Organic Chicken Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, France, Canada - Size and Forecast 2024-2028

Organic Chicken Market Size 2024-2028 

The organic chicken market size is forecast to increase by USD 10.01 billion at a CAGR of 18.55% between 2023 and 2028.

• The market is experiencing significant growth, driven by a wide product range and easy availability of organic chicken. Consumers are increasingly seeking healthier and more ethically produced food options, leading to a increase in demand for organic poultry. Additionally, the use of blockchain technology in the supply chain is improving transparency and traceability, ensuring that consumers can trust the origin and quality of the organic chicken they purchase. Organic chicken farming is a growing sector in the meat industry, driven by consumer awareness and the desire for chemical-free food. Strict laws and regulations, such as the USDA Organic certification, further bolster consumer confidence in the authenticity of organic chicken products. These factors are expected to continue fueling market growth in the coming years.

What will be the Size of the Market During the Forecast Period?

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• Organic Chicken is gaining popularity among health-conscious consumers due to its chemical-free production process. Unlike conventional chicken, organic chicken is raised on traditional agricultural lands, fed with organic feed consisting of vegetable proteins, fruits, cereals, and specific additions of essential vitamins and minerals. The absence of synthetic additives, pesticides, inorganic fertilizer, and chemical treatments in organic chicken feed makes it a healthier option for consumers. The consumer awareness towards the potential health risks associated with the consumption of chicken raised on inorganic feed and exposed to chemical treatments has fueled the demand for organic chicken.
• Furthermore, the production cost of organic chicken may be higher than that of conventional chicken due to the use of organic feed and outdoor rearing. However, the customer's thinking towards health and wellness is driving the market for organic chicken. The vulnerability of conventional chicken to pesticides and illnesses caused by the use of genetically altered feed is another factor contributing to the growth of the market.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Fresh and frozen
  • Processed
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • France
  • APAC
    • China
  • South America
  • Middle East and Africa

By Type Insights

• The fresh and frozen segment is estimated to witness significant growth during the forecast period.

Organic chicken farming is a growing sector in the meat industry, driven by consumer awareness and the desire for chemical-free food. Unlike conventional chicken farming, organic chicken is raised on traditional agricultural lands, providing them with a balanced diet consisting of vegetable proteins, fruits, cereals, and specific additions, free from synthetic additives and pesticides. The chickens are reared outdoors, allowing them to live in a stress-free environment and avoiding the use of antibiotics or animal parts. This results in healthier chickens, producing nutritious advantages such as healthier eggs and leaner meat with less cholesterol and soaking fat. The absence of chemical treatments and artificial additives also reduces the risk of food poisoning.

In addition, consumers are increasingly trusting organic chicken farming for its natural and healthier lifestyle benefits, contributing to the growth of the market. The fresh and frozen segment of the market includes primal and sub-primal cuts, sold in a fresh, refrigerated, or frozen state. Frozen foods offer longer storage capabilities, making them a preferred choice for consumers. The increasing global population and rising consumer spending on food and beverage, particularly in developed economies, are expected to further fuel the demand for organic chicken.

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The fresh and frozen segment was valued at USD 4.4 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

• North America is estimated to contribute 37% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Organic chicken farming is a growing trend in the meat industry, as consumers increasingly seek out chemical-free food options. Unlike conventional chicken farming, organic chicken is raised on traditional agricultural lands, free from synthetic additives and pesticides. These birds are fed organic feed, consisting of vegetable proteins, fruits, cereals, and specific additions of essential vitamins and minerals. They are allowed to live outdoors in clean housing, ensuring a balanced diet and stress-free living environment. Organic chicken farming avoids the use of antibiotics and artificial additives, reducing the risk of disease and food poisoning. Consumers trust that organic chicken is healthier, with lower cholesterol levels and less soaking fat.

The natural, nutritious advantages of organic chicken make it a preferred choice for those seeking a healthier lifestyle. However, it's important to note that organic chicken feed may not be genetically altered, and the chickens may not be treated with chemical treatments. This commitment to natural farming practices ensures a higher standard of animal welfare and food safety.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Organic Chicken Market ?

Wide product range along with easy availability of organic chicken is the key driver of the market.

• The global market is experiencing significant growth due to increasing consumer preference for healthier food options. This trend is driven by the customer's thinking that organic chicken, which is free from pesticides and inorganic fertilizers, offers advantages for a healthier and more healthful life. The production cost of organic chicken may be higher than that of conventional chicken due to the use of organic feed and farming practices, but the demand for organic eggs and meat continues to rise. Major players in the market include Sanderson Farms, Foster Farms, Bell and Evans, Hain Celestial, Eversfield Organic, Pilgrim's, and Perdue Farms.
• These companies are adopting various development strategies, such as product benchmarking and innovation, to meet the increasing demand for organic chicken. Retail brands, such as Aldi, are expanding their offerings to include organic chicken, both online and offline. The convenience of ordering organic chicken online has made it increasingly popular among consumers. The global retail sector's growth also supplements the demand for organic chicken, as more retailers offer a wider range of organic food and beverages, including meat and dairy products. Financial statements of these companies indicate a positive outlook for the market, with steady revenue growth and increasing market share. The market is expected to continue its growth trajectory, driven by consumer demand for organic and sustainable food options.

What are the market trends shaping the Organic Chicken Market?

Use of blockchain for improving supply chain transparency is the upcoming trend in the market.

• The market faces challenges in terms of supply chain transparency, as the production process involves importing chickens from various countries, local processing, and distribution to both domestic and international markets. Consumers, increasingly conscious of their health and desiring a healthier, more plant-based or vegan lifestyle, demand greater transparency regarding the origin of their organic chicken.
• To address this concern, blockchain technology is being employed, providing an open, distributed ledger system to record transactions between parties efficiently. This technology ensures compliance with regulations set by certifying agencies regarding the chicken's origin, feed, and living conditions, instilling confidence in health-conscious consumers.

What challenges does Organic Chicken Market face during the growth?

Stringent laws and rules is a key challenge affecting the market growth.

• The market is subject to stringent regulations and guidelines issued by various government authorities, which may impede its growth during the forecast period. These regulations ensure the production of organic chicken adheres to specific standards, including the prohibition of inorganic fertilizers and vulnerability to pesticides. Consumers' preference for healthier, plant-based food, meat, and dairy products has led to a growing demand for organic eggs and meat. Companies such as Sanderson Farms, Foster Farms, Bell, Evans, Hain Celestial, Eversfield Organic, Pilgrim's, and Perdue Farms are key players in this market. Product benchmarking and development strategies are essential for these companies to maintain their competitive edge.
• Financial statements and certification are crucial elements for consumers to evaluate the authenticity and quality of organic chicken products. Government bodies, including the Food and Drug Administration (FDA) in the US and the Chinese Food and Drug Administration (CFDA) in China, are responsible for ensuring the safety and quality of these products throughout the value chain, promoting a healthier and more healthful life for consumers.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AgroTrak
• Ayrshire Farm
• Azure Standard
• Bell and Evans
• Daulat Farms Group
• Farmer Focus
• Foster Farms
• Full Moon Farm
• Greener Pastures Chicken
• Hershberger Heritage Farm
• Inglewood Organic
• JBS SA
• Many Hands Organic Farm
• Nicks Organic Farm
• Perdue Farms Inc.
• Plukon Food Group BV
• The Hain Celestial Group Inc.
• Tyson Foods Inc.
• Wrong Direction Farm
• Zorabian Chicks Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The organic chicken is gaining popularity in the market due to the increasing consumer awareness towards chemical-free food and a healthier lifestyle. Unlike traditional chicken farming, organic chicken farming ensures the birds are raised outdoors, fed with organic feed free of synthetic additives, pesticides, and antibiotics. This living environment provides the birds with a stress-free and natural lifestyle, resulting in healthier eggs and tastier meat. Organic chicken farming focuses on providing the chickens with a balanced diet consisting of fruits, vegetables, cereals, and specific additions to ensure they receive all essential vitamins and minerals.

Furthermore, the absence of artificial additives, hormones, and genetically altered feed makes organic chicken a safer and trustworthy choice for consumers. Moreover, the fear of food poisoning from chicken has led consumers to prefer organic chicken, as it is free from chemical treatments and disease-ridden animal parts. The nutritious advantages of organic chicken, such as lower cholesterol levels and fewer soaking fats, make it a preferred protein base for many. In conclusion, organic chicken offers numerous health benefits and is a natural and sustainable choice for those seeking a healthier lifestyle. The demand for organic chicken is expected to grow as consumers become more conscious of their food choices and the potential risks associated with synthetic additives and chemical treatments in conventional chicken farming.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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