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The post harvest treatment market size is estimated to grow by USD 1.31 billion at a CAGR of 8.07% between 2023 and 2028. The increasing demand for fresh produce is driven by factors such as changing consumer preferences towards healthier food options and the growing population. The growing focus on food safety is also contributing to market growth, as consumers become more aware of foodborne illnesses and seek out safer food options. Additionally, the increasing need to reduce food waste is driving demand for innovative packaging and preservation solutions, further fueling market growth.
The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
The report includes a comprehensive outlook on the post harvest treatment market offering forecasts for the industry segmented by Application, which comprises fruits and vegetables. Additionally, it categorizes Product Type into coating, ethylene blockers, fungicides, cleaners, and others and covers Geography regions, including North America, APAC, Europe, Middle East and Africa, and South America.
The market share growth by the fruits segment will be significant during the forecast period. Fruits are a significant application in the market, and several market conditions influence its expansion. The market is being driven by the rising global demand for fresh fruits. Fresh produce has many health benefits, and consumers are becoming increasingly aware of these advantages.
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The fruits segment was the largest and was valued at USD 740.00 million in 2018. Additionally, the market for post-harvest treatment for fruits is being driven by the growing popularity of natural and organic products. Customers prefer fruits with natural coatings as they are safer and healthier than fruits containing dangerous chemicals. The market in focus is also expanding as a result of government regulations in several nations encouraging the use of post-harvest practices to cut down on food waste and enhance food safety, including fruits. Therefore, rising demand, shifting consumer preferences, and regulatory support are expected to drive the growth of fruits as an application in the market during the forecast period.
Based on the product type, the market has been segmented into coating, ethylene blockers, fungicides, cleaners and others. The coating segment will account for the largest share of this segment.? Several growth factors have led to coatings becoming a more widely used product in the market. Post-harvest treatments are among the natural and organic goods that consumers are increasingly seeking out. Natural coatings like chitosan and alginate are becoming more well-liked in the market. Consequently, it is anticipated that a combination of rising demand for food preservation, technological advancements such as the development of more efficient coatings, and shifting consumer preferences will propel the growth of coatings in the market during the forecast period.
APAC is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in APAC is expanding quickly as a result of various market scenarios and driving forces. For instance, the expansion of the market in focus is being fueled by the region's rising demand for fresh produce. Fresh fruits and vegetables with no harmful chemicals are increasingly in demand from consumers claiming to become health conscious. In addition, the regional market in focus is expanding as a result of the increased focus on food safety and minimizing food waste. Fruits and vegetables have a longer shelf life and experience less spoilage and wastage when using post-harvest treatment, such as coatings. The growing popularity of the regional market is also being aided by several government initiatives.
In addition, market participants in the area are also making efforts to spur market expansion. For instance, to meet the increasing demand for fresh produce in the area, companies like Decco Asia Pacific are devising new post-harvest treatment solutions. To take advantage of the expanding opportunities, businesses such as AgroFresh, which provides post-harvest treatment solutions, are also increasing their footprint in the region. Such factors are expected to drive the market growth in the region during the forecast period.
Post-harvest treatment is a series of actions taken to preserve the quality and increase the expected shelf lifespan of agricultural produce or products. This can involve tasks such as cleaning, grading, packaging, sorting, cooling, and using chemicals alongside other preservation methods. The objective of post-harvest treatment is to prevent losses that are brought on by damage and spoilage and ensure that the product spans a longer period while remaining fresh and marketable.
The market is driven by consumer interest in organic products and healthy diets, leading to a rising demand for nutritious, balanced diet options. To meet this demand, the market is witnessing the extension of shelf life of products through biotechnology techniques such as the use of Chlorine dioxide gas and Natamycin-based fungicides. These techniques help in preventing spoilage and senescence, improving the aesthetic and marketability of agricultural commodities. Additionally, post-harvest treatments like edible coatings and antioxidant applications are being utilized to reduce spoilage, especially in fruits and vegetables. These advancements in post-harvest treatments are crucial for maintaining the quality and freshness of food products, especially in the organic and natural segments.
Increasing demand for fresh produce is notably driving the market growth. The global demand for fresh produce is increasing as people become more aware of the advantages of eating fresh fruits and vegetables such as melons, oranges, potatoes, and several tropical root crops. However, fresh produce has a short shelf life, leading to waste and spoilage. The adoption of post-harvest treatments is expected to drive the market, as it enables farmers, distributors, and retailers to increase the shelf life of products while preserving their freshness.
Consumer interest in organic products and healthy diets has contributed to the demand for these treatments. The extension of the shelf life of products aligns with recommendations from organizations like the World Health Organization (WHO) for a nutritious, balanced diet. These treatments are particularly useful for perishable items, where biotechnology techniques, such as the use of chlorine dioxide gas, can prevent spoiling and senescence. The treatments also improve the aesthetic and marketability of agricultural commodities. They include various methods such as fruit and vegetable ripening, biotechnology processes, edible coatings, chemical treatment, and heat and irradiation. Natural methods, like antioxidants and anti-browning agents, are preferred for fresh fruits and vegetables, although chemical synthetics are also used. Cold storage and controlled atmosphere storage are other effective methods for post-harvest treatment.
The growing adoption of post-harvest treatment in developing countries is an emerging trend shaping the market growth. A significant pattern in the market is the rising adoption of post-harvest treatment in developing countries. Owing to population growth, urbanization, and shifting dietary habits, developing countries have seen an increase in demand for fresh produce. Post-harvest treatment is more in demand, helping to cut down on food waste and expand the shelf life of fruits and vegetables. Additionally, to increase food security and minimize losses, governments in developing nations are investing more in post-harvest management.
As a result, market participants in the post-harvest treatment sector are looking into business opportunities in emerging markets in developing countries and providing solutions that are specifically suited to their requirements. Thus, the growing adoption of post-harvest treatment in developing countries is a significant trend that is expected to drive the growth of the market during the forecast period.
Lack of awareness and adoption is a significant challenge hindering the market growth. The lack of awareness and adoption of post-harvest treatments among farmers and consumers is a significant challenge in the market. Regardless of post-harvest treatment's many advantages, many producers and cultivators are unaware of them. Additionally, there might not be much demand for post-harvest treatments because consumers do not realize the importance of post-harvest treatment in maintaining the safety and quality of fresh produce. The market's expansion is being hampered by this lack of awareness and adoption because the number of potential customers for post-harvest treatments is still small.
Moreover, to address this issue and encourage the use of post-harvest treatments, market players must invest in educating both farmers and consumers about their advantages. Doing so will boost market growth during the forecast period. Until then, the lack of awareness and adoption of post-harvest treatments among farmers and consumers will hinder the growth of the market in focus during the forecast period.
Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
AgroFresh Solutions Inc. - The company offers post-harvest treatments such as SmartFresh post-harvest, ActiSeal post-harvest, and Control Tec post-harvest.
The report also includes detailed analyses of the competitive landscape of the market and information about 20 companies, including AgroFresh Solutions Inc., Apeel Technology Inc., BASF SE, Bayer AG, Corteva Inc., FMC Corp., Fomesa Fruitech SLU, Futureco Bioscience SA, Gowan Co., John Bean Technologies Corp., Johnson and Johnson, Natural Offset Farming, Nufarm Ltd., Occidental Petroleum Corp., Post Harvest Solutions Ltd., Productos Citrosol SA, Sahyadri Farms Post Harvest Care Ltd., Sumitomo Chemical Co. Ltd., Syngenta Crop Protection AG, Tagros Chemicals India Pvt. Ltd., UPL Ltd., and XEDA International SA
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is witnessing significant growth driven by the increasing demand for international meals and the need for higher-yielding agricultural methods to reduce post-harvest losses. Innovative post-harvest handling treatments are being employed for crops such as grapes, tomatoes, mangoes, and cucumbers to optimize the value chain and improve food safety and quality. Technological innovations like Fresh Produce Technologies (FPT) and protective coverings are enhancing moisture loss control and taste retention, while also promoting sustainable farming practices. Environmental information, prediction algorithms, and sensors are being used to monitor post-harvest crop conditions and reduce microbial development and contamination.
The market is characterized by investment in research and development, new market initiatives, and merger and acquisition activities aimed at improving production capacities and reducing post-harvest losses. The post-harvest treatment market is evolving with the use of antimicrobials and innovative techniques for value chain optimization to enhance the quality of produce like apples. Geographic expansions and focus on biodiversity are driving category market growth, while organic plant-based coverings are gaining traction for sustainable practices. Digital platforms are enhancing post-harvest quality monitoring, and advancements in senescence and ripening processes are reducing water loss and ethylene damage.
The market also caters to consumer preferences for wellness and health goods, including natural foods and non-native vegetables and fruits. The post-harvest treatment products market addresses challenges like insects and aims to optimize production sites and facilities. It offers a wide product width and breadth to enhance High yield in agriculture sector. The market includes innovative solutions such as Pagoda for improved post-harvest treatment. With a global presence and initiatives from organizations like the U.S. Food and Agriculture Organization, the market is witnessing increased product launches and application dominance.
Post-Harvest Treatment Market Scope |
|
Report Coverage |
Details |
Page number |
174 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.07% |
Market Growth 2024-2028 |
USD 1.31 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.5 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 53% |
Key countries |
US, China, France, Spain, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AgroFresh Solutions Inc., Apeel Technology Inc., BASF SE, Bayer AG, Corteva Inc., FMC Corp., Fomesa Fruitech SLU, Futureco Bioscience SA, Gowan Co., John Bean Technologies Corp., Johnson and Johnson, Natural Offset Farming, Nufarm Ltd., Occidental Petroleum Corp., Post Harvest Solutions Ltd., Productos Citrosol SA, Sahyadri Farms Post Harvest Care Ltd., Sumitomo Chemical Co. Ltd., Syngenta Crop Protection AG, Tagros Chemicals India Pvt. Ltd., UPL Ltd., and XEDA International SA |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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