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The vaginal odor control product market share is expected to increase to USD 1.09 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.21%.
This vaginal odor control product market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers vaginal odor control product market segmentation by:
The vaginal odor control product market report also offers information on several market vendors, including Albaad Deutschland GmbH, Church and Dwight Co. Inc., Combe Inc., Edgewell Personal Care Co., Good Clean Love Inc., Hindustan Unilever Ltd., Kimberly-Clark Corp., Lulus Holistics, Prestige Consumer Healthcare Inc., Sirona Hygiene Pvt. Ltd., The Procter and Gamble Co., and Unicharm Corp. among others.
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The rise in product innovations is notably driving the vaginal odor control product market growth, although factors such as cultural restrictions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vaginal odor control product industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Vaginal Odor Control Product Market Driver
One of the key factors driving growth in the vaginal odor control product market is the rise in product innovations. Vendors are continuously trying to innovate on products to meet the rising demand for these products and to sustain them in the market. Superabsorbent fiber technology and the absence of chemicals are likely to attract the attention of consumers toward vaginal odor control products such as pantyliners. Such innovations significantly increase the demand for these products from prospective users.
Key Vaginal Odor Control Product Market Trend
The high brand loyalty is a vaginal odor control product market trend that is expected to have a positive impact in the coming years. The brands are promoting their latest developments, such as superabsorbent fiber technology that make their products comfortable to use and improving the packaging to increase their appeal. Also, vendors have been linking light incontinence products with feminine care products by displaying them side by side. Such attempts of brands to build loyalty is one of the strategies to maintain growth and revenue in the market.
Key Vaginal Odor Control Product Market Challenge
The cultural restrictions will be a major challenge for the vaginal odor control product market during the forecast period. The biggest challenge for the market is the cultural barriers and social stigma that exist in many countries around the world, especially in Middle Eastern countries, due to several factors such as religion and caste. Such reservations lead to the lack of acceptance of these products. Religious taboos and cultural norms on menstruation are frequently compounded by traditional links with evil spirits, shame, and embarrassment surrounding reproduction. These practices curb the sales of vaginal odor control products. For women living in low-income groups, spending on family healthcare, education, or food expenses is prioritized. Such factors hamper the growth of the market.
This vaginal odor control product market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global vaginal odor control product market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vaginal odor control product market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the vaginal odor control product market encompasses successful business strategies deployed by the key vendors. The vaginal odor control product market is concentrated and the vendors are deploying growth strategies such as focusing on the launch of innovative products, and increasing the promotional activities to compete in the market.
churchdwight.com - The company offers RepHresh Vaginal Gel that goes to work in seconds to help eliminate the cause of odor.
churchdwight.com - The consumer domestic segment offers a household and personal care products. Under the household products segment, the company offers a range of baking soda-based household products, laundry detergents, fabric softener sheets, cat litter, and household cleaning products. Under the personal care products segment, it offers a range of antiperspirants, oral care products, depilatories, reproductive health products, oral analgesics, nasal saline moisturizers, and dietary supplements.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The vaginal odor control product market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the vaginal odor control product market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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30% of the market's growth will originate from North America during the forecast period. The US is the key market for vaginal odor control products in North America. Market growth in this region will be slower than the growth of the market in other regions.
The strong distribution networks in countries such as the US and Canada and the increasing focus of manufacturers on producing vaginal odor control products will facilitate the vaginal odor control product market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The market in North America was affected due to the outbreak of COVID-19 in 2020, which resulted in a crisis. The outbreak compelled governments of several countries in the region to impose a complete lockdown, which led to the isolation of people in their homes. However, in 2021, COVID-19 vaccination drives were started in the US in December 2020, and almost 60% of the population were vaccinated as of July 2021, which resulted in the lifting of lockdowns and resumption of manufacturing activities. This led to an increase in the demand for vaginal odor control products, which will result in regional market growth during the forecast period, especially through online retail shopping channels.
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The vaginal odor control product market share growth by the retail store segment will be significant during the forecast period. The market comprises grocery stores, hypermarkets, supermarkets, and pharmacies. Retail stores such as Walmart, Target, Kmart, Walgreens, and CVS Pharmacy are selling vaginal odor control products to women. As an increased number of end-users buy these products from retail stores, vendors are investing in brick and mortar stores to sell vaginal odor control products. The growing acceptance among consumers for these products is helping vendors generate revenue from these stores.
This report provides an accurate prediction of the contribution of all the segments to the growth of the vaginal odor control product market size and actionable market insights on post COVID-19 impact on each segment.
Vaginal Odor Control Product Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.21% |
Market growth 2022-2026 |
$ 1.09 billion |
Market structure |
Concentrated |
YoY growth (%) |
4.61 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key consumer countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Albaad Deutschland GmbH, Church and Dwight Co. Inc., Combe Inc., Edgewell Personal Care Co., Good Clean Love Inc., Hindustan Unilever Ltd., Kimberly-Clark Corp., Lulus Holistics, Prestige Consumer Healthcare Inc., Sirona Hygiene Pvt. Ltd., The Procter and Gamble Co., and Unicharm Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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