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The Global Self-tan Products Market size is projected to increase by USD 199.9 million, at a CAGR of 4.42% between 2023 and 2028. Market growth hinges on several critical factors, including the availability of self-tan products offering numerous benefits such as a safe alternative to natural tanning. Rising awareness about the drawbacks and harmful health effects of natural tanning is also driving market expansion. Additionally, increased regulatory initiatives aimed at discouraging artificial tanning salons contribute to the market's growth trajectory. These initiatives highlight the importance of safer tanning options and promote the adoption of self-tan products. As consumers become more health-conscious and regulatory frameworks evolve, the demand for self-tanning goods is expected to continue rising. This shift towards safer tanning methods reflects a broader societal trend towards wellness and responsible personal care practices.
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The market is propelled by health-conscious consumers seeking safer alternatives to UVA and UVB exposure linked to skin cancer cases. Trends show a preference for natural ingredients like aloe, glycerin, coconut oil, and shea butter in self-tan lotions, sprays, oils, and mousses. Challenges include addressing consumer uncertainty regarding safety and negative effects while adhering to regulatory bodies guidelines. Online distribution channels have surged, reflecting evolving consumer awareness and driving market growth amid a thriving wellness industry. In the realm of self-tan products, innovation meets long-term aesthetic goals. These cosmetic offerings cater to those seeking a realistic tan without excessive sun exposure, promoting healthier skin. Packed with vitamins, essential oils, and potent antioxidants from fruit extracts, they ensure instant hydration and a refreshed skin feel. Advanced formulations are designed not only for a natural glow but also to reduce breakouts and combat skin diseases, making them better for the skin overall. Consumers appreciate the benefits of sunless tanners that provide realistic tanning results while nourishing the skin. Embracing innovative techniques, the self-tanning industry continues to evolve, offering products that align with both beauty trends and skincare needs.
Rising awareness about disadvantages and harmful health effects of natural tanning is notably driving the market. The process of tanning naturally through sun exposure presents risks to both skin and overall health. When combined with sun-sensitizing drugs, it can lead to severe sunburns, rashes, and hives, and increase the risk of skin cancer, especially for individuals with HIV who frequently consume such drugs. Sun-sensitizing drugs include a variety of antibiotics, painkillers, and medications used to treat diseases such as acne, diabetes, cancer, and depression, among others.
Moreover, two common reactions to these drugs are photoallergy, which causes an eczema-like rash, and phototoxicity, which leads to cell death. While sunscreen can protect against harmful UV rays, it may also inhibit effective tanning and contain photosensitizing ingredients. Apart from the health risks, natural tanning is often a time-consuming and temporary process, leading to an increased demand for self-tanning goods. As a result, the global market is expected to experience substantial growth in the coming years.
The advent of natural and organic ingredients in self-tan products is an upcoming trend in the market. There is a rising demand for self-tan goods that incorporate natural and organic ingredients due to their perceived safety, lack of harmful side effects, and higher quality compared to synthetic goods. Traditional self-tan goods are typically composed of synthetic ingredients that can be damaging to the skin, but natural and organic alternatives are becoming more popular. To capture a larger share of the market, major manufacturers such as L'Oreal Group and Unilever are launching natural and organic self-tan products.
Moreover, Ecocert has approved a range of natural and organic ingredients, including DHA, food-grade preservatives, and oils such as argan, jojoba, and coconut, as well as shea butter, Monoi de Tahiti oil, black tea extract, aloe vera gel, and raw honey, that are suitable for all skin types. These ingredients are free from harmful additives such as parabens, mineral oil, lanolin, PABA, alcohol, petrochemicals, sodium lauryl sulfate, formaldehyde, toxic chemicals, propylene glycol, butylene glycol, fillers, and artificial fragrances. Self-tan products that are made with these ingredients not only provide a tanned appearance but also deeply moisturize the skin. As a result, the demand for natural and organic self-tan products is expected to continue to grow, leading to an increase in the global market.
A challenging factor in the global market is the growing preference among mass customers, which constitute a major part of the total population, for natural tanning over the use of self-tan products. They consider self-tan products as discretionary products. Moreover, the easy availability and effectiveness of different types of sun care products support their preference for natural tanning. These factors are collectively responsible for a decline in the demand for self-tan products. Unilever's Dermalogica brand's after-sun repair balm is a treatment balm that moisturizes the skin and reduces the irritation caused by sunburns.
Moreover, the preference for natural tanning is witnessed among mass consumers of the developing regions MEA and APAC, which has significantly declined the sales of self-tan products in these regions and poses a threat to the global market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the supermarkets and hypermarkets segment will be significant during the forecast period. Consumers prefer to purchase self-tan products from hypermarkets and supermarkets because of the shopping experience provided by these businesses. Another important aspect contributing to the growth of this segment is the availability of expert advice and actual product verification. Owing to these benefits, the market is likely to expand significantly through this segment during the forecast period.
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The supermarkets and hypermarkets segment was valued at USD 331.30 million in 2018. Supermarkets and hypermarkets are service superstores that offer a diverse range of products, from food, household necessities, and general retail to cosmetics and personal care products, all under one roof. They generally offer a larger collection than ordinary stores. The things are organized into categories and aisles so that customers may walk through them and take what they desire. A supermarket's aisles often contain fresh fruits and vegetables, dairy products, baked goods, meat, canned and packaged foods, and various non-food items such as kitchenware, household goods, pharmacy products, and toiletries.
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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is the highest contributor, in terms of revenue, to the global sun-tan products market. The market in North America is mature, owing to the early adoption of different types of sun-tan products, with women being the primary consumers in this market. The increasing demand for natural, bio-based, and better-quality ingredients; growing health and beauty awareness; sedentary lifestyle; availability of numerous BPC products and brands; high urbanization rate; increased number of innovative product launches; and high international brand penetration are some of the primary growth drivers in North America. In addition, several strategic campaigns launched by market competitors in the region are expected to drive demand for self-tan products among different consumer segments. However, the risk of economic uncertainties and stringent regulations imposed by regulatory bodies, including the FDA and FD and C, may pose challenges to market growth.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market thrives on the adoption of such products by consumers looking to achieve a healthy glow without harmful Ultraviolet exposure. With innovative and advanced self-tanning solutions, these products cater to various needs, from reduced breakouts to combating UV-induced tanning and lowering the risks of skin cancers. The market offers a diverse range including lotions, creams, and gels, each formulated to provide a silky feel and excellent moisturization while addressing concerns like dryness. Water-based and gel-based products are preferred for their non-oily properties and ease of application, appealing to both men and women. The industry sees a digital explosion in marketing, with well-established players like Cosmopolitan and Devoted Creations alongside small-medium scale players offering natural lotions and other cosmetic products. As consumer awareness grows, the demand for effective and safe tanning products continues to rise.
Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.42% |
Market growth 2024-2028 |
USD 199.9 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.17 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 40% |
Key countries |
US, UK, Germany, Brazil, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beauty by Earth, Bondi Sands Pty Ltd., Clarins Sdn Bhd, COOLA LLC, Coty Inc., Crown Laboratories Inc., Dr. Dennis Gross Skincare LLC, Johnson and Johnson Services Inc., Kao Corp., Kose Corp., LOreal SA, Nip and Fab Ltd., PZ Cussons Plc, Shiseido Co. Ltd., Skinerals, Synchronicity Spa Inc., Tan Luxe, The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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