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The shortening market size is forecast to increase by USD 1.33 billion, at a CAGR of 5% between 2023 and 2028.
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by advancements in various sectors. Abiotic stress resistance is a key focus, with research on root development enhancement and biofertilizer technology leading to the discovery of mycorrhizal fungi and soil microbial stimulation. These entities play a crucial role in crop stress tolerance and disease suppression, ultimately contributing to fruit quality improvement. Induced systemic resistance and yield improvement ratio are essential metrics in this dynamic landscape. Water use efficiency is another critical area of investigation, with enzyme-based foliar sprays and enhanced nutrient availability enhancing plant growth and productivity. Microbial inoculants, soil nutrient cycling, and plant growth regulators further optimize agricultural practices.
Organic matter decomposition, microbial plant interaction, nitrogen fixation, and precision agriculture applications are integral components of sustainable agricultural practices. Biopesticide development, humic acid fertilizer, and seaweed extract biocompatibility are also gaining traction, as is the exploration of plant hormone modulation and phosphorus solubilization. The rhizosphere microbiome, beneficial microbes, and biological control agents are essential players in this intricate ecosystem. OMRI certified inputs and photosynthesis stimulation further bolster the potential of these innovations. As the market continues to unfold, the integration of these entities will remain paramount to driving progress and advancing the industry.
The shortening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The vegetables segment is estimated to witness significant growth during the forecast period.
The market is witnessing significant trends driven by the integration of various biological solutions to enhance crop productivity and resilience. Abiotic stress resistance, root development enhancement, and mycorrhizal fungi are among the key areas of focus in agricultural research, leading to the development of biofertilizer technology. Soil microbial stimulation through the use of crop residue decomposers, disease suppression, and fruit quality improvement are essential for sustainable agricultural practices. Induced systemic resistance, nitrogen fixation, and pest resistance are crucial for crop stress tolerance and yield improvement ratio. Water use efficiency is a significant concern in modern agriculture, leading to the adoption of precision agriculture applications and the use of plant growth regulators.
Enhanced nutrient availability through organic matter decomposition and microbial plant interaction plays a vital role in optimizing crop nutrient uptake efficiency. Humic acid fertilizer and biopesticide development are essential components of sustainable agricultural practices, with seaweed extract biocompatibility and plant hormone modulation enhancing photosynthesis stimulation. Phosphorus solubilization and omri certified inputs are essential for soil nutrient cycling, while microbial inoculants and biological control agents harbor beneficial microbes and rhizosphere microbiome. These trends reflect the market's shift towards sustainable agricultural practices and the integration of biological solutions to enhance crop productivity and resilience.
The Vegetables segment was valued at USD 3.04 billion in 2018 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 36% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market is witnessing significant activity and evolving trends as various entities contribute to its growth. Europe holds the largest market share due to the cultural prevalence of baked goods, particularly in cafes. Mycorrhizal fungi and soil microbial stimulation are key areas of research in biofertilizer technology, enhancing root development and crop stress tolerance. Induced systemic resistance and disease suppression are crucial for improving yield and enhancing nutrient uptake efficiency. Enzyme-based foliar sprays and humic acid fertilizers promote photosynthesis stimulation and organic matter decomposition, respectively. Precision agriculture applications and sustainable agricultural practices are driving innovation in nitrogen fixation and soil nutrient cycling.
Nitrogen fixation through biological control agents and beneficial microbes is essential for enhancing crop productivity. Microbial plant interactions, such as plant growth regulators and plant hormone modulation, play a vital role in optimizing crop performance. Phosphorus solubilization and omri certified inputs are integral to ensuring optimal nutrient availability. Biodegradable crop residue decomposers and seaweed extract biocompatibility are essential for promoting sustainable agricultural practices. Biopesticide development and pest resistance are crucial for reducing the reliance on synthetic pesticides and minimizing environmental impact. The rhizosphere microbiome is a burgeoning area of research, as it plays a significant role in plant growth and health.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
B2B shortening supply solutions leverage advanced fat processing technologies for quality. Shortening market growth opportunities 2025 include shortening for bakery and plant-based shortening products, meeting demand. Shortening supply chain software optimizes operations, while shortening market competitive analysis highlights key suppliers. Sustainable shortening practices align with eco-friendly food trends. Shortening regulations 2024-2028 shapes shortening demand in North America 2025. Premium shortening solutions and shortening market insights boost adoption. Shortening for foodservice and customized shortening formulations target niches. Shortening market challenges and solutions address health concerns, with direct procurement strategies for shortening and shortening pricing optimization enhancing profitability.
The shortening market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the shortening market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, shortening market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
AAK AB - The company specializes in providing liquid shortenings for intense culinary applications, ensuring product stability and convenience. These shortenings enhance flavor without increasing costs, simplifying cooking processes for professional and home chefs alike.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Shortening Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5% |
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Market growth 2024-2028 |
USD 1327.9 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.67 |
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Key countries |
US, Malaysia, Indonesia, Germany, UK, South Korea, France, Canada, Brazil, Thailand, UAE, Mexico, China, Japan, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Source
7 Market Segmentation by Channel
8 Market Segmentation by Formulation
9 Market Segmentation by End-User
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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