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The parsley market size is forecast to increase by USD 1.25 billion at a CAGR of 4.87% between 2023 and 2028. In the dynamic market, several key trends and growth factors are shaping its trajectory. Firstly, the increasing prominence of private-label brands is driving market growth, as consumers seek affordable and high-quality alternatives to traditional branded products. Secondly, the growing demand for organic parsley reflects a broader consumer trend towards healthier and more sustainable food choices. However, challenges persist, including the issue of spoilage due to overuse of fertilizers and pesticides. This not only negatively impacts the quality of the parsley but also raises concerns about the potential health risks associated with these agricultural practices. Balancing the need for productivity with consumer demand for organic and sustainable produce remains a significant challenge for market players.
Parsley, a herb belonging to the Apiaceae family and scientifically known as Petroselinum crispum, holds significant value in various industries due to its medicinal benefits and unique flavors. The market for parsley and its derived products, including seeds, oil, and organic ingredients, has witnessed steady growth in recent years. Parsley is rich in essential nutrients such as Folate, Potassium, and Vitamin K, making it a popular ingredient in numerous cuisines worldwide. The pharmaceutical industry utilizes parsley for treating menstrual difficulties, digestive complaints, arthritis, rheumatism, rickets, sciatica, and even hair growth. Parsley seeds and oil are widely used in the food industry for adding flavors to dishes and as organic ingredients in various beauty treatments.
Furthermore, these products are increasingly available in convenience stores and supermarkets, catering to the growing consumer demand for natural and organic ingredients. The market for parsley and its derived products is expected to continue its growth trajectory due to the increasing awareness of the health benefits associated with this versatile herb. Additionally, the potential applications in various industries, including pharmaceuticals and cosmetics, further expand the market opportunities.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The fresh parsley segment is estimated to witness significant growth during the forecast period. The market holds significant value within the Spices and Herbs industry, particularly due to the Apiaceae family's prominent member, Petroselinum crispum. This herb, known as parsley, offers various Medicinal benefits and is widely used for its Flavors and Aroma in numerous Cuisines worldwide. Parsley seeds are also utilized in the production of Organic ingredients, such as Parsley oil, which boasts Anti-inflammatory and Antimicrobial properties. The Apiaceae family member is renowned for its role in preventing chronic diseases like Heart disease. Fresh parsley is rich in essential Vitamins and Minerals, including Calcium, Magnesium, Folate, and Potassium. Its consumption is linked to potential benefits in preventing Alzheimer's disease and eye diseases.
Furthermore, parsley farming practices have evolved, with an emphasis on Sustainable and Fresh farming techniques. These methods include Permaculture and the avoidance of Pollution, Fertilizers, and Pesticides. The market caters to various Industry verticals, including Food companies, Convenience stores, and Domestic use. Parsley is often compared to other popular Herbs and Spices, such as Coriander, Basil, Chives, and Mint. Its versatility and unique taste make it a staple in many dishes, from salads to soups and vegetable curries. The Market for this herb is continuously Active and Cutting Edge, with innovations in Packaging techniques and the availability of flat leaf parsley and French curly parsley varieties.
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The fresh parsley segment was valued at USD 2.21 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Parsley, a popular herb, holds significant value in various industries, including pharmaceuticals, health, and beauty. In the pharmaceutical sector, parsley is utilized for addressing menstrual difficulties, digestive complaints, and conditions such as arthritis, rheumatism, and sciatica. For individuals experiencing hair growth concerns or dealing with lice, parsley offers potential solutions. In the realm of beauty treatments, parsley seeds are employed for menstruation regulation and uterine health. Parsley seed oil is a key ingredient in soaps, cosmetics, and perfumes, providing benefits for broken capillaries, psoriasis, and varicose veins.
Furthermore, parsley's organic seeds are increasingly popular in home gardens, catering to the growing demand for high-quality, natural ingredients. The Organic Trade Association supports the cultivation and distribution of organic parsley, ensuring its purity and absence of insecticides. Pharmaceutical companies produce Pharma cuticles, a product derived from parsley seeds, to address pain, nausea, fatigue, and other related symptoms. Conventional parsley seeds and extracts are also used in the industry, although the organic alternative is gaining traction due to consumer preferences. Parsley's versatility extends to the production of soaps, cosmetics, and perfumes, where it offers numerous health benefits. Its applications in the pharmaceutical, health, and beauty industries underscore its importance and potential for future growth.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing prominence of private-label brands is the key driver of the market. The market has experienced significant growth in recent years, with various herbs, including parsley, being sold under private labels by retailers worldwide. Belonging to the Apiaceae family, Petroselinum crispum, or parsley, is a popular herb and spice used in numerous cuisines due to its distinct flavors and medicinal benefits. Parsley, a member of the Umbelliferae family, is rich in essential nutrients such as calcium, magnesium, folate, and potassium. Parsley, an herb with flat leaf or curly varieties, is widely used in various dishes and cuisines, including European, Middle Eastern, and Mediterranean. The Apiaceae family also includes other popular herbs and spices like coriander, basil, chives, and mint.
Furthermore, parsley seeds and oil are also utilized for their unique flavors and medicinal properties. The growing demand for organic ingredients and sustainable farming practices, such as permaculture and fresh farming techniques, has led food companies to introduce their own private-label brands of parsley. These brands cater to consumers seeking healthier, more natural alternatives to conventionally grown produce. Parsley's anti-inflammatory and antimicrobial properties make it a valuable addition to the diet, contributing to the prevention and management of heart disease and chronic diseases. However, the industry faces challenges such as pollution, fertilizer, and pesticide use in agriculture, which can impact the quality and safety of parsley and other domestic spices. Packaging techniques play a crucial role in maintaining the freshness and quality of parsley, ensuring its availability in convenience stores and various industry verticals. As the market for private-label parsley continues to grow, it is essential for retailers to adopt cutting-edge farming practices and sustainable production methods to meet the increasing demand while maintaining the highest standards of quality and safety.
The growing demand for organic parsley is the upcoming trend in the market. The market encompasses the trade of Petroselinum crispum, a herb belonging to the Apiaceae family, renowned for its medicinal benefits and versatile uses as a spice and herb. Parsley, with its distinctive flavors, is a staple in various cuisines worldwide. The market offers organic parsley, grown using permaculture and sustainable farming practices, free from synthetic fertilizers and pesticides. Organic parsley seeds are sown in fresh farming conditions, allowing the plant to thrive in its natural growth cycle, adapting to local climatic conditions. The market caters to consumers' preferences for natural and organic ingredients, providing anti-inflammatory and antimicrobial properties through parsley oil.
Furthermore, the Apiaceae family also includes other popular herbs and spices like coriander, basil, chives, and mint. Parsley's health benefits extend to heart health and mitigating chronic diseases. The industry verticals include food companies, convenience stores, and domestic spices. Packaging techniques ensure the preservation of freshness and protection from pollution. The market's growth is driven by the migration towards healthier food choices and the increasing demand for cutting-edge, flat leaf parsley and French curly parsley. Key minerals like calcium, magnesium, folate, and potassium contribute to parsley's nutritional value.
Spoilage due to overuse of fertilizers and pesticides is a key challenge affecting the market growth. The market, derived from the Apiaceae family and specifically the Petroselinum crispum species, holds significant value in various industry verticals due to its medicinal benefits and versatile uses as a spice and herb. Known for its flavorsome contribution to numerous cuisines worldwide, parsley is a staple ingredient in many dishes, including those in the European, Middle Eastern, and Mediterranean regions. Parsley seeds and oil are also popular components in the food industry, offering anti-inflammatory and antimicrobial properties. In addition, parsley is rich in essential nutrients such as calcium, magnesium, folate, and potassium. However, concerns regarding the use of inorganic fertilizers and pesticides in parsley production have emerged.
Furthermore, these chemicals, while essential for maintaining high yields, can lead to contamination and pose potential health risks. As a result, there is a growing demand for organic ingredients and sustainable farming practices, such as permaculture and fresh farming techniques. Moreover, the market faces challenges from pollution and the overuse of fertilizers and pesticides. To mitigate these issues, food companies are investing in advanced packaging techniques and implementing stricter regulations to ensure the safety and quality of their products. Parsley is often compared to other herbs and spices like coriander, basil, chives, and mint. While each offers unique flavors and health benefits, parsley's role in preventing heart disease and chronic diseases sets it apart. In conclusion, the market continues to evolve, driven by consumer preferences for organic and sustainable farming practices, as well as the growing awareness of its health benefits. The industry's focus on innovation and cutting-edge technology will be crucial in addressing the challenges of pollution, fertilizers, and pesticides, ensuring the continued availability and quality of this essential herb.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Swanson Health Products Inc. - The company offers parsley solutions such as Parsley Leaf and Organic Parsley Leaf Flakes.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Parsley, a popular herb used in various dishes worldwide, is experiencing significant growth in the marketing sector. The demand for parsley is on the rise due to its numerous health benefits and versatility in cooking. Parsley is used extensively in the preparation of meals, particularly in European and Mediterranean cuisines. The marketing strategy for parsley focuses on its nutritional value and culinary applications. Parsley is rich in vitamins A, C, and K, making it an essential ingredient for those following a healthy diet. Additionally, its ability to enhance the flavor of dishes and garnish meals makes it a must-have in professional kitchens and homes alike.
Furthermore, marketing efforts for parsley include product promotion through social media channels, collaborations with chefs and food bloggers, and partnerships with grocery stores and supermarkets. The marketing campaigns aim to increase awareness of the health benefits of parsley and its versatility in various dishes. Parsley is also marketed as an organic and sustainable produce, appealing to consumers who prioritize eco-friendly and healthy food options. The marketing efforts are aimed at both B2B and B2C markets, with a focus on reaching out to restaurants, hotels, and individual consumers. The marketing of parsley is a continuous process, with efforts being made to keep up with the latest trends and consumer preferences.
Moreover, the marketing strategy is designed to cater to the growing demand for healthy and flavorful ingredients, making parsley a valuable commodity in the food industry. Marketing channels for parsley include trade shows, food exhibitions, and industry events, providing an excellent platform for businesses to showcase their products and connect with potential buyers. The marketing efforts are aimed at increasing the visibility and accessibility of parsley, making it a popular choice for consumers and businesses alike. In conclusion, the marketing of parsley is a strategic and ongoing process aimed at increasing its visibility, accessibility, and demand in the food industry. The focus is on highlighting its nutritional value, culinary applications, and sustainability, making it an attractive option for consumers and businesses alike.
Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.87% |
Market growth 2024-2028 |
USD 1.25 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.56 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
US, Japan, Germany, The Netherlands, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AgriFutures Australia, Aum Agri Freeze Foods, B and G Foods Inc., Badia Spices Inc., Camstar Herbs Ltd., Frontier Co op, Geo Fresh Organic, GreenDNA India Pvt. Ltd., Kroger Co., Litehouse Inc., McCormick and Co. Inc., Morton and Bassett, Naturevibe Botanicals, NOMU Brands Pty Ltd., O IJA, Pereg Gourmet Spices, Swanson Health Products Inc., The Pahari Life, The Watkins Co., and Universal Parsley Indonesia |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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