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The UK stock image market size is estimated to grow at a CAGR of 4.34% between 2022 and 2027. The market size is forecast to increase by USD 115.79 million. The growth of the market depends on several factors, including the increased popularity of stock images for digital and social media marketing, increased evolution of business models, and rising penetration of animation production.
This stock images market report in the UK extensively covers market segmentation by application (editorial and commercial) and product (still images and footage). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the UK Stock Images Market is the increased popularity of stock images for digital and social media marketing. Some of the key factors driving the stock images market in the UK the rise of social media platforms such as Instagram and the increasing importance of visual content in online marketing.
There is a growing popularity for stock images among consumers in the UK due to their accessibility as people can marketers can quickly find suitable images for their content without the need to hire a professional photographer or purchase expensive equipment. Hence, these factors save a lot of time and money. Therefore, such factors are expected to drive the stock image market in the UK during the forecast period.
A key factor shaping the UK Stock Images Market growth is the rise in penetration of the OTT platform. Factors such as the increasing need for high-quality, engaging visual content to support the growth of OTT platforms are significantly driving the market growth. Some of the key OTT platforms which are the end-users of these stock images include Netflix, Amazon Prime, and Disney+.
These OTT platforms offer a variety of content such as TV shows, movies, documentaries, and live events which requires plenty of visual elements often generated from stock footage. There is an increasing demand for stock footage as more and more companies are turning to stock footage libraries to supplement their content. Hence, such factors are expected to drive the stock image market in the UK during the forecast period.
The rise in demand for free image downloads is one of the key challenges hindering the UK Stock Images Market growth. There is a significant decline in demand for paid image downloads due to the convenience and accessibility of free images. which had a negative impact on the stock image providers.
One of the major threats faced by these providers is the rise of free image websites and social media platforms offering free access to images, resulting in a decline in the prices of paid images, which impacted the main source of income for photographers who rely on the stock images market in the UK for their livelihood. Hence, such factors are expected to hinder the stock image market in the UK during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
UK Stock Images Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers stock images under categories such as technology, travel, and animals.
The research report also includes detailed analyses of the competitive landscape of the market and information about 11 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The editorial segment is estimated to witness significant growth during the forecast period. Editorial stock images can be referred to as those images that are used to complement news articles and are primarily geared toward journalism, storytelling, or education. For example, a stock image of a politician is commonly used in news articles about political events.
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The editorial segment was the largest segment and was valued at USD 223.47 million in 2017. Some of the key platforms which are main sources of editorial images include Shutterstock, iStock, Getty Images, and Adobe Stock. These platforms are some of the important sources for news agencies, journalists, and publishers that need high-quality images to accompany their content. There is a significant increase in demand for editorial images over the years due to the increase of digital media and online publishing. One of the main functionality of editorial images is to capture the attention of their audience and provide a visual representation of their stories. Hence, such wide applications are expected to drive the growth of this segment which in turn will drive the growth of the stock image market in the UK during the forecast period.
The stock images market report in the UK forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the stock images market in the UK as a part of the global publishing market within the global media market. The global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Stock Images Market Scope In UK |
|
Report Coverage |
Details |
Page number |
116 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.34% |
Market growth 2023-2027 |
USD 115.79 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
3.99 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Alamy Ltd., Arcangel Images Inc., Cimpress Plc, Getty Images Holdings Inc., IMAGE SOURCE LTD., Inmagine Lab Pte. Ltd., Picfair Ltd., Robert Harding Picture Library Ltd., Shopify Inc., and Shutterstock Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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