture Market face during the growth?

• Rising raw material costs is a key challenge affecting the market growth. The market faces increasing challenges due to rising raw material costs, particularly for gypsum, paper, and additives. Gypsum, a primary component in drywall panels, is subject to supply-demand dynamics, production costs, and market trends. In 2024, American Gypsum announced a 20% price increase for all wallboard products, attributing it to inflation and higher fuel prices. Moreover, the availability of Flue Gas Desulphurization (FGD) gypsum, a coal-fired power plant byproduct, is declining. These factors directly impact manufacturing costs, affecting product pricing, profit margins, and market competitiveness.

• Texturing tools, like texturing trowels and spray guns, and color matching are essential for texture design, further contributing to market expenses. Fire resistance is a critical consideration in commercial construction, necessitating the use of specialized textures and materials, which can add to costs. The market is influenced by various factors, including raw material costs, production techniques, and industry trends. Texture removal techniques, such as scraping or sanding, also influence the market as they require additional labor and time, increasing overall costs. Known as whiteboard or regular drywall, this type of gypsum board is commonly used for walls and ceilings due to its versatility and affordability.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co. -  The company specializes in providing high-quality drywall textures for both interior and exterior building applications. 

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 3M Co.
• American Gypsum
• AWI Licensing LLC
• Benron Inc.
• Compagnie de Saint Gobain SA
• Graco Inc.
• Hamilton Drywall Products
• Koch Industries Inc.
• Kraft Tool Co.
• LACO Design Inc.
• LS Drywall Inc.
• Marshalltown Company
• Murco Wall Products
• National Gypsum Co.
• PABCO Building Products LLC
• PPG Industries Inc.
• Protek Painting Inc.
• The Sherwin Williams Co.
• Trim-Tex Inc.
• USG Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Drywall Texture Market In North America

• In February 2023, PPG Industries, a leading paints, coatings, and specialty materials company, announced the launch of its new textured drywall compound, called Durabrade Ultra. This innovative product offers superior coverage and ease of application, addressing the growing demand for high-performance texturing solutions (PPG Industries Press Release).
• In May 2024, USG Corporation, a leading gypsum and building materials manufacturer, entered into a strategic partnership with a leading construction technology firm, Procore Technologies. The collaboration aimed to integrate USG's drywall texturing solutions into Procore's construction management platform, enhancing project efficiency and streamlining communication between contractors and suppliers (USG Corporation Press Release).
• In October 2024, Saint-Gobain, a leading global construction materials company, completed the acquisition of CertainTeed Gypsum, a significant player in the North American gypsum industry. This acquisition expanded Saint-Gobain's presence in the drywall texture market, providing access to a broader customer base and enhancing its product offerings (Saint-Gobain Press Release).
• In January 2025, the US Environmental Protection Agency (EPA) announced new regulations on volatile organic compound (VOC) emissions from architectural coatings, including textured drywall compounds. These regulations, set to take effect in 2026, will require manufacturers to reduce VOC emissions by up to 50%. This initiative is expected to drive innovation and investment in low-VOC and zero-VOC texturing solutions (EPA Press Release).

Research Analyst Overview

The drywall texture market continues to evolve, with various textures and application methods gaining popularity across residential and commercial construction sectors. Drywall texture styles, such as spray texture, stipple texture, comb texture, and skip trowel texture, each offer unique benefits in terms of moisture resistance, time efficiency, and aesthetic appeal. Spray texture application methods, utilizing spray guns and airless sprayers, have gained traction due to their time-saving capabilities. Meanwhile, stipple texture and comb texture remain preferred choices for their ability to hide imperfections and provide a smooth finish. Moisture resistance is a crucial factor in the drywall texture market, with building codes increasingly demanding moisture-resistant textures for various applications.

Joint compound, an essential component in texture application, is continuously evolving to meet these requirements. Drywall installation and finishing processes are essential aspects of home improvement projects, with texture finishes playing a significant role in property enhancement. Acoustic texture, designed for sound absorption, is a growing trend in commercial construction, particularly in spaces requiring high acoustic performance. Texturing techniques, such as orange peel texture, swirl texture, and pattern creation, add aesthetic value to interior design projects. Texturing tools, including texturing trowels, roller brushes, and texturing machines, continue to advance, offering increased precision and time efficiency. The ongoing unfolding of market activities and evolving patterns in the drywall texture market reflect the continuous demand for innovative solutions and improved performance in various applications.

The drywall texture market in North America continues to evolve with innovative trends in architectural design and residential construction. Homeowners and builders increasingly favor knockdown texture and popcorn texture for their aesthetic appeal and ability to conceal imperfections. Advanced drywall tools simplify drywall finishing techniques, ensuring a seamless application of skim coating for smooth surfaces. Rising demand for customized interiors fuels the adoption of diverse textures, reflecting shifts in modern architectural design. The growing popularity of intricate ceiling and wall finishes supports the expansion of high-performance materials in residential construction. As industry professionals seek efficiency, improved drywall tools enhance productivity, reinforcing the market's steady growth. Innovation in drywall finishing techniques continues to shape the future of textured surfaces across North America.

Drywall texture styles, application methods, and materials continue to adapt to meet the ever-changing needs of the construction industry.

Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Drywall Texture Market in North America insights. See full methodology.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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