Retail Media Networks Market Size 2025-2029
The retail media networks market size is forecast to increase by USD 18.8 billion, at a CAGR of 11.2% between 2024 and 2029.
The global retail media networks market is defined by a systemic shift in the digital advertising ecosystem. The depreciation of third-party identifiers has created a data vacuum, positioning retailers' vast first-party data as a premier asset for precision targeting. This has transformed retailers from simple distribution channels into powerful media platforms. A defining trend is the strategic expansion of advertising capabilities beyond retailers' owned digital properties into channels like connected TV and social media. This evolution is turning retail media into a full-funnel marketing tool, capable of building brand awareness and driving consideration at scale through channels offering digital video content and other forms of mobile content.This rapid proliferation of networks, however, introduces significant operational complexity due to a profound lack of standardization. Each platform features its own unique advertising formats, targeting capabilities, and reporting interfaces, creating immense challenges for brands and agencies managing campaigns. This fragmentation hinders advertisers' ability to make direct performance comparisons and allocate budgets effectively across the ecosystem. This lack of a common currency for measurement in areas like digital video advertising makes it difficult to optimize media mix, potentially limiting investment from brands that lack the resources to navigate such a disjointed environment, which also has implications for content delivery network (CDN) security.
What will be the Size of the Retail Media Networks Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019 - 2023 and forecasts 2025-2029 - in the full report.
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The market is characterized by the ongoing evolution of shopper marketing, where first-party data activation and shopper data monetization are becoming central to advertising strategy. This involves a continuous refinement of ad relevance algorithms and AI-powered personalization to enhance performance-based advertising. As the industry transitions to cookieless advertising, the focus on privacy-compliant targeting and the use of customer data platforms are intensifying, shaping the future of digital advertising and online video platform strategies.Advertising formats are dynamically expanding from foundational sponsored product listings to more engaging, full-funnel marketing tools. The development of shoppable video ads, connected TV advertising, and in-store ad formats reflects a broader push toward omnichannel integration. This is supported by the proliferation of self-service ad platforms and sophisticated media planning tools, which are democratizing access to ad inventory management and enabling real-time campaign optimization. The growth of digital out-of-home ads and other innovative formats further diversifies campaign strategies.Measurement and optimization are undergoing a critical transformation, moving beyond simple return on ad spend metrics. The demand for closed-loop attribution, SKU-level reporting, and robust incrementality measurement is driving the adoption of more sophisticated analytics. Navigating walled-garden ecosystems requires advanced cross-channel measurement and media mix modeling techniques. The implementation of data clean rooms is becoming essential for secure data collaboration and achieving a holistic view of campaign performance, addressing the complexities of shopper identity resolution.
How is this Retail Media Networks Industry segmented?
The retail media networks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.
- Platform
- Retailer owned networks
- Third party networks
- Type
- End-user
- Consumer packaged goods
- Electronics and technology
- Apparel and fashion
- Grocery and food delivery
- Others
- Geography
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Middle East and Africa
- South America
- Rest of World (ROW)
By Platform Insights
The retailer owned networks segment is estimated to witness significant growth during the forecast period.
Retailer-owned networks are proprietary advertising platforms built and managed by retailers, giving them complete control over their first-party data, technology, and advertiser experience. This model allows for the creation of deeply integrated and differentiated offerings that leverage a retailer's unique assets, such as e-commerce traffic and extensive loyalty program data. These networks focus on full-funnel solutions, moving beyond lower-funnel tactics to offer brand-building formats like video and display, sophisticated audience segmentation, and closed-loop measurement.
This segment constitutes a significant portion of the market, accounting for over 65% of revenue, as retailers leverage these platforms for shopper data monetization and to offer full-funnel marketing solutions. Major retailers are aggressively scaling their owned networks, enhancing their omnichannel offerings with in-store digital media, and launching self-service ad platforms to streamline campaign management. This approach transforms customer data from an operational asset into a high-margin revenue stream, fundamentally altering the retail business model.
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The Retailer owned networks segment was valued at USD 13.4 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 36.9% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North America region represents the most mature and highly developed market for retail media networks globally. It is characterized by the presence of large, sophisticated players, high digital commerce penetration, and strong advertiser demand for data-driven, performance-oriented marketing solutions. The market's trajectory in North America is defined by a rapid pace of innovation, with leading retailers building full-funnel, omnichannel media businesses. This includes a focus on enhancing self-service ad platforms and providing advanced tools for audience segmentation and real-time campaign optimization.
The North America region is driving significant market expansion, contributing over 36% of the global incremental growth. Innovation is focused on omnichannel attribution and building full-funnel media businesses that integrate in-store digital media with online advertising. A key trend is the extension of reach off-site through media partnerships with major social and streaming platforms, which aims to capture a larger share of advertisers' total marketing budgets. This strategic focus on omnichannel capabilities is a dominant theme, as retailers look to bridge the gap between digital ad spend and in-store sales.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global retail media market is rapidly evolving, forcing brands to focus on navigating the fragmented retail media landscape. A key driver is the industry's shift towards transitioning from third-party cookies, which elevates the importance of leveraging first-party data for advertising. Retailers are implementing sophisticated shopper data monetization strategies, often using AI for ad personalization to enhance relevance. This has fueled the rise of programmatic advertising in retail environments and programmatic ad buying on e-commerce sites. To manage this, many retailers offer self-service platforms for supplier advertising, while carefully balancing ad revenue with customer experience. Innovations like generative AI for ad creative are further transforming campaign development. The push for omnichannel marketing and in-store media, along with integrating retail media with CTV, is creating a more holistic advertising ecosystem.For advertisers, optimizing ad spend on retail platforms is a primary objective, though this is complicated by the lack of standardization of retail media metrics. A significant challenge remains in accurately measuring incrementality in retail media to prove true ROI. However, powerful features like closed-loop reporting for CPG brands and achieving in-store attribution for digital ads are major draws. The use of data clean rooms in retail media is becoming crucial for privacy-compliant collaboration and analysis. These capabilities allow brands to execute full-funnel marketing on retail networks, extending beyond core product sales. This expansion is also opening doors for retail media for non-endemic brands to reach valuable, high-intent audiences in a brand-safe environment.
What are the key market drivers leading to the rise in the adoption of Retail Media Networks Industry?
- The market's primary growth catalyst is the increasing value of retailers' first-party data as the digital advertising industry moves away from third-party cookies.
The systemic shift away from third-party cookies is a primary market driver, with over 36% of the market's incremental growth concentrated in regions with mature digital advertising ecosystems. As traditional methods of cross-site tracking become less effective, retailers' first-party data, collected directly from transactions and loyalty programs, has become exceptionally valuable for cookieless advertising. This data reflects actual purchase history, enabling advertisers to perform precise audience segmentation and reach relevant consumers. Retailers are now powerful media platforms, offering advertisers the ability to target shoppers based on granular data points like purchase frequency and category affinities without relying on cookies, fundamentally repositioning them in the digital advertising supply chain. This shopper data monetization transforms a simple operational asset into a lucrative revenue source.The persistent demand from brands for greater accountability and measurable returns on advertising investments is another key driver, particularly in fast-growing digital economies that represent over 27% of the geographic opportunity. Retail media networks address this by offering closed-loop attribution, as both the advertising exposure and the transaction occur within the same ecosystem. This allows brands to directly connect a consumer's journey from ad to purchase, providing a clear calculation of return on ad spend and moving marketing evaluation from correlation to causation. This level of measurability, including SKU-level reporting, enables near real-time campaign optimization and helps justify marketing budgets with concrete sales data, shifting advertising spend toward channels that offer clear proof of performance.
What are the market trends shaping the Retail Media Networks Industry?
- A key market trend is the strategic expansion of retail media networks beyond retailers' own websites and apps to engage consumers across the open internet and connected TV.
A defining trend is the strategic expansion of advertising capabilities beyond retailers' owned digital properties, a move critical in fragmented markets that constitute over 26% of the global opportunity. Forward-thinking retailers are leveraging their valuable first-party data to power campaigns across the open internet, social media, and, most notably, connected TV (CTV). This off-site media extension is transforming retail media from a lower-funnel, conversion-driving channel into a full-funnel marketing powerhouse capable of building brand awareness at scale. This evolution is a direct response to advertiser demand for holistic, data-driven campaigns using online streaming services that can reach consumers throughout their entire digital journey, making all digital video content shoppable and measurable.A second critical trend is the rapid acceleration of omnichannel strategies, with a particular focus on digitizing the physical store to create new in-store retail media opportunities. This is especially relevant in emerging markets, which may represent around 6% of the global opportunity but have high in-store traffic. Recognizing that the majority of sales still occur in brick-and-mortar locations, retailers are investing in technologies that bridge the gap between their digital advertising platforms and the in-store experience. This involves creating a cohesive ecosystem for customer journey mapping where digital campaigns can influence in-store purchases and where those purchases can be accurately measured through in-store attribution. This fusion of digital and physical realms makes retail media a truly integrated marketing channel.
What challenges does the Retail Media Networks Industry face during its growth?
- A significant challenge affecting industry growth is the lack of standardization across a rapidly fragmenting landscape of individual retail media networks.
A significant challenge is the lack of standardization across a rapidly fragmenting landscape, which creates immense operational complexity for advertisers. Even in markets representing a smaller portion of the global opportunity, around 4%, the proliferation of unique retail media networks adds to this complexity. Each platform develops its own ad formats, targeting capabilities, and measurement methodologies, requiring dedicated resources to manage campaigns and aggregate performance data. This lack of a common currency for measurement, where metrics like return on ad spend can vary widely, hinders effective budget allocation and optimization. This high operational burden, which impacts everything from ad creative optimization to programmatic ad buying, remains a major friction point limiting investment.While closed-loop attribution is a primary driver, the complexity of measurement represents a substantial challenge for advertisers seeking true performance clarity. In mature markets, which can account for over 35% of the total landscape, advertisers are demanding more sophisticated incrementality measurement beyond simple ROAS. Proving that an ad caused a purchase, rather than just being present, requires methodologies like A/B testing that are not always standardized across platforms. Furthermore, the walled-garden nature of most retail media networks creates data silos, making holistic, cross-channel measurement difficult. This prevents a unified view of marketing performance and complicates efforts to de-duplicate audiences and understand the cumulative effect of different touchpoints in a consumer's path to purchase.
Exclusive Customer Landscape
The retail media networks market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the retail media networks market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, retail media networks market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Albertsons Co. Inc - Retail media networks provide comprehensive advertising solutions, including sponsored search, display, and off-site programmatic ads. These platforms are powered by extensive loyalty program data, enabling precise audience targeting and campaign execution through strategic partnerships with demand-side platforms. The offerings are designed to reach high-intent shoppers at the point of purchase and provide brands with enhanced campaign measurability and return on investment through closed-loop reporting. These services leverage first-party customer data, such as purchase history and browsing behavior, to deliver highly targeted and personalized advertising experiences, transforming retail platforms into powerful media channels.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Albertsons Co. Inc
- Alibaba Group Holding Ltd.
- Amazon.com Inc.
- Best Buy Co. Inc.
- Carrefour SA
- CVS Health Corp.
- eBay Inc.
- JD.com Inc.
- Lowes Co. Inc.
- Macys Inc.
- Maplebear Inc.
- Target Corp.
- Tesco Plc
- The Home Depot Inc.
- The Kroger Co.
- Walmart Inc.
- Wayfair Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Retail Media Networks Market
In October 2024, The Home Depot launched Orange Access, a new self-service platform designed to simplify campaign planning and management for its supplier partners on its Orange Apron Media network.In June 2024, Instacart announced a partnership with YouTube, allowing CPG brands to purchase shoppable video ads on the platform using Instacart's retail media data for targeting and measurement.In April 2024, Mercado Libre introduced a programmatic display ads solution through Mercado Ads in its key Latin American markets, enabling brands and agencies to programmatically purchase media using its extensive first-party data.In March 2024, The Home Depot rebranded its retail media network to Orange Apron Media, signaling a strategic focus on growing its advertiser base and enhancing its omnichannel offerings, including in-store digital screens.In February 2024, Walmart completed its acquisition of VIZIO Holding Corp. for approximately USD 2.3 billion to bolster its advertising business, Walmart Connect, by combining VIZIO's SmartCast Operating System with Walmart's reach and data.
Research Analyst Overview
The global retail media networks market is fundamentally reshaping advertising strategies in an era of cookieless advertising. The emphasis is shifting towards walled-garden ecosystems that enable effective first-party data activation and shopper data monetization. This dynamic allows for precise audience segmentation and informs ad relevance algorithms. Advertisers leverage this environment for robust closed-loop attribution and incrementality measurement, which are critical for validating return on ad spend and calculating customer lifetime value. Formats like sponsored product listings and shoppable video ads are becoming standard, with the sector projected to capture over 25% of total digital ad spending. Advanced analytics, including cross-channel measurement and media mix modeling, are increasingly applied to evaluate performance across the ecosystem.Operational frameworks are evolving with self-service ad platforms that streamline programmatic ad buying and programmatic media buying via auction-based media buying and programmatic guaranteed deals. Supply-side platforms are integral, handling ad inventory management and ad load management, while retail media standardization efforts seek process cohesion. The media scope is broadening from programmatic display ads to include in-store digital media and connected TV advertising, enabling true omnichannel attribution and in-store attribution. Generative AI creative and AI-powered personalization enhance ad creative optimization. Data clean rooms provide secure collaboration environments, while non-endemic advertising opens new revenue streams, optimizing the entire customer journey mapping and digital shelf optimization process.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Retail Media Networks Market insights. See full methodology.
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Market Scope
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Report Coverage
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Details
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Page number
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310
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Base year
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2024
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Historic period
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2019 - 2023 |
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Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerating at a CAGR of 11.2%
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Market growth 2024-2029
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USD 18.8 billion
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Market structure
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Fragmented
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YoY growth 2024-2029(%)
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10.9%
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Key countries
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US, Canada, Mexico, Germany, UK, France, Italy, Spain, The Netherlands, China, Japan, India, Australia, South Korea, Indonesia, Saudi Arabia, UAE, South Africa, Turkey, Israel, Brazil, Argentina, Colombia
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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What are the Key Data Covered in this Retail Media Networks Market Research and Growth Report?
- CAGR of the Retail Media Networks industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, Middle East and Africa, South America
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the retail media networks market growth of industry companies
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1 Executive Summary
- 1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Chart on Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Chart on Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Chart on Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3 Market Landscape
- 3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Chart on Market characteristics analysis
- 3.3 Value chain analysis
- Chart on Value chain analysis
4 Market Sizing
- 4 Market Sizing
- 4.1 Market definition
- Data Table on Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5 Historic Market Size
- 5.1 Global Retail Media Networks Market 2019 - 2023
- Historic Market Size - Data Table on Global Retail Media Networks Market 2019 - 2023 ($ billion)
- 5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6 Qualitative Analysis
- 6.1 The AI impact on global retail media networks market
7 Five Forces Analysis
- 7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Platform
- 8 Market Segmentation by Platform
- 8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
- 8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 8.3 Retailer owned networks - Market size and forecast 2024-2029
- Chart on Retailer owned networks - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retailer owned networks - Market size and forecast 2024-2029 ($ billion)
- Chart on Retailer owned networks - Year-over-year growth 2024-2029 (%)
- Data Table on Retailer owned networks - Year-over-year growth 2024-2029 (%)
- 8.4 Third party networks - Market size and forecast 2024-2029
- Chart on Third party networks - Market size and forecast 2024-2029 ($ billion)
- Data Table on Third party networks - Market size and forecast 2024-2029 ($ billion)
- Chart on Third party networks - Year-over-year growth 2024-2029 (%)
- Data Table on Third party networks - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)
9 Market Segmentation by Type
- 9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Display ads - Market size and forecast 2024-2029
- Chart on Display ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Display ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Display ads - Year-over-year growth 2024-2029 (%)
- Data Table on Display ads - Year-over-year growth 2024-2029 (%)
- 9.4 Sponsored products - Market size and forecast 2024-2029
- Chart on Sponsored products - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sponsored products - Market size and forecast 2024-2029 ($ billion)
- Chart on Sponsored products - Year-over-year growth 2024-2029 (%)
- Data Table on Sponsored products - Year-over-year growth 2024-2029 (%)
- 9.5 Video ads - Market size and forecast 2024-2029
- Chart on Video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Video ads - Year-over-year growth 2024-2029 (%)
- 9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
10 Market Segmentation by End-user
- 10 Market Segmentation by End-user
- 10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 10.3 Consumer packaged goods - Market size and forecast 2024-2029
- Chart on Consumer packaged goods - Market size and forecast 2024-2029 ($ billion)
- Data Table on Consumer packaged goods - Market size and forecast 2024-2029 ($ billion)
- Chart on Consumer packaged goods - Year-over-year growth 2024-2029 (%)
- Data Table on Consumer packaged goods - Year-over-year growth 2024-2029 (%)
- 10.4 Electronics and technology - Market size and forecast 2024-2029
- Chart on Electronics and technology - Market size and forecast 2024-2029 ($ billion)
- Data Table on Electronics and technology - Market size and forecast 2024-2029 ($ billion)
- Chart on Electronics and technology - Year-over-year growth 2024-2029 (%)
- Data Table on Electronics and technology - Year-over-year growth 2024-2029 (%)
- 10.5 Apparel and fashion - Market size and forecast 2024-2029
- Chart on Apparel and fashion - Market size and forecast 2024-2029 ($ billion)
- Data Table on Apparel and fashion - Market size and forecast 2024-2029 ($ billion)
- Chart on Apparel and fashion - Year-over-year growth 2024-2029 (%)
- Data Table on Apparel and fashion - Year-over-year growth 2024-2029 (%)
- 10.6 Grocery and food delivery - Market size and forecast 2024-2029
- Chart on Grocery and food delivery - Market size and forecast 2024-2029 ($ billion)
- Data Table on Grocery and food delivery - Market size and forecast 2024-2029 ($ billion)
- Chart on Grocery and food delivery - Year-over-year growth 2024-2029 (%)
- Data Table on Grocery and food delivery - Year-over-year growth 2024-2029 (%)
- 10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)
11 Customer Landscape
- 11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - North America
- Data Table on Regional Comparison - North America
- 12.3.1 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.3.2 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.3.3 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
- 12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - Europe
- Data Table on Regional Comparison - Europe
- 12.4.1 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.4.2 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.4.3 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.4.4 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.4.5 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ billion)
- Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
- 12.4.6 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
- 12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - APAC
- Data Table on Regional Comparison - APAC
- 12.5.1 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.5.2 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.5.3 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.5.4 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 12.5.5 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 12.5.6 Indonesia - Market size and forecast 2024-2029
- Chart on Indonesia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Indonesia - Market size and forecast 2024-2029 ($ billion)
- Chart on Indonesia - Year-over-year growth 2024-2029 (%)
- Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
- 12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - Middle East and Africa
- Data Table on Regional Comparison - Middle East and Africa
- 12.6.1 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 12.6.2 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 12.6.3 South Africa - Market size and forecast 2024-2029
- Chart on South Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on South Africa - Year-over-year growth 2024-2029 (%)
- Data Table on South Africa - Year-over-year growth 2024-2029 (%)
- 12.6.4 Turkey - Market size and forecast 2024-2029
- Chart on Turkey - Market size and forecast 2024-2029 ($ billion)
- Data Table on Turkey - Market size and forecast 2024-2029 ($ billion)
- Chart on Turkey - Year-over-year growth 2024-2029 (%)
- Data Table on Turkey - Year-over-year growth 2024-2029 (%)
- 12.6.5 Israel - Market size and forecast 2024-2029
- Chart on Israel - Market size and forecast 2024-2029 ($ billion)
- Data Table on Israel - Market size and forecast 2024-2029 ($ billion)
- Chart on Israel - Year-over-year growth 2024-2029 (%)
- Data Table on Israel - Year-over-year growth 2024-2029 (%)
- 12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- Chart on Regional Comparison - South America
- Data Table on Regional Comparison - South America
- 12.7.1 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.7.2 Argentina - Market size and forecast 2024-2029
- Chart on Argentina - Market size and forecast 2024-2029 ($ billion)
- Data Table on Argentina - Market size and forecast 2024-2029 ($ billion)
- Chart on Argentina - Year-over-year growth 2024-2029 (%)
- Data Table on Argentina - Year-over-year growth 2024-2029 (%)
- 12.7.3 Colombia - Market size and forecast 2024-2029
- Chart on Colombia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Colombia - Market size and forecast 2024-2029 ($ billion)
- Chart on Colombia - Year-over-year growth 2024-2029 (%)
- Data Table on Colombia - Year-over-year growth 2024-2029 (%)
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity
- 13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Proliferation of first-party data amidst third-party cookie depreciation
- Demand for closed-loop attribution and enhanced measurability
- Retailers pursuit of high-margin, diversified revenue streams
- 13.2 Market challenges
- Lack of standardization and growing fragmentation
- Complexity in measurement and proving incrementality
- Balancing advertising revenue with customer experience
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities
- Expansion beyond owned properties
- Bridging digital and physical divide
- Democratization of access
14 Competitive Landscape
- 14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15 Competitive Analysis
- 15.1 Companies profiled
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Albertsons Co. Inc
- Albertsons Co. Inc - Overview
- Albertsons Co. Inc - Product / Service
- Albertsons Co. Inc - Key offerings
- SWOT
- 15.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 15.6 Best Buy Co. Inc.
- Best Buy Co. Inc. - Overview
- Best Buy Co. Inc. - Business segments
- Best Buy Co. Inc. - Key news
- Best Buy Co. Inc. - Key offerings
- Best Buy Co. Inc. - Segment focus
- SWOT
- 15.7 Carrefour SA
- Carrefour SA - Overview
- Carrefour SA - Business segments
- Carrefour SA - Key offerings
- Carrefour SA - Segment focus
- SWOT
- 15.8 CVS Health Corp.
- CVS Health Corp. - Overview
- CVS Health Corp. - Business segments
- CVS Health Corp. - Key offerings
- CVS Health Corp. - Segment focus
- SWOT
- 15.9 eBay Inc.
- eBay Inc. - Overview
- eBay Inc. - Product / Service
- eBay Inc. - Key offerings
- SWOT
- 15.10 JD.com Inc.
- JD.com Inc. - Overview
- JD.com Inc. - Business segments
- JD.com Inc. - Key offerings
- JD.com Inc. - Segment focus
- SWOT
- 15.11 Lowes Co. Inc.
- Lowes Co. Inc. - Overview
- Lowes Co. Inc. - Product / Service
- Lowes Co. Inc. - Key news
- Lowes Co. Inc. - Key offerings
- SWOT
- 15.12 Macys Inc.
- Macys Inc. - Overview
- Macys Inc. - Product / Service
- Macys Inc. - Key news
- Macys Inc. - Key offerings
- SWOT
- 15.13 Maplebear Inc.
- Maplebear Inc. - Overview
- Maplebear Inc. - Product / Service
- Maplebear Inc. - Key offerings
- SWOT
- 15.14 Target Corp.
- Target Corp. - Overview
- Target Corp. - Product / Service
- Target Corp. - Key news
- Target Corp. - Key offerings
- SWOT
- 15.15 The Home Depot Inc.
- The Home Depot Inc. - Overview
- The Home Depot Inc. - Business segments
- The Home Depot Inc. - Key offerings
- The Home Depot Inc. - Segment focus
- SWOT
- 15.16 The Kroger Co.
- The Kroger Co. - Overview
- The Kroger Co. - Product / Service
- The Kroger Co. - Key news
- The Kroger Co. - Key offerings
- SWOT
- 15.17 Walmart Inc.
- Walmart Inc. - Overview
- Walmart Inc. - Business segments
- Walmart Inc. - Key news
- Walmart Inc. - Key offerings
- Walmart Inc. - Segment focus
- SWOT
- 15.18 Wayfair Inc.
- Wayfair Inc. - Overview
- Wayfair Inc. - Business segments
- Wayfair Inc. - Key news
- Wayfair Inc. - Key offerings
- Wayfair Inc. - Segment focus
- SWOT
16 Appendix
- 16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.5 Data procurement
- 16.6 Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
INFORMATION SOURCES
DATA ANALYSIS
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