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The portable water purifier market size is estimated to grow at a CAGR of 10.19% between 2022 and 2027. The market size is forecast to increase by USD 147.12 million. The growth of the market depends on several factors such as the deteriorating quality of water resources leading to water-related diseases, the growing participation in outdoor adventure activities, and the growing adoption of portable water filters during natural calamities.
This portable water purifier market report extensively covers market segmentation by application (outdoor adventure, tourism and leisure, military, emergency rescue, and others), product (extrusion water purifier, pump water purifier, suction water purifier, and UV pen purifier), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the portable water purifier market growth is the deteriorating quality of water resources leading to water-related diseases. There is a decline in the quality of water sources across the world due to excessive utilization and exploration of water bodies. Almost 10% of the population does not have access to safe and clean drinking water. Moreover, several large industries are releasing their waste to these water bodies which depletes the quality of water and makes it unsafe for drinking.
As a result, it can pose a significant health risk to the population across the world. Thus, there is an increasing preference for bottled drinking water and water purifiers among consumers which offer them clean, purified, bacteria-free, and safe drinking water. Hence, such factors will positively impact the market which, in turn, will drive the market growth during the forecast period.
A key factor shaping the portable water purifier market growth is the adoption of varied promotional strategies by market players of portable water purifiers. There is increasing investment by several market players in portable water purifiers in the marketing and promotion of their products with a greater focus on consumer engagement, reinforcement of brand relevance, increasing brand awareness, and guiding consumers to stores or shopping websites. Some of the key marketing initiatives include e-mail, print advertising, catalogs, and brochures; in-store events; and Internet marketing techniques.
Moreover, there is a rise in investment in effective branding and advertising strategies to generate awareness and promote the consumption of their offerings. Other marketing initiatives include targeted marketing as well as conducting promotional campaigns and workshops and displaying products in trade shows. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
Strong preference for bottled water by consumers is one of the key challenges hindering the portable water purifier market growth. There is an increasing preference for bottled water among consumers which can pose a significant threat to the market. The main factor fuelling the demand for bottled water is its easy availability. Some of the popular bottled water companies include Bisleri, PepsiCo, and Coca-Cola Cola offering bottled drinking water in different quantities, such as 20 liters, five liters, one liter, and others.
Moreover, there is a growing popularity for bottled water among consumers and they find it as a substitute for portable water purifiers. Furthermore, several marketing and promotional activities by market players of bottled water regarding the purity of their product also fuel its demand. Hence, such factors are negatively impacting the market which in turn will hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Portable Water Purifier Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A. O. Smith India Water Products Pvt. Ltd: The company offers Reverse Osmosis water purifiers such as Proplanet P6, Proplanet P7, and Z2 Pro.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The outdoor adventure segment is estimated to witness significant growth during the forecast period. There is an increasing adoption of portable water purifiers as natural water sources may contain microscopic organisms, which can result in illness in humans when consumed therefore portable water purifiers are able to remove bacteria and protozoa including Giardia and Cryptosporidium from natural water sources. There is an extensive use of portable water purifiers for outdoor activities including active sports, hiking, camping, caravanning, travel, hunting, and fishing, among others.
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The outdoor adventure segment was the largest segment and was valued at USD 72.75 million in 2017. Additionally, there is an increasing adoption of these purifiers among campers, bikers, and trackers in order to gain access to safe and pure drinking water. The main advantage of these portable water purifiers ease up the load for campers by eliminating the need to carry gallons of drinking water. Some of the key types of portable water purifiers in the market that are suitable for outdoor adventuring include gravity purifiers and UV purifiers. the speed of water filtration, convenience, ease of use, weight, and size influence the purchasing decision of portable water purifiers. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main countries that are significantly contributing to the growth of the portable water purifier market in North America include the US, Canada, and Mexico. Factors such as the growing participation in outdoor activities such as camping, trekking, and hiking. is fuelling the demand for portable water purifiers in these regions.
Furthermore, the demand for [portable water purifiers is fuelled by the expanding outdoor adventure market. Some of the main market players that are offering variants of portable water purifiers in North America include Cascade Designs, Survivor Filter, Clearbrook, Helen of Troy (PUR), Berkey Filters, and WATERisLIFE. Hence, such factors are expected to drive the market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global portable water purifier market witnessed a significant slowdown due to the suspension of outdoor adventure activities such as hiking, camping, and fishing in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of outdoor activities. Such factors are expected to drive the market during the forecast period.
The portable water purifier market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Portable Water Purifier Market Scope |
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Report Coverage |
Details |
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Page number |
193 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.19% |
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Market growth 2023-2027 |
USD 147.12 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
9.31 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, UK, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A. O. Smith India Water Products Pvt. Ltd., Aquamira, Berkey Filters, Cascade Designs Inc., Clearbrook, Danaher Corp., Helen of Troy Ltd., Katadyn Products Inc., KENT RO Systems Ltd., Sawyer Products Inc., SUEZ SA, Survivor Filter, The Clorox Co., Vestergaard Sarl, and WATERisLIFE |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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