US Energy Bar Market Size 2024-2028
The US energy bar market size is forecast to increase by USD 879.59 billion at a CAGR of 4.6% between 2023 and 2028. The energy bar market in the US is experiencing significant growth, driven by the increasing demand for convenient and nutritious sports nutrition solutions. Consumers are increasingly turning to energy bars as a quick and easy source of sustenance for active lifestyles. Oats, nuts, and seeds are popular ingredients in energy bars due to their high fiber content and energy density. However, the market faces challenges such as the easy availability of substitutes, including fresh fruits and vegetables, and the perception that energy bars contain excessive amounts of sugar. To address this, many manufacturers are focusing on producing bars with reduced sugar content and micronutrient-rich ingredients to cater to health-conscious consumers. Online retailing is also a growing trend in the energy bar market, making these products more accessible than ever before.
The energy bars market in the US is witnessing significant growth due to increasing consumption patterns of convenience foods, especially among urban consumers. These bars, made with ingredients like granola, oats, nuts, seeds, and a minimal amount of sugar, cater to the demand for healthy, on-the-go snacking options. Micronutrients and essential nutrients are the key selling points for energy bars, making them a popular choice for individuals focused on wellness & fitness. The sports nutrition industry also contributes to the market's growth, with athletes and tournament organizers relying on these supplemental bars for energy and nutritional support.
The retail sector, including wellness & fitness facilities and online distributors, plays a crucial role in the distribution of energy bars. Online retailing has gained traction due to its convenience, allowing consumers to purchase these bars from the comfort of their homes. However, concerns regarding health issues like heart disease, obesity, blood cholesterol, and diabetes continue to influence consumer preferences. Energy bars, with their nutrient-dense ingredients, offer a viable alternative to traditional snacks, making them a preferred choice for health-conscious consumers.
Market Segmentation
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Distribution Channel
- Offline
- Online
- Product
- Conventional energy bars
- Organic energy bars
- Type
- Protein bars
- Nutrition bars
- Cereal bars
- Fiber bars
- Geography
- US
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period. The energy bar market in the US is witnessing significant growth, particularly in the convenience food sector. Consumption patterns have shifted towards on-the-go snacking, making energy bars an ideal choice for health-conscious consumers. Supermarkets and hypermarkets dominate the retail landscape for energy bars in the US. These large-format stores offer a wide range of products, making it convenient for customers to purchase energy bars alongside their other grocery needs. Organized retail channels, including supermarkets, hypermarkets, convenience stores, and discount stores, are driving sales in the energy bar market. Consumers prefer these retail formats due to their extensive product offerings and discounts, which incentivize purchases.
Despite their smaller capacity, convenience stores and discount stores also contribute to the market's growth by catering to consumers seeking quick, on-the-go snacking options. Overall, the retail sector plays a crucial role in the increasing popularity and consumption of energy bars in the US.
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The offline segment accounted for USD 2.31 billion in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Market Driver
Increasing demand for sports nutrition is the key driver of the market. The US market for energy bars continues to gain traction, fueled by a growing consumer base consisting of athletes and fitness enthusiasts. These individuals seek to maintain optimal energy levels through a balanced diet, rich in carbohydrates, protein, healthy fats, vitamins, and minerals. Energy bars, along with sports drinks and shakes, serve as essential supplements to this diet. The demographic landscape of energy bar consumers is evolving, moving away from traditional core and casual users towards lifestyle and mobile users. Core users comprise professional athletes, while casual users include recreational athletes. Lifestyle users are individuals who embrace active lifestyle cultures, and mobile users invest in technology-driven solutions such as fitness apps, trackers, and wearables.
Oats, nuts, seeds, and a minimal amount of sugar are common ingredients in energy bars, providing essential micronutrients to support the nutritional needs of this consumer base.
Market Trends
Increasing sales of energy bars through online retailing is the upcoming trend in the market. The US energy bar market is experiencing notable growth, fueled by several factors. These include the expanding urban population, the increasing number of millennials, and the rise in disposable income. Online grocery sales, including energy bars, have gained significant traction due to their elimination of supply chain intermediaries, resulting in increased value. Busy consumers who value the convenience of shopping from home are increasingly turning to online platforms for energy bars. These platforms offer a wider selection of brands, flavors, and formulations, catering to diverse preferences and dietary needs.
Market Challenge
The easy availability of substitutes for energy bars is a key challenge affecting the market growth. Energy bars, crafted from oats, nuts, and seeds, cater to the growing demand for quick energy boosters among Americans engaged in physical and outdoor activities. These consumers prioritize functional and convenient foods, such as snack bars, during travel or while participating in sports and outdoor pursuits. Taste, wholesome ingredients, and organic materials are essential factors influencing their purchasing decisions. However, energy bars may face competition from alternative snacks like trail mix, nut and seed mixtures, and smoothies, due to their varying ingredient compositions. Energy bars often contain more sugar than other snack options, which may not align with some individuals' dietary preferences or nutritional requirements.
Consequently, the selection of energy bar substitutes is vast, enabling consumers to meet their unique energy needs and dietary constraints.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abbott Laboratories: The company offers energy bars such as Zoneperfect classic bars. They also offer Glucerna Snack Bars and Abbott Zone Perfect Classic Fudge Graham Nutrition Bars.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Better Carob
- Element Bars Inc.
- Empact Bars
- Garuka Bars
- General Mills Inc.
- Hormel Foods Corp.
- Kates Real Food
- Kellogg Co.
- Lotus Bakeries NV
- Mars Inc.
- Mondelez International Inc.
- Nestle SA
- NuGo Nutrition
- Post Holdings Inc.
- PROBAR LLC
- The Balance Bar Co.
- The Simply Good Foods Co.
- Torq Performance Nutrition
- PepsiCo Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The energy bar market in the US is witnessing significant growth due to the increasing preference for convenient, on-the-go snacking options among urban consumers. These bars are popularly consumed as supplemental sources of proteins, nutrients, and micronutrients, making them an ideal choice for individuals following a balanced diet. Key Ingredients: Energy bars are typically made from oats, nuts, seeds, and a combination of sugars. These ingredients provide instant energy and help sustain energy levels throughout the day. Health Conscious Consumers: The rising awareness of health and wellness is driving the demand for energy bars in the US. Consumers are increasingly opting for products with healthy ingredients, such as those that are gluten-free, vegan, low fat, low calories, and contain no added sugars or sweeteners. With the rise of fitness awareness, gyms are increasingly promoting healthy foods and on-the-go snack options to support members in maintaining their wellness goals.
Sports Nutrition Industry: Energy bars are a staple in the sports nutrition industry, with tournament organizers and sports clubs recommending them as essential fuel for athletes. These bars are also popular among fitness enthusiasts and gym-goers, making the offline channel a significant distribution point. This trend is particularly popular among consumers who lead busy lifestyles and prefer to have their orders delivered directly to their doorstep. Food Trends: Product innovations in the energy bar market include the inclusion of heart-healthy ingredients, such as those that help reduce the risk of heart disease, obesity, and diabetes. Additionally, the market is witnessing a growing trend towards energy bars that cater to specific dietary requirements, such as those that are vegan or low in sugar.
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Market Scope |
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Report Coverage |
Details |
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Page number |
147 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
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Market Growth 2024-2028 |
USD 879.59 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.74 |
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Key companies profiled |
Abbott Laboratories, Better Carob, Element Bars Inc., Empact Bars, Garuka Bars, General Mills Inc., Hormel Foods Corp., Kates Real Food, Kellogg Co., Lotus Bakeries NV, Mars Inc., Mondelez International Inc., Nestle SA, NuGo Nutrition, Post Holdings Inc., PROBAR LLC, The Balance Bar Co., The Simply Good Foods Co., Torq Performance Nutrition, and PepsiCo Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Market Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
- Growth of the market across US
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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