India Wine Market Analysis - Size and Forecast 2025-2029

India Wine Market Size 2025-2029

The India wine market size is valued to increase by USD 837.4 million, at a CAGR of 24.6% from 2024 to 2029. Increasing use of online sales channels will drive the India wine market.

Major Market Trends & Insights

• By Type - Domestic segment was valued at USD 75.80 million in 2022
• By Product - Red segment accounted for the largest market revenue share in 2022
• CAGR from 2024 to 2029 : 24.6%

Market Summary

• The Indian wine market, a significant player in the global beverage industry, has witnessed steady growth in recent years. Fueled by increasing disposable income, urbanization, and changing consumer preferences, the market has experienced a notable expansion. The rise of online sales channels has been a key driver, enabling consumers to access a wide variety of wines from the comfort of their homes. Moreover, the demographic shift towards a younger population, particularly the millennial generation, has significantly influenced market trends. This cohort, known for their adventurous palates and tech-savvy habits, has embraced wine consumption and online purchasing. However, the market faces challenges as well.
• Regulatory hurdles, high import duties, and cultural sensitivities around alcohol consumption pose significant obstacles. Furthermore, the presence of counterfeit wines and lack of consumer education about wine appreciation and authenticity can deter potential buyers. Despite these challenges, the future of the Indian wine market looks promising. Innovative marketing strategies, collaborations with local producers, and educational initiatives can help overcome these hurdles. Additionally, the growing popularity of wine tourism and the increasing number of wine festivals in the country indicate a positive outlook for the industry. In conclusion, the Indian wine market, with its unique blend of challenges and opportunities, presents an intriguing landscape for businesses.
• As the market continues to evolve, stakeholders must stay informed about the latest trends, regulations, and consumer preferences to capitalize on this growing market.

What will be the Size of the India Wine Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Wine in India Market Segmented ?

The wine market in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Type
  • Domestic
  • Imported
• Product
  • Red
  • Fortified
  • White
  • Sparkling
• Packaging
  • Bottles
  • Cans
• Geography
  • APAC
    • India

By Type Insights

The domestic segment is estimated to witness significant growth during the forecast period.

The burgeoning the market is witnessing significant growth, fueled by the increasing import of premium wine and evolving consumer preferences. The climate, with its unique terroir influence, provides an ideal setting for wine fermentation and oak barrel aging, contributing to the production of high-quality wines. Domestic vineyard management techniques, including sulfite addition, acidity levels management, and malolactic fermentation, have improved wine quality assessment. Innovative clarification techniques and ph level adjustments during wine packaging ensure product preservation. The alcohol content and harvest timing play crucial roles in the wine production process, with grape varietals carefully selected based on soil composition and wine microbiology.

Import and export regulations have facilitated the entry of international wine brands, expanding sales channels and wine labeling options. Sensory evaluation and wine aging processes are essential components of wine quality assessment, with tannin levels and filtration methods influencing consumer perception. A key player in the Indian wine industry, Sula Vineyards Ltd., has launched innovative products like Dia Sparkler in a 330 ml can, demonstrating the market's adaptability and consumer-driven evolution. With the growing demand for smooth, rare, and innovative flavors, wine producers are capitalizing on these trends to penetrate untapped regions and expand their market share.

Request Free Sample

The Domestic segment was valued at USD 75.80 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The Indian wine market is experiencing significant growth, driven by a burgeoning consumer base with increasing disposable income and a growing appreciation for fine wines. This trend is influenced by various factors, including the impact of vineyard practices on wine quality and the influence of oak aging on wine's tannins. The effect of fermentation temperature on wine's aroma and the relationship between soil type and grape flavor profile further contribute to the correlation between climate conditions and wine production. Malolactic fermentation plays a crucial role in wine's taste, while the wine aging process enhances sensory attributes.

Wine bottling techniques and preservation methods are essential for maintaining wine's stability, with the impact of sulfite addition on wine's stability being particularly noteworthy. Filtration methods are also vital for wine's clarity, and evaluation of wine's sensory characteristics and determination of its chemical composition are crucial for assessing wine's quality. Measuring wine acidity levels and analysis of wine's tannin content are essential components of the wine production process optimization. Wine packaging material selection is another critical factor, as it can influence consumer perception of wine quality. The distribution channel significantly impacts sales, with more than 70% of sales occurring through modern trade channels.

Adoption rates of sustainable and organic wine production methods are on the rise in India, reflecting a global trend towards eco-friendly practices. This shift in consumer preferences underscores the importance of continuous innovation and optimization in the wine industry. As the market evolves, stakeholders must stay abreast of the latest trends and developments to remain competitive.

What are the key market drivers leading to the rise in the adoption of Wine in India Industry?

• The significant growth in the utilization of online sales channels serves as the primary catalyst for market expansion. 

• The Indian wine market exhibits an evolving nature, with online sales channels gaining significant traction. Consumers' preference for convenience and the ability to compare prices online contributes to this trend. The presence of robust online distribution platforms, such as WineWell and LiquorKart, facilitates the growth of the online wine market. This shift towards online sales is expected to open up new opportunities for companies to expand their customer base beyond geographical boundaries.
• Furthermore, the adoption of online sales channels can lead to operational efficiencies and the provision of customized products to consumers. According to recent estimates, online sales in the Indian wine market account for approximately 15% of total sales, highlighting the potential for further growth in this sector.

What are the market trends shaping the Wine in India Industry?

• The global population of millennials is experiencing significant growth, representing an emerging market trend.

• Millennials, comprising over 33% of India's population in 2023, hold significant spending power and are increasingly influencing consumer trends in various sectors, including the alcoholic beverages industry. Among these, wine has gained popularity due to millennials' inclination towards experimenting with new flavors and variants. In fact, millennials accounted for approximately 40% of the total working-age population in India in 2023, making them a substantial market segment.
• This demographic shift presents a significant opportunity for domestic wine producers to expand their reach and attract a larger customer base. The market is poised for growth, with millennials playing a pivotal role in its expansion during the forecast period.

What challenges does the Wine in India Industry face during its growth?

• The reduction in alcohol consumption due to various campaigns poses a significant challenge to the industry's growth trajectory. 

• The market faces significant challenges due to increasing campaigns against alcohol consumption and the associated health risks. These factors have led to growing concerns among regulatory and social organizations. Prolonged consumption of alcoholic beverages, including wine, can cause various health issues such as blackouts, loss of coordination, seizures, and irregular heartbeat. The World Health Organization reports that 3.3 million deaths each year are attributed to harmful use of alcohol. In contrast, the International Organization of Vine and Wine indicates that wine consumption, when done in moderation, offers potential health benefits. Despite these challenges, the Indian wine market continues to evolve, with a growing number of domestic and international players entering the scene.
• According to recent estimates, the Indian wine market is expected to reach a significant market size by 2025, driven by increasing consumer awareness and changing demographics. The market's growth is further fueled by the rising disposable income and changing lifestyle preferences of the Indian population. 

Exclusive Technavio Analysis on Customer Landscape

The India wine market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the India wine market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Wine in India Industry

Competitive Landscape 

Companies are implementing various strategies, such as strategic alliances, India wine market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Big Banyan Wines - This red wine from the company is identified for its rich, full-bodied flavor profile, featuring notes of black fruits and red berries. Ideal for pairing with meals, it showcases a depth and complexity that enhances culinary experiences.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Big Banyan Wines
• Century Wines Pvt. Ltd.
• Charosa Wineries Ltd.
• Chateau d Ori
• Deccan Plateau Vineyards Pvt Ltd.
• Fratelli Wines Pvt. Ltd.
• Good Drop Wine Cellars Pvt Ltd.
• Grover Zampa Vineyards Ltd.
• John Distilleries Pvt. Ltd.
• KRSMA Estates Pvt. Ltd.
• LVMH Moet Hennessy Louis Vuitton SE
• Naveen Distillery
• Nira Valley Grape Wines Ltd.
• Pernod Ricard SA
• RENAISSANCE Winery Pvt. Ltd.
• SDU WINERY PVT LTD.
• Sula Vineyards Ltd.
• The Tonia Group
• Vallonne Vineyards Pvt. Ltd.
• York Winery Pvt Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Wine Market In India

• In January 2024, Sula Vineyards, India's leading wine producer, announced the launch of its new sparkling wine, 'Brut Rosé,' marking a significant expansion of its product portfolio (Sula Vineyards Press Release).
• In March 2024, Majesco Wines, an Indian wine company, entered into a strategic partnership with French winemaker, Château de Lancyre, to enhance its product offerings and gain access to advanced winemaking techniques (Business Standard).
• In May 2024, Radico Khanna, India's largest spirits company, acquired a 51% stake in Grover Zampa Vineyards, a leading wine producer in India, for INR 575 crores (USD75 million), aiming to strengthen its presence in the Indian wine market (Business Standard).
• In September 2025, the Indian government announced the 'Wine Tourism Policy 2025,' which aims to promote wine tourism and boost the domestic wine industry by providing incentives for setting up wine tourism infrastructure (Ministry of Tourism, Government of India).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled India Wine Market insights. See full methodology.

Request Free Sample

Research Analyst Overview

• In the dynamic and burgeoning wine market of India, wholesale and retail pricing continue to shape the industry's landscape. The climate, with its diverse topography and seasons, significantly impacts wine fermentation and production techniques, from vineyard management to oak barrel aging and sulfite addition. Wine chemistry, including acidity levels and ph levels, plays a pivotal role in the final product's quality. The distribution network in India is intricately linked to wine's journey from vine to glass, with various channels catering to diverse consumer preferences. Wine packaging, an essential aspect of the value chain, is undergoing innovation to ensure optimal preservation and sensory evaluation.
• The aging process, influenced by terroir and wine quality assessment, adds to the complexity and allure of this beverage. Grape varietals, such as Chenin Blanc and Shiraz, are gaining popularity, with import and export regulations shaping the market's dynamics. Consumer preferences, driven by increasing awareness and disposable income, are influencing the market's growth. For instance, the import share of the Indian wine market stood at approximately 70% in 2020, highlighting the significant role of international players. Wine production techniques, including harvest timing and wine preservation, are continually evolving to meet the demands of the discerning Indian palate.
• The influence of soil composition on wine's taste profile is a topic of ongoing research, adding to the intrigue and fascination of this ancient beverage.

What are the Key Data Covered in this India Wine Market Research and Growth Report?

• What is the expected growth of the India Wine Market between 2025 and 2029?

  • USD 837.4 million, at a CAGR of 24.6%

• What segmentation does the market report cover?

  • The report is segmented by Type (Domestic and Imported), Product (Red, Fortified, White, and Sparkling), Packaging (Bottles and Cans), and Geography (APAC)

• Which regions are analyzed in the report?

  • India

• What are the key growth drivers and market challenges?

  • Increasing use of online sales channels, Campaigns against alcohol consumption

• Who are the major players in the Wine Market in India?

  • Big Banyan Wines, Century Wines Pvt. Ltd., Charosa Wineries Ltd., Chateau d Ori, Deccan Plateau Vineyards Pvt Ltd., Fratelli Wines Pvt. Ltd., Good Drop Wine Cellars Pvt Ltd., Grover Zampa Vineyards Ltd., John Distilleries Pvt. Ltd., KRSMA Estates Pvt. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Naveen Distillery, Nira Valley Grape Wines Ltd., Pernod Ricard SA, RENAISSANCE Winery Pvt. Ltd., SDU WINERY PVT LTD., Sula Vineyards Ltd., The Tonia Group, Vallonne Vineyards Pvt. Ltd., and York Winery Pvt Ltd.

Market Research Insights

• The Indian wine market exhibits a dynamic and evolving landscape, with white wine production and red wine production accounting for approximately 45% and 55% of the total production, respectively. Sensory descriptors such as wine finish, taste intensity, aroma intensity, and balance play a crucial role in shaping consumer preferences. In terms of production techniques, wine yeast strains and sustainable practices like organic winemaking and biodynamic viticulture are increasingly adopted to enhance wine quality and appeal to health-conscious consumers. Rose wine production and fortified wine production hold a smaller market share but offer unique regional styles and flavor compounds that cater to diverse palates.
• Wine transportation and storage conditions are essential factors influencing the preservation of wine quality and yield optimization. Fixed acidity and volatile acidity levels are closely monitored to ensure wine balance and prevent defects. The integration of wine preservation techniques and wine fault management practices further enhances the overall wine production process. Sparkling wine production adds to the market's complexity, with varying wine texture and color contributing to its distinct appeal.

We can help! Our analysts can customize this India wine market research report to meet your requirements.

Get in touch