Specialty Bakery Market by Product and Geography - Forecast and Analysis 2022-2026
- Published: May 2022
- Pages: 120
- SKU: IRTNTR44846
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The specialty bakery market share is projected to rise by USD 10.54 billion from 2021 to 2026 at a progressive CAGR of 4%.
The specialty bakery market report extensively covers market segmentation by product (specialty bread, specialty cakes and pastries, specialty cookies, specialty crackers and pretzels, and other specialty bakery products) and geography (North America, Europe, APAC, South America, and MEA).
The specialty bakery market report also offers information on several market vendors, including Aryzta AG, Conagra Brands Inc., Dawn Food Products Inc., Flowers Foods Inc., Grupo Bimbo SAB de CV, JAB Holding Co. Sarl, Lantmännen ekonomisk förening, Raisio Plc, Rich Products Corp., and Yamazaki Baking Co. Ltd. among others. Furthermore, this specialty bakery market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.
What will the Specialty Bakery Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Specialty Bakery Market Size for the Forecast Period and Other Important Statistics
Specialty Bakery Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing demand for functional ingredients is notably driving the specialty bakery market growth, although factors such as less popular than other bakery products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the specialty bakery industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Specialty Bakery Market Driver
One of the key factors driving the global specialty bakery market growth is the growing demand for functional ingredients that are health-promoting and energy-boosting. Some examples of functional ingredients are oats, legumes, nuts, probiotics, cereals, and fortified margarine. With growing concerns regarding a healthy lifestyle among consumers, bakery manufacturers have introduced the use of such ingredients in their offerings. In addition, functional ingredients confer tenderness, moisture, and structural strength to the products and also support the mixing, depositing, and baking of ingredients. Manufacturers have introduced newer healthy ingredients. For instance, the usage of nut meal and nut flour is increasing among manufacturers as they are gluten-free ingredients and blend easily with other ingredients. Such factors will drive the market growth in the forecast period.
Key Specialty Bakery Market Trend
Increasing need for free-from food is one of the key specialty bakery market trends that is expected to impact the industry positively in the forecast period. These ingredients include organic baking products and ingredients, such as aluminum-free baking powder, gluten-free flour, and organic baking flour. Consumers are willing to pay high prices owing to the growing popularity of organic food. Many consumers have reduced the consumption of white bread and have shifted to organic whole-wheat bread. The demand for gourmet and custom-made cuisine at affordable prices has also increased.
- Vendors such as Dawn Food Products Inc. manufacture gluten-free and organic bread and other specialty bakery products for their target consumer segments.
Thus, to cater to consumer tastes and preferences vendors are launching new products which will further support the market growth.
Key Specialty Bakery Market Challenge
One of the key challenges to the global specialty bakery market growth is the low popularity than other bakery products. Although the growth rate for specialty bakery foods is higher than other packaged bakery foods, the popularity of these products is lesser than that of fresh bakery and packaged bakery. Most of the established manufacturers in the bakery market offer packaged baked foods. Thus, there are a number of options available in the market that increases the bargaining power of the consumers. The demand for fresh bakery foods is quite high because fresh bakery foods are freshly prepared, thus considered healthier. Fresh bakery foods can also be customized and are available in different flavors and combinations. Such factors may hamper the demand for specialty bakery foods in the coming years.
This specialty bakery market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global specialty bakery market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the specialty bakery market during the forecast period.
Who are the Major Specialty Bakery Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Aryzta AG
- Conagra Brands Inc.
- Dawn Food Products Inc.
- Flowers Foods Inc.
- Grupo Bimbo SAB de CV
- JAB Holding Co. Sarl
- Lantmännen ekonomisk förening
- Raisio Plc
- Rich Products Corp.
- Yamazaki Baking Co. Ltd.
This statistical study of the specialty bakery market encompasses successful business strategies deployed by the key vendors. The specialty bakery market is fragmented and the vendors are deploying growth strategies such as new product launches to compete in the market.
Product Insights and News
- abf.co.uk - Through the grocery segment, the company manufactures grocery products such as g hot beverages, sugar, sweeteners, vegetable oils, balsamic vinegar, bread and baked goods, cereals, ethnic foods, and meat products, which are sold to retail, wholesale and foodservice businesses.
- britannia.co.in - Through this segment, the company offers products of cake.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The specialty bakery market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Specialty Bakery Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the specialty bakery market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Specialty Bakery Market?
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37% of the market's growth will originate from North America during the forecast period. The US is the key market for specialty bakeries in North America. Market growth in this region will be faster than the growth of the market in South America and Europe.
Growing health consciousness and indulgent eating habit of consumers will facilitate the specialty bakery market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The specialty bakery products market in North America was challenged by the spread of COVID-19 in 2020. The US reported its first confirmed case of COVID-19 on January 21, 2020. Since then, it has become the epicenter of the pandemic. The vaccination drives began in the US in December 2020, which, in turn, led to the reopening of end-user segments consuming specialty bakery products. In addition, the demand for specialty bakery products will increase owing to an increase in the sale of specialty bakery products via online and offline channels, which will support the growth of the regional market during the forecast period.
What are the Revenue-generating Product Segments in the Specialty Bakery Market?
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The specialty bakery market share growth by the bread segment will be significant during the forecast period. This segment is primarily driven by the growing preference for vegan, healthy, and low-calorie foods and the presence of healthy varieties of bread in the market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the specialty bakery market size and actionable market insights on post COVID-19 impact on each segment.
|
Specialty Bakery Market Scope |
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|
Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4% |
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Market growth 2022-2026 |
$ 10.54 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
2.45 |
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Regional analysis |
North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
North America at 37% |
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Key consumer countries |
US, Italy, UK, Germany, and China |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
Aryzta AG, Conagra Brands Inc., Dawn Food Products Inc., Flowers Foods Inc., Grupo Bimbo SAB de CV, JAB Holding Co. Sarl, Lantmännen ekonomisk förening, Raisio Plc, Rich Products Corp., and Yamazaki Baking Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Specialty Bakery Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive specialty bakery market growth during the next five years
- Precise estimation of the specialty bakery market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the specialty bakery industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of specialty bakery market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Application
- 5.1 Market segments
- Exhibit 24: Chart on Application - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
- 5.2 Comparison by Application
- Exhibit 26: Chart on Comparison by Application
- Exhibit 27: Data Table on Comparison by Application
- 5.3 Specialty bread - Market size and forecast 2021-2026
- Exhibit 28: Chart on Specialty bread - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Specialty bread - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Specialty bread - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Specialty bread - Year-over-year growth 2021-2026 (%)
- 5.4 Specialty cakes and pastries - Market size and forecast 2021-2026
- Exhibit 32: Chart on Specialty cakes and pastries - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Specialty cakes and pastries - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Specialty cakes and pastries - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Specialty cakes and pastries - Year-over-year growth 2021-2026 (%)
- 5.5 Specialty cookies - Market size and forecast 2021-2026
- Exhibit 36: Chart on Specialty cookies - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Specialty cookies - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Specialty cookies - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Specialty cookies - Year-over-year growth 2021-2026 (%)
- 5.6 Specialty crackers and pretzels - Market size and forecast 2021-2026
- Exhibit 40: Chart on Specialty crackers and pretzels - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Specialty crackers and pretzels - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Specialty crackers and pretzels - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Specialty crackers and pretzels - Year-over-year growth 2021-2026 (%)
- 5.7 Other specialty bakery products - Market size and forecast 2021-2026
- Exhibit 44: Chart on Other specialty bakery products - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on Other specialty bakery products - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on Other specialty bakery products - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Other specialty bakery products - Year-over-year growth 2021-2026 (%)
- 5.8 Market opportunity by Application
- Exhibit 48: Market opportunity by Application ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.10 France - Market size and forecast 2021-2026
- Exhibit 82: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on France - Year-over-year growth 2021-2026 (%)
- 7.11 China - Market size and forecast 2021-2026
- Exhibit 86: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.12 UK - Market size and forecast 2021-2026
- Exhibit 90: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 98: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 99: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification
- 10.3 Aryzta AG
- Exhibit 101: Aryzta AG - Overview
- Exhibit 102: Aryzta AG - Business segments
- Exhibit 103: Aryzta AG - Key offerings
- Exhibit 104: Aryzta AG - Segment focus
- 10.4 Associated British Foods plc
- Exhibit 105: Associated British Foods plc - Overview
- Exhibit 106: Associated British Foods plc - Business segments
- Exhibit 107: Associated British Foods plc - Key offerings
- Exhibit 108: Associated British Foods plc - Segment focus
- 10.5 Britannia Industries Ltd.
- Exhibit 109: Britannia Industries Ltd. - Overview
- Exhibit 110: Britannia Industries Ltd. - Product / Service
- Exhibit 111: Britannia Industries Ltd. - Key offerings
- 10.6 Conagra Brands Inc.
- Exhibit 112: Conagra Brands Inc. - Overview
- Exhibit 113: Conagra Brands Inc. - Business segments
- Exhibit 114: Conagra Brands Inc. - Key news
- Exhibit 115: Conagra Brands Inc. - Key offerings
- Exhibit 116: Conagra Brands Inc. - Segment focus
- 10.7 Dawn Food Products Inc.
- Exhibit 117: Dawn Food Products Inc. - Overview
- Exhibit 118: Dawn Food Products Inc. - Product / Service
- Exhibit 119: Dawn Food Products Inc. - Key offerings
- 10.8 EUROPASTRY SA
- Exhibit 120: EUROPASTRY SA - Overview
- Exhibit 121: EUROPASTRY SA - Product / Service
- Exhibit 122: EUROPASTRY SA - Key offerings
- 10.9 Flowers Foods Inc.
- Exhibit 123: Flowers Foods Inc. - Overview
- Exhibit 124: Flowers Foods Inc. - Product / Service
- Exhibit 125: Flowers Foods Inc. - Key news
- Exhibit 126: Flowers Foods Inc. - Key offerings
- 10.10 Grupo Bimbo SAB de CV
- Exhibit 127: Grupo Bimbo SAB de CV - Overview
- Exhibit 128: Grupo Bimbo SAB de CV - Business segments
- Exhibit 129: Grupo Bimbo SAB de CV - Key news
- Exhibit 130: Grupo Bimbo SAB de CV - Key offerings
- Exhibit 131: Grupo Bimbo SAB de CV - Segment focus
- 10.11 Harry Brot GmbH
- Exhibit 132: Harry Brot GmbH - Overview
- Exhibit 133: Harry Brot GmbH - Product / Service
- Exhibit 134: Harry Brot GmbH - Key offerings
- 10.12 Hostess Brands Inc.
- Exhibit 135: Hostess Brands Inc. - Overview
- Exhibit 136: Hostess Brands Inc. - Product / Service
- Exhibit 137: Hostess Brands Inc. - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 138: Inclusions checklist
- Exhibit 139: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 140: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 141: Research methodology
- Exhibit 142: Validation techniques employed for market sizing
- Exhibit 143: Information sources
- 11.5 List of abbreviations
- Exhibit 144: List of abbreviations
- food allergy among consumers: There is an increase in the number of people suffering from food allergies globally. Food allergy is caused when the immune system reacts to the ingestion of certain foods. Ingredients of packaged foods and meats that can create allergic reactions in some people include (but are not limited to) milk, eggs, fish, crustacean shellfish (e.g., crab, lobster, and shrimp), tree nuts (e.g., almonds, walnuts, and pecan), peanuts, wheat, and soybeans. Even consumption of small amounts of food allergens can trigger signs and symptoms such as digestive problems, hives, and swollen airways. In some people, a food allergy can cause severe symptoms, or even a life-threatening reaction is, known as anaphylaxis. For example, in the US, nearly 3% of the adult population suffers from shellfish allergy.
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- Italy
- UK
- Germany
- China
- growing demand for functional ingredients
- Increasing need for free-from food
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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