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The Precision Viticulture market size is estimated to increase by USD 463.3 million, at a CAGR of 6.59% between 2023 and 2028. The growth of the viticulture market hinges on various critical factors. Firstly, emphasis on achieving high-yielding production output plays a pivotal role. This entails optimizing crop yields through advanced agricultural practices and technologies. Secondly, the implementation of awareness and support programs for precision viticulture is essential. These programs educate and assist vineyard operators in adopting precise, data-driven methods to enhance productivity and quality. Additionally, there is a growing necessity to monitor weather patterns and climatic changes affecting viticulture. Proactively managing these factors helps mitigate risks such as extreme weather events or changing climate conditions, safeguarding vineyard sustainability and yield consistency. By addressing these elements high-yielding production, precision viticulture support, and climate monitoring the market can foster sustainable growth and resilience in the face of evolving agricultural challenges.
Market Forecast 2024-2028
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Precision viticulture is revolutionizing the way grape farmers manage their vineyards through advanced technologies and data-driven methodologies. This approach utilizes yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, and financial management to optimize grape productivity and yield quality. Vineyard management is enhanced through the use of drones for aerial imaging and application control devices for targeted fertilization and pesticide application. Driverless tractors ensure efficient vineyard maintenance, while sensors, including temperature and humidity sensors, provide real-time data on soil properties, microclimates, vine vigor, and pest pressures. The global wine industry is increasingly adopting these modernized techniques to meet the growing demand for high-quality wines, with precision viticulture expected to play a significant role in the future of grape growing.
There is often inefficient usage of inputs like fertilizers, pesticides, and other vineyard inputs in viticulture. This results in lower-than-expected output in terms of production yield. Hence, viticulture farmers are increasingly adopting the technology to optimize the usage of inputs, reduce wastage and ensure maximum yield is obtained from the limited arable land available. The usage of technologies like variable rate technology and remote sensing gives farmers vast amounts of data regarding quantitative and qualitative inputs which can be used to optimize time and resources and obtain the maximum yield possible.
Moreover, the usage of GPS and a wide-area augmentation system helps to obtain real-time location services that can direct efficient usage of resources and inputs like fertilizer, water, and other nutrients. It helps farmers to identify the fertility of areas and allocate more resources to high-yield areas. Hence reduced wastage of resources by the usage of such technologies and tools helps improve agricultural efficiency which will fuel market growth during the forecast period.
Major companies in the market are adopting diverse growth strategies including acquisitions, partnerships, and collaborations to expand their market shares, visibility, and customer base. Moreover, this market has both international and local players with major players in the market utilizing strategic methods such as alliances, acquisitions, and partnerships for consolidating their market share in the global precision viticulture market.
For instance, one of the largest companies Deere and Company acquired Smart Apply on July 14th, 2023. Smart Apply is a precision spraying equipment company based in Indianapolis, Indiana. This strategic move helped Deere and Company to further expand their product portfolio in precision farming. Another example is TerraNIS which partnered with ICV group to develop the solutions like remote sensing. Such factors will propel market growth and trends during the forecast period.
Despite numerous benefits such as increased yield and improved agricultural efficiency, the adoption of the hardware and software require farmers to incur significant initial investments. Besides costs, implementation along with existing practices and upgradation of the tools associated with the technology are also challenges for farmers. In particular, software integration and data analytics tools are expensive and require high initial investments. Hence, such costs associated with this technology are limiting the scope of adoption.
Moreover, farmers with a reduced land area will especially face difficulties in arranging sufficient investments. Even for farmers with large land holdings, the integration cost of hardware and software solutions with the entire farm area remains a major challenge. Additionally, those farmers that have limited technical skills will only derive the benefits in the long run and gain limited benefits immediately. Hence such factors will hamper market growth during the forecast period.
The yield monitoring segment will account for a major share of the market's growth during the forecast period.?It is predicted to remain the dominant segment by application during the forecast period due to the increasing adoption of tracking yield systems like the sonic beam system and the gravimetric yield-monitoring system. The sonic beam system utilizes ultrasonic sensors for measuring the volume of grapes that pass along the discharge conveyor while the gravimetric yield-monitoring system can weigh the grapes deployed below the discharge conveyor belt of the harvester. Such systems also possess tools for measuring the number of grapes harvested by the harvester and a differential global positioning system (DGPS) to measure the coordinates.
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The yield monitoring segment was valued at USD 392.50 million in 2018.?Yield monitoring by providing vital data enables farmers to make more informed decisions and increase agricultural yield. This is vital to cater to demands to increase food production, especially for those farmers that own less agricultural land. Hence, various farmers choose the technologies to increase yield. Such factors are expected to boost segment growth during the forecast period.
Based on product, the market has been segmented into hardware, software, and services. The hardware segment will account for the largest share of this segment due to the growing adoption of drones and other hardware. The hardware ensures that the methods and technologies are implemented efficiently by enabling farmers to obtain a better knowledge of a vineyard. Moreover, the rising usage of drones, irrigation controllers, yield monitors, sensors, and other control devices will positively impact segment growth. Drones can be flown over large vineyards and can collect various kinds of data that help in tasks like grape health assessment, irrigation, and soil and field analysis. Moreover, companies that manufacture drones are offering enhanced features such as the ability to adapt to changing weather conditions, increased visibility, and changes in payload with the use of artificial intelligence (AI). Yet another tool, sensors provide farmers with vital information such as the level of moisture and nutrients in the soil, soil moisture, and soil temperature. Additionally, automation of steering in viticultural tractors also helps prevent human errors and eliminates the need for human intervention, which is also expected to boost segment growth during the forecast period.
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Europe is estimated to contribute 32% to the growth by 2028. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. Europe is the largest regional market, greatly driven by increasing demand for European wines across the world. Key countries that dominate the regional market include France, Italy, Spain, and the UK. Moreover, the increasing adoption of technology in the regional agricultural sector is vital considering limited agricultural production and increasing demand.
Moreover, initiatives in the region like the European Innovation Partnership for Agricultural Productivity and Sustainability (EIP-AGRI) are transforming the European agricultural landscape. EIP-AGRI focuses on creating a competitive and sustainable agriculture and forestry sector that emphasizes increasing agricultural efficiency. To achieve this, there is increased R&D investment by companies, researchers, and others that will increase the adoption during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ag Leader Technology - The company offers precision viticulture products such as Ag Leader OnCommand 4200.
We also have detailed analyses of the market’s competitive landscape and offer information on 16 market companies, including AHA Viticulture, ATEKNEA SOLUTIONS CATALONIA S.L., Boustead Singapore Ltd., Chouette, Corteva Inc., CropX Technologies Ltd., Deep Planet, Deere and Co., GIE ICV VVS, PlantCT Europe Zrt, TeeJet Technologies, TerraNIS SAS, Trimble Inc., vitiDron SLU, and Caffini S.P.A.
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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Precision viticulture is revolutionizing the way winegrowers manage their vineyards by implementing advanced technologies for optimizing grape productivity and yield quality. Technologies such as yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, and demand forecasting are transforming traditional grape farming. These solutions leverage hardware like drones, application control devices, and driverless tractors, as well as software like geographic information systems (GIS), cloud-based software, and web-based software. Precision viticulture technologies employ remote sensing, variable rate technology, global positioning system (GPS), and geographic information system (GIS) to monitor vine health, soil conditions, and weather patterns in real-time. Sensors, including temperature sensors, humidity sensors, and soil sensors, provide vital data for making informed decisions on fertilizer utilization and vineyard management.
However, farmers and farm owners worldwide are adopting these modernized techniques to enhance their vineyard operations, improve grape quality, and increase overall efficiency in the global wine industry. The hardware segment dominates the precision viticulture market, while the software segment is expected to grow at a significant rate due to the increasing demand for real-time monitoring and data analysis. Precision viticulture market thrives on customer management and growers using on farm yield monitoring and off farm yield monitoring. Guidance systems, automation and control system, and sensing and monitoring devices integrate global navigation satellite system and GPS devices for real time monitoring via cloud based software and web based software. Leveraging data driven methodologies with global positioning systems, it enhances pest control, harvesting practices, irrigation management system, and weather monitoring systems using technology sensors and weather stations.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.59% |
Market growth 2024-2028 |
USD 463.3 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.18 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
Europe at 32% |
Key countries |
Germany, US, China, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ag Leader Technology, AHA Viticulture, ATEKNEA SOLUTIONS CATALONIA S.L., Boustead Singapore Ltd., Caffini S.P.A., Chouette, Corteva Inc., CropX Technologies Ltd., Deep Planet, Deere and Co., GIE ICV VVS, PlantCT Europe Zrt, TeeJet Technologies, TerraNIS SAS, Trimble Inc., and vitiDron SLU |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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