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The portable water purifier market size is estimated to grow by USD 202.8 million at a CAGR of 12.32% between 2023 and 2028. The market is experiencing significant growth due to several key drivers. The deteriorating quality of water resources worldwide, leading to water-borne diseases, is a major concern driving the demand for portable water purifiers. Additionally, the rising trend of online sales and increasing consumer awareness about the importance of safe drinking water are boosting market growth. However, challenges such as the low safety of household water purifiers compared to boiled water and the high cost of advanced technologies remain concerns for the industry. To address these challenges, manufacturers are focusing on developing more efficient and affordable purification technologies while ensuring safety and ease of use for consumers. Overall, the market is expected to continue its growth trajectory in the coming years, driven by these factors and emerging trends.
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The market is a growing industry that caters to the demand for clean drinking water, especially in areas with Waterborne diseases risk, disaster-prone regions, and for individuals such as Military personnel, Campers, and Hikers. Portable water purifiers play a crucial role in ensuring Safe drinking water, especially from untreated sources, which may contain pathogens, suspended solids, and toxic compounds. The market for portable water purifiers includes various types of water purification devices, such as UV technology-based purifiers, RO Purifiers, Gravity Purifiers, and Pitcher filters. These devices employ filtration processes to remove impurities and ensure Water quality. The market is driven by the increasing health risks associated with Water-related diseases and disasters, as well as the standard of living and Health and wellness concerns. Industrial waste and Bottled drinking water production also contribute to the demand for Portable Water Purifier. There is an extensive use of portable water purifiers for outdoor activities including active sports, hiking, camping, caravanning, travel, hunting, and fishing, among others. The water treatment market, particularly in the residential sector, is evolving with a range of solutions to address water contaminants and biological impurities. RO water purifiers and UV purifiers are popular for their effectiveness in toxins removal and disease-causing microorganisms. UV technology and carbon filtration are key methods used in filtration processes to ensure safe residential drinking water. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the deteriorating quality of water resources leading to water-related diseases. There is a decline in the quality of water sources across the world due to excessive utilization and exploration of water bodies. Almost 10% of the population does not have access to safe and clean drinking water. Moreover, several large industries are releasing their waste to these water bodies which depletes the quality of water and makes it unsafe for drinking.
As a result, it can pose a significant health risk to the population across the world. Thus, there is an increasing preference for bottled drinking water and water purifiers among consumers which offer them clean, purified, bacteria-free, and safe drinking water. Hence, such factors will positively impact the market which, in turn, will drive the market growth during the forecast period.
A key factor shaping the market growth is the adoption of varied promotional strategies by market players of portable water purifiers. There is increasing investment by several market players in portable water purifiers in the marketing and promotion of their products with a greater focus on consumer engagement, reinforcement of brand relevance, increasing brand awareness, and guiding consumers to stores or shopping websites. Some of the key marketing initiatives include e-mail, print advertising, catalogs, and brochures; in-store events; and Internet marketing techniques.
Moreover, there is a rise in investment in effective branding and advertising strategies to generate awareness and promote the consumption of their offerings. Other marketing initiatives include targeted marketing as well as conducting promotional campaigns and workshops and displaying products in trade shows. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
Strong preference for bottled water by consumers is one of the key challenges hindering the market growth. There is an increasing preference for bottled water among consumers which can pose a significant threat to the market. The main factor fuelling the demand for bottled water is its easy availability. Some of the popular bottled water companies include Bisleri, PepsiCo, and Coca-Cola Cola offering bottled drinking water in different quantities, such as 20 liters, five liters, one liter, and others.
Moreover, there is a growing popularity for bottled water among consumers and they find it as a substitute for portable water purifiers. Furthermore, several marketing and promotional activities by market players of bottled water regarding the purity of their product also fuel its demand. Hence, such factors are negatively impacting the market which in turn will hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A. O. Smith India Water Products Pvt. Ltd: The company offers Reverse Osmosis water purifiers such as Proplanet P6, Proplanet P7, and Z2 Pro.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Extrusion water purifier segment is estimated to witness significant growth during the forecast period. Portable water purifiers play a crucial role in ensuring access to clean drinking water, particularly in disaster-prone areas, tropical disease outbreaks, and during outdoor activities. These devices are essential for military personnel, campers, hikers, and outdoor enthusiasts to mitigate health risks from waterborne diseases and water contaminants. The market for portable water purifiers has gained significant traction due to the increasing standard of living and health and wellness consciousness.
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The Extrusion water purifier segment was the largest segment and was valued at USD 81.70 million in 2018. Portable water purifiers employ various water treatment technologies such as reverse osmosis (RO), UV, and gravity filtration. RO water purifiers effectively remove toxins and pollutants, while UV purifiers eliminate bacteria and viruses. Gravity purifiers are simple and effective for small quantities of water. The Asia Pacific region has witnessed the maximum demand for portable water purifiers due to the high prevalence of water pollution and water-related disasters. Industrial waste and climate change have further increased the need for safe drinking water. Commercial and retail stores have responded by stocking a wide range of portable water purifiers to cater to the growing demand. Portable water purifiers offer numerous benefits, including convenience, ease of use, and the elimination of the need for packaged drinking water. These devices are particularly useful during outdoor activities such as camping, hiking, and recreational pursuits, where access to clean drinking water may be limited. Overall, portable water purifiers are an essential tool for ensuring access to safe drinking water and maintaining good health. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main countries that are significantly contributing to the growth of the market in North America include the US, Canada, and Mexico. Factors such as the growing participation in outdoor activities such as camping, trekking, and hiking. is fuelling the demand for portable water purifiers in these regions.
Furthermore, the demand for portable water purifiers is fueled by the expanding outdoor adventure market. Hence, such factors are expected to drive the market growth in the region during the forecast period. Additionally, the adoption of vapor compression distillers is increasing in North America, driven by the need for reliable and efficient home water purification solutions. These distillation systems cater to consumer preferences for high-quality purified water for various uses, including beverage preparation and pharmaceutical applications. Their advanced technology and effectiveness in removing contaminants contribute to their popularity in the market, aligning with trends toward enhanced water quality and health-conscious consumer choices.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Portable water purifiers have gained significant popularity in recent years due to the growing concern for clean drinking water, especially in disaster-prone areas and during outdoor activities. These devices are essential for military personnel, campers, hikers, and outdoor enthusiasts, as they ensure safe drinking water is available anywhere, anytime. There is an increasing adoption of portable water purifiers as natural water sources may contain microscopic organisms, which can result in illness in humans when consumed therefore portable water purifiers are able to remove bacteria and protozoa including Giardia and Cryptosporidium from natural water sources. Waterborne diseases, such as cholera and typhoid, pose a significant health risk, particularly in tropical disease outbreaks and areas affected by climate change. Portable water purifiers use various technologies like Reverse Osmosis (RO), UV, and Gravity to remove toxins and contaminants, including heavy metals, bacteria, and viruses.
Furthermore, the market for Portable Water Purifiers is expected to grow due to increasing health and wellness awareness, standard of living improvements, and the need for safe drinking water during water-related disasters and industrial waste spills. Commercial applications, including retail stores and tourism industries, also contribute to the market's growth. Portable water purifiers offer a cost-effective and eco-friendly alternative to packaged drinking water and bottled water. Gravity filters, including gravity purifiers and pitcher filters, provide alternative solutions. Ultraviolet filters and ultraviolet purifiers help in managing water-borne ailments and enhancing hydration. 3M Powerflow and Steripen are notable products in the market, with direct sales and e-commerce channels expanding their reach. Recreational pursuits also benefit from effective wastewater treatment solutions and advanced filtration technologies. With water pollution on the rise, these devices provide a solution for removing contaminants from both fresh and wastewater, making them an essential tool for ensuring water quality and preventing water-related diseases.
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Market Scope |
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Report Coverage |
Details |
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Page number |
197 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 12.32% |
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Market growth 2024-2028 |
USD 202.8 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.09 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, UK, China, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A. O. Smith India Water Products Pvt. Ltd., Aquamira, Berkey Filters, Cascade Designs Inc., Clearbrook, Danaher Corp., Eureka Forbes Ltd., Helen of Troy Ltd., Katadyn Products Inc., KENT RO Systems Ltd., OASIS WFS Pvt Ltd., Pentair Plc, Sawyer Products Inc., SUEZ SA, Survivor Filter, The Clorox Co., Vestergaard Sarl, and WATERisLIFE |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Market Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for Market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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