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The stick vacuum cleaner market size is estimated to grow by USD 3,241.58 million at a CAGR of 4.24% between 2022 and 2027. The growth of the market depends on several factors, including the growing number of smart cities, the increasing popularity of home appliances, and social factors driving the adoption of stick vacuum cleaners.
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The increasing popularity of home appliances is notably driving the market growth, although factors such as the entry of new companies offering low-cost products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing popularity of home appliances is notably driving the market growth. Household appliances, especially stick vacuum cleaners, are becoming more popular among consumers. Stick vacuums are versatile, lightweight devices that come in a variety of sizes and styles. Its light weight makes it easy to carry and clean upstairs, corners, and tight spaces. In addition to practicality, many models are made of high-quality materials such as stainless steel and have a luxurious glossy finish.
Vacuum cleaners are not only stylish and convenient, but also have various functions such as dustproof and waterproof so that they can be used in harsh working environments. These features make the stick vacuum ideal for those who care about their family's health and well-being. With the increasing number of smart homes across the globe, the popularity of advanced home appliances, such as vacuum cleaners will further increase during the forecast period. All these factors drive the growth of the market.
Growing demand via online retailing is identified as the key market trends. With the spread of the Internet and smartphones, online shopping has become very convenient and accepted by consumers. The average amount spent per online transaction and the number of online transactions are increasing worldwide. The increasing number of Internet users and their willingness to buy are the main factors in the popularity of online trading channels. Increased internet penetration, increasing customer confidence and propensity to shop online, the availability of fast shipping options, and the wide variety of products available to consumers have all contributed to the growth and popularity of the e-commerce industry worldwide.
Additionally, the availability of secure transactions and cash-on-delivery options has increased the demand for stick vacuum cleaners in online sales channels. This is encouraging various market companies to focus on internet-savvy customer bases and explore online retail formats. This form of business saves providers both operational and overhead costs. Thus, owing to the rise of online retailing, the market is expected to witness high growth during the forecast period.
The entry of new companies offering low-cost products may impede market growth. The market is fragmented due to the presence of numerous companies operating in different regions. High-performing stick vacuum cleaners are expensive. Global companies offer products with additional support features and better quality, making these products more expensive. Thus, some new players price their products competitively to establish themselves in the market, depending on the economies of scale they achieve in the market.
For instance, start-ups and regional companies in China and European countries offer products at significantly lower prices. The new company's products do not perform optimally compared to global competitors. However, it is very popular with cost-conscious consumers, especially in price-sensitive countries in APAC. This triggered a price war between the incumbent global players and the new regional players, putting pressure on the global players to lower their prices, ultimately affecting their market share and profitability. Such factors are likely to hamper the growth of the market during the forecast period.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AB Electrolux: The company offers Electrolux Pure F9 cordless vacuum cleaners.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the home segment will be significant during the forecast period. Households are the main end-users. This segment will be driven by the increasing market entry of new players, including companies specializing in consumer electronics. The growing trend of online retail is also expected to drive the growth of this segment during the forecast period.
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The home segment was valued at USD 7,592.05 million in 2017 and continued to grow until 2021. Smart buildings and smart homes are growing in popularity as investments in smart cities have increased in both developed and developing countries. Gulf Cooperation Council (GCC) countries such as the United Arab Emirates, Qatar, and Saudi Arabia are focusing on expanding the tourism sector and building smart cities to improve infrastructure. Developed countries in Asia, such as Japan, South Korea, and Singapore, have already built smart cities, and developing countries, such as India, are actively implementing smart city initiatives and developing rapidly. The rise in the number of smart cities across the globe has led home end-users to opt for stick vacuum cleaners, thereby driving the growth of the segment during the forecast period.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is expected to grow during the forecast period. Various factors such as rising economic growth rate, high purchasing power, rising disposable income, aging population, increasing adoption of automation solutions, and the emergence of smart cities are driving the growth of the market in APAC.
Stick vacuums have been steadily gaining popularity in the region over the past decade. India and China are the main countries where stick vacuum cleaners are growing in popularity due to the emergence of smart cities and people's high purchasing power and disposable income. For example, India's purchasing power parity per capita increased from USD 6,448 in 2020 to USD 7,242 in 2021. Similarly, China's purchasing power parity per capita increased from USD 17,189 in 2020 to USD 19,338 in 2021. Such factors fuel the growth of the regional market.
The Stick Vacuum Cleaner Market is witnessing significant growth, fueled by the surge in demand for electric vacuum cleaners in both residential and commercial sectors. This growth is driven by factors such as technological development, changing consumer needs, and the convenience offered by upright vacuum cleaners. The rise of e-commerce platforms has further accelerated market expansion, making these products more accessible to consumers worldwide.
Technological advancements and the introduction of luxury home appliances have also contributed to market growth. However, challenges such as the availability of low-cost manual labor and economic restraints persist, particularly in regions like Asia Pacific. Despite these challenges, increasing R&D undertakings and expanding production capabilities are expected to bolster market growth and diversify product portfolios to meet evolving consumer preferences.
The market growth analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Stick Vacuum Cleaner Market Scope |
|
Market Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.24% |
Market growth 2023-2027 |
USD 3,241.58 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.57 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 43% |
Key countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AB Electrolux, Alfred Karcher SE and Co KG, Beko A and NZ Pty Ltd., BISSELL Homecare Inc., Dyson Group Co., Eastman Chemical Co., JS Global Lifestyle Co. Ltd., KENT RO Systems Ltd., klinsmann Intelligent Technology, Koninklijke Philips NV, LG Electronics Inc., Makita Corp., Miele and Cie. KG, Nilfisk AS, Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Stanley Black and Decker Inc., Techtronic Industries Co. Ltd., and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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