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The residential drinking water treatment equipment market size is poised to grow significantly, increasing by USD 5.91 billion at a CAGR of 7.46% from 2023 to 2028. This growth is driven by heightened concerns over waterborne diseases and declining water quality. The market sees rising adoption of low-cost solutions, facilitated by online retailing, and a growing demand for premium and smart residential water treatment systems, reflecting technological advancements and heightened consumer awareness, especially for residential water purifiers.
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The market for residential drinking water treatment equipment, including water and wastewater treatment equipment, residential water treatment devices, and home water filtration systems, is expanding rapidly. Increased awareness of water quality issues drives demand, with consumers opting for advanced Water Treatment Systems and chemical disinfectants to ensure safe drinking water at home.
The market is witnessing a transformative merger of traditional and innovative solutions to address the pressing challenges of water quality and supply. With increasing concerns over waterborne illnesses and contaminated water sources from municipal and industrial sectors, the demand for efficient water treatment methods is escalating. This market encompasses a spectrum of physical, chemical, and biological methods, including filtration systems for removing impurities and chemical treatments like chlorine gas and UV radiation. Moreover, emerging segments such as desalination equipment and saline water treatment are gaining traction, particularly in developing areas where access to potable water remains a critical concern. Innovative water treatment apps are also facilitating consumer engagement and education, heralding a new era of personalized water purification solutions.
Dealers and distributors in the market play a crucial role in ensuring safe water resources from municipal and industrial sources. With increasing water pollution, the need for advanced solutions like physical and chemical methods, including ozonation and chemical treatment, is paramount. The desalination segment addresses fresh water supply issues, converting seawater to potable water. Additionally, water re-use technologies are vital for sustainable practices. Mergers in this industry are enhancing capabilities to meet growing demands. By partnering with water plants and addressing challenges in water mains, distributors ensure efficient delivery of clean water, maintaining public health and safety. This collaborative effort is essential for a reliable fresh water supply in homes globally.
The dealers and distributors segment is estimated to witness significant growth during the forecast period. Organized retailing is an essential part of the offline distribution channel, including dealers and distributors. In addition, dealer and distributor distribution channels are popular among consumers as they offer a diverse range across varied price ranges. Furthermore, customers mainly prefer purchasing residential drinking water treatment equipment from dealers and distributors as they get the required technical insight and personal assistance provided by the sales personnel.
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The dealers and distributors segment was the largest segment and was valued at USD 4.18 billion in 2018. Moreover, this helps customers understand all the innovative features and the latest technologies that are integrated into residential water treatment equipment. In addition, while purchasing residential drinking water treatment equipment, consumers consider factors such as convenience, enormous stock-keeping units (SKUs), and brand availability with a wide product range. Furthermore, to drive sales through offline channels, vendors are directing their sales through local retail entities. In addition, companies are driving sales by implementing different marketing strategies, such as offering discounts and promotions at events. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. A significant portion of the demand for residential drinking water treatment equipment comes from higher-population countries including China and India. In addition, the growing incidence of waterborne diseases in APAC has made consumers conscious of their health and sanitation. Moreover, this compels consumers of the middle-class population to adopt the equipment as a source of pure drinking water. In addition, new product launches, increased marketing and promotion efforts, and expansion in distribution networks are some of the factors driving the growth of the market in APAC during the forecast period.
The market is witnessing significant growth as concerns over water quality and waterborne diseases rise. With increasing pollution and contaminants in water sources, consumers are turning to water treatment solutions to ensure access to safe and filtered water. Various methods such as physical, chemical, and biological treatments, including UV radiation, ozonation, and reverse osmosis, are being employed to remove impurities and pollutants. Desalination equipment is gaining traction, especially in areas facing water scarcity. Municipal and industrial sources are also adopting residential water treatment systems to provide potable water.
As demand for clean drinking water continues to escalate, the market for residential water treatment equipment, including chlorine dioxide disinfectant, is expected to expand further. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, including the effectiveness of chlorine dioxide disinfectant in water treatment, will help companies refine their marketing strategies to gain a competitive advantage. Chlorine dioxide disinfectants are critical components of residential water treatment systems, ensuring safe and potable drinking water by effectively eliminating harmful microorganisms and contaminants. The market for residential drinking water treatment equipment, encompassing Water and Wastewater Treatment Equipment, Residential Water Treatment Devices, and Home Water Filtration Systems, is experiencing robust growth. This expansion is primarily fueled by heightened awareness of water quality issues among consumers worldwide.
One of the key factors driving the market growth is the increasing instances of waterborne diseases and deteriorating water supply quality. With the rapid increase in urbanization and heavy industrialization, several power and chemical plants are being established across the world. In addition, these plants release hazardous materials and dispose of toxic materials into water bodies such as rivers, ponds, and reservoirs.
Moreover, this practice pollutes not only the surface water but also groundwater. In addition, this contaminated water gradually enters the larger water bodies that are used as the source of drinking water. Therefore, owing to the high prevalence of waterborne diseases and degradation of drinking water quality, in recent times, consumers are becoming more aware of using purified water for drinking. Hence, the deteriorating water quality and the increasing awareness of the health hazards of consuming contaminated and impure water are expected to drive the growth of the global market during the forecast period.
A key factor shaping the market growth is the growing demand for premium residential drinking water treatment equipment. Competition in the global market is increasing. In addition, innovations and technological advances have changed consumer preferences and increased the demand for innovative products. Furthermore, companies focus on R&D and innovation to sustain themselves in the competitive market environment.
Moreover, with growing purchasing power and rising disposable incomes, customers are gradually increasing their spending on equipment. In addition, this has encouraged vendors to invest in innovative raw materials and technologies that can improve the performance of appliances and help enhance water treatment at home. Therefore, companies focus on pricing strategies to increase their bottom-line (profit) margins by setting premium pricing for innovative and tech-savvy products. Hence, such factors are driving the market growth during the forecast period. The adoption of vapor compression distillers is also contributing to this growth, particularly in regions like APAC, where there is a rising demand for purified water for beverages, pharmaceutical applications, and other industrial uses. These advanced distillation systems offer efficient water purification solutions, aligning with consumer preferences for high-quality, reliable home water treatment options.
The easy availability of packaged drinking water is one of the key challenges hindering market growth. Packaged drinking water has a significant penetration rate in suburban areas and acts as a strong substitute for treated water, which, in turn, hampers the demand for the equipment. In addition, the rise in health consciousness, poor quality of tap water, and changing consumer lifestyles have increased the demand for packaged water.
Moreover, most consumers residing in rural areas of developing countries and underdeveloped countries prefer to use packaged water as it is inexpensive and easily available in bottles and cans of different sizes, allowing consumers to buy the product as per their convenience and requirements. In addition, the demand for packaged drinking water is growing in developing countries such as India. Furthermore, the availability of product variants such as flavored and vitamin-rich water helps in their demand growth. Hence, such factors are hindering the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A. O. Smith Corp: The company offers residential drinking water treatment equipment such as A.O. Smith LS03U Whole House Water Filtration System and AOS System 103 Whole House Water Filtration System.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in USD Billion for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is witnessing remarkable growth, fueled by increasing concerns about contaminants in drinking water sources and the rising demand for clean water solutions. With the proliferation of water treatment apps and advancements in water testing devices, consumers are empowered to ensure the safety and quality of their drinking water. Ultraviolet sterilization and other environmentally friendly technologies are gaining traction as effective means of water purification, offering alternatives to traditional filtration methods. As populations rise and wastewater concerns escalate, stringent water protection regulations are driving the adoption of residential water treatment solutions, ranging from basic water filters to sophisticated purification systems. This market's future outlook is optimistic, as innovation continues to address challenges related to groundwater pollution, surface water safety, and the prevalence of waterborne diseases.
The market is witnessing robust growth driven by the increasing demand for filtered water solutions to combat impurities and ensure safe drinking water. With a diverse range of treatment methods including physical, chemical, and biological approaches, consumers have access to effective means of eliminating contaminants and reducing the risk of waterborne illnesses. The desalination segment is gaining prominence, offering solutions for saline water treatment and enabling water re-use in both municipal & industrial sources. Particularly in developing areas, where access to clean potable water is limited, residential water treatment equipment plays a critical role in safeguarding public health. Chemical treatment options such as chlorine gas are also being deployed to address water quality concerns and ensure the availability of safe drinking water resources. With growing concerns over contaminants and pollutants in drinking water, there is a significant uptake of advanced Water Treatment Systems and chemical disinfectants. These technologies play a crucial role in ensuring safe and clean drinking water at home, meeting the increasing demand for reliable solutions that enhance water safety and improve overall household health
In the contemporary world, the market has gained significant traction due to the rising population and the pressing need for environmentally friendly devices that ensure access to clean and safe water. This market encompasses a wide range of product types, including water filters, water purification devices, and various systems such as reverse osmosis and ion exchange. The increasing surface water pollution, caused by agricultural waste, human hazardous waste, and groundwater waste, has led to a surge in demand for these systems. Contaminated water poses a serious threat to human health, leading to diseases like cholera, typhoid fever, and dysentery, which can result in high mortality rates. Physical methods, chemical methods, and biological methods are employed in the design and production of water and wastewater treatment equipment to remove harmful pollutants like phosphorus, nitrates, and heavy metals, ensuring safer drinking water.
Harmful chemicals and pollutants in water can react adversely with human health, leading to various health issues. The market caters to the needs of consumers through various sales channels, including online retailing. Reverse osmosis systems and ion exchange systems are popular choices due to their effectiveness in removing contaminants and their ability to provide clean and safe water for household use. In conclusion, the market plays a crucial role in addressing the challenges of water scarcity and contamination, providing consumers with access to clean and safe water, and contributing to a healthier and more sustainable future.
Market Scope |
|
Report Coverage |
Details |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.46% |
Market Growth 2024-2028 |
USD 5.91 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.28 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key countries |
US, China, India, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks, market industry report. |
Key companies profiled |
A. O. Smith Corp., Amway Corp., Aquafresh RO System, AQUAPHOR International OU, Berkshire Hathaway Inc., BRITA SE, Coway Co. Ltd., Culligan International Co., Eureka Forbes Ltd., Havells India Ltd., KENT RO Systems Ltd., Koninklijke Philips N.V., LG Corp., Panasonic Holdings Corp., Pentair Plc, SAR Group, Unilever PLC, Waterlife, Whirlpool Corp., and Honeywell International Inc. |
Market dynamics |
Parent market analysis, market growth analysis, market growth and trends, Market forecasting, Market value, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period, market share |
Customization purview |
If our residential drinking water treatment equipment market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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