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The organic chicken market size is forecast to increase by USD 10.01 billion at a CAGR of 18.55% between 2023 and 2028. The market is experiencing significant growth, driven by a wide product range and easy availability of organic chicken. Consumers are increasingly seeking healthier and more ethically produced food options, leading to an increase in demand for organic poultry. Additionally, the use of blockchain technology in the supply chain is improving transparency and traceability, ensuring that consumers can trust the origin and quality of the organic chicken they purchase. Strict laws and regulations, such as the USDA Organic certification, further bolster consumer confidence in the authenticity of organic chicken products. These factors are expected to continue fueling market growth in the coming years.
A Healthier and Chemical-Free Choice for Consumers Organic Chicken is gaining popularity among health-conscious consumers due to its chemical-free production process. Unlike conventional chicken, organic chicken is raised on traditional agricultural lands, fed with organic feed consisting of vegetable proteins, fruits, cereals, and specific additions of essential vitamins and minerals. The absence of synthetic additives, pesticides, inorganic fertilizer, and chemical treatments in organic chicken feed makes it a healthier option for consumers. The consumer awareness toward the potential health risks associated with the consumption of chicken raised on inorganic feed and exposed to chemical treatments has fueled the demand for organic chicken.
The production cost of organic chicken may be higher than that of conventional chicken due to the use of organic feed and outdoor rearing. However, the customer's thinking towards health and wellness is driving the market for organic chicken. The vulnerability of conventional chicken to pesticides and illnesses caused by the use of genetically altered feed is another factor contributing to the growth of the market.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The fresh and frozen segment is estimated to witness significant growth during the forecast period. Organic chicken farming is a growing sector in the meat industry, driven by consumer awareness and the desire for chemical-free food. Unlike conventional chicken farming, organic chicken is raised on traditional agricultural lands, providing them with a balanced diet consisting of vegetable proteins, fruits, cereals, and specific additions, free from synthetic additives and pesticides. The chickens are reared outdoors, allowing them to live in a stress-free environment and avoiding the use of antibiotics or animal parts. This results in healthier chickens, producing nutritious advantages such as healthier eggs and leaner meat with less cholesterol and soaking fat. The absence of chemical treatments and artificial additives also reduces the risk of food poisoning.
Consumers are increasingly trusting organic chicken farming for its natural and healthier lifestyle benefits, contributing to the growth of the market. The fresh and frozen segment of the market includes primal and sub-primal cuts, sold in a fresh, refrigerated, or frozen state. Frozen foods offer longer storage capabilities, making them a preferred choice for consumers. The increasing global population and rising consumer spending on food and beverage, particularly in developed economies, are expected to further fuel the demand for organic chicken.
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The Fresh and frozen segment accounted for USD 4.40 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Organic chicken farming is a growing trend in the meat industry, as consumers increasingly seek out chemical-free food options. Unlike conventional chicken farming, organic chicken is raised on traditional agricultural lands, free from synthetic additives and pesticides. These birds are fed organic feed, consisting of vegetable proteins, fruits, cereals, and specific additions of essential vitamins and minerals. They are allowed to live outdoors in clean housing, ensuring a balanced diet and stress-free living environment. Organic chicken farming avoids the use of antibiotics and artificial additives, reducing the risk of disease and food poisoning. Consumers trust that organic chicken is healthier, with lower cholesterol levels and less soaking fat.
The natural, nutritious advantages of organic chicken make it a preferred choice for those seeking a healthier lifestyle. However, it's important to note that organic chicken feed may not be genetically altered, and the chickens may not be treated with chemical treatments. This commitment to natural farming practices ensures a higher standard of animal welfare and food safety.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Wide product range along with easy availability of organic chicken is the key driver of the market. The global market for organic chicken is experiencing significant growth due to increasing consumer preference for healthier food options. This trend is driven by the customer's thinking that organic chicken, which is free from pesticides and inorganic fertilizers, offers advantages for a healthier and more healthful life. The production cost of organic chicken may be higher than that of conventional chicken due to the use of organic feed and farming practices, but the demand for organic eggs and meat continues to rise. Major players in the market include Sanderson Farms, Foster Farms, Bell and Evans, Hain Celestial, Eversfield Organic, Pilgrim's, and Perdue Farms.
These companies are adopting various development strategies, such as product benchmarking and innovation, to meet the increasing demand for organic chicken. Retail brands, such as Aldi, are expanding their offerings to include organic chicken, both online and offline. The convenience of ordering organic chicken online has made it increasingly popular among consumers. The global retail sector's growth also supplements the demand for organic chicken, as more retailers offer a wider range of organic food and beverages, including meat and dairy products. The financial statements of these companies indicate a positive outlook for the market, with steady revenue growth and increasing market share.
The market is expected to continue its growth trajectory, driven by consumer demand for organic and sustainable food options.
Use of blockchain for improving supply chain transparency is the upcoming trend in the market. The market faces challenges in terms of supply chain transparency, as the production process involves importing chickens from various countries, local processing, and distribution to both domestic and international markets. Consumers, increasingly conscious of their health and desiring a healthier, more plant-based, or vegan lifestyle, demand greater transparency regarding the origin of their organic chicken. To address this concern, blockchain technology is being employed, providing an open, distributed ledger system to record transactions between parties efficiently. This technology ensures compliance with regulations set by certifying agencies regarding the chicken's origin, feed, and living conditions, instilling confidence in health-conscious consumers. Key players in the market include Sanderson Farms, Foster Farms, Bell and Evans, Hain Celestial, Eversfield Organic, Pilgrim's, and Perdue Farms.
Stringent laws and rules is a key challenge affecting the market growth. The market is subject to stringent regulations and guidelines issued by various government authorities, which may impede its growth during the forecast period. These regulations ensure the production of organic chicken adheres to specific standards, including the prohibition of inorganic fertilizers and vulnerability to pesticides. Consumers' preference for healthier, plant-based food, meat, and dairy products has led to a growing demand for organic eggs and meat. Companies such as Sanderson Farms, Foster Farms, Bell, Evans, Hain Celestial, Eversfield Organic, Pilgrim's, and Perdue Farms are key players in this market. Product benchmarking and development strategies are essential for these companies to maintain their competitive edge.
Financial statements and certification are crucial elements for consumers to evaluate the authenticity and quality of organic chicken products. Government bodies, including the Food and Drug Administration (FDA) in the US and the Chinese Food and Drug Administration (CFDA) in China, are responsible for ensuring the safety and quality of these products throughout the value chain, promoting a healthier and more healthful life for consumers.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AgroTrak - The company provides a selection of organic chicken offerings, including smoked whole chicken and smoked chicken breasts, for discerning consumers who value the authentic taste and ethical production methods associated with organic poultry.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Healthier and Natural Choice for Consumers Organic Chicken is gaining popularity in the market due to the increasing consumer awareness towards chemical-free food and a healthier lifestyle. Unlike traditional chicken farming, organic chicken farming ensures the birds are raised outdoors, fed with organic feed free of synthetic additives, pesticides, and antibiotics. This living environment provides the birds with a stress-free and natural lifestyle, resulting in healthier eggs and tastier meat. Organic chicken farming focuses on providing chickens with a balanced diet consisting of fruits, vegetables, cereals, and specific additions to ensure they receive all essential vitamins and minerals.
The absence of artificial additives, hormones, and genetically altered feed makes organic chicken a safer and trustworthy choice for consumers. Moreover, the fear of food poisoning from chicken has led consumers to prefer organic chicken, as it is free from chemical treatments and disease-ridden animal parts. The nutritious advantages of organic chicken, such as lower cholesterol levels and fewer soaking fats, make it a preferred protein base for many. In conclusion, organic chicken offers numerous health benefits and is a natural and sustainable choice for those seeking a healthier lifestyle. The demand for organic chicken is expected to grow as consumers become more conscious of their food choices and the potential risks associated with synthetic additives and chemical treatments in conventional chicken farming.
Market Scope |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 18.55% |
Market growth 2024-2028 |
USD 10.01 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.19 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, Germany, China, France, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AgroTrak, Ayrshire Farm, Azure Standard, Bell and Evans, Daulat Farms Group, Farmer Focus, Foster Farms, Full Moon Farm, Greener Pastures Chicken, Hershberger Heritage Farm, Inglewood Organic, JBS SA, Many Hands Organic Farm, Nicks Organic Farm, Perdue Farms Inc., Plukon Food Group BV, The Hain Celestial Group Inc., Tyson Foods Inc., Wrong Direction Farm, and Zorabian Chicks Pvt. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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