At a progressing CAGR of 7.73%, the synthetic monitoring market share is expected to increase to USD 402.81 million by 2026. This research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.
The synthetic monitoring market report also offers information on several market vendors, including BMC Software Inc., Broadcom Inc., Catchpoint Systems Inc., Cisco Systems Inc., Dell Technologies Inc., Dotcom Monitor Inc., Dynatrace Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., New Relic Inc., Oracle Corp., Riverbed Technology Inc., SmartBear Software Inc., SolarWinds Corp., Splunk Inc., and ThousandEyes Inc. among others.
This synthetic monitoring market report extensively covers the market by the following demographic segmentations:
- Type - API monitoring, website monitoring, and mobile applications monitoring
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Geography - APAC, North America, Europe, South America, and Middle East and Africa
What will the Synthetic Monitoring Market Size be During the Forecast Period?

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Synthetic Monitoring Market: Key Drivers, Trends, and Challenges
The pricing strategies of vendors is notably driving the synthetic monitoring market growth, although factors such as availability of open-source software may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the synthetic monitoring industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Synthetic Monitoring Market Driver
- One of the key factors driving the global synthetic monitoring market growth is the pricing strategies of vendors.
- Many vendors in the global synthetic monitoring market are focusing on providing value-based pricing models depending on the customer needs and value perception.
- The pricing of the software is based on varied features of synthetic monitoring solutions and the value-added features provided to the customers.
- The vendors have to accommodate varying customer pricing preferences and budgets.
- The high price of the software and constrained IT budgets have led the vendors to re-evaluate the software pricing and delivery models.
- Vendors are providing SaaS, commercial open-source models, and term licensing to be in sync with the changing demands.
- The varying pricing structures of the IT infrastructure monitoring will increase the adoption among end-users during the forecast period.
Key Synthetic Monitoring Market Trend
- Growing adoption of cloud-based applications is one of the key synthetic monitoring market trends that is expected to impact the industry positively in the forecast period.
- The adoption of cloud-based monitoring or MaaS tools has been growing rapidly.
- The emergence of cloud-based services, hybrid clouds, and virtual network hardware has increased the adoption rate of the MaaS.
- The MaaS concept of IT monitoring incorporates the advantages of both cloud-based computing and conventional on-site IT monitoring applications and solutions for websites, applications, and APIs.
- The use of synthetic monitoring can help organizations in setting up an IT monitoring structure quickly, with minimal investments in hardware and software.
- Many startups are focusing on providing purely cloud-based monitoring, which will further support the market growth in the coming years.
Key Synthetic Monitoring Market Challenge
- One of the key challenges to the global synthetic monitoring market growth is the availability of open-source software.
- Open-source software refers to programs for which the source code is readily available under a public software license.
- The availability of free tools has limited the adoption of proprietary monitoring tools, especially among many SMEs.
- Many open-source and free API monitoring tools, such as Sematext, Prometheus, MongoDB, ElasticSearch, and Graphite, are available in the market, which provides many features similar to that of paid software.
- A few open-source tools also support enterprise-wide monitoring of network devices.
- The availability of open-source software will hamper the growth of the concerned market during the forecast period.
This synthetic monitoring market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Who are the Major Synthetic Monitoring Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- BMC Software Inc.
- Broadcom Inc.
- Catchpoint Systems Inc.
- Cisco Systems Inc.
- Dell Technologies Inc.
- Dotcom Monitor Inc.
- Dynatrace Inc.
- Hewlett Packard Enterprise Co.
- International Business Machines Corp.
- Micro Focus International Plc
- Microsoft Corp.
- New Relic Inc.
- Oracle Corp.
- Riverbed Technology Inc.
- SmartBear Software Inc.
- SolarWinds Corp.
- Splunk Inc.
- ThousandEyes Inc.
This statistical study of the synthetic monitoring market encompasses successful business strategies deployed by the key vendors. The synthetic monitoring market is fragmented and the vendors are deploying growth strategies such as mergers and acquisitions and application launches to compete in the market.
Product Insights and News
- BMC Software Inc. - The company offers synthetic transaction monitoring to predict application health and user experience.
- BMC Software Inc. - Under the unified segment, the company offers products such as BMC Helix Service and Operations Management, TrueSight IT Operations and Automation, Mainframe, and Control-M Workflow Orchestration.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The synthetic monitoring market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Synthetic Monitoring Market?

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34% of the market's growth will originate from APAC during the forecast period. India and China are the key markets for synthetic monitoring in APAC. However, market growth in this region will be slower than the growth of the market in other regions.
North America is another potential market for synthetic monitoring. The early adoption of technologies and the strong existence and penetration of the top vendors will facilitate the synthetic monitoring market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic propelled the growth of the market in North America. The emergence of a new business environment with a remote working culture is increasing the adoption of cloud-based synthetic monitoring solutions. Thus, the market for regional synthetic monitoring is expected to grow significantly during the forecast period.
What are the Revenue-generating Type Segments in the Synthetic Monitoring Market?

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The synthetic monitoring market share growth by the API monitoring segment will be significant during the forecast period. The growing popularity of third-party services is expected to increase the need for API monitoring solutions, which, in turn, will drive the growth of the market in focus through this segment during the forecast years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the synthetic monitoring market size and actionable market insights on post COVID-19 impact on each segment.
Parent Market Analysis
Technavio categorizes the global synthetic monitoring market as a part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the synthetic monitoring market during the forecast period.
Synthetic Monitoring Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the synthetic monitoring market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Synthetic Monitoring Market Scope
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Report Coverage
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Details
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Page number
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120
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 7.73%
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Market growth 2022-2026
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$ 402.81 million
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Market structure
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Fragmented
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YoY growth (%)
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5.3
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Regional analysis
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APAC, North America, Europe, South America, and Middle East and Africa
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Performing market contribution
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APAC at 34%
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Key consumer countries
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US, Canada, India, China, and Germany
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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BMC Software Inc., Broadcom Inc., Catchpoint Systems Inc., Cisco Systems Inc., Dell Technologies Inc., Dotcom Monitor Inc., Dynatrace Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., New Relic Inc., Oracle Corp., Riverbed Technology Inc., SmartBear Software Inc., SolarWinds Corp., Splunk Inc., and ThousandEyes Inc.
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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Customization purview
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What are the Key Data Covered in this Synthetic Monitoring Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive synthetic monitoring market growth during the next five years
- Precise estimation of the synthetic monitoring market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the synthetic monitoring industry across APAC, North America, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of synthetic monitoring market vendors
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