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The precision viticulture market size is forecast to increase by USD 463.3 million at a CAGR of 6.59% between 2023 and 2028.
The precision viticulture industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Precision viticulture, a modern approach to grape growing, incorporates advanced technologies for optimizing vineyard productivity and quality. Yield monitoring, a significant application, dominates the market due to the adoption of innovative systems like ultrasonic sensors and gravimetric yield monitoring. These technologies measure grape volume and weight, respectively, ensuring accurate yield estimation. DGPS is another integral component, providing precise harvest location data. Yield monitoring enhances decision-making capabilities for farmers, contributing to improved grape productivity and quality In the global wine industry. Additionally, precision viticulture encompasses crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, customer management, and guidance systems.
Technologies such as remote sensing, variable rate technology, global positioning systems, geographic information systems, drones, application control devices, driverless tractors, and temperature, humidity, and soil sensors are transforming grape cultivation. Cloud-based and web-based software facilitate real-time data access and analysis, enhancing fertilizer utilization, vineyard management, and harvesting practices.
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The Yield monitoring segment was valued at USD 392.50 million in 2018 and showed a gradual increase during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Precision viticulture is gaining traction in Europe's wine industry due to the increasing adoption of advanced technologies to optimize grape productivity and improve yield quality. According to recent reports, French wine production for 2023 is projected to remain stable at around 46 million hectoliters. With limited agricultural land and the need to enhance production, farmers are turning to technologies such as yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, and customer management. These solutions leverage hardware like drones, application control devices, driverless tractors, and sensors, including temperature, humidity, and soil sensors.
Geographic Information Systems (GIS) and Global Positioning Systems (GPS) are also integral components of precision viticulture. Cloud-based and web-based software enable real-time monitoring and data-driven methodologies for optimizing vineyard management. These modernized techniques address soil properties, microclimates, vine vigor, pest pressures, irrigation, fertilization, pest control, and harvesting practices. The hardware and software segments are expected to drive market growth In the global wine industry.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Focus on high-yielding production output is the key driver of the market.
Traditional strategies aimed toward developing precision viticulture system is the upcoming market trend.
What challenges does the Precision Viticulture Industry face during its growth?
High initial investments in precision viticulture is a key challenge affecting the industry growth.
Exclusive Customer Landscape
The precision viticulture market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the precision viticulture market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, precision viticulture market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Ag Leader Technology - The market encompasses advanced technologies and solutions designed to optimize vineyard management. Ag Leader's OnCommand 4200 is a notable product within this sector, offering farmers real-time data monitoring and analysis for improved crop health and yield. This solution integrates GPS mapping, variable rate application, and other features to enhance vineyard productivity and efficiency. By leveraging precision viticulture technologies, farmers can make informed decisions based on accurate, data-driven insights, ultimately leading to increased profitability and sustainability.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Precision viticulture refers to the application of advanced technologies and data-driven methodologies to optimize grape productivity and improve yield quality in vineyards. This modern approach to grape growing leverages various technologies, including yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, customer management, and more. Precision viticulture technologies enable farmers to gather real-time data on vineyard conditions, such as temperature, humidity, soil moisture, and vine vigor. This data is crucial for informed decision-making regarding irrigation, fertilization, pest control, and harvesting practices. One of the key components of precision viticulture is the use of guidance systems, which include global positioning systems (GPS) and geographic information systems (GIS).
These technologies enable farmers to map their vineyards, monitor soil properties, and identify microclimates, allowing for more precise application of resources. Another important aspect of precision viticulture is the use of sensors, including temperature sensors, humidity sensors, and soil sensors. These sensors provide farmers with real-time data on vineyard conditions, enabling them to make timely adjustments to optimize grape productivity and quality. Drones and application control devices are also becoming increasingly popular in precision viticulture. Drones can be used for crop scouting and monitoring vineyard health from above, while application control devices allow for variable rate technology, enabling farmers to apply resources more efficiently and effectively.
The hardware segment of precision viticulture includes GPS devices, weather monitoring systems, technology sensors, and other equipment used to collect and analyze data in vineyards. The software segment includes cloud-based and web-based solutions for data analysis and management. The global wine industry is seeing a shift towards precision viticulture as farmers seek to improve grape productivity and quality while reducing costs and minimizing environmental impact. This trend is expected to continue as advanced technologies become more accessible and affordable. In conclusion, precision viticulture is transforming the way grapes are grown by enabling farmers to gather real-time data on vineyard conditions and make informed decisions regarding irrigation, fertilization, pest control, and harvesting practices.
The use of guidance systems, sensors, drones, and application control devices, along with cloud-based and web-based software solutions, is driving innovation and productivity In the vineyard. The global wine industry is embracing these modernized techniques to optimize grape productivity, improve yield quality, and minimize costs.
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Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.59% |
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Market growth 2024-2028 |
USD 463.3 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.18 |
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Key countries |
Germany, US, China, UK, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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