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The organic fresh food market size is estimated to grow at a CAGR of 15.53% between 2022 and 2027. The market size is forecast to increase by USD 102.74 billion
This organic fresh food market report extensively covers market segmentation by distribution channel (offline and online), product (fruits, vegetables, and meat), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Rising demand for healthy food products among the global population is notably driving the market growth. The escalated utilization of fertilizers and pesticides has led to the development of resistance in many plants, prompting farmers to resort to stronger chemical compositions to enhance the impact of these substances and elevate yields. However, this heightened chemical reliance has been met with mounting global health concerns, driving consumer awareness about consumed ingredients and consequently fueling the adoption of organic foods. Furthermore, the expanding population of health-conscious globally constitutes a pivotal driver for the market. With a growing emphasis on wellness, young individuals are seeking healthier alternatives in their daily diets, consequently increasing the demand for organic fresh food products on a global scale during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Growing marketing activities is an emerging market trend. Numerous organic fresh food vendors are intensifying their investments in marketing and promotional endeavours to engage diverse consumer segments. Through various marketing campaigns, they are striving to expand their customer base significantly. Altogether, retailers are also orchestrating a range of promotional efforts, including in-store promotions, to enhance the appeal and sales of organic fresh food. These actions are poised to generate visibility and heightened demand for organic fresh food.
Furthermore, the escalating market competition is compelling vendors to introduce potent marketing initiatives, capitalizing on the distinctive attributes and merits of natural and organic fresh food products, notably their health benefits. Such strategic moves aim to heighten awareness and stimulate demand for organic fresh food on a global scale, thereby propelling market growth throughout the forecast period.
The high price of organic fresh foods is a significant challenge hindering market growth. Organic fresh food items command a higher price than conventional foods due to a multitude of factors, including the extended cultivation duration, land acquisition costs, and other contributing elements. Additionally, the certification process for labeling products as organic incurs supplementary expenses, thereby augmenting the overall operational overhead for organic fresh food producers. Also, the majority of organic fresh food farms operate on a smaller scale, in contrast to the large-scale operations prevalent in non-organic food production. This discrepancy in scale presents challenges for small farms in attaining economies of scale comparable to their larger counterparts.
In addition, the adoption of pesticide-free and chemical fertilizer-free cultivation practices may lead to decreased overall yields and heightened vulnerability to pest infestations. Consequently, the premium associated with organic fresh food, driven by these factors, stands in stark contrast to regular non-organic food. This cost differential is anticipated to impede the organic fresh food market's growth throughout the forecast period.
The increasing recognition of the health advantages linked with the consumption of organic produce, attributed to its perceived heightened nutritional value and reduced exposure to harmful chemicals, is fostering a surge in demand for fresh fruits and vegetables. Growing apprehensions regarding the ecological repercussions of traditional agricultural methods, including soil deterioration, water contamination, and biodiversity loss, are compelling consumers to explore organic alternatives. Moreover, organic fresh fruits and vegetables offer a broader array of benefits compared to their regular non-organic counterparts. Consequently, elements such as health consciousness and the promotion of sustainable agricultural practices are set to contribute to the expansion of the fresh fruits and vegetables segment. This, in turn, drives the advancement of the market in focus throughout the forecast period.
The global market for organic fresh food, encompassing organic meat, is currently witnessing an upsurge due to consumers' demand for healthier and more ecologically sustainable protein choices. Moreover, the production of organic meat is often perceived as an integral facet of sustainable agriculture, owing to its emphasis on nurturing soil health, minimizing synthetic chemical usage, and fostering biodiversity. These considerations, along with the attributes of elevated nutritional value and reduced fat content compared to non-organic alternatives, are anticipated to contribute to the growth of the fresh meat segment. Consequently, this expansion within the meat segment is poised to propel the overall advancement of the focused market throughout the stipulated forecast period.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution of organic fresh food products, including fruits, vegetables, meat, and other items, plays a major role in the organic fresh food market. Conventional brick-and-mortar retail outlets, farmer's markets, and specialty stores are the major avenues for consumers to access organic fresh food products.
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The offline segment was the largest and was valued at USD 47.01 billion in 2017 and continued to grow until 2021. Customers often report that locally sourced organic fresh food products have comparatively better taste and quality than products that have been transported for long distances. The shorter time between harvest and consumption of locally sourced organic fresh food products is the major reason behind this. Such factors will contribute to the growth of the offline segment, which will promote the growth of the market in focus during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Within this region, the US holds a central position as a primary contributor. Projections indicate significant expansion within supermarkets and retail establishments in the US over the forecast period, with a significant portion of this growth attributed to the burgeoning organic fresh food market In addition, the rising demand for new recipes coupled with the surging establishments of fine dining cuisines, the entry of new vendors, and product innovations are some factors that will fuel the growth of the organic fresh food market in North America during the forecast period.
In 2020, the COVID-19 pandemic spread widely across North America, especially in the US and Mexico. However, lockdown restrictions were lifted in a large number of countries in 2021 as a consequence of the large-scale vaccination programs conducted across the region, which led to the resumption of many commercial and developmental activities, both online and offline channels. Therefore, with the increasing consumption of organic fresh foods by people and the resumption of sales in the food and beverage industry due to the lifting of lockdown restrictions, the regional organic fresh food market is expected to grow during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The organic fresh food market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Organic Fresh Food Market Customer Landscape
The organic fresh food market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Organic Fresh Food Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.53% |
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Market growth 2023-2027 |
USD 102.74 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
15.25 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 36% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AUGA group AB, Danone SA, Dole plc, Eden Foods Inc., Elworld Agro and Organic Foods Pvt. Ltd., Eversfield Organic, Gotham Greens Holdings LLC, Green Organic Vegetables Inc., Lundberg Family Farms, Newmans Own Inc., Organic and Quality Foods Pty Ltd, ORGANIC India Pvt. Ltd., Organic Valley, Riverford Organic Farmers Ltd., Sresta Natural Bioproducts Pvt. Ltd., Suminter India Organics Pvt Ltd., Taylor Fresh Foods Inc., United Natural Foods Inc., Farm Fresh Organics, and The Green Labs LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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