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The parsley market is estimated to grow at a CAGR of 4.84% between 2022 and 2027. The size of the market is forecast to increase by USD 1.19 billion. The growth of the market depends on several factors, including the increasing prominence of private-label brands, improvements in packaging, and growth of the organized retail sector.
This report extensively covers market segmentation by product (fresh parsley and dry parsley), distribution channel (offline and online), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The improvements in packaging are notably driving the market growth, although factors such as spoilage due to the overuse of fertilizers and pesticides may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The improvements in packaging are notably driving market growth. Ensuring reliable quality and safety is key in the case of packaged parsley. To increase the marketability of their products, parsley manufacturers are focused on cutting-edge materials and packaging techniques. For instance, using a vertical form fill seal (VFFS) machine to package parsley reduces the amount of time needed overall and is cost-effective. With this technology, a variety of parsley products can be packaged in a relatively short period of time.
The pillow-like packs provide clear visibility of the product inside and keep it fresh. Consumers typically choose these packages only for aesthetic reasons. As a result, this creative packaging is increasing the exposure of parsley goods in retailers like supermarkets and hypermarkets and boosting parsley sales. This will drive the growth of the global market in focus during the forecast period.
The use of permaculture in parsley production is the key trend in the market. Permaculture is becoming a popular concept as it emphasizes on adopting sustainable and self-sufficient agriculture practices. Permaculture is a basic concept that can be used to design and manage ways of agriculture that can lead toward a sustainable future. Herbs like parsley are suitable plants and ideal for permaculture. They can grow in compact and small spaces like pots, making them a very good option for those having a small piece of land to cultivate.
Moreover, parsley is a simple herb to that needs fertilizer and water in less quantity. Furthermore, due to its culinary and therapeutic applications, parsley is regarded as a permaculture essential. It is used as a natural cure to treat a variety of illnesses and has a number of medical purposes. This is expected to drive the growth of the global market in focus during the forecast period.
Spoilage due to the overuse of fertilizers and pesticides is the major challenge impeding market growth. Parsley is exposed to chemicals during the production process. These harmful chemicals get absorbed in parsley leaves and cannot be eliminated even after washing with water. The use of parsley in food and beverages might decline due to the overuse of chemicals. There are not many organic pesticides available that are safe to use. Therefore, many producers use inorganic fertilizers. Unhealthy or over-fertilized soil can also damage the final product. In addition to the plant, these chemicals harm the environment as well. Annually, much of the parsley produced gets wasted due to the spoilage caused by harsh chemicals used to grow them. This factor can hinder the growth of the global market in focus during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Parsley Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Swanson Health Products Inc. - The company works under one segment. Under this segment, the company offers various products such as B vitamins, amino acids, enzymes, essential fatty acids, herbs, homeopathic remedies, and other products. The company offers parsley solutions such as Parsley Leaf, Organic Parsley Leaf Flakes.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth of the fresh parsley segment will be significant during the forecast period. Fresh parsley is a culinary herb that is gathered fresh, washed, packaged, and consumed. It is used for garnishing and adding flavor to food and beverages. It is used for garnishing and adding flavor to food and beverages. It also helps in preventing Alzheimer's disease and eye diseases, owing to the high vitamin K content. The segment is experiencing high demand due to its applications and benefits.
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The fresh parsley segment was valued at USD 2.14 billion in 2017 and continued to grow until 2021. The demand for culinary herbs is growing as consumers' preferences are shifting toward fresh produce. Therefore, vendors are procuring fresh parsley produce from farmers with huge agricultural land. Vendors maintain long-term relationships with such farmers to gain a consistent supply of fresh parsley. Thus, the increasing applications of fresh parsley in the food and beverages industry and its health benefits will drive the demand for the global parsley market during the forecast period.
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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors is Europe. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In Europe, the parsley market is growing moderately, specifically in countries like Germany, the Netherlands, Italy, the UK, and others. The moderate growth is attributed to the herb's various applications, including its use as an important ingredient in several food and beverages and other products. The growing use of parsley as a taste and aroma ingredient in varieties of food and beverage products, such as sauces, chutneys, condiments, and seasonings, has increased the consumption of condiments in the region. The growing trend of ethnic cuisines, such as Mexican, Indian, and Thai, increases the demand for parsley in the regional market.
The outbreak of the COVID-19 pandemic compelled governments of several countries in Europe to impose lockdowns. The pandemic had a positive impact on the consumption of health and wellness food products, especially organic herbs such as organic parsley, across the region in 2020 and 2021 due to its positive health effects. Furthermore, due to a rise in the sales of packaged food and meats product, online sales of parsley have seen tremendous growth, owing to an increase in the sales of tablets and smartphones, as the majority of online shopping is done through these two mediums.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Parsley Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.84% |
Market growth 2023-2027 |
USD 1.19 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.42 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 34% |
Key countries |
US, Japan, China, Germany, and The Netherlands |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AgriFutures Australia, Aum Agri Freeze Foods, B and G Foods Inc., Badia Spices Inc., Camstar Herbs Ltd., Frontier Co. op, Geo Fresh Organic, GreenDNA India Pvt. Ltd., Kroger Co., Litehouse Inc., McCormick and Co. Inc., Morton and Bassett, Naturevibe Botanicals, NOMU Brands Pty Ltd., O IJA, Pereg Gourmet Spices, Swanson Health Products Inc., The Pahari Life, The Watkins Co., and Universal Parsley Indonesia |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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