1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Vietnam - Market size and forecast 2024-2029 ($ billion)
- Data Table on Vietnam - Market size and forecast 2024-2029 ($ billion)
- Chart on Vietnam: Year-over-year growth 2024-2029 (%)
- Data Table on Vietnam: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Retail Market in Vietnam 2019 - 2023
- Historic Market Size - Data Table on Retail Market in Vietnam 2019 - 2023 ($ billion)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.4 Channel segment analysis 2019 - 2023
- Historic Market Size - Channel Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on Retail Market in Vietnam
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ billion)
- Data Table on Offline - Market size and forecast (2024-2029) ($ billion)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 8.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ billion)
- Data Table on Online - Market size and forecast (2024-2029) ($ billion)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share (2024-2029) (%)
- Data Table on Type - Market share (2024-2029) (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Grocery - Market size and forecast (2024-2029)
- Chart on Grocery - Market size and forecast (2024-2029) ($ billion)
- Data Table on Grocery - Market size and forecast (2024-2029) ($ billion)
- Chart on Grocery - Year-over-year growth (2024-2029) (%)
- Data Table on Grocery - Year-over-year growth (2024-2029) (%)
- 9.4 Electronics and appliances - Market size and forecast (2024-2029)
- Chart on Electronics and appliances - Market size and forecast (2024-2029) ($ billion)
- Data Table on Electronics and appliances - Market size and forecast (2024-2029) ($ billion)
- Chart on Electronics and appliances - Year-over-year growth (2024-2029) (%)
- Data Table on Electronics and appliances - Year-over-year growth (2024-2029) (%)
- 9.5 Home and garden - Market size and forecast (2024-2029)
- Chart on Home and garden - Market size and forecast (2024-2029) ($ billion)
- Data Table on Home and garden - Market size and forecast (2024-2029) ($ billion)
- Chart on Home and garden - Year-over-year growth (2024-2029) (%)
- Data Table on Home and garden - Year-over-year growth (2024-2029) (%)
- 9.6 Health and beauty - Market size and forecast (2024-2029)
- Chart on Health and beauty - Market size and forecast (2024-2029) ($ billion)
- Data Table on Health and beauty - Market size and forecast (2024-2029) ($ billion)
- Chart on Health and beauty - Year-over-year growth (2024-2029) (%)
- Data Table on Health and beauty - Year-over-year growth (2024-2029) (%)
- 9.7 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ billion)
- Data Table on Others - Market size and forecast (2024-2029) ($ billion)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 9.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
10 Market Segmentation by Channel
- 10.1 Market segments
- Chart on Channel - Market share (2024-2029) (%)
- Data Table on Channel - Market share (2024-2029) (%)
- 10.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
- 10.3 Cash - Market size and forecast (2024-2029)
- Chart on Cash - Market size and forecast (2024-2029) ($ billion)
- Data Table on Cash - Market size and forecast (2024-2029) ($ billion)
- Chart on Cash - Year-over-year growth (2024-2029) (%)
- Data Table on Cash - Year-over-year growth (2024-2029) (%)
- 10.4 Digital payment - Market size and forecast (2024-2029)
- Chart on Digital payment - Market size and forecast (2024-2029) ($ billion)
- Data Table on Digital payment - Market size and forecast (2024-2029) ($ billion)
- Chart on Digital payment - Year-over-year growth (2024-2029) (%)
- Data Table on Digital payment - Year-over-year growth (2024-2029) (%)
- 10.5 Buy now pay later (BNPL) - Market size and forecast (2024-2029)
- Chart on Buy now pay later (BNPL) - Market size and forecast (2024-2029) ($ billion)
- Data Table on Buy now pay later (BNPL) - Market size and forecast (2024-2029) ($ billion)
- Chart on Buy now pay later (BNPL) - Year-over-year growth (2024-2029) (%)
- Data Table on Buy now pay later (BNPL) - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Channel
- Market opportunity by Channel ($ billion)
- Data Table on Market opportunity by Channel ($ billion)
11 Market Segmentation by Store Type
- 11.1 Market segments
- Chart on Store Type - Market share (2024-2029) (%)
- Data Table on Store Type - Market share (2024-2029) (%)
- 11.2 Comparison by Store Type
- Chart on Comparison by Store Type
- Data Table on Comparison by Store Type
- 11.3 Supermarkets - Market size and forecast (2024-2029)
- Chart on Supermarkets - Market size and forecast (2024-2029) ($ billion)
- Data Table on Supermarkets - Market size and forecast (2024-2029) ($ billion)
- Chart on Supermarkets - Year-over-year growth (2024-2029) (%)
- Data Table on Supermarkets - Year-over-year growth (2024-2029) (%)
- 11.4 Convenience Stores - Market size and forecast (2024-2029)
- Chart on Convenience Stores - Market size and forecast (2024-2029) ($ billion)
- Data Table on Convenience Stores - Market size and forecast (2024-2029) ($ billion)
- Chart on Convenience Stores - Year-over-year growth (2024-2029) (%)
- Data Table on Convenience Stores - Year-over-year growth (2024-2029) (%)
- 11.5 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ billion)
- Data Table on Online - Market size and forecast (2024-2029) ($ billion)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 11.6 Specialty Stores - Market size and forecast (2024-2029)
- Chart on Specialty Stores - Market size and forecast (2024-2029) ($ billion)
- Data Table on Specialty Stores - Market size and forecast (2024-2029) ($ billion)
- Chart on Specialty Stores - Year-over-year growth (2024-2029) (%)
- Data Table on Specialty Stores - Year-over-year growth (2024-2029) (%)
- 11.7 Market opportunity by Store Type
- Market opportunity by Store Type ($ billion)
- Data Table on Market opportunity by Store Type ($ billion)
12 Market Segmentation by Consumer Segment
- 12.1 Market segments
- Chart on Consumer Segment - Market share (2024-2029) (%)
- Data Table on Consumer Segment - Market share (2024-2029) (%)
- 12.2 Comparison by Consumer Segment
- Chart on Comparison by Consumer Segment
- Data Table on Comparison by Consumer Segment
- 12.3 Urban Middle Class - Market size and forecast (2024-2029)
- Chart on Urban Middle Class - Market size and forecast (2024-2029) ($ billion)
- Data Table on Urban Middle Class - Market size and forecast (2024-2029) ($ billion)
- Chart on Urban Middle Class - Year-over-year growth (2024-2029) (%)
- Data Table on Urban Middle Class - Year-over-year growth (2024-2029) (%)
- 12.4 Rural Consumers - Market size and forecast (2024-2029)
- Chart on Rural Consumers - Market size and forecast (2024-2029) ($ billion)
- Data Table on Rural Consumers - Market size and forecast (2024-2029) ($ billion)
- Chart on Rural Consumers - Year-over-year growth (2024-2029) (%)
- Data Table on Rural Consumers - Year-over-year growth (2024-2029) (%)
- 12.5 Young Shoppers - Market size and forecast (2024-2029)
- Chart on Young Shoppers - Market size and forecast (2024-2029) ($ billion)
- Data Table on Young Shoppers - Market size and forecast (2024-2029) ($ billion)
- Chart on Young Shoppers - Year-over-year growth (2024-2029) (%)
- Data Table on Young Shoppers - Year-over-year growth (2024-2029) (%)
- 12.6 Market opportunity by Consumer Segment
- Market opportunity by Consumer Segment ($ billion)
- Data Table on Market opportunity by Consumer Segment ($ billion)
13 Customer Landscape
- 13.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Market positioning of companies
- Matrix on companies position and classification
- 16.3 AEON Co. Ltd.
- AEON Co. Ltd. - Overview
- AEON Co. Ltd. - Product / Service
- AEON Co. Ltd. - Key offerings
- 16.4 Big C Supercenter (Central Group)
- Big C Supercenter (Central Group) - Overview
- Big C Supercenter (Central Group) - Product / Service
- Big C Supercenter (Central Group) - Key offerings
- 16.5 B’s Mart
- B’s Mart - Overview
- B’s Mart - Product / Service
- B’s Mart - Key offerings
- 16.6 Co.opmart (Saigon Co.op)
- Co.opmart (Saigon Co.op) - Overview
- Co.opmart (Saigon Co.op) - Product / Service
- Co.opmart (Saigon Co.op) - Key offerings
- 16.7 Con Cung
- Con Cung - Overview
- Con Cung - Product / Service
- Con Cung - Key offerings
- 16.8 Circle K Vietnam
- Circle K Vietnam - Overview
- Circle K Vietnam - Product / Service
- Circle K Vietnam - Key offerings
- 16.9 FamilyMart Vietnam
- FamilyMart Vietnam - Overview
- FamilyMart Vietnam - Product / Service
- FamilyMart Vietnam - Key offerings
- 16.10 Guardian Vietnam
- Guardian Vietnam - Overview
- Guardian Vietnam - Product / Service
- Guardian Vietnam - Key offerings
- 16.11 Lotte Mart Vietnam
- Lotte Mart Vietnam - Overview
- Lotte Mart Vietnam - Product / Service
- Lotte Mart Vietnam - Key offerings
- 16.12 Ministop Vietnam
- Ministop Vietnam - Overview
- Ministop Vietnam - Product / Service
- Ministop Vietnam - Key offerings
- 16.13 Mobile World Group (The Gioi Di Dong)
- Mobile World Group (The Gioi Di Dong) - Overview
- Mobile World Group (The Gioi Di Dong) - Product / Service
- Mobile World Group (The Gioi Di Dong) - Key offerings
- 16.14 Phu Nhuan Jewelry JSC (PNJ)
- Phu Nhuan Jewelry JSC (PNJ) - Overview
- Phu Nhuan Jewelry JSC (PNJ) - Product / Service
- Phu Nhuan Jewelry JSC (PNJ) - Key offerings
- 16.15 Phuc Long Coffee & Tea
- Phuc Long Coffee & Tea - Overview
- Phuc Long Coffee & Tea - Product / Service
- Phuc Long Coffee & Tea - Key offerings
- 16.16 Sendo.vn
- Sendo.vn - Overview
- Sendo.vn - Product / Service
- Sendo.vn - Key offerings
- 16.17 Shopee Vietnam
- Shopee Vietnam - Overview
- Shopee Vietnam - Product / Service
- Shopee Vietnam - Key offerings
- 16.18 Tiki Corporation
- Tiki Corporation - Overview
- Tiki Corporation - Product / Service
- Tiki Corporation - Key offerings
- 16.19 VinMart (Vingroup)
- VinMart (Vingroup) - Overview
- VinMart (Vingroup) - Product / Service
- VinMart (Vingroup) - Key offerings
- 16.20 Vinatex
- Vinatex - Overview
- Vinatex - Product / Service
- Vinatex - Key offerings
- 16.21 WinMart (Masan Group)
- WinMart (Masan Group) - Overview
- WinMart (Masan Group) - Product / Service
- WinMart (Masan Group) - Key offerings
- 16.22 ZaloPay (VNG Corporation)
- ZaloPay (VNG Corporation) - Overview
- ZaloPay (VNG Corporation) - Product / Service
- ZaloPay (VNG Corporation) - Key offerings
- 7 Eleven Inc.
- 7 Eleven Inc. - Overview
- 7 Eleven Inc. - Product / Service
- 7 Eleven Inc. - Key offerings
- 16.24 AEON CO. LTD.
- AEON CO. LTD. - Overview
- AEON CO. LTD. - Product / Service
- AEON CO. LTD. - Key offerings
- 16.25 Berli Jucker Public Co. Ltd.
- Berli Jucker Public Co. Ltd. - Overview
- Berli Jucker Public Co. Ltd. - Product / Service
- Berli Jucker Public Co. Ltd. - Key offerings
- 16.26 Central Retail Corp.
- Central Retail Corp. - Overview
- Central Retail Corp. - Product / Service
- Central Retail Corp. - Key offerings
- 16.27 Charoen Pokphand Foods PCL
- Charoen Pokphand Foods PCL - Overview
- Charoen Pokphand Foods PCL - Product / Service
- Charoen Pokphand Foods PCL - Key offerings
- 16.28 Circle K
- Circle K - Overview
- Circle K - Product / Service
- Circle K - Key offerings
- 16.29 E Mart Co. Ltd.
- E Mart Co. Ltd. - Overview
- E Mart Co. Ltd. - Product / Service
- E Mart Co. Ltd. - Key offerings
- 16.30 FPT Retail Joint Stock Co.
- FPT Retail Joint Stock Co. - Overview
- FPT Retail Joint Stock Co. - Product / Service
- FPT Retail Joint Stock Co. - Key offerings
- 16.31 Lotte Shopping Plaza Vietnam Co. Ltd.
- Lotte Shopping Plaza Vietnam Co. Ltd. - Overview
- Lotte Shopping Plaza Vietnam Co. Ltd. - Product / Service
- Lotte Shopping Plaza Vietnam Co. Ltd. - Key offerings
- 16.32 Masan Group
- Masan Group - Overview
- Masan Group - Product / Service
- Masan Group - Key offerings
- 16.33 MM Mega Market Vietnam
- MM Mega Market Vietnam - Overview
- MM Mega Market Vietnam - Product / Service
- MM Mega Market Vietnam - Key offerings
- 16.34 Mobile World Investment Joint Stock Co.
- Mobile World Investment Joint Stock Co. - Overview
- Mobile World Investment Joint Stock Co. - Product / Service
- Mobile World Investment Joint Stock Co. - Key offerings
- 16.35 Saigon Union of Trading Cooperatives
- Saigon Union of Trading Cooperatives - Overview
- Saigon Union of Trading Cooperatives - Product / Service
- Saigon Union of Trading Cooperatives - Key offerings
- 16.36 SPAR International
- SPAR International - Overview
- SPAR International - Product / Service
- SPAR International - Key offerings
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape