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Precision Viticulture Market Analysis Europe, APAC, North America, South America, Middle East and Africa - Germany, US, China, UK, Canada - Size and Forecast 2024-2028

Precision Viticulture Market Analysis Europe, APAC, North America, South America, Middle East and Africa - Germany, US, China, UK, Canada - Size and Forecast 2024-2028

Published: Jul 2024 172 Pages SKU: IRTNTR75992

Market Overview at a Glance

$463.3 Mn
Market Opportunity
6.59%
CAGR
6.18
YoY growth 2023-2024(%)

Precision Viticulture Market Size 2024-2028

The precision viticulture market size is forecast to increase by USD 463.3 million at a CAGR of 6.59% between 2023 and 2028.

  • Precision viticulture, a farming method that leverages technology to optimize grape production, is witnessing significant growth. Driven by the focus on high-yielding production output, traditional strategies are being adopted to develop precision viticulture systems. However, the high initial investments required pose a challenge to market expansion. Key trends include the integration of sensors, drones, and data analytics to improve crop management and increase efficiency. As the industry continues to evolve, precision viticulture is expected to revolutionize the way grapes are grown and harvested, offering improved quality and reduced waste. This market analysis report delves into the key factors influencing market growth and the challenges that need to be addressed to ensure continued success.

    • What will be the Size of the Precision Viticulture Market During the Forecast Period?

    Precision Viticulture Market Size

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  • The market encompasses a range of advanced technologies and techniques revolutionizing grape growing In the global wine industry. These modernized approaches include yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, and financial management. Utilizing sensors, such as temperature and humidity sensors, drones, application control devices, and driverless tractors, farmers can optimize vineyard productivity and improve yield quality. Data-driven methodologies, enabled by global positioning systems, enable farmers to understand soil properties, microclimates, vine vigor, and pest pressures, leading to more effective vineyard management. Precision viticulture's adoption continues to grow as farmers seek to enhance their competitive edge In the evolving grape production landscape.

    • How is this Precision Viticulture Industry segmented and which is the largest segment?

    The precision viticulture industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    • Application
      • Yield monitoring
      • Field mapping
      • Crop scouting
      • Weather tracking and forecasting
      • Others
    • Product
      • Hardware
      • Software and services
    • Geography
      • Europe
        • Germany
        • UK
      • APAC
        • China
      • North America
        • Canada
        • US
      • South America
        • Middle East and Africa

        By Application Insights

        • The yield monitoring segment is estimated to witness significant growth during the forecast period.

        Precision viticulture, a modern approach to grape growing, incorporates advanced technologies for optimizing vineyard productivity and quality. Yield monitoring, a significant application, dominates the market due to the adoption of innovative systems like ultrasonic sensors and gravimetric yield monitoring. These technologies measure grape volume and weight, respectively, ensuring accurate yield estimation. DGPS is another integral component, providing precise harvest location data. Yield monitoring enhances decision-making capabilities for farmers, contributing to improved grape productivity and quality In the global wine industry. Additionally, precision viticulture encompasses crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, customer management, and guidance systems.

        Technologies such as remote sensing, variable rate technology, global positioning systems, geographic information systems, drones, application control devices, driverless tractors, and temperature, humidity, and soil sensors are transforming grape cultivation. Cloud-based and web-based software facilitate real-time data access and analysis, enhancing fertilizer utilization, vineyard management, and harvesting practices.

        Precision Viticulture Market Size

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        The Yield monitoring segment was valued at USD 392.50 million in 2018 and showed a gradual increase during the forecast period.

        Regional Analysis

        • Europe is estimated to contribute 32% to the growth of the global market during the forecast period.

        Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

        Precision Viticulture Market Share by Geography

        For more insights on the market share of various regions, Request Free Sample

        Precision viticulture is gaining traction in Europe's wine industry due to the increasing adoption of advanced technologies to optimize grape productivity and improve yield quality. According to recent reports, French wine production for 2023 is projected to remain stable at around 46 million hectoliters. With limited agricultural land and the need to enhance production, farmers are turning to technologies such as yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, and customer management. These solutions leverage hardware like drones, application control devices, driverless tractors, and sensors, including temperature, humidity, and soil sensors.

        Geographic Information Systems (GIS) and Global Positioning Systems (GPS) are also integral components of precision viticulture. Cloud-based and web-based software enable real-time monitoring and data-driven methodologies for optimizing vineyard management. These modernized techniques address soil properties, microclimates, vine vigor, pest pressures, irrigation, fertilization, pest control, and harvesting practices. The hardware and software segments are expected to drive market growth In the global wine industry.

        Market Dynamics

        Our  researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

        What are the key market drivers leading to the rise In the adoption of Precision Viticulture Industry?

        Focus on high-yielding production output is the key driver of the market.

      • Precision viticulture is revolutionizing the global wine industry with advanced technologies that optimize vineyard management and enhance grape productivity. Farmers employ precision viticulture techniques, such as yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, and customer management, to make data-driven decisions and maximize output. Technologies like precision guidance systems, remote sensing, and variable rate technology, integrated with hardware such as geographic information systems (GIS), global positioning systems (GPS), drones, application control devices, and driverless tractors, enable farmers to monitor vineyard conditions in real time. Sensors, including temperature, humidity, and soil sensors, provide vital information on soil properties, microclimates, vine vigor, pest pressures, irrigation, fertilization, pest control, and harvesting practices.
      • Cloud-based and web-based software solutions facilitate the collection, analysis, and interpretation of data, allowing farmers to optimize their vineyard management strategies. Precision viticulture technologies enable farmers to make informed decisions, reduce resource wastage, and improve overall vineyard performance. The hardware segment, including sensors and application control devices, and the software segment, including cloud-based and web-based solutions, are key components driving the growth of the market.

        • What are the market trends shaping the Precision Viticulture Industry?

        Traditional strategies aimed toward developing precision viticulture system is the upcoming market trend.

      • The market is experiencing significant growth due to the adoption of advanced technologies such as yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, customer management, and guidance systems. These technologies utilize remote sensing, variable rate technology, global positioning systems (GPS), geographic information systems (GIS), drones, application control devices, and driverless tractors. Prominent institutions In the global wine industry are increasingly embracing precision viticulture to modernize grape growing techniques. They are focusing on acquisitions, partnerships, and collaborations to expand their offerings and capture larger market shares. For example, Deere & Company's acquisition of Smart Apply, a precision spraying equipment company, expanded its precision farming portfolio.
      • TerraNIS' partnership with ICV group led to the development of advanced precision viticulture solutions, including remote sensing technology. The market encompasses hardware and software segments. Hardware includes sensors, temperature sensors, humidity sensors, soil sensors, GPS devices, weather stations, and technology sensors. Software includes cloud-based and web-based solutions for real-time monitoring, fertilizer utilization, and weather monitoring systems. These solutions help farmers optimize grape productivity, yield quality, irrigation, fertilization, pest control, and harvesting practices. The market caters to vineyard owners, growers, and farmers. It offers benefits such as improved crop health, reduced water usage, increased efficiency, and higher yields. The market's growth is driven by factors such as soil properties, microclimates, vine vigor, and pest pressures.
      • The adoption of precision viticulture is expected to continue as farmers seek to enhance their operations and meet the evolving demands of the global wine industry.

        • What challenges does the Precision Viticulture Industry face during its growth?

        High initial investments in precision viticulture is a key challenge affecting the industry growth.

      • Precision viticulture, a modernized approach to grape growing, incorporates advanced technologies such as yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, and customer management. This data-driven methodology utilizes hardware like drones, application control devices, driverless tractors, and sensors, including temperature, humidity, and soil sensors. Software segments include Geographic Information Systems (GIS), cloud-based software, and web-based software. While the global wine industry benefits from these techniques, the high cost of hardware and software integration, as well as ongoing expenses for data analytics tools and training, pose challenges for farmers. The expense of these tools may hinder smaller farm owners from adopting precision viticulture.
      • The cost of precision viticulture solutions varies among companies, and the implementation depends on the vineyard's size. Despite these challenges, precision viticulture offers significant improvements in grape productivity, yield quality, and overall vineyard management.

        • Exclusive Customer Landscape

        The precision viticulture market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the precision viticulture market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

        Precision Viticulture Market Share by Geography

         Customer Landscape

        Key Companies & Market Insights

        Companies are implementing various strategies, such as strategic alliances, precision viticulture market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

        Ag Leader Technology - The market encompasses advanced technologies and solutions designed to optimize vineyard management. Ag Leader's OnCommand 4200 is a notable product within this sector, offering farmers real-time data monitoring and analysis for improved crop health and yield. This solution integrates GPS mapping, variable rate application, and other features to enhance vineyard productivity and efficiency. By leveraging precision viticulture technologies, farmers can make informed decisions based on accurate, data-driven insights, ultimately leading to increased profitability and sustainability.

        The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

        • Ag Leader Technology
        • AHA Viticulture
        • ATEKNEA SOLUTIONS CATALONIA S.L.
        • Boustead Singapore Ltd.
        • Caffini S.P.A.
        • Chouette
        • Corteva Inc.
        • CropX Technologies Ltd.
        • Deep Planet
        • Deere and Co.
        • GIE ICV VVS
        • PlantCT Europe Zrt
        • TeeJet Technologies
        • TerraNIS SAS
        • Trimble Inc.
        • vitiDron SLU

        Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

        Research Analyst Overview

        Precision viticulture refers to the application of advanced technologies and data-driven methodologies to optimize grape productivity and improve yield quality in vineyards. This modern approach to grape growing leverages various technologies, including yield monitoring, crop scouting, field mapping, irrigation management, inventory management, farm labor management, financial management, demand forecasting, customer management, and more. Precision viticulture technologies enable farmers to gather real-time data on vineyard conditions, such as temperature, humidity, soil moisture, and vine vigor. This data is crucial for informed decision-making regarding irrigation, fertilization, pest control, and harvesting practices. One of the key components of precision viticulture is the use of guidance systems, which include global positioning systems (GPS) and geographic information systems (GIS).

        These technologies enable farmers to map their vineyards, monitor soil properties, and identify microclimates, allowing for more precise application of resources. Another important aspect of precision viticulture is the use of sensors, including temperature sensors, humidity sensors, and soil sensors. These sensors provide farmers with real-time data on vineyard conditions, enabling them to make timely adjustments to optimize grape productivity and quality. Drones and application control devices are also becoming increasingly popular in precision viticulture. Drones can be used for crop scouting and monitoring vineyard health from above, while application control devices allow for variable rate technology, enabling farmers to apply resources more efficiently and effectively.

        The hardware segment of precision viticulture includes GPS devices, weather monitoring systems, technology sensors, and other equipment used to collect and analyze data in vineyards. The software segment includes cloud-based and web-based solutions for data analysis and management. The global wine industry is seeing a shift towards precision viticulture as farmers seek to improve grape productivity and quality while reducing costs and minimizing environmental impact. This trend is expected to continue as advanced technologies become more accessible and affordable. In conclusion, precision viticulture is transforming the way grapes are grown by enabling farmers to gather real-time data on vineyard conditions and make informed decisions regarding irrigation, fertilization, pest control, and harvesting practices.

        The use of guidance systems, sensors, drones, and application control devices, along with cloud-based and web-based software solutions, is driving innovation and productivity In the vineyard. The global wine industry is embracing these modernized techniques to optimize grape productivity, improve yield quality, and minimize costs.

        Market Scope

        Report Coverage

        Details

        Page number

        172

        Base year

        2023

        Historic period

        		 2018-2022

        Forecast period

        2024-2028

        Growth momentum & CAGR

        Accelerate at a CAGR of 6.59%

        Market growth 2024-2028

        USD 463.3 million

        Market structure

        Fragmented

        YoY growth 2023-2024(%)

        6.18

        Key countries

        Germany, US, China, UK, and Canada

        Competitive landscape

        Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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        What are the Key Data Covered in this Precision Viticulture Market Research and Growth Report?

        • CAGR of the Precision Viticulture industry during the forecast period
        • Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
        • Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
        • Accurate predictions about upcoming growth and trends and changes in consumer behaviour
        • Growth of the market across Europe, APAC, North America, South America, and Middle East and Africa
        • Thorough analysis of the market’s competitive landscape and detailed information about companies
        • Comprehensive analysis of factors that will challenge the precision viticulture market growth of industry companies

        We can help! Our analysts can customize this precision viticulture market research report to meet your requirements.

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        Table of Contents not available.

        Research Methodology

        Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

        INFORMATION SOURCES

        Primary sources

        • Manufacturers and suppliers
        • Channel partners
        • Industry experts
        • Strategic decision makers

        Secondary sources

        • Industry journals and periodicals
        • Government data
        • Financial reports of key industry players
        • Historical data
        • Press releases

        DATA ANALYSIS

        Data Synthesis

        • Collation of data
        • Estimation of key figures
        • Analysis of derived insights

        Data Validation

        • Triangulation with data models
        • Reference against proprietary databases
        • Corroboration with industry experts

        REPORT WRITING

        Qualitative

        • Market drivers
        • Market challenges
        • Market trends
        • Five forces analysis

        Quantitative

        • Market size and forecast
        • Market segmentation
        • Geographical insights
        • Competitive landscape

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        Frequently Asked Questions

        Precision Viticulture market growth will increase by $ 463.3 mn during 2024-2028.

        The Precision Viticulture market is expected to grow at a CAGR of 6.59% during 2024-2028.

        Precision Viticulture market is segmented by Application( Yield monitoring, Field mapping, Crop scouting, Weather tracking and forecasting, Others) Product( Hardware, Software and services, services)

        Ag Leader Technology, AHA Viticulture, ATEKNEA SOLUTIONS CATALONIA S.L., Boustead Singapore Ltd., Caffini S.P.A., Chouette, Corteva Inc., CropX Technologies Ltd., Deep Planet, Deere and Co., GIE ICV VVS, PlantCT Europe Zrt, TeeJet Technologies, TerraNIS SAS, Trimble Inc., vitiDron SLU are a few of the key vendors in the Precision Viticulture market.

        Europe will register the highest growth rate of 32% among the other regions. Therefore, the Precision Viticulture market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.

        Germany, US, China, UK, Canada

        • Focus on high-yielding production output is the driving factor this market.
        • sans-serif;">The viticulture activity requires a large amount of input in the form of fertilizers is the driving factor this market.
        • pesticides is the driving factor this market.
        • and other vineyard inputs. However is the driving factor this market.
        • such input is not utilized to the maximum capacity and often results in lower-than-expected output in terms of production yield. This waste of resources has led to the popularity of precision viticulture among farmers across the globe to enable them to ensure maximum yield from the limited arable land available. is the driving factor this market.
        • sans-serif; font-size: 9pt;">  is the driving factor this market.
        • sans-serif;">Precision agriculture technologies such as variable rate technology and remote sensing provide farmers with detailed information on the quantitative and qualitative inputs required for a vineyard area. This allows a farmer to plan farm activities in accordance with the expected yield and optimize both time and resources. Similarly is the driving factor this market.
        • precision agriculture uses GPS and a wide-area augmentation system to obtain real-time location service that allows the use of the right amount of resources such as fertilizer is the driving factor this market.
        • water is the driving factor this market.
        • and other nutrients. The system also helps a farmer identify high-yield and low-yield areas is the driving factor this market.
        • thus reducing wastage of resources. Thus is the driving factor this market.
        • the rising focus on increasing agricultural output with the increasing adoption of precision viticulture techniques will boost the growth of the global precision viticulture market during the forecast period. is the driving factor this market.

        The Precision Viticulture market vendors should focus on grabbing business opportunities from the Yield monitoring segment as it accounted for the largest market share in the base year.