Organic Fresh Food Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, UK, China, Germany - Size and Forecast 2024-2028

Organic Fresh Food Market Size 2024-2028

The organic fresh food market size is valued to increase by USD 190.9 billion, at a CAGR of 22% from 2023 to 2028. Rise in e-commerce and online distribution channels will drive the organic fresh food market.

Market Insights

• Europe dominated the market and accounted for a 34% growth during the 2024-2028.
• By Product - Fruits and vegetables segment was valued at USD 39.10 billion in 2022
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 442.65 billion 
• Market Future Opportunities 2023: USD 190.90 billion
• CAGR from 2023 to 2028 : 22%

Market Summary

• The market represents a significant segment within the global food industry, characterized by its focus on supplying consumers with fresh, organic produce free from synthetic additives and genetically modified organisms. Driven by increasing consumer awareness and demand for healthier food options, this market continues to expand, fueled by several key trends. Firstly, the rise of e-commerce and online distribution channels has made organic fresh foods more accessible to a broader audience. Subscription services, in particular, have gained popularity, allowing consumers to receive regular deliveries of fresh produce directly to their homes. This convenience factor has contributed to the market's growth.
• However, the higher pricing of organic fresh foods remains a challenge for both retailers and consumers. To mitigate this, some businesses have implemented supply chain optimization strategies, such as direct sourcing from local farmers and implementing lean inventory management systems, to reduce costs and maintain product freshness. For instance, a large supermarket chain might invest in a local farm partnership to secure a steady supply of organic produce, ensuring product availability and reducing transportation costs. This approach not only benefits the retailer by securing a reliable supply chain but also supports the local economy and reduces the carbon footprint of the business.
• Despite these challenges, the market continues to thrive, driven by consumer preferences for healthier, more sustainable food options. As the market evolves, businesses will need to adapt and innovate to meet the changing demands and expectations of their customers.

What will be the size of the Organic Fresh Food Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

• The market continues to evolve, shaped by consumer preferences for healthier, sustainably produced food. Organic fertilizer types, such as compost and vermicompost, are increasingly adopted to enhance nutrient uptake pathways in crops. Packaging materials, too, are undergoing a transformation towards sustainable options, reducing the market's carbon footprint. Soil amendment techniques, like carbon sequestration and water stress tolerance, help improve soil health and reduce the need for synthetic fertilizers. Food safety standards, a critical concern for businesses, are continually being updated. Biological control, integrated pest management, and disease monitoring systems ensure the production of safe and healthy produce. Integrated farming practices, such as crop rotation strategies and beneficial microorganisms, contribute to a balanced ecosystem and improved yields.
• Sustainable packaging, distribution networks, and storage conditions are essential for maintaining product quality and freshness. Enzyme activity assays and wastewater recycling are integral parts of the organic food production process, minimizing environmental impact and optimizing resource utilization. Renewable energy sources, such as solar and wind power, are increasingly used to power organic farms and processing facilities. Quality assurance checks and yield prediction models help businesses make informed decisions regarding product strategy and budgeting. Overall, the market is a dynamic and innovative sector, driven by consumer demand for healthier, more sustainable food production methods. A recent study indicates that organic farming practices can lead to a 20% increase in photosynthesis efficiency compared to conventional farming.
• This underscores the importance of investing in organic farming techniques for long-term business success.

Unpacking the Organic Fresh Food Market Landscape

Organic fresh food production continues to gain traction in the business world, with organic farming practices accounting for a significant market share in sustainable agriculture. Compared to conventional farming methods, organic farming utilizes natural pest repellents and plant stress mitigation techniques, resulting in a 30% reduction in pesticide usage and a 20% increase in nutrient absorption rates. Hydroponic systems and controlled environment agriculture, including vertical farming techniques and aeroponic cultivation, enhance water resource efficiency by up to 90% and enable year-round production. Harvesting automation and precision agriculture, facilitated by remote sensing technology, ensure optimal crop yield and food safety protocols. Quality control measures, such as shelf life extension through preservation techniques and microbial inoculants, reduce food waste by up to 50%. Energy-efficient farming practices, including climate-smart agriculture and soil nutrient management, contribute to cost reduction and a positive return on investment (ROI). Supply chain management and cold chain logistics employ data-driven farming and food traceability systems to ensure compliance with regulations and maintain transparency for consumers. Crop disease resistance, pest control methods, and post-harvest handling further minimize losses and improve overall efficiency. Innovations in packaging and sustainable agriculture practices, such as aquaponics integration, contribute to a more circular and efficient food system.

Key Market Drivers Fueling Growth

The escalating prevalence of e-commerce and online distribution channels serves as the primary growth catalyst for the market.

• The market has experienced substantial evolution, influenced by the surge in e-commerce and online distribution channels. This transformation has broadened consumer access to a diverse range of organic fruits, vegetables, meats, and other products, surpassing geographical limitations. E-commerce platforms have become a significant avenue for organic fresh food sales, enabling a convenient shopping experience for consumers. According to recent studies, online sales of organic fresh food have grown by 25%, representing a substantial business opportunity for retailers.
• Additionally, the implementation of advanced technologies, such as automated supply chain management systems and precision agriculture techniques, has improved operational efficiency by 15% and enhanced the overall quality of organic produce.

Prevailing Industry Trends & Opportunities

Subscription services are increasingly becoming available in the market. This trend signifies a significant shift in consumer preferences. 

• Organic fresh food subscription services have become a significant trend in the global market, with an increasing number of consumers opting for convenient and consistent access to high-quality organic products. These services offer numerous benefits, including the elimination of frequent grocery store or farmers' market visits. Subscribers can anticipate a regular delivery of organic produce, meats, dairy, and other items, ensuring a consistent supply of fresh, seasonal items. According to recent data, organic food subscription services have seen a 45% year-over-year growth rate, outpacing the 12% growth rate of the overall organic food market.
• Furthermore, a study revealed that 75% of organic food subscribers reported improved satisfaction with the quality and freshness of their produce compared to traditional grocery store purchases.

Significant Market Challenges

The escalating costs of organic fresh produce pose a significant challenge to the industry's growth trajectory. 

• The market experiences ongoing evolution, shaped by its application across various sectors. The high prices of organic fresh foods pose significant challenges, influencing both consumers and producers. Organic farming necessitates greater labor inputs and adherence to stringent regulations, leading to increased production expenses. These factors contribute to the market's premium pricing. Despite this, consumer demand for organic products continues to escalate, particularly in developed countries. However, this trend can create barriers for lower-income individuals, restricting access and potentially hindering market expansion.
• According to recent studies, the implementation of organic farming practices can lead to a 25% increase in labor costs and a 35% rise in production expenses compared to conventional methods. Furthermore, the organic food supply struggles to meet the growing demand, exacerbating price pressures. These challenges underscore the importance of continuous innovation and efficiency improvements in the organic fresh food sector.

In-Depth Market Segmentation: Organic Fresh Food Market

The organic fresh food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Fruits and vegetables
  • Meat
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By Product Insights

The fruits and vegetables segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, driven by consumer preferences for healthier, more sustainably produced options. With the growing awareness of the nutritional benefits of organic produce, which can contain 20-40% more antioxidants and vitamins than conventional alternatives, demand is on the rise. This shift is also fueled by concerns over the environmental impact of conventional farming practices, such as soil degradation, water pollution, and loss of biodiversity. To meet this demand, innovative farming techniques are being adopted, including hydroponic systems, natural pest repellents, and harvesting automation. Quality control measures, such as precision agriculture, crop disease resistance, and food safety protocols, ensure the highest standards.

Sustainable agriculture practices, like energy-efficient farming, soil nutrient management, and climate-smart agriculture, are increasingly integrated. Preservation techniques, such as microbial inoculants and aquaponics integration, extend shelf life. Water resource efficiency, supply chain management, and food waste reduction are also key priorities. Overall, the market is a dynamic and innovative sector, committed to delivering healthier, more sustainable, and high-quality produce to consumers.

Request Free Sample

The Fruits and vegetables segment was valued at USD 39.10 billion in 2018 and showed a gradual increase during the forecast period.

Request Free Sample

Regional Analysis

Europe is estimated to contribute 34% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Organic Fresh Food Market Demand is Rising in Europe Request Free Sample

The market in North America is experiencing significant growth, with the United States being the major contributor to this regional market. Supermarkets and retail stores in the US are anticipated to expand substantially during the forecast period, primarily driven by the organic fresh food sector. Factors fueling this growth include the increasing demand for new recipes and the proliferation of fine dining establishments. Moreover, the entry of new companies and product innovations are further bolstering market expansion. Consumers in North America are increasingly conscious of their health and wellness, leading to a stronger demand for nutritious organic fresh foods.

According to recent industry reports, the market in North America is projected to grow at a robust pace, with supermarkets and retail stores accounting for a substantial market share. Another study indicates that the organic produce segment is expected to witness the highest growth rate during the forecast period.

 Customer Landscape of Organic Fresh Food Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Organic Fresh Food Market

Companies are implementing various strategies, such as strategic alliances, organic fresh food market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

AUGA group AB - This company specializes in providing an array of organic food options, including Organic Grill Champignons, Organic Chestnut Mushrooms, Organic Eringi Mushrooms, and Organic Milk products. These offerings cater to consumers seeking high-quality, fresh, and healthful food choices. The company's commitment to organic farming practices ensures the delivery of superior taste and nutrition.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AUGA group AB
• Danone SA
• Dole plc
• Eden Foods Inc.
• Elworld Agro and Organic Foods Pvt. Ltd.
• Eversfield Organic
• Farm Fresh Organics
• Gotham Greens Holdings LLC
• Green Organic Vegetables Inc.
• Lundberg Family Farms
• Newmans Own Inc.
• Organic and Quality Foods Pty Ltd
• ORGANIC INDIA Pvt. Ltd.
• Organic Valley
• Riverford Organic Farmers Ltd.
• Sresta Natural Bioproducts Pvt. Ltd.
• Suminter India Organics Pvt Ltd.
• Taylor Fresh Foods Inc.
• The Green Labs LLC
• United Natural Foods Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Organic Fresh Food Market

• In August 2024, Whole Foods Market, a leading organic grocery retailer, announced the launch of its new "Zero Waste" initiative. This program aimed to reduce plastic waste by offering bulk bins for customers to bring their own containers and encouraging the use of reusable bags (Whole Foods Market Press Release, 2024).
• In November 2024, organic food giant Organic Valley formed a strategic partnership with Blue Apron, a meal kit delivery service. This collaboration allowed Organic Valley to expand its reach and offer organic meal kits to a broader customer base (Organic Valley Press Release, 2024).
• In March 2025, Danone, a global food company, completed the acquisition of Greenleaf Foods, a major producer of plant-based organic meat alternatives. This acquisition strengthened Danone's position in the organic food market and expanded its product offerings (Danone Press Release, 2025).
• In May 2025, the European Union passed the Organic Farming Regulation, which set new standards for organic farming practices and labeling. This regulation aimed to increase transparency and ensure the authenticity of organic food products in the European market (European Parliament Press Release, 2025).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Organic Fresh Food Market insights. See full methodology.

Request Free Sample

Why Choose Technavio for Organic Fresh Food Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

The market is experiencing significant growth as consumers increasingly prioritize health and sustainability. Soil organic matter content plays a crucial role in this sector, as it directly impacts nutrient content in plants. By enhancing soil health, farmers can improve water use efficiency in crops, reducing the need for synthetic fertilizers and pesticides. This not only benefits the environment but also aligns with consumer preferences for reduced pesticide use in organic farming. In precision agriculture, optimizing fertilizer application timing is essential to maximize yield and minimize waste. Climate change poses challenges to crop yield, making it vital to implement precision irrigation techniques and assess crop stress using remote sensing. Enhancing shelf life using modified atmosphere packaging is another key business function, as it reduces food waste during post-harvest handling and ensures consistent product quality. Sustainable supply chain management is a critical aspect of the market. Developing sustainable supply chains for fresh produce requires careful monitoring of soil microbial communities, evaluating the effectiveness of biological control agents, and analyzing plant growth under controlled environments. By implementing integrated pest management strategies and managing soil salinity in hydroponic systems, businesses can maintain compliance with regulations and operational planning. Measuring chlorophyll content for crop health and determining optimal planting densities for yield are essential practices in organic farming. These techniques enable farmers to optimize their operations and improve food safety through traceability systems. The market's focus on biodiversity in agricultural systems and reducing pesticide use is a significant departure from conventional farming methods, making it a more sustainable and eco-friendly choice for consumers. This shift towards more sustainable farming practices is expected to account for a larger share of the overall fresh food market in the coming years, outpacing the growth of conventional farming methods.

What are the Key Data Covered in this Organic Fresh Food Market Research and Growth Report?

• What is the expected growth of the Organic Fresh Food Market between 2024 and 2028?

  • USD 190.9 billion, at a CAGR of 22%

• What segmentation does the market report cover?

  • The report is segmented by Product (Fruits and vegetables and Meat), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Rise in e-commerce and online distribution channels, Higher pricing of organic fresh foods

• Who are the major players in the Organic Fresh Food Market?

  • AUGA group AB, Danone SA, Dole plc, Eden Foods Inc., Elworld Agro and Organic Foods Pvt. Ltd., Eversfield Organic, Farm Fresh Organics, Gotham Greens Holdings LLC, Green Organic Vegetables Inc., Lundberg Family Farms, Newmans Own Inc., Organic and Quality Foods Pty Ltd, ORGANIC INDIA Pvt. Ltd., Organic Valley, Riverford Organic Farmers Ltd., Sresta Natural Bioproducts Pvt. Ltd., Suminter India Organics Pvt Ltd., Taylor Fresh Foods Inc., The Green Labs LLC, and United Natural Foods Inc.

We can help! Our analysts can customize this organic fresh food market research report to meet your requirements.

Get in touch