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The nursing education market size in US is forecast to increase by USD 1.34 billion at a CAGR of 30.05% between 2023 and 2028. The report includes historic market data from 2018 - 2022. The market is experiencing significant growth due to several key factors. Firstly, the increasing demand for competency-based learning in the healthcare industry is driving the need for more skilled nurses. This trend is particularly evident in the shortage of nurses with specialized skills, such as intensive care or pediatrics. Secondly, regulatory bodies are increasingly emphasizing the importance of formal nursing education. For instance, the Affordable Care Act in the United States mandates that all nurses in hospitals holding Medicare or Medicaid certification must have a Bachelor of Science in Nursing (BSN) degree or higher by 2020. Similar regulations are being implemented in other countries, further fueling the demand. Moreover, the aging population and the resulting increase in chronic diseases are creating a greater need for specialized nursing care. This, in turn, is leading to an increased focus and training to meet the demands of the healthcare industry. Overall, the market is poised for continued growth as it responds to these key drivers.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Azusa Pacific University: The university offers master of science in nursing education program which gives comprehensive preparation for teaching nursing in academic and clinical settings.
The market report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market growth analysis by the graduate courses segment will be significant during the projection period. The market is experiencing significant growth during the forecast period, driven by the increasing demand for qualified nurses in healthcare services to address the global population's agerelated health needs and the rising prevalence of chronic conditions. Nursing students are enrolling in degree and certificate programs to acquire academic and practical training, theoretical knowledge, and clinical skills necessary for professional competencies in various healthcare settings.
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The graduate courses segment accounted for USD 13.60 billion in 2018. Digital education, virtual networks, webinars, and conferences serve as essential educational resources for students and faculty to stay updated on the latest trends and research. The aging population's increasing need for skilled nursing professionals to manage chronic diseases and illnesses necessitates extensive practical and theoretical knowledge. The International Council of Nurses emphasizes the importance in addressing the nurse shortage gap and filling vacant positions in clinics, long-term care facilities, home healthcare, and retirement age communities.
The market is a significant sector in the healthcare services industry, catering to the global population's aging-related health needs and the increasing prevalence of chronic conditions. Qualified nurses are in high demand to address the market's workforce projections, with registered nurses being the most sought-after. These institutions offer academic training through digital education, webinars, conferences, and educational resources to prepare BSN-prepared nurses. Interprofessional collaboration and population health management are integral parts of academic training. Registered nurses must meet licensure requirements set by regulatory bodies and undergo continuous academic training to stay updated on the latest healthcare practices. The institutions use physical facilities, simulated laboratory settings, and clinical rotations to provide students with hands-on experience. Experienced educators and peers play a crucial role in shaping the nursing workforce. The market's growth is driven by the market demand for skilled nurses and the need for improved patient outcomes. Virtual networks enable students and faculty to collaborate and learn from each other, enhancing the overall educational experience. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market in US growth analysis and market report of drivers will help companies refine their marketing strategies and Market forecasting to gain a competitive advantage.
The rising demand for competency-based learning is notably driving the market during the forecast period. Competency-based education (CBE) is a substitute for time-based methods for preparing health professionals like nurses and developing educational programs. Nursing education systems can improve the efficiency and efficacy of their mission by focusing on competency-based education and performance standards for all nursing practitioners.
Competency-based learning entails a variety of instructional, assessment, grading, and academic reporting systems that culminate in students demonstrating their knowledge and skills as they progress through their education. It has made its way into the healthcare industry in recent years. This is due to the growing need to hire and retain the most qualified and skilled workers. As a result, healthcare organizations and hospitals are focusing on providing evidence-based training to both new nurses and experienced nurses who want to advance their careers.
The increasing use of AR/VR in nursing education is a new trend in the market. Incorporating technology into nursing curricula increases productivity and improves student experiences by utilizing active learning and interactive learning designs. The advancement of augmented, mixed, and virtual reality simulations allows for application-specific concentration. Using these facts may shorten the learning curve, reduce practice time, and improve learning outcomes. Augmented or mixed reality tools, such as Microsoft HoloLens, and virtual simulations, such as vSims, developed in collaboration with Laerdal, Wolters Kluwer Health, and the National League for Nursing, have already been implemented in nursing programs in the United States to improve existing teaching-learning practices.
AR/VR is also increasingly being used in medical and nursing schools to instruct and educate young students. Augmented reality augments a live view with digital elements by using the camera on a smartphone. Virtual reality is a completely immersive experience that completely replaces the real world. The AR/VR platform allows nursing students to learn and comprehend various medical education topics interactively.
The lack of assessment metrics is a major challenge that may hinder the market growth during the forecast period. The quality of the education a learner receives is determined by the metrics or criteria developed for the course. Individual competence is also determined by these criteria. Stakeholders, however, have focused solely on passing rates for the original National Council Licensure Examination (NCLEX). However, there is a lack of metrics for judging nurse performance. This is one of the main factors expected to slow down the market growth in the next few years.
Moreover, standardized approaches or common metrics for evaluating learning outcomes are relevant and, in many cases, are required in any practical discipline. To attract students and hospitals or healthcare organizations to hire resources for suitable positions, evaluations that assess not only students' knowledge gain but also their ability to apply the learned concepts while handling patients are required. Students may lose interest in the profession if such robust assessment measures and evaluation methodologies are not available. As a result, enrollments are low, which is expected to have a negative impact on market growth during the market forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Nursing education is a significant sector that continues to grow in response to the increasing demand for skilled healthcare professionals. With the advancement of technology and the shift towards evidence-based practices, nursing education has become more dynamic and comprehensive. The curriculum includes theoretical knowledge and practical skills training, focusing on areas such as patient care, disease management, and healthcare technology. The institutions employ various teaching methods, including classroom instruction, simulation labs, and clinical rotations, to provide students with a well-rounded learning experience. Additionally, continuing education programs and certifications are available to help nurses stay updated on the latest trends and best practices in their field.
Further, the market is driven by several factors, including an aging population, increasing healthcare needs, and a shortage of healthcare workers. Furthermore, governments and healthcare organizations are investing to address the workforce shortage and improve patient outcomes. Nursing education institutions offer various degree programs, including associate's, bachelor's, master's, and doctoral degrees, to cater to the diverse needs of students. The market is expected to grow in the coming years, providing ample opportunities for institutions and students alike. In conclusion, nursing education plays a crucial role in preparing the next generation of healthcare professionals. With the growing demand for skilled nurses and the advancement of technology, nursing education is set to become more innovative and comprehensive in the future.
Nursing Education Market in US Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 30.05% |
Market growth 2024-2028 |
USD 134.1 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
23.12 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Azusa Pacific University, Columbia University, Emory University, NYU Rory Meyers College of Nursing, PLATTCOLORADO, Rush University, The Board of Trustees of the University of Illinois, THE JOHNS HOPKINS UNIVERSITY, The Ohio State University, The University of Iowa, University of California, University of Maryland School of Nursing, University of Pennsylvania School of Nursing, University of Pittsburgh, UNIVERSITY OF VIRGINIA, University of Washington, UT Health San Antonio School of Nursing, WEB WOC Nursing Education Program, Western Carolina University, and Yale University |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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