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The rose extract market size is forecast to increase by USD 180.7 million at a CAGR of 7.44% between 2023 and 2028. The growth of the market is driven by several key factors, including the expanding applications of rose extracts in the food and beverage industry, their medicinal properties, and the increasing awareness of the benefits of natural cosmetics. In the food and beverage sector, rose extracts are becoming more popular for their ability to enhance flavor and improve food quality, which boosts their demand. The medicinal properties of rose extracts, known for their therapeutic benefits, are also contributing to their rising popularity and use in various health products. Furthermore, as consumers become more conscious of the ingredients in their personal care products, the demand for natural and organic cosmetics is on the rise. This trend is fueling the use of rose extracts in beauty and skincare products, as they offer natural and effective solutions.
It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market is thriving due to its wide range of applications in cosmetic & personal care applications and health & wellness products. Known for its antibacterial and antifungal properties, rose extract combats toxins and unwanted bacteria. Used in high-quality food for its nutritional value, it serves as a thickening agent, stabilizer, and additive with excellent solubility properties. In organic food, it enhances medicinal benefits and antioxidants. Liquid rose extract and rose infusion are popular in moisturizers and skincare for their anti-inflammatory characteristics, moisturizing effects, and astringent properties, tightening pores. The rose flower's aromatic qualities and medicinal benefits make it a key ingredient for addressing skin conditions and improving overall health. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing applications in the food and beverage industry are the key drivers supporting the market's growth. Rose extract can be added to creme brulee, sugar cookies, and others as a flavoring agent. Rose water is extensively used in Asian and Middle Eastern cuisines, especially in sweet dishes. It provides a distinctive flavor to Turkish delight (loukoum) and gulab jamuns. It is a vital ingredient in the popular Indian yogurt drink known as lassi. In Iran, rose water is added to tea, ice creams, cookies, and other sweets.
In Western Europe, rose water is used to flavor marzipan and shell-shaped French Madeleine cakes. Therefore, the growing demand for rose extracts in the food and beverage industry is expected to boost the growth of the market focus during the forecast period.
A growing preference for aromatherapy for stress relief is one of the key market trends contributing to the market growth. Rose oil, which is used in aromatherapy, has a calming effect on the body, which helps in treating depression and lowering anxiety levels. For instance, Thracian Oils Ltd. offers a rose absolute oil that helps lower stress and anxiety levels. The application of such rose oil on the skin helps relax the nervous system and reduce blood pressure.
Factors such as high per capita disposable income in developed economies and increasing health awareness among people across the globe are driving the demand for premium health and wellness products. This has fueled the demand for natural solutions for stress relief, which will boost the use of rose extracts globally during the forecast period.
The availability of counterfeit products in the market is the major factor impeding the market growth. As numerous counterfeit products are available in the market, customers cannot easily differentiate these products from authentic products, which hampers the growth of the market in focus. These counterfeit products contain low-quality seed oils, which are almost similar to pure essential rose oil, and are sold at the same price points as genuine products.
In the recent past, the sale of counterfeit cosmetic products has increased, which contain low-quality seed oils instead of pure rose extracts. There are many unorganized vendors in the market which sell counterfeit essential oils. Therefore, genuine vendors lose their credibility and face financial losses. The use of counterfeit rose oil, rose extract, or rose water may result in various skin infections or allergies. Therefore, the availability of counterfeit products limits the growth of the market.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alba Grups Ltd.: The company offers rose extract which is an essential oil steam distilled from fresh roses using alcohol which is an clear pale yellow liquid.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the rose oil segment will be significant during the forecast period. Rose oil is extracted from the petals of roses. Rosa damascena and Rosa centifolia are the two main species of roses that are used to produce rose oil. Rosa damascena is widely cultivated in Bulgaria, Syria, Turkey, Russia, Pakistan, India, Uzbekistan, Iran, and China, while Rosa centifolia is commonly grown in Morocco, France, and Egypt.
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The rose oil segment was valued at USD 185.60 million in 2018. Rose essential oil is known for its therapeutic properties and finds high use as an antispasmodic, antiviral, and antiseptic. The product helps treat eczema and menstrual problems. It acts as a tonic for the liver, heart, stomach, and uterus and boosts blood circulation in the body. An increase in awareness about the health benefits of rose essential oil will support the growth of the rose oil segment during the forecast period.
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Europe is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The factors that make Europe the largest regional market in the world, as well as the highest contributor to the market, include the presence of key vendors in countries such as Bulgaria, Switzerland, and France. The high revenue generated by these vendors is also a driving factor.
Prominent vendors in the regional market include Alteya Organics LLC, Givaudan International SA, and Robertet SA. Additionally, strategic initiatives, such as innovative product launches by vendors and the rising adoption of rose extract in cosmetics and personal care products, are other factors that support the growth of the regional market.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Rose Water Market: Rose Water Market Research Report, by Application, Distribution Channel, and Geography - Forecast and Analysis
Herbal Extract Market: Herbal Extract Market by Application, Type and Geography - Forecast and Analysis
Sandalwood Oil Market: Sandalwood Oil Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, India, Australia, France - Size and Forecast
The market is expanding due to its diverse applications in personal care goods, food and beverage applications, and supplements. Known for its antibacterial and antifungal properties, rose extract offers therapeutic advantages. With rising obesity and sedentary lifestyles, the World Health Organization highlights the importance of antioxidant compounds and anti-inflammatory properties in combating cardiovascular diseases and reducing mortality rates. The organic products market benefits from certified organic operations and adherence to USDA organic standards. Rose concrete and rose flower derivatives are valued in the beauty industry for reducing wrinkles and fine lines in serums, lotions, and moisturizing creams. Additionally, their ornamental value and fragrant flavor enhance confectioneries, desserts, perfumes, and colognes, while organic farming ensures sustainability against weather conditions, pests, and diseases.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
Market growth 2024-2028 |
USD 180.7 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.4 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 45% |
Key countries |
US, Germany, China, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Afriplex Pty Ltd., Alba Grups Ltd., Alteya Inc., Aromaaz International, Ecomaat Ltd., Ernesto Ventos SA, Firmenich SA, First Natural Brands Ltd., Hangzhou New Asia International Co. Ltd., Honeyberry International LLP, India Essential Oils, Kanha Nature Oils, Oshadhi Ltd., Sakha International, Thracian Oils Ltd., Vaibhav Perfumery, Wild Hibiscus Flower Co., Xian Peihong Biotechnology Co. Ltd., Young Living Essential Oils LC, and Zahra Rosewater Co. |
Market dynamics |
Parent market analysis, Market Forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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