Over The Top Market by Content Type and Geography - Forecast and Analysis 2021-2025

  • Published: Nov 2021
  • Pages: 120
  • SKU: IRTNTR41626
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The over-the-top (OTT) market share is expected to increase by USD 314.65 billion from 2020 to 2025, and the market’s growth momentum will decelerate at a CAGR of 22.58%.

This over-the-top market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers over-the-top market segmentation by content type (video, text and images, VoIP, and music streaming) and geography (North America, Europe, APAC, South America, and MEA). The over the top market report also offers information on several market vendors, including 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co. among others.

What will the Over The Top Market Size be During the Forecast Period?

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Over The Top Market: Key Drivers and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing preference for cloud streaming services is notably driving the OTT market growth, although factors such as illegal downloading and piracy may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the over-the-top industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Over The Top Market Driver

The growing preference for cloud streaming services will fuel the growth of the over-the-top market size. Developments in wired and wireless technologies and telecommunication standards, such as 3G, 4G, and 5G, are increasing the adoption of cloud streaming services across the world. Vendors are adopting push strategies by focusing on the freemium business model that aims at migrating free users to premium services while ensuring sustainability. This leads to an increase in the adoption of cloud streaming services. Consumers have shifted from the use of iPods and music systems to cloud-based streaming services, which allow users to store, download, stream, and share content. Cloud computing is rapidly being adopted by firms because it provides users legal access to online music, even from remote servers, irrespective of the device used. The growing Internet penetration, adoption of push strategies by market players, and better cloud streaming services will encourage consumers to adopt cloud streaming services during the forecast period. 

Key Over The Top Market Challenge

Piracy is one of the major concerns in the global OTT market. The increase in the number of unauthorized users has impacted subscriptions globally. For instance, only a few countries in Europe, such as the UK, France, and Germany, have proper piracy laws. The rest of the EU does not have strict piracy laws. Movies, games, and music are downloaded and shared for free with little or no risk from security forces or Internet providers. The easy availability of content and the lack of digital piracy laws in many countries allow consumers to download data without any major consequences. In addition, location piracy is also on the rise, involving a virtual private network (VPN) or a false location app to access content for free. It is also causing a loss of revenue for broadcasters. This restricts individuals from opting for OTT streaming services. India has a significant incidence of digital piracy, with the majority of its films and music being downloaded illegally. This impacts the sales of original streaming services. It affects the revenue inflow in the over-the-top (OTT) market, especially in the content publishing segment. 

This over-the-top market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Over The Top Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • 8x8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

 

This statistical study of the over-the-top market encompasses successful business strategies deployed by the key vendors. The OTT services market is fragmented and the vendors are deploying growth strategies such as strategic partnerships to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The over the top (OTT) market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Over The Top Market?

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34% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key regions for the over-the-top market in North America. Market growth in this region will be faster than the growth of the market in Europe.

The presence of key market players such as Facebook, Netflix, Amazon, Microsoft, Google, YouTube, Apple, Home Box Office, Roku, IndieFlix, Vudu, and Hulu will facilitate the over-the-top market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Content Type Segments in the Over The Top Market?

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The over the top market share growth by the video segment will be significant during the forecast period. The market for video on demand is anticipated to witness significant growth during the forecast period owing to the increasing availability of video content. The increase in the shipment of smart devices such as smartphones and tablets has led to an increase in demand for video content. In addition, the development of mobile networks, investments in 4G, and the preparations for the launch of the 5G network increased the demand for video content. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the OTT services market size and actionable market insights on post COVID-19 impact on each segment.

 

Over The Top Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerate at a CAGR of 22.58%

Market growth 2021-2025

$ 314.65 billion

Market structure

Fragmented

YoY growth (%)

25.36

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 34%

Key consumer countries

US, China, UK, Germany, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Over The Top Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive OTT market growth during the next five years
  • Precise estimation of the OTT market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the OTT industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of OTT services market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Content type

    • Market segments
    • Comparison by Content type
    • Video - Market size and forecast 2020-2025
    • Text and images - Market size and forecast 2020-2025
    • VoIP - Market size and forecast 2020-2025
    • Music streaming - Market size and forecast 2020-2025
    • Market opportunity by Content type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • 8x8 Inc.
      • Alphabet Inc.
      • Amazon.com Inc.
      • Apple Inc.
      • Comcast Corp.
      • Microsoft Corp.
      • Netflix Inc.
      • Sirius XM Holdings Inc.
      • Spotify Technology SA
      • The Walt Disney Co.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The over the top (ott) market growth will increase by $314.65 billion during 2020-2025.
      The over the top (ott) market is expected to grow at a CAGR of 22.58% during 2020-2025.
      Technavio has segmented the over the top (ott) market by other1 (Video, Text and images, VoIP, and Music streaming) and geographic (North America, Europe, APAC, South America, MEA, North America, Europe, APAC, and South America).
      8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, The Walt Disney Co. are a few of the key vendors in the over the top (ott) market.
      North America will register the highest growth rate of 33.67% among the other regions. Therefore, the over the top (ott) market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the over the top (ott) market growth are:
      • Growing preference for cloud streaming services
      • Application of artificial intelligence and system integration
      The over the top (ott) market vendors should focus on grabbing business opportunities from the video segment as it accounted for the largest market share in the base year.
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